Manajemen dan Bisnis最新文献

Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness 社会比较和同伴压力对苹果手机消费者幸福感和创新能力的影响

Manajemen dan Bisnis Pub Date : 2024-03-15 DOI: 10.24123/mabis.v23i1.768

Indah Permata Sari, F. T. Atmaja

{"title":"Impact of social comparison and peer pressure on iphone consumer happiness and innovativeness","authors":"Indah Permata Sari, F. T. Atmaja","doi":"10.24123/mabis.v23i1.768","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.768","url":null,"abstract":"In the era of rapid technological advancement, the conventional use of smartphones has undergone a transformative paradigm shift. The presence of Apple's iPhone has become a significant entity surpassing mere communication functions. This research explores the dynamics linking social comparison, peer pressure, consumer innovativeness, and user satisfaction in the context of iPhone usage. Engaging 319 iPhone users in Indonesia through a comprehensive online survey, data was collected, and 150 respondents met the specified criteria. The study employs Partial Least Squares analysis using the SmartPLS4 software. Empirical findings reveal a positive correlation between social comparison and peer pressure, exerting a substantial influence on consumer innovativeness. Interestingly, social comparison also has a positive impact on consumer happiness. However, the research finds that while peer pressure significantly contributes to consumer innovativeness, it does not affect consumer happiness. This investigation underscores the crucial role of social comparison and peer pressure in shaping consumer innovativeness and happiness. The study elucidates the complex interaction between psychological and social factors. By understanding the desire to differentiate oneself and seek social acceptance, this research enhances our understanding of consumer decision-making in iPhone usage, facilitating diverse perspectives on technology as a crucial element in social identity construction. ","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140391928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of a conducive work environment on improving employee performance 有利的工作环境对提高员工绩效的影响

Manajemen dan Bisnis Pub Date : 2024-03-15 DOI: 10.24123/mabis.v23i1.722

A. B. Santoso, S. Oktafien

引用次数: 0

What is the connection between Gen Y employees' loyalty, satisfaction, and workplace spirituality? Y 代员工的忠诚度、满意度和工作场所精神之间有什么联系？

Manajemen dan Bisnis Pub Date : 2024-03-15 DOI: 10.24123/mabis.v23i1.715

Rohimat Nurhasan, S. Suwatno, E. Ahman, E. Suryadi

{"title":"What is the connection between Gen Y employees' loyalty, satisfaction, and workplace spirituality?","authors":"Rohimat Nurhasan, S. Suwatno, E. Ahman, E. Suryadi","doi":"10.24123/mabis.v23i1.715","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.715","url":null,"abstract":"Maintaining and enhancing employee loyalty and satisfaction has always been a top priority for management in every firm. This study aims to investigate the relationship between workplace spirituality, loyalty, and Generation Y employees at private organisations in Indonesia. A quantitative approach with descriptive and verification analysis techniques is used to see the picture and examine the relationship between variables. Data and information were obtained from a sample of 132 people, through the process of distributing questionnaires and surveys. Data analysis using statistical software calculation tools. The results showed that each variable has a fairly high criterion. Employee loyalty is significantly influenced by workplace spirituality and job satisfaction. The results demonstrate that workers who uphold spiritual principles at work are more likely to desire to remain with the company. The theoretical contribution of this study is that Generation Y employee loyalty can be increased by increasing job satisfaction and workplace spirituality. The growth of spiritual values needs to be supported by creating a spiritual work environment, providing fair remuneration is expected to foster loyal attitudes and behavior of employees. Research is limited to Y-generation and to objects in private tertiary institutions in Garut Regency where there is a possibility of cultural similarities, therefore further research is suggested with a wider scope.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":" 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140392087","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The study of customer engagement of local sustainable fashion brands on Instagram content 本地可持续时装品牌在 Instagram 内容上的客户参与度研究

Manajemen dan Bisnis Pub Date : 2024-03-07 DOI: 10.24123/mabis.v23i1.766

I. Mayasari, H. C. Haryanto

引用次数: 0

The effect of financial literacy on Gen-Z crypto investment decision through herding behavior as mediator 以羊群行为为中介，研究金融知识对 Z 世代加密货币投资决策的影响

Manajemen dan Bisnis Pub Date : 2024-01-24 DOI: 10.24123/mabis.v23i1.737

Dhiyyah Arriqoh, Intan Zoraya

引用次数: 0

Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe 了解印度尼西亚 Z 世代使用 Netflix 的情况：从扩展 TAM 角度看订阅意愿

Manajemen dan Bisnis Pub Date : 2024-01-24 DOI: 10.24123/mabis.v23i1.738

Andea Ndari Marela, L. Alfansi

{"title":"Understanding Gen Z's Netflix usage in Indonesia: an Extended TAM perspective on willingness to subscribe","authors":"Andea Ndari Marela, L. Alfansi","doi":"10.24123/mabis.v23i1.738","DOIUrl":"https://doi.org/10.24123/mabis.v23i1.738","url":null,"abstract":"This research constitutes an innovative contribution by exploring Generation Z's inclination to subscribe to Netflix. As this demographic dominates streaming platforms, understanding factors influencing subscription willingness is crucial in the digital entertainment industry. The study analyzes variables such as Perceived Usefulness, Perceived Ease of Use, Content Richness, Interactivity, and Perceived Price from the perspective of Generation Z in Indonesia. Utilizing the Structural Model with Partial Least Squares (PLS), online questionnaires were distributed through social media, garnering 300 responses. Findings reveal that Perceived Price, Perceived Usefulness, and Perceived Ease of Use significantly influence the Willingness to subscribe to Netflix among Generation Z in Indonesia. Interactivity positively impacts Perceived Usefulness, while Content Richness lacks a significant influence. These results underscore the importance for streaming providers like Netflix to ensure perceived value in pricing, prioritize user-friendliness, and leverage interactive features for an enhanced subscription experience. Aligning content with user preferences remains crucial for a nuanced understanding of the content-user relationship within the digital landscape.","PeriodicalId":517707,"journal":{"name":"Manajemen dan Bisnis","volume":"34 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140497162","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0