Aleksandrs Iļjins, Signe Luika, Charitomeni Tsordia
{"title":"LATVIAN FOOTBALL FANS ATTITUDES, INTENTIONS AND BEHAVIORS TOWARDS SPORT LICENSED PRODUCTS","authors":"Aleksandrs Iļjins, Signe Luika, Charitomeni Tsordia","doi":"10.61800/lase_joss.v14i1.3","DOIUrl":"https://doi.org/10.61800/lase_joss.v14i1.3","url":null,"abstract":"The current research show first part of brand architecture and brand association, how are integrated to examine the role of the league brand on the relationship between the role of league brand consumer's support for individual teams is important for the successful management and marketing with licensed products of both leagues and teams. As this paper will show, professional sports teams unite to produce a league product that, while initially produced to provide entertainment for spectators, is now sold to four distinct groups: fans, associations, communities, and corporations. Justification and aim of the study. Income from licensed products is considered particularly important for football teams survival around the world. To date the research on the perceptions of sport team fans on the licensed football team products is scarce and particularly in the Baltics countries. In this line the present study was set to investigate the purchase intentions and behaviors towards licensed products as well as perceptions of experience, aesthetics and word of mouth for Latvian football fans. Material and methods. A self-completed online questionnaire was used for the purposes of the research and a total sample of 54 football team fans in Latvia was collected. Descriptive statistics, including frequencies, percentages, means, medians, standard deviations were calculated, Cronbach's α coefficient was also used to explore the reliability of the constructs. The analysis was run using the statistical program SPSS. Conclusions. The results revealed average purchase intentions and experience from the licensed products, while aesthetics and word of mouth were evaluated higher. The majority of the participants had bought licensed products of their favorite team. This study contributes to the existing theory and offers practical implications particularly for football teams that aim to increase their income by investing in the licensed merchandise.","PeriodicalId":516289,"journal":{"name":"LASE JOURNAL OF SPORT SCIENCE","volume":"52 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139535693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"HYDROTHERAPY-STIMULATED RESPIRATORY SYSTEM REHABILITATION FOR PEOPLE RECOVERING FROM COVID-19","authors":"Alīna Kurmeļeva","doi":"10.61800/lase_joss.v14i1.1","DOIUrl":"https://doi.org/10.61800/lase_joss.v14i1.1","url":null,"abstract":"The COVID-19 pandemic has obvious effects on people’s health and mental state. COVID-19 is known to be a respiratory disease that is usually mild and starts gradually with such symptoms as fever, cough, sore throat, difficulty breathing. Therefore, after recovery from COVID-19, people should pay close attention to respiratory rehabilitation. The aim of this study was to improve respiratory rehabilitation process with hydrotherapy. The pilot study was carried out in view of the research aim from 17 January 2022 to 20 February 2022 at Salaspils swimming pool. 12 subjects (females) aged 19-62 recovering from COVID-19 took part in the pilot study and were observed up to one month after COVID-19. A course of breathing exercises in water was prepared. The course consisted of 10 practical lessons 45 minutes each. The analysis of the average result dynamics in the heart rate and oxygen saturation measurements during the experiment showed that the difference was statistically insignificant, α>0.05. The analysis of the breathing frequency dynamics during the experiment showed that the difference was statistically insignificant, α>0.05, but the difference in chest excursion was statistically significant, α<0.05. The analysis of the PEF dynamics during the experiment showed that the difference was statistically significant, α<0.05, which implied an increase in the subjects’ PEF after the research and that their respiratory system worked more efficiently. The effectiveness of the hydrotherapy-stimulated respiratory system rehabilitation course was positive in terms of PEF and chest excursion difference. This pilot study experimental group helped to determine the next steps of the study and specified if any adjustments in the methodology was required. \u0000 \u0000One of the steps is to improve the validity of the study for which the number of subjects should be increased (n=30).","PeriodicalId":516289,"journal":{"name":"LASE JOURNAL OF SPORT SCIENCE","volume":"9 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139458479","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"EFFECTS PROFESSIONAL ETHICS FOR FITNESS TRAINERS","authors":"Vija Sīle, Mairita Satika, V. Sīlis","doi":"10.61800/lase_joss.v14i1.4","DOIUrl":"https://doi.org/10.61800/lase_joss.v14i1.4","url":null,"abstract":"This article is only the first step in exploring the professional ethics of fitness trainers in Latvia. Marking the discourse, looking at the theoretical frameworks and concepts, and identifying the situation are its basic elements. The next stage will be the analysis of information about the experience in other countries and primarily the Baltic countries, their comparison, discussion, conclusions, and suggestions for a more successful practice of professional ethics. Professional ethics for fitness trainers constitute a part of their professional competence, which shapes, determines and evaluates their professional activities from the perspective of ethical attitudes. The profession of a fitness trainer reflects health as a fundamental value, which sets the meaning of their professional activity as one that promotes and maintains health. This article examines the basic elements of professional ethics of fitness trainers. Their presentation in a single and logically structured form is an innovation in the literature on fitness trainers. Providing this type of information to future fitness trainers in Latvia is not only a necessary but also an urgent task. The article discusses in detail the concept of health lifestyle, the basic behavioral health lifestyles that are characteristic of the Latvian population. Fitness trainers need this background information to better fulfil their function as educators. The aim of the study is to examine the current situation with regard to codes of professional ethics and literature on professional ethics for fitness trainers and based on the literature analysis, to identify the main elements of professional ethics: levels of moral regulation, basic principles of ethics, codes, the issue of responsibility, tolerance and autonomy, trainer-client relationships, as well as the trainer’s relationship with other professionals. The article also examines the types of normative ethics (deontological, utilitarian, virtue ethics) required for ethical decision-making.","PeriodicalId":516289,"journal":{"name":"LASE JOURNAL OF SPORT SCIENCE","volume":"50 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139535777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Roberts Radičuks, I. Bula-Biteniece, Renārs Līcis, Inese Ļubinska, Ainars Tomašs, Andris Pīlups
{"title":"OUTDOOR PHYSICAL EDUCATION CLASSES IN THE EDUCATIONAL CONTENT OF LATVIAN AND FOREIGN SCHOOLS","authors":"Roberts Radičuks, I. Bula-Biteniece, Renārs Līcis, Inese Ļubinska, Ainars Tomašs, Andris Pīlups","doi":"10.61800/lase_joss.v14i1.5","DOIUrl":"https://doi.org/10.61800/lase_joss.v14i1.5","url":null,"abstract":"In Latvia, the conduct of outdoor physical education classes is influenced by both the climate and the challenges of the learning process, therefore, conducting the physical education classes outside the school premises (outdoors) is a topical and challenging subject. The purpose of this literature review is to: 1) find out the benefits of organizing physical education classes outside the school premises (outdoors), 2) find out what is the regulatory framework of the outdoor physical education classes would be in general education schools in Latvia and abroad, 3) compare the status of Latvian and foreign outdoor physical education classes in the educational content of schools. Results: conducting physical education classes outside the school premises (outdoors) provides benefits in the following groups of benefits – learning benefits, health, environment. Compared to other countries, outdoor physical education classes in Latvia are possible, but not mandatory. There are countries where the status of outdoor physical education classes is lower, but in the Nordic countries (Finland, Sweden, Estonia, Norway) the status of outdoor physical education classes is the highest, and conducting such physical education classes is especially encouraged.","PeriodicalId":516289,"journal":{"name":"LASE JOURNAL OF SPORT SCIENCE","volume":"41 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139535999","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"FUNCTIONAL MOVEMENT SCREEN (FMSTM) AND BALANCE IN BODYBUILDERS DURING THE DEFINITION PERIOD","authors":"Demet Meşe, Elif Cengizel","doi":"10.61800/lase_joss.v14i1.2","DOIUrl":"https://doi.org/10.61800/lase_joss.v14i1.2","url":null,"abstract":"The functional movement and balance performances of bodybuilders and the relationship between them arouse curiosity in the definition period where intense restrictions are experienced. The aims of this study were to (a) determine functional movement screening (FMSTM) and balance performance in bodybuilders during the definition period and (b) examine the relationship between these tests. Twelve adult male bodybuilders voluntarily participated in the study. Participants performed flamingo balance test for static balance, upper & lower quarter Y-balance test (YBT-LQ & YBT-UQ) for dynamic balance, and FMS TM tests (deep squat, hurdle step, in-line lunge, shoulder mobility, active straight leg raise, trunk stability push-up, and rotary stability) for functional movement screening. There was a significant negative correlation between dominant leg static balance and rotary stability (r=-.832, p=.040) and a significant positive relationship between dynamic balance and rotary stability in dominant and non-dominant leg (dominant leg: r=.589, p=.044, non-dominant leg: r=.775, p=003). There was no significant relationship between YBT-UQ composite scores and FMSTM composite scores on both sides in bodybuilders during the definition period. As a result, the FMS TM score is quite low in bodybuilders during the definition period, and the increase in static and lower extremity dynamic balance performance may increase the rotary stability score. Bodybuilders are recommended to practice lower extremity static and dynamic balance exercises in addition to training during the definition period.","PeriodicalId":516289,"journal":{"name":"LASE JOURNAL OF SPORT SCIENCE","volume":"48 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139535903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}