The Asian Bulletin of Big Data Management最新文献

{"title":"Exploring the Impact of Organizational Culture on Employee Performance in Pakistan's Corporate Sector","authors":"Muhammad Farhan Afzal, Sobia Anwer, Hamid Khan, Tehseen Azhar, Muhammad Naeem Shahid","doi":"10.62019/abbdm.v4i1.104","DOIUrl":"https://doi.org/10.62019/abbdm.v4i1.104","url":null,"abstract":"\u0000\u0000\u0000\u0000This study explores the impact of organizational culture, specifically leadership style and communication patterns, on employee performance in Pakistan's corporate sector., The primary problem addressed is the identification of how these specific cultural factors influence employee effectiveness and productivity in a unique emerging market context., Methodologically, the study employed a structured questionnaire survey, targeting a diverse group of employees across various levels in the corporate sector of Pakistan., The survey aimed to gather insights into the perceptions of employees regarding their organizational culture and its influence on their performance., Results indicated that a positive leadership style is significantly associated with higher employee performance, with a path coefficient of 0.5012 and a t-value of 19.8950., Additionally, effective communication patterns within an organization were found to be positively related to employee performance, demonstrated by a path coefficient of 0.5121 and a t-value of 19.3776.The implications of these findings are profound., For leadership style, it suggests the need for organizational leaders in Pakistan to adopt more positive and employee-centric approaches to drive performance., In terms of communication, the results advocate for the implementation of clear and effective communication channels within organizations to enhance employee productivity., The study contributes significantly to the understanding of organizational culture's impact on employee performance in the context of Pakistan's corporate sector., It adds a unique perspective by examining these relationships in a non-Western context, thus enriching the global discourse on organizational culture and performance., For policy implications, this research offers valuable insights for organizational leaders and policymakers., The findings highlight critical areas of focus for leadership development and communication enhancement strategies, aimed at boosting employee performance and, consequently, organizational success in emerging markets., This study serves as a benchmark for similar interventions in corporate sectors across other emerging economies.\u0000\u0000\u0000\u0000","PeriodicalId":518249,"journal":{"name":"The Asian Bulletin of Big Data Management","volume":"45 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140528424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influential Factors of Impulsive Buying Behavior: Analyzing Retail Dynamics at Hyperstar Shopping Mall in Pakistan","authors":"Sartaj Ahmed Sangi, Altaf Hussain Pirzado, Tanveer Ahmed Abro, Waseem Ahmed, Junaid Ahmed Shaikh","doi":"10.62019/abbdm.v3i2.68","DOIUrl":"https://doi.org/10.62019/abbdm.v3i2.68","url":null,"abstract":"\u0000\u0000\u0000\u0000In the perpetually shifting and dynamic realm of retail, the pivotal elements of differentiation and ensnaring customer trustworthiness stand as paramount imperatives.  The crucial strategy for retailers in steadfast customer retention and captivating is to understand the complex factors behind impulse buying behavior. Henceforth, this study explores the influential factors guiding impulse buying and their dominancy in securing customer loyalty. Our primary goal was to differentiate influential factors of impulse buying behavior and then discover their adeptness potential for customer acquisition. More importantly, our focus gravitated towards dissecting the shopping environment encasing Hyperstar, Karachi, to extract empirical data through a meticulously targeted survey mechanism. A quantitative approach was implemented, surveying 382 respondents within the boundaries of Hyperstar. Employing a 5-point Likert scale questionnaire, the scrutinization leveraged a conventional tool, ensuring an unwavering reliability quotient exceeding 0.7 thresholds for each differentiated factor. The survey questionnaire was borrowed from antecedent researchers to seamlessly align with the context while ensuring robustness.The research culminated in the discernment of distinct factors; sensation cues, promotional approaches, and window displays. Exhibiting a positive correlation with impulse buying bents for retail commodities. Most notably, sensation cues appeared as the foremost catalyst, exerting a strangely profound influence on impulse buying behavior.The research steadfastly emphasizes the pivotal role played by sensory stimuli in direction-finding impulse purchases. By purposefully managing sensation cues line-up promotional strategies and window displays, retailers can efficiently attribute impulse buying behaviors to adoptive customer engagement and customer loyalty, to fortify the market standing in the dynamic retail domain.\u0000\u0000\u0000\u0000","PeriodicalId":518249,"journal":{"name":"The Asian Bulletin of Big Data Management","volume":"131 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140532762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}