Pengaruh Kualitas Produk Harga Lokasi dan Promosi Terhadap Kepuasan Konsumen Pada Toko Kue AHK Keju di Kecamatan Teluk Segara

Jurnal Administrasi Bisnis Nusantara Pub Date : 2024-01-26 DOI:10.56135/jabnus.v3i1.158

Rahmat Al Hidayat, Ovita Charolina, Widra Afriani

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Abstract

The aim of this research is to find out the relationship between product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop, to find out how much influence product quality has on consumer satisfaction at the AHK Cheese cake shop, how much influence price has on consumer satisfaction at the shop AHK Cheese cake, how much influence does location have on consumer satisfaction at the AHK Cheese cake shop, how much influence does promotion have on consumer satisfaction at the AHK Cheese cake shop, how big is the influence of product quality, price, location and promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District. Data collection methods include library research, observation, documentation and questionnaires. Data analysis techniques using data quality tests, classical assumption tests, multiple linear regression tests and hypotheses. The research results showed that product quality, price, location and promotion together (simultaneously) had a significant effect on consumer satisfaction at the AHK Cheese cake shop with a sig value of 0.000 < 0.05. The influence of product quality on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 8.3%, while the remaining 91.7% is explained by other factors. The magnitude of the influence of price on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 37.1% while the remaining 61.9% is explained by other factors. The influence of location on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 26.7% while the remaining 73.3% is explained by other factors. The influence of promotion on consumer satisfaction at the AHK Cheese cake shop in Teluk Segara District is 78.7%, while the remaining 21.3% is explained by other factors. The influence of product quality, price, location and promotion on consumer satisfaction at the cake shop. The AHK for Cheese in Teluk Segara District is 79.2% while the remaining 20.8% is explained by other factors. Thus, the AHK Cheese cake shop should also try to improve product quality, still pay attention to the prices set, and look for a more strategic location

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直落昔加拉区 AHK 芝士蛋糕店的产品质量、位置价格和促销对消费者满意度的影响

本研究的目的是找出产品质量、价格、地理位置和促销对 AHK 芝士蛋糕店消费者满意度的关系，找出产品质量对 AHK 芝士蛋糕店消费者满意度的影响有多大、价格对 AHK 芝士蛋糕店消费者满意度的影响有多大、地理位置对 AHK 芝士蛋糕店消费者满意度的影响有多大、促销对 AHK 芝士蛋糕店消费者满意度的影响有多大、产品质量、价格、地理位置和促销对 AHK 芝士蛋糕店消费者满意度的影响有多大？地理位置对 AHK 芝士蛋糕店消费者满意度的影响有多大；促销对 AHK 芝士蛋糕店消费者满意度的影响有多大；产品质量、价格、地理位置和促销对直落昔加拉区 AHK 芝士蛋糕店消费者满意度的影响有多大。数据收集方法包括图书馆研究、观察、文献和问卷调查。数据分析技术采用数据质量测试、经典假设检验、多元线性回归测试和假设。研究结果表明，产品质量、价格、地点和促销共同（同时）对 AHK 芝士蛋糕店的消费者满意度有显著影响，sig 值为 0.000 < 0.05。产品质量对直落昔加拉区 AHK 芝士蛋糕店消费者满意度的影响为 8.3%，其余 91.7%由其他因素解释。价格对直落昔加拉区 AHK 芝士蛋糕店消费者满意度的影响程度为 37.1%，其余 61.9%由其他因素解释。位置对直落昔加拉区 AHK 芝士蛋糕店消费者满意度的影响程度为 26.7%，其余 73.3%由其他因素解释。促销对直落昔加拉区 AHK 芝士蛋糕店消费者满意度的影响为 78.7%，其余 21.3%由其他因素解释。产品质量、价格、地点和促销对蛋糕店消费者满意度的影响。直落昔加拉区芝士蛋糕店的 AHK 值为 79.2%，其余 20.8%由其他因素解释。因此，AHK 奶酪蛋糕店也应努力提高产品质量，仍然要注意价格的制定，并寻找更具战略性的位置。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Administrasi Bisnis Nusantara

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