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Responsible marketing and the catalysts of the consum’actor: literature review 负责任的营销和消费者的催化剂:文献综述
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24186
Rachid Ouskou, Ibtissame Lakhlili
{"title":"Responsible marketing and the catalysts of the consum’actor: literature review","authors":"Rachid Ouskou, Ibtissame Lakhlili","doi":"10.23882/emss.24186","DOIUrl":"https://doi.org/10.23882/emss.24186","url":null,"abstract":"The concept of the consum-actor consists in the purchase of products or services that illustrate the social or environmental concerns of a consumer in order to result in a positive or less negative effect on society or the environment. This dynamic can be based for a buyer on several catalysts that direct his purchasing action. However, this can represent an opportunity for companies to adopt practices that are in line with this choice. In this respect, it is essential to design an offer focused on a competitive advantage through responsible marketing as a key success factor to attract consumers through a coherent offer. This literature review aims to create a link to know how responsible marketing is likely to achieve a reconciliation of the company with the demands of the more than ever emerging consom'actors, in order to be based in the envisaged empirical studies.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"15 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140354198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Corporate Governance in Bancassurance Context: An In-Depth Analysis of external Control Mechanisms 银行保险背景下的公司治理:外部控制机制的深入分析
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24189
Sanaa Mabrouk, Adil Loulid
{"title":"Corporate Governance in Bancassurance Context: An In-Depth Analysis of external Control Mechanisms","authors":"Sanaa Mabrouk, Adil Loulid","doi":"10.23882/emss.24189","DOIUrl":"https://doi.org/10.23882/emss.24189","url":null,"abstract":"Governance stands as a multifaceted area of interest, attracting attention in both political and academic realms on a global scale. Its significance, particularly in economics and management, has been increasingly emphasized due to a series of scandals that have resonated across various contexts, often highlighting common issues associated with power struggles and conflicting interests within organizations. The quest for effective governance demands the implementation of multiple control mechanisms to address and prevent power-related challenges within organizations. In this article, we focus on the governance of companies operating in the context of bancassurance. Indeed, bancassurance companies are of major importance to any economy, which explains the scope of our research that explores the rules and governance mechanisms governing this sector worldwide, as well as their manifestation in our research context. A comprehensive review of the Basel Committee on Banking Supervision forms an integral part of this discussion. This committee plays a central role in setting global banking standards and its governance structure. Notably, the article highlights Bank Al-Maghrib's adoption of Basel III provisions in the Moroccan context and underscores the significant role played by the Credit Institutions Rating Assistance System. Furthermore, the article delves into the pivotal role of the Insurance and Social Welfare Supervisory Authority within the insurance sector, emphasizing the intrinsic connection between solvency and governance. It explores the historical importance of Solvency I and its evolution towards Solvency II, with a focus on the impact of this directive on the European insurance industry. Finally, the paper thoroughly examines the strategic application of the risk-based solvency approach in Moroccan bancassurance, stressing its contribution to enhancing financial robustness and its tailored assessment within the national context.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"62 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140356146","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Determinants of real estate sector performance in Morocco: to promote sustainable urban development 摩洛哥房地产行业绩效的决定因素:促进城市可持续发展
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24188
Naoufel Belhaj, Mohamed Jaouad Malzi, Almahdi Koraich
{"title":"Determinants of real estate sector performance in Morocco: to promote sustainable urban development","authors":"Naoufel Belhaj, Mohamed Jaouad Malzi, Almahdi Koraich","doi":"10.23882/emss.24188","DOIUrl":"https://doi.org/10.23882/emss.24188","url":null,"abstract":"This study aims at analyzing the determining factors of the performance of the real estate sector in Morocco for the promotion of sustainable urban development, through a qualitative study based on a semi-directive interview conducted with twelve companies of the real estate sector in the region of Rabat-Salé-Kénitra. These companies belong to the three (3) segments of the market: the Economic, the Middle Standing and the High Standing and operate in the different cities of the region namely: Rabat, Salé, Kenitra, Skhirat and Temara. The objective is to identify the endogenous and exogenous performance factors that explain the success of some real estate companies that have been able to resist and adapt to an environment and a market in perpetual change and not so favorable.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"41 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140356576","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Qualitative analysis of the effectiveness of audit committees and internal audit functions in the public sector: the case of public establishments in Morocco 对公共部门审计委员会和内部审计职能有效性的定性分析:摩洛哥公共机构的案例
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24221
Mehdi Gharrafi
{"title":"Qualitative analysis of the effectiveness of audit committees and internal audit functions in the public sector: the case of public establishments in Morocco","authors":"Mehdi Gharrafi","doi":"10.23882/emss.24221","DOIUrl":"https://doi.org/10.23882/emss.24221","url":null,"abstract":"This article examines corporate governance and the performance of the audit committee, as well as the functions of internal audit in the public sector of an emerging economy such as Morocco. Both of these functions are crucial for corporate governance, ensuring optimal service delivery by local authorities, particularly public institutions. The study, based on stakeholder theory, qualitatively analyzes corporate governance and the effectiveness of audit committees and internal audit units in the Moroccan public sector. The results suggest good corporate governance with the presence of audit committees and internal audit functions in the public sector. However, the inefficiency of audit committees and internal audit units is highlighted, attributed to the lack of guidance, non-implementation of recommendations, and insufficient resources in the Moroccan public sector. To enhance performance, it is recommended that leaders take into account the findings of audit committees and internal audit units, endorsing and incorporating their conclusions into action plans implemented by management. Audit committees should strengthen their oversight of internal audit functions to ensure their effectiveness. The presence of effective audit committees and internal audit units in the public sector reflects competent and efficient utilization of resources for the benefit of all stakeholders.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"1 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140353643","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fundamental Models of Consumer Purchasing Behavior: An In-Depth Analysis Since the 1960s. 消费者购买行为的基本模式:20 世纪 60 年代以来的深入分析》。
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24185
Hasnaa El gozmir, Samir Makhrout, Abderrahmane Chouhbi
{"title":"Fundamental Models of Consumer Purchasing Behavior: An In-Depth Analysis Since the 1960s.","authors":"Hasnaa El gozmir, Samir Makhrout, Abderrahmane Chouhbi","doi":"10.23882/emss.24185","DOIUrl":"https://doi.org/10.23882/emss.24185","url":null,"abstract":"This paper explores established models of the consumer decision-making process, originated from the 1960s, and assesses the viewpoints of Nicosia, Howard and Sheth, Engel, Kollat and Blackwell, and Fishbein and Ajzen's theories of reasoned and planned behavior. Subsequently, it demonstrates their significance and linkages with current marketing practices, encompassing the effects associated with digitalization and the augmentation of consumer requirements. Finally, the paper puts forth a theoretical model for the decision-making process. These models provide diverse perspectives on how consumer attitudes, purchasing decisions, and interactions with marketing stimuli are formed. However, it is emphasized that these models must continually evolve to remain relevant in an ever-changing environment, as they are critical in comprehending consumer behavior and developing marketing strategies.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"7 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140355290","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Economic, environment and demographic elasticities of natural gas demand: A review 天然气需求的经济、环境和人口弹性:综述
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24218
Mohamed Jaouad Malzi
{"title":"Economic, environment and demographic elasticities of natural gas demand: A review","authors":"Mohamed Jaouad Malzi","doi":"10.23882/emss.24218","DOIUrl":"https://doi.org/10.23882/emss.24218","url":null,"abstract":"This paper conducts a comprehensive review of various estimates for natural gas demand responses. We consider a stream of empirical studies that have been conducted after 1950. The purpose of this paper is to provide the full image, synthesize and analyze the published studies in this field from the first experimental study to the beginning of 2019. In this study, we discuss the methods and techniques used, the application area, the variables, and data sources and data size. Most studies have investigated price and income elasticities; many fewer have focused upon demographic variables. This work will be of significant importance for future researchers aiming to analyze the demand for natural gas.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"12 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140356973","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The indirect government of family farming: the case of Pillar II projects of the Green Morocco Plan 家庭农业的间接管理:绿色摩洛哥计划第二支柱项目案例
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24202
Habiba El Mazouni, Z. Kadiri
{"title":"The indirect government of family farming: the case of Pillar II projects of the Green Morocco Plan","authors":"Habiba El Mazouni, Z. Kadiri","doi":"10.23882/emss.24202","DOIUrl":"https://doi.org/10.23882/emss.24202","url":null,"abstract":"The agricultural field is experiencing several transformations which embody ways of thinking drawn from the neoliberal repertoire. However, there is no conceptual reference to neoliberalism in the debates and analyzes around agricultural policy in Morocco, even less with regard to family farming. The objective of this article is to analyze to what extent neoliberal practices in the agricultural world are not experienced as a break but make sense with ancestral practices; it is an imperial imagination familiar with the indirect mode of government, particularly with delegations. The results show that Family Farming, particularly under Pillar II projects, is governed by delegation to characters chosen according to a historically constructed political imagination. Thus, this study would contribute to a new reading of the modes of government of family farming, as much as it would promote new approaches making it possible to restore historical sequences of indirect government of the agricultural sector in Morocco.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"1 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140354238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Methodology of Comprehensive e-participation Index 电子参与综合指数的编制方法
revistamultidisciplinar.com Pub Date : 2024-04-01 DOI: 10.23882/emss.24212
S. Chakrabartty
{"title":"Methodology of Comprehensive e-participation Index","authors":"S. Chakrabartty","doi":"10.23882/emss.24212","DOIUrl":"https://doi.org/10.23882/emss.24212","url":null,"abstract":"The e-participation refers to participation of citizens in the governance process through ICTs. Importance of e-participation is growing with rapid technological changes and increasing use of Information and Communication Technology (ICT), overcoming limitations of physical participations in terms of time and distance. Ignoring the issues relating to augmentation of dimensions and indicators, the paper describes methodological shortcomings of existing measures of e-participation and suggests a method of comprehensive e-participation index ( covering both supply and demand sides. CEPI involves transformation of each sub-indices and component indices to normally distributed scores. Normality enables meaningful arithmetic aggregation of scores of sub-indices, dimensions and CEPI as sum of dimension scores. The proposed CEPI avoids scaling and satisfies desired properties enabling meaningful comparisons, better ranking, classification of countries and also facilitates testing hypothesis of equality of CEPI means for two countries, assessment of progress and testing significance of growth registered by a country or a group of countries. Elasticity of dimension as ratio of change in CEPI due to unit change in the dimension can be used to rank the dimensions. Policy makers and researchers may take advantages of the proposed method to find relationship between supply and demand sides of e-participation.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"57 36","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140357543","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can CSR engagement improve firm’s resilience to the COVID-19 pandemic? Evidence from the Moroccan stock market. 企业社会责任的参与能否提高公司抵御 COVID-19 大流行病的能力?来自摩洛哥股票市场的证据。
revistamultidisciplinar.com Pub Date : 2024-01-02 DOI: 10.23882/rmd.24182
Rachid Ouchchikh, Mustapha Ziky, Mohamed Taieb Laadimi
{"title":"Can CSR engagement improve firm’s resilience to the COVID-19 pandemic? Evidence from the Moroccan stock market.","authors":"Rachid Ouchchikh, Mustapha Ziky, Mohamed Taieb Laadimi","doi":"10.23882/rmd.24182","DOIUrl":"https://doi.org/10.23882/rmd.24182","url":null,"abstract":"The purpose of this paper is to investigate empirically the role of corporate social responsibility engagement on stock returns during the COVID-19 crisis in the case of a sample of Moroccan-listed companies. The authors use a difference-in-difference (DiD) regression estimated on a panel dataset of a sample of 23 Moroccan listed companies for the period spanning from March 2019 to March 2021. We identified the connection between CSR activities and financial returns by comparing the monthly stock returns of the treatment and the control groups. Empirical results reveal that the pandemic-induced decrease in stock returns is stronger for firms with CSR activities. It means that engaging in CSR activities does not immunize Moroccan firms during the pandemic. Our findings show that Moroccan’s stock market is unable to positively value CSR activities. The results indicate that agency problems lead Moroccan investors to overinvest in costly CSR activities, which reduce the value of the firms in times of the COVID crisis and delay their recovery from it. To the best of our knowledge, this study is the first to investigate the relationship between CSR activities and the resilience of Moroccan companies. Also, this study is distinguished by using the DiD method and by exploiting data from the Eikon Refinitiv database.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"46 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139536570","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
A study on the effectiveness of financial development on economic growth of Morocco 关于金融发展对摩洛哥经济增长的影响的研究
revistamultidisciplinar.com Pub Date : 2024-01-02 DOI: 10.23882/rmd.24201
Rachida El Yamani
{"title":"A study on the effectiveness of financial development on economic growth of Morocco","authors":"Rachida El Yamani","doi":"10.23882/rmd.24201","DOIUrl":"https://doi.org/10.23882/rmd.24201","url":null,"abstract":"Economic growth’s theories suggest that a developed financial sector can promote the economy growth. However, the ability of financial sector to boost the economic growth depends on its ability to finance the economy. This paper investigates the relationship between Morocco's economic growth and financial development (FD). We base our study on the crucial role of banking sector in economic growth in developing countries through their financial intermediation. In order, to verify this relationship the vector error correction model (VECM) is used on secondary data: real GDP per capita (GDP) and a set of explanatory variables representing the financial development sector, specifically the ratio of private sector credit (CPS) and control variables including the share of government consumption (PC), the real interest rate (IR), trade openness (TO), and the inflation rate (INF). Our secondary data comes from the Central Bank of Morocco database and covers 56 quarters from 2007Q1 to 2020Q4. The findings support the long- and short-term benefits of financial sector development for economic growth in Morocco.","PeriodicalId":516301,"journal":{"name":"revistamultidisciplinar.com","volume":"28 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139536870","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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