International Journal of Interdisciplinary Studies in Social Science最新文献

Corporate Social Responsibility's Impact on Purchase Intention: The Role of Involvement 企业社会责任对购买意向的影响：参与的作用

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-03-18 DOI: 10.62309/8q03rg95

Qiaoming Cheng

{"title":"Corporate Social Responsibility's Impact on Purchase Intention: The Role of Involvement","authors":"Qiaoming Cheng","doi":"10.62309/8q03rg95","DOIUrl":"https://doi.org/10.62309/8q03rg95","url":null,"abstract":"As education levels rise, consumers become more aware of their consumption choices, and the flow of information becomes increasingly transparent, the significance of corporate social responsibility (CSR) has grown in public and corporate spheres. This heightened attention reflects a growing consensus on the pivotal role CSR plays in shaping consumer behaviors, particularly their purchase intentions. In this evolving landscape, understanding the impact of CSR on consumer purchase decisions has become critically important for businesses aiming to align their values with consumer expectations and foster loyalty. This study leverages expectation theory and rationality theory to construct a comprehensive model that examines the influence of CSR on consumer purchase intentions. By delving into how consumers perceive CSR activities and the extent to which these perceptions influence their willingness to buy products from socially responsible companies, the research aims to provide valuable insights for businesses looking to enhance their CSR strategies. The research methodology included the distribution of questionnaires to a broad audience, resulting in 426 valid responses. Through a rigorous analytical process involving exploratory factor analysis for reliability, alongside correlation and regression analyses, the study sought to validate the hypothesis that CSR and consumer involvement have a positive impact on purchase intentions. Notably, the study also explored the moderating effect of consumer involvement in the relationship between CSR perceptions and purchase intentions. The findings reveal a significant positive correlation between CSR initiatives and consumer purchase intentions, underscoring the importance of companies engaging in socially responsible practices. Moreover, the degree of consumer involvement was found to enhance the positive impact of CSR on purchase intentions, suggesting that more engaged consumers are likely to place greater value on CSR efforts when making purchasing decisions.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on the Influence of Vocational Interest of Vocational College Students on the Professional Learning Effectiveness 职业院校学生职业兴趣对专业学习效果的影响研究

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-03-07 DOI: 10.62309/k5yh7a32

Keyang Guo

{"title":"Research on the Influence of Vocational Interest of Vocational College Students on the Professional Learning Effectiveness","authors":"Keyang Guo","doi":"10.62309/k5yh7a32","DOIUrl":"https://doi.org/10.62309/k5yh7a32","url":null,"abstract":"This study investigates how various occupational interests among students in higher vocational colleges impact their learning outcomes. It develops a theoretical model linking six occupational interest types to learning outcomes, gathering data from 390 valid responses via online surveys. Analysis was performed using SPSS 24.0 software to assess the relationship between occupational interests and learning outcomes, incorporating both reliability and validity tests, followed by multiple linear regression to evaluate the research hypotheses. Findings indicate that interests in vocational, investigative, artistic, social, enterprising, and conventional areas positively influence professional learning outcomes. Notably, social occupational interests demonstrate the most significant positive impact, whereas conventional interests have the least effect on learning outcomes. Conclusively, the study offers targeted recommendations for students, parents, and educators. It highlights the necessity of aligning students' occupational interests with educational programs to enhance learning outcomes, advocating for concerted efforts from all stakeholders to support students' academic and professional growth. This tailored approach aims to foster an educational environment that maximizes students' potential and academic success.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"6 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140260118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Ownership Concentration on Corporate Financialization: The Mediating Effect of Financing Constraints 所有权集中对公司金融化的影响：融资约束的中介效应

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-02-29 DOI: 10.62309/01cfbh04

Jun-yu Wang

{"title":"The Impact of Ownership Concentration on Corporate Financialization: The Mediating Effect of Financing Constraints","authors":"Jun-yu Wang","doi":"10.62309/01cfbh04","DOIUrl":"https://doi.org/10.62309/01cfbh04","url":null,"abstract":"This article selects small and medium-sized listed companies (with stock codes starting with 002) as the research subjects, constructing a panel dataset spanning from 2017 to 2021, resulting in a total of 4324 observations. Through an extensive review and analysis of existing literature and relevant theories, it comprehensively explores the effects of equity concentration on corporate financialization and whether these effects differ in state-owned enterprises. Additionally, it investigates the moderating effects of financing constraints as a variable. After empirical analysis and robustness tests, the following conclusions are drawn: Equity concentration has a significantly negative impact on corporate financialization. Moreover, equity concentration exacerbates financing constraints, which, in turn, suppress corporate financialization. Furthermore, compared to state-owned enterprises, equity concentration has a more pronounced inhibitory effect on corporate financialization in non-state-owned enterprises. In the context of this study, state-owned enterprises in China are those in which ownership or control belongs to the state. The research on the impact of corporate financialization in this article can provide a theoretical basis for government and financial regulatory agencies to formulate financial policies in practical terms.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"66 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140408359","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Research on After Marketing Innovation of Automobile Spare Parts 汽车零部件后营销创新研究

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-02-29 DOI: 10.62309/1hmwfc07

Qian Li

引用次数: 0

Innovation, Competitive Advantage, and Customer Loyalty: Insights from Live Streaming Enterprises 创新、竞争优势和客户忠诚度：直播企业的启示

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-02-02 DOI: 10.62309/kefyg970

Guan-qi Jia

{"title":"Innovation, Competitive Advantage, and Customer Loyalty: Insights from Live Streaming Enterprises","authors":"Guan-qi Jia","doi":"10.62309/kefyg970","DOIUrl":"https://doi.org/10.62309/kefyg970","url":null,"abstract":"With the rapid development of e-commerce, giants like Baidu, Alibaba, and Tencent have ventured into the live streaming industry, leading to intense competition among numerous live e-commerce platforms and posing challenges related to customer retention. Despite platforms offering promotional activities, consumers' curiosity often leads to frequent platform switching. Furthermore, there has been a continuous increase in e-commerce complaints, especially in the live e-commerce sector, with issues related to logistics, product quality, returns, and exchanges affecting the overall shopping experience. Additionally, the lack of brand differentiation among platforms has contributed to decreased customer loyalty. This study investigates the relationship between innovation capability, competitive advantage, and customer loyalty in live streaming businesses, utilizing 576 valid questionnaires and structural equation modeling for analysis. The results reveal that innovation capability has a positive impact on both customer loyalty and competitive advantage. Competitive advantage also positively influences customer loyalty and serves as a partial mediator between innovation capability and customer loyalty.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"91 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139896373","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing Artistic Creativity through Heuristic Teaching Methods 通过启发式教学法提高艺术创造力

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-01-30 DOI: 10.62309/bmmx5v87

Feng Gao

{"title":"Enhancing Artistic Creativity through Heuristic Teaching Methods","authors":"Feng Gao","doi":"10.62309/bmmx5v87","DOIUrl":"https://doi.org/10.62309/bmmx5v87","url":null,"abstract":"The essence of education is to cultivate individuals who are useful. The \"people\" being educated are the students, and teaching and learning are the essential components of the teaching process. There is also a positive interactive relationship between teachers and students, as well as among multiple parties. Heuristic teaching is a beneficial method and means to stimulate students' initiative during the teaching process. Currently, in the teaching of artistic language expression in Chinese universities' drama performance majors, the positioning of the major is often vague, and there is a significant issue of homogenization. Under this teaching philosophy, most students trained tend to have a high degree of homogeneity and lack the ability to cultivate independent personalities and characteristics in graduates. This study will use a literature review approach to compare traditional teaching methods and heuristic teaching methods. It has been found that the shortcomings of traditional teaching lie in an excessive emphasis on the teacher as the main actor, with a sole focus on knowledge transfer, neglecting the students' own creative thinking, and even limiting their creativity. When heuristic teaching is applied, the classroom becomes a place where teachers and students actively participate in and complete the teaching and learning activities together. It gives the initiative of \"teaching and learning\" back to the students. The teacher's role shifts from injecting knowledge to encouraging students to think and innovate actively, ultimately achieving artistic language expression where \"a hundred people have different voices, a thousand people have different faces,\" rather than \"a thousand people have the same face, ten thousand people have the same voice.\"","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"130 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140480227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Marketing Strategies for Traditional Buyi Ethnic Clothing Enterprises in Guizhou 贵州布依族传统服饰企业的数字营销策略

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-01-26 DOI: 10.62309/c0zt9e24

Gang Wang, Fen Luo

引用次数: 0

The Exploration of Emotional Aspects of Artificial Intelligence (AI) in Artistic Design 人工智能（AI）在艺术设计中的情感探索

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-01-05 DOI: 10.62309/bk757m16

Wenbo Zhao, Yuanyuan Sun

{"title":"The Exploration of Emotional Aspects of Artificial Intelligence (AI) in Artistic Design","authors":"Wenbo Zhao, Yuanyuan Sun","doi":"10.62309/bk757m16","DOIUrl":"https://doi.org/10.62309/bk757m16","url":null,"abstract":"The article explores the emotional aspect of artificial intelligence in art and design. With technological advancements, AI has shown tremendous potential in the realm of artistic creation. Firstly, the article reviews the development of AI in art and design, introducing applications of technologies such as generative art, deep learning, and generative adversarial networks. Secondly, it delves into the emotional dimension of AI in artistic design. Despite significant progress in learning and imitating artistic styles, AI's expression of emotions remains limited to simulating programs and data, creating a gap with human emotional experiences. However, by learning from human aesthetic experiences, AI utilizes universally recognized emotional symbols in artistic works, evoking aesthetic resonance among audiences. Furthermore, the article emphasizes the importance of human designers in the creative process and the potential for collaboration between AI and humans. Lastly, it discusses the future possibilities wherein AI, as technology advances, may enter an era of strong artificial intelligence, potentially disrupting the ecosystem of art and design. Although AI might acquire emotional and creative capabilities in the future, the emotional experiences and unique creativity of human creators remain irreplaceable. Therefore, the future of art and design might be a product of collaboration between humans and AI, opening new spaces for exploration and contemplation in the art world.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"15 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140513869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of Emotional Intelligence and Smartphone Dependence on Mental Health among College Students in Henan Province, China 情商和智能手机依赖对河南省大学生心理健康的影响

International Journal of Interdisciplinary Studies in Social Science Pub Date : 2024-01-03 DOI: 10.62309/30r92n87

Yuanyuan Sun, Wenbo Zhao

{"title":"Effects of Emotional Intelligence and Smartphone Dependence on Mental Health among College Students in Henan Province, China","authors":"Yuanyuan Sun, Wenbo Zhao","doi":"10.62309/30r92n87","DOIUrl":"https://doi.org/10.62309/30r92n87","url":null,"abstract":"Besides ushering in an unprecedented level of material convenience for humanity, mobile phones have inevitably led to numerous mental health issues. The phenomenon of psychological problems arising from dependence, addiction, and problematic usage of the internet and mobile phones has become increasingly widespread. Various social adversities stemming from mental health issues have garnered comprehensive attention across society. At a certain university in Henan Province, the degree of mobile phone dependence among college students is at a moderate level. Therefore, studying the students at this university is representative of higher education institutions throughout Henan Province and holds considerable research value. This study surveyed 335 individuals from a university in Henan Province and conducted empirical analysis. The findings indicate that mobile phone dependency negatively impacts mental health. The scale measuring mobile phone dependency demonstrates a significant negative correlation with emotional intelligence. Moreover, emotional intelligence positively influences mental health.","PeriodicalId":517199,"journal":{"name":"International Journal of Interdisciplinary Studies in Social Science","volume":"293 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140514440","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0