Pressacademia最新文献

{"title":"EXPLORING THE SUSTAINABLE FUTURE OF E-COMMERCE COMPANIES THROUGH A DIGITAL MARKETING AND LOGISTICS CONTEXT","authors":"L. Florido-Benítez","doi":"10.17261/pressacademia.2024.1882","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1882","url":null,"abstract":"Purpose - The main objective of this research is to analyze e-commerce companies in a digital marketing and logistics context to better understand the future of e-commerce companies.\u0000Methodology - This manuscript has included updated literature and real examples to explore the new challenges facing e-commerce firms in marketing, logistics, and sustainability terms.\u0000Findings- The results reveal that Amazon, JD.com, and Alibaba companies with their autonomous distribution have a huge competitive advantage against their main competitors because they do not depend on external logistics companies, their parcel shipments are more personalized, and they reduce time and costs in their processes. Nevertheless, when e-commerce companies depend on external distribution, the quality of their parcel shipment services is highly dependent on logistics firms’ ability to provide excellent service to their consumers. Sometimes, consumers’ satisfaction is related to parcel shipments by logistics companies, which may be affected by poor services or even parcels arriving too late, and possibly customers will be dissatisfied.\u0000Conclusion- In the light of the information obtained because of the research, the sustainable future of e-commerce companies will lie in their efficiency and efficacy management, the sustainability of the environment, logistics services, technological innovations, and marketing strategies to increase sales conversion and cover new consumers’ needs.\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"31 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141275914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPACT OF BOARD GENDER DIVERSITY ON ENVIRONMENTAL SUSTAINABILITY","authors":"Burcin Celik","doi":"10.17261/pressacademia.2024.1894","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1894","url":null,"abstract":"Purpose- The Board of Diversity helps companies make more democratic and correct management decisions. The contributions of gender diversity to the financial and non-financial activities of companies are significant. This research was conducted to show the positive contribution of women executives to the environment.\u0000Methodology- The study sample includes 108 American companies in the S&P500 index. The study was organized with panel data of USA companies between 2008 and 2021. OLS regression method was used to analyse the results.\u0000Findings- According to the results of the analyses, the environmental impact of women on the company board is positive and significant.\u0000Conclusion- This study figures out that women executives have higher sensitivity and responsibility towards the environment than men. According to these results, it is essential both in terms of dealing with global warming and in terms of achieving the UN's 2030 targets\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"14 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279587","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GREEN MARKETING PRACTICES IN THE CONTEXT OF ENVIRONMENTAL SUSTAINABILITY: A CASE STUDY OF AN ECO-FRIENDLY CLEANING FIRM","authors":"Semih Karakurum","doi":"10.17261/pressacademia.2024.1884","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1884","url":null,"abstract":"Purpose- Having started of climate change’s impact shaped businesses’ production process directly in 21st century. After consumers’ attitudes and behaviours had affected marketplace, businesses started to show themselves in aspect of corporate social responsibility. Since 1970s, sustainability has been highlighted as a topic reflected to corporate’s politics. Environmental sustainability is a variety of sustainability takes environment on center and keep providing products or services for this perspective. By using of green marketing mix, aim of a lot of brands to get profit take environment on center. From producing of packets to types of electric energy that use in factories, many effects started turning to metaphorses with corporates’ environmental sustainability politics. In context of ethical production and environmental sustainability, while animal testing is being removed vegan product production is tried to develop. Aim of this research is to understand on how environmental sustainability affects firms’/brands’ production process.\u0000Methodology- In this research, case study is applied as a types of qualitative research designs. By Turkey’s representative of an eco-friendly cleaning firm that from Denmark, semi-structured in depth interview were conducted. Then, the semi-structure in depth interview transcripted and highlighted to topic which turned into codes. The codes were got together and tied to themes. \u0000Findings- In result of the analysis reveals that 4 main themes which are 1) Scandinavian Morality and Ethical Production; 2) Green Sustainability; 3) Vegan Product; 4) Organic Product. To the analysis, Scandinavian morality has a big impact on ethical production. The firm’s practices are related to green sustainability; almost all production processes become “green”. In context of climate change, vegan perspective is rising day by day in the marketplace; producing animal-derived resources evaluate a part of climate change. Organic production is assessing an aspect of ecological life which is related to environmental sustainability.\u0000Conclusion- In green marketing perspective, environmental sustainability is one of the most indispensable issue, especially, while climate change gaining visibility. Basic marketing mix turning to “green marketing mix”. When brands and firms go green by politically, their production process goes directly green, as well. Climate change could be assessed like ethical issue in marketplace in context of environmental degradation. In addition, firms and brands caring about vegan and organic products, due to green conditions, are being positioned in environmental sustainability can be evaluated as a method of differentiation.\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"66 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"INTRODUCTION TO THE POVERTY REDUCTION STRATEGY PLANS (PRSP): PROCESS AND EFFECTIVENESS REVIEW","authors":"Kassim Tafana Tafana, Ertan Beceren","doi":"10.17261/pressacademia.2024.1893","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1893","url":null,"abstract":"Purpose- This study tries to describe a comprehensive overview of the Poverty Reduction Strategy Plan papers. This is a crucial document that any current economist should understand. Currently, the globe is implementing seventeen development goals listed on the Sustainable Development Goals Agenda. \u0000Methodology- The empirical review through several reports and works that addresses several themes that are pertinent to the Poverty Reduction Strategy Plans document, including the Interim Poverty Reduction Strategy Plan (IPRSP) and the Complete Poverty Reduction Strategy Plans (PRSP) was done. The work also describes how historically the concept of poverty reduction strategy plans (PRSP) came to exist. It covers the time from when the PRSP method was presented in 1999 up to date. Also, the work explains the main principles that must be included in preparing the Poverty Reduction Strategy Plans (PRSP) documents and challenges that face poor countries in the implementation of their corresponding poverty reduction strategy plans (PRSP) is discussed. \u0000Findings- The paper finalize by looking at different discussions and views on whether these plans really help the poor countries, or they are just another mode of empowering the poor countries and international finance institutions will be given. By the end of this review a reader should be able to grasp and overview of overall concept of the poverty reduction strategy plans.\u0000Conclusion- The study concluded that the plans help developing countries due to noticeable development progress in developing countries.\u0000\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"19 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141281257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE IMPACT OF ARTIFICIAL INTELLIGENCE RECOMMENDATIONS ON INDIVIDUAL INVESTOR DECISIONS","authors":"Kadir Gokoglan, Huseyin Sevim","doi":"10.17261/pressacademia.2024.1897","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1897","url":null,"abstract":"Purpose- Although artificial intelligence technology is a new technology, it affects every aspect of our lives by finding a very fast field of activity. Artificial intelligence technology, which also shows its effect in the field of finance, is seen to have many applications. There are many alternatives in the investment markets, it will take a long time to make a profit in the markets and a certain amount of knowledge is required. People cannot master the data in all markets when they will invest, but technological developments provide the opportunity to invest by storing each data or observing their changes. This study aims to investigate the effects of artificial intelligence technology on individual investor decisions. \u0000Methodology- The study consists of individual investors who live in Diyarbakır province and generally make investments. The questionnaire prepared in accordance with the scope of the study was applied to 1800 participants using face-to-face survey method. The 22 statements prepared in accordance with the scope of the study were applied to the participants. The questionnaires that 1616 participants answered correctly and accurately were included in the scope of the study. In order to ensure the reliability of the study statements, Cronbach's Alpha was calculated and this rate was determined as 91%. The answers given to the study statements were transferred to the tables as a result of the analyses. The transferred information was tried to be interpreted. In addition, frequency tables, t-test and anaova analysis were used in the analysis of the study data.\u0000Findings- Thanks to artificial intelligence algorithms, which is one of this technology, it analyses the data in the market and enables the investor who wants to invest to trade in the market by giving buy and sell orders. Thus, artificial intelligence technology allows the investor to make more profitable investments by guiding the investor.\u0000Conclusion- As a result, it is possible to say that the individual investors participating in the research do not have sufficient knowledge about artificial intelligence technologies, but they have an interest in investing using artificial intelligence technologies. In addition, it has been determined that the older the age, the lower the education level, the higher the income level and the married investors are insecure about investing using artificial intelligence technology. \u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"55 17","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274957","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A THEORETICAL SUGGESTION FOR THE DEVELOPMENT OF A SAFETY CULTURE: CIVIL AVIATION CONTEXT","authors":"Olcay Olcen","doi":"10.17261/pressacademia.2024.1883","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1883","url":null,"abstract":"Purpose - This paper aims to place aviation safety culture on three pillars theoretically, and by doing so, to distill findings. By more clear words, It tries to give a more detailed explanation of the concept of safety and safety sciences. Regardless of the business branches, safety should be an important branch, depending on its clear importance in aviation, maritime, health and engineering and more technical sciences to give a clear insight into safety another purpose. \u0000Methodology - Methodologically, the differences between the communities of Gemeinschaft and Gesellschaft of Tönnies and epistêmê and technê discrimination of Greek philosophy pave the way for Habermas’s Communicative Action Theory to create a cultural form that is exemplified as safety culture in civil aviation depending on the increasing impacts of the communication and communication networks. In the end, it concludes that the safety culture of civil aviation can be explained with this type of theoretical background and this methodology can be utilised in other industrial branches and sciences. \u0000Findings- The main findings of this research can be collected in two groups. One of them is directly related to the creation of a cultural form (safety culture) and its main features by theoretical means, the other one is the evaluation of these theoretical means to the specific ends in a specific business branch, so civil aviation.\u0000Conclusion- Through these ways, the importance of communication, sociological heritage and knowledge forms in aviation safety culture will be more theoretically understandable which is a complementary recipe of the research gap. On the other side, and in clearer words, safety is one of the great problems of humankind and business life. Like many other concepts such as security, the importance of heritage, culture, transmission and transportation of knowledge will be more understandable with these kinds of papers or works. \u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"56 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141279503","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE RELATIONSHIP BETWEEN WORKPLACE SPIRITUALITY AND ORGANIZATIONAL IDENTIFICATION IS INFLUENCED BY ORGANIZATION-BASED SELF-RESPECT AS A MEDIATOR","authors":"M. Durmaz, Gulten Gumustekin","doi":"10.17261/pressacademia.2024.1886","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1886","url":null,"abstract":"Purpose- This research paper delves into the relationship between workplace spirituality (WS) and organizational identification (OI) and the mediating role of organization-based self-esteem (OBSE) in this association. \u0000Methodology- The study involved the participation of 206 administrative personnel at Canakkale Onsekiz Mart University in Canakkale province. The data collected were subjected to several statistical analyses, including explanatory and confirmatory factor analyses, normality tests, correlation analyses, hierarchical regression analyses, and Sobel tests. The results of these analyses revealed significant findings, supporting the hypothesis that workplace spirituality affects organizational identification, with OBSE serving as a mediator in this relationship.\u0000Findings- The findings suggest that employees with WS and OBSE are more likely to identify with their organization's beliefs and values. \u0000Conclusion- Incorporating WS can result in favorable OI, mainly when an individual's core values are congruent with the company's. In this context, an individual's confidence in their skills and their conviction in their ability to make valuable contributions to the organization fosters a strong sense of self-esteem in the workplace.\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"13 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141280855","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GREEN SUPPLY CHAIN IMPLICATIONS FOR FOOD INDUSTRY","authors":"Kadir Gokoglan, Musebbih Elaldı, Huseyin Sevim","doi":"10.17261/pressacademia.2024.1881","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1881","url":null,"abstract":"Purpose- This article has been carried out to determine the situation of green supply chain practices, which are of great importance worldwide, in Turkiye/Diyarbakır province food companies. Supply chain management starts with the procurement of raw materials. After the supply, the product is processed and delivered to customers through the distribution channel. After the consumption stage, the supply chain management process is completed with the return of the product that has completed its life cycle to the enterprise. The main objective of supply chain management is to make the best use of the factors in use. These factors are listed as technology, process management, personnel management, and performance measurement after completing the management process. With these parameters, it is aimed to be prepared for the expected changes in the market in supply chain management and to determine strategies against possible changes.\u0000Methodology- The survey method was used to obtain the study data. The questionnaire form, which was created following the scope of the study, was applied to the determined companies face-to-face and via email. In analysing the data obtained, the study data were analysed by frequency analysis through statistical programs. The results were presented in tables and interpreted. \u0000Findings- The survey data created within the scope of the study were analysed using statistical programmes. The data obtained were analysed by taking into account the strategic position and market share of Diyarbakır province in Turkiye.\u0000Conclusion- As a result of the research, it was determined that food companies operating in Diyarbakır province are aware of green supply chain management. In addition, it was determined that they pay attention to the use of environmentally friendly and recyclable products or activities from the raw material procurement stage to the production stage. In addition, it has been determined that they are sensitive to production, supply and distribution activities by international standards. \u0000\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"51 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141275227","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMPETITION LEVEL ANALYSIS FOR THE FINTECH SECTOR IN TURKIYE COMPARED TO GERMANY","authors":"Meliksah Akturk","doi":"10.17261/pressacademia.2024.1895","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1895","url":null,"abstract":"Purpose- This study's objective is to observe Türkiye’s fintech market structure by their competitiveness results. To get a better observation Türkiye compared with a fintech-developed country as Germany. The inconvenient definition of fintech caused this study to examine 4 massive fin-tech sectors. Especially current situation of the financial-technology market there are several branches. The study refrains from the engineering-intensive branches to serve its purpose. The study includes; Payments, Lending, Personal Finance, and Insuretech branches. We expect to observe the competitive dynamics for several branches.\u0000Methodology- The study selected the “entropy index” as a method. The entropy index shows the market depth for related sectors. It can be defined as a density analysis. We can make the index with at least 5 observations. However, the increase in the observation level causes the low-variance level index results.\u0000Findings- The study made its index by the top ten firms by their sales revenue level. The study observes the market in 5 branches. The conclusion part supplied 5 different density results. In that situation, observations can be seen more specifically for the market. The study used the entropy density index to observe the competitiveness level of the market. Results were multiple because the branches were divided from the sector. Every branch has its dynamics. On the Türkiye side, we expect fewer companies than in Germany. However, in the personal finance sector, we can observe the competitiveness levels are close. However, in this study, we can also observe high gaps between the sectors of insurance tech and lending. This study did not have the purpose of determining the factors behind them but the study tried to give political suggestions.\u0000Conclusion- The density level for lending and personal finance sectors can be compatible with a high-fintech level company. For the insure-tech side, companies value and numbers are lower. The payment sector has more technology than the other sectors but the number of firms are lower than in Germany. We were expecting the competitive structure are not improve in Turkey because of the low-quantity firms. At some branches, we obtained the results that support this expectation. However, the view of the study observed that some branches has low competitive market structure when compared the Germany. But at some points, there are massive cliffs between the two countries. We can attribute the situation to the habits. The habits of technology meant. Especially on the insurance side, Turkey should improve itself. Türkiye should be getting more investment, subsidies, etc. in the sector of insure-tech and payment sector. Because their competition level is a risk to the country’s market structure. This study includes no detailed politics but suggests to subsidies and incentives from the government side. Government should support and encourage the new-entry firms or entrepreneurs for the sector of fintec","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"17 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141274220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"BARRIERS TO THE ADOPTION OF SUSTAINABILITY PRACTICES IN SMALL HOTEL BUSINESSES: A QUALITATIVE STUDY IN GHANA","authors":"Lucinda Seyram Tokro, Collins Dodzi Dzitse","doi":"10.17261/pressacademia.2024.1888","DOIUrl":"https://doi.org/10.17261/pressacademia.2024.1888","url":null,"abstract":"Purpose- By integrating sustainability into their business operations, small tourism and hospitality accommodation enterprises will not only contribute to achieving sustainable development goals 7, 9,12,13 and 14, but also promote a culture of environmental and social consciousness that aligns with the broader objectives of the United Nations’ Agenda 2030. Therefore, this study explores barriers to the adoption of sustainability practices among small hotel businesses in Ghana.\u0000Methodology- Using a qualitative research framework and descriptive analysis method, face-to-face interviews were conducted with 16 small hotel managers in the Cape Coast Metropolis of Ghana. The interview technique was adopted because it allowed for the acquisition of detailed information from participants on barriers to the adoption of sustainability practices.\u0000Findings- The findings revealed a spectrum of internal barriers: lack of awareness and understanding of sustainability principles, attitudes, negligence among hotel staff, and financial constraints. External barriers, such as owner interference in managerial decision-making, exploitative supplier actions, burdensome taxes and levies, and seasonal fluctuations with low hotel patronage, were also identified as the main barriers to the adoption of sustainability practices in small hotel businesses in Ghana. \u0000Conclusion- The study concludes by recommending targeted sustainability education and training programs to enhance sustainability awareness and cost-effective practices, while changes in organizational structures such as empowering managers and fostering collaboration between owners and managers are imperative for effective sustainability adoption and integration. Additionally, small hotel businesses should diversify revenue streams beyond peak seasons and, with collaborative efforts, advocate for supportive policies and regulations at all levels to create a conducive environment for the adoption of sustainable practices.\u0000","PeriodicalId":517141,"journal":{"name":"Pressacademia","volume":"24 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141278834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}