Digital Marketing Strategies for Traditional Buyi Ethnic Clothing Enterprises in Guizhou

Abstract

With the advent of the digital age, traditional clothing enterprises are facing a transformation in their marketing strategies. As an important carrier of ethnic cultural heritage, the implementation of digital marketing strategies for traditional Buyi ethnic clothing enterprises in Guizhou is particularly crucial. This paper aims to explore the application of digital marketing strategies in Buyi ethnic clothing enterprises, to assist these enterprises in better utilizing digital marketing tools, enhancing brand awareness, and improving market competitiveness.