Jurnal Dinamika Administrasi Bisnis最新文献

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STUDI KOMPARASI STORE ATMOSPHERE, KUALITAS PELAYANAN, LOKASI DAN KEPUASAN KONSUMEN PADA CAFE WELIJO DAN TERAKOTA DI LAMONGAN 对拉蒙根市的 welijo 咖啡馆和 terracotta 咖啡馆的氛围、服务质量、地理位置和顾客满意度的比较研究

Jurnal Dinamika Administrasi Bisnis Pub Date : 2024-02-13 DOI: 10.30996/jdab.v9i2.10521

Hana Justicia Vinanda, Agung Pujianto, D. Mulyati

{"title":"STUDI KOMPARASI STORE ATMOSPHERE, KUALITAS PELAYANAN, LOKASI DAN KEPUASAN KONSUMEN PADA CAFE WELIJO DAN TERAKOTA DI LAMONGAN","authors":"Hana Justicia Vinanda, Agung Pujianto, D. Mulyati","doi":"10.30996/jdab.v9i2.10521","DOIUrl":"https://doi.org/10.30996/jdab.v9i2.10521","url":null,"abstract":"A phenomenon that is currently popular among people lately is going to cafes while sitting and enjoying the atmosphere and this has become their lifestyle. One form of business that is currently on the rise in Lamongan is the coffee shop business. Along with the rapid development of the times, lifestyles have also changed. A person's current lifestyle is one that likes to consume coffee and also a lifestyle that likes gathering with friends or family. The method in this research is quantitative research and comparative research. This research uses a research instrument in the form of a questionnaire. The sample and population are all consumers who have purchased or visited Cafe Welijo and Terakota. The aim of this research is to find out and analyze whether there are significant differences in Store Atmosphere, Service Quality, Location and Consumer Satisfaction. The analytical method used is the Independent sample t-test. The results of the research show that there is a significant difference of 0.000<0.05 between Store Atmosphere, Service Quality, Location and Consumer Satisfaction at Cafe Welijo and Terakota in Lamongan","PeriodicalId":518049,"journal":{"name":"Jurnal Dinamika Administrasi Bisnis","volume":"279 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140527600","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH KREATIVITAS DAN MODAL USAHA TERHADAP KEBERLANGSUNGAN UMK DI SENTRA KULINER FOOD STREET SEMOLOWARU (JALUR GAZA) SURABAYA 创意和商业资本对泗水 Semolowaru 美食街（加沙地带）烹饪中心 Umk 可持续发展的影响

Jurnal Dinamika Administrasi Bisnis Pub Date : 2024-02-13 DOI: 10.30996/jdab.v9i2.10520

Mufidha Alfiyanti, Ayun Maduwinarti, U. C. Nasution

{"title":"PENGARUH KREATIVITAS DAN MODAL USAHA TERHADAP KEBERLANGSUNGAN UMK DI SENTRA KULINER FOOD STREET SEMOLOWARU (JALUR GAZA) SURABAYA","authors":"Mufidha Alfiyanti, Ayun Maduwinarti, U. C. Nasution","doi":"10.30996/jdab.v9i2.10520","DOIUrl":"https://doi.org/10.30996/jdab.v9i2.10520","url":null,"abstract":"Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya is one of the Micro Small Enterprises in Surabaya. To maintain business continuity, business actors need creativity and sufficient capital to support business continuity. Creativity and Business Capital play an important role in a business. creativity is an effort to produce products to add high value to a business. on the other hand, capital is needed to support all business activities. with sufficient and adequate capital, of course, business actors do not experience difficulties in dealing with financial problems, so that the business can run well to achieve its business goals. In this study, researchers tried to find out the effect of two independent variables, namely Creativity and Business Capital on the dependent variable, namely Business Sustainability. with the object of research at Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya. The research method used in this research is quantitative research with a causal associative type of research. In collecting data, researchers distributed questionnaires directly and the technique used was a non-probability sampling technique with the type of sampling Saturated (census). The number of respondents is all business people in the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya, totaling 50 respondents. The results of this study prove that creativity and business capital have a significant effect on business continuity at the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya. Based on the results of this study, it can be suggested for business actors in the Sentra Kuliner Food Street Semolowaru (Jalur Gaza) Surabaya related to creativity is to vary the new menu in accordance with consumer interests that are always changing. While the suggestion regarding business capital is that business actors can take advantage of low-interest credit facilities offered by the government for UMKM.","PeriodicalId":518049,"journal":{"name":"Jurnal Dinamika Administrasi Bisnis","volume":"34 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140527728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0