STUDI KOMPARASI STORE ATMOSPHERE, KUALITAS PELAYANAN, LOKASI DAN KEPUASAN KONSUMEN PADA CAFE WELIJO DAN TERAKOTA DI LAMONGAN

Jurnal Dinamika Administrasi Bisnis Pub Date : 2024-02-13 DOI:10.30996/jdab.v9i2.10521

Hana Justicia Vinanda, Agung Pujianto, D. Mulyati

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Abstract

A phenomenon that is currently popular among people lately is going to cafes while sitting and enjoying the atmosphere and this has become their lifestyle. One form of business that is currently on the rise in Lamongan is the coffee shop business. Along with the rapid development of the times, lifestyles have also changed. A person's current lifestyle is one that likes to consume coffee and also a lifestyle that likes gathering with friends or family. The method in this research is quantitative research and comparative research. This research uses a research instrument in the form of a questionnaire. The sample and population are all consumers who have purchased or visited Cafe Welijo and Terakota. The aim of this research is to find out and analyze whether there are significant differences in Store Atmosphere, Service Quality, Location and Consumer Satisfaction. The analytical method used is the Independent sample t-test. The results of the research show that there is a significant difference of 0.000<0.05 between Store Atmosphere, Service Quality, Location and Consumer Satisfaction at Cafe Welijo and Terakota in Lamongan

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对拉蒙根市的 welijo 咖啡馆和 terracotta 咖啡馆的氛围、服务质量、地理位置和顾客满意度的比较研究

最近在人们中间流行一种现象，就是去咖啡馆坐坐，享受一下咖啡馆的氛围，这已经成为他们的生活方式。咖啡店是目前在拉蒙甘兴起的一种商业形式。随着时代的快速发展，人们的生活方式也发生了变化。现在人们的生活方式是喜欢喝咖啡，也喜欢与朋友或家人聚会。本研究的方法是定量研究和比较研究。本研究使用问卷形式的研究工具。样本和人群是所有购买或光顾过 Welijo 和 Terakota 咖啡馆的消费者。本研究的目的是找出并分析在商店氛围、服务质量、地理位置和消费者满意度方面是否存在显著差异。使用的分析方法是独立样本 t 检验。研究结果表明，在拉蒙甘的 Welijo 和 Terakota 咖啡店，店面氛围、服务质量、地理位置和消费者满意度之间存在 0.000<0.05 的显著差异。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Jurnal Dinamika Administrasi Bisnis

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