Foresight最新文献

{"title":"Technology foresight in Indonesia: developing scenarios to determine electrical vehicle research priority for future innovation","authors":"Jaizuluddin Mahmud, Pudji Hastuti, Muhammad Fauzan Rafif, Lambas Parlaungan Panggabean, Irawan Santoso, Sarjono, Manifas Zubair, Rizki Arizal Purnama, Andika Dwi Saputra, Yosa Permata Shafira, Angy Sonia","doi":"10.1108/fs-09-2023-0194","DOIUrl":"https://doi.org/10.1108/fs-09-2023-0194","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this study is to determine research areas that are most favorable in supporting the development and manufacturing of electric vehicle (EV) components locally in Indonesia for 2025–2035. Therefore, will provide direction for the formulation of the related government policies and programs. Consequently, an EV technology research priority must be identified.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A technology foresight (TF) procedure which consists of a STEEPV analysis, followed by scenarios development and expert elicitation techniques, was conducted to determine an EV technology research priority that may direct future specific local component innovations, and therefore businesses.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results of this study indicate that research in a range of EV battery technologies, technologies relating to a variety of key components (to increase local content) and autonomous systems were important to support the local development and manufacturing of EV components in Indonesia.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>In this study, the scenarios development process was conducted based on selected available experts, mostly internally from BRIN. Some biased opinions may be present.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>There have not been any TF studies regarding the development of EV technology research priority in Indonesia.</p><!--/ Abstract__block -->","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-09-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142251703","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the relationship between small and medium-sized enterprises innovation and organizational performance: a prospective study on the industrial sector in Ecuador","authors":"Sylvia Novillo-Villegas, Wendy Anzules-Falcones, Juan Ignacio Martin-Castilla","doi":"10.1108/fs-10-2023-0220","DOIUrl":"https://doi.org/10.1108/fs-10-2023-0220","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to explore the relationship between the innovation capacity and performance of manufacturing firms in the Ecuadorian pharmaceutical and chemical sectors using strategic foresight analysis.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>From an extensive literature review, the fundamental variables related to manufacturing firms’ innovation for better performance were identified. Six hypotheses and actions were proposed related to financing, economic resources, capacities and research and development. Several scenarios were tested through foresight methodology to determine the more appropriate to be implemented by manufacturing firms over the next five years.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Scenario 01, where all the hypotheses resulted positive, has a 15.3% probability of occurrence. The results offer a relevant understanding of the behavior of the variables proposed as strategic actions for the sector.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>To the best of the authors’ knowledge, foresight methodology is applied for the first time to analyze the manufacturing sector in Ecuador. The authors propose a plan of action from the strategic scenario identified in this study, supporting the development of the industrial sectors under study.</p><!--/ Abstract__block -->","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142182447","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Examining sustainable consumption patterns through green purchase behavior and digital media engagement: a case of Pakistan’s postmillennials","authors":"Mehreen Fatima, Qazi Mohammed Ahmed, Osman Paracha","doi":"10.1108/fs-12-2022-0177","DOIUrl":"https://doi.org/10.1108/fs-12-2022-0177","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The main objective of this study is to identify the variables influencing consumers' perceptions of sustainable purchasing intentions and the effects such perceptions have on actual sustainable purchasing behavior. This paper aims to develop an understanding of the postmillennial generation's consumption of sustainable products.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A structured questionnaire was used to collect data for quantitative analysis. It involved sampling a total of 251 respondents, which were postmillennials belonging to the twin cities of Pakistan. A series of tests were applied through Smart PLS4 for all the variables, including descriptive statistics and structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results revealed that there is a significant relationship of social value and electronic word of mouth with digital media usage (DMU). Whereas, link of functional and emotional value with DMU was insignificant. The results also portrayed that there exists a positive link between DMU and sustainable consumption behavior (SCB). Moreover, green purchase intention moderated the relationship between DMU and SCB.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>There exists a research gap on the role of postmillennial behavioral regulation and digital media use, as potential influences on their purchase behavior. Despite the fact that digital media has been shown to influence millennials' purchasing decisions in the past, there is still a reluctance among postmillennials to engage in environmentally friendly practices. Consequently, research is necessary to comprehend sustainable consumer behaviors; especially from an unaddressed Pakistani perspective.</p><!--/ Abstract__block -->","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142182448","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Achieving the United Nations sustainable development goals – innovation diffusion and business model innovations","authors":"Jarunee Wonglimpiyarat","doi":"10.1108/fs-11-2023-0233","DOIUrl":"https://doi.org/10.1108/fs-11-2023-0233","url":null,"abstract":"&lt;h3&gt;Purpose&lt;/h3&gt;\u0000&lt;p&gt;The study aims to analyse the race towards green development and United Nations sustainable development goals (SDGs) in the cases of Huawei and Shell. Both companies are the leaders in their respective industries. Huawei is an example case study representing the information and communications technology (ICT) industry whereas Shell is an example case study representing the oil and gas industry. The research analyses of the races in achieving UN SDGs were undertaken based on the innovation diffusion framework with the use of machine learning algorithms trained to extract data on sustainability activities and initiatives.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Design/methodology/approach&lt;/h3&gt;\u0000&lt;p&gt;The research analyses the two case studies of Huawei and Shell. The research was undertaken through the steps of training machine learning algorithms, industry benchmarking and evaluating the performance of the race. The analyses regarding the activities and initiatives of Huawei and Shell in contributing towards SDGs are based on the data in the past 10 years (Years 2010–2019) using machine learning to extract data on sustainability activities and initiatives. In the case of Huawei, 313 sustainability reports were fed to the unsupervised machine learning algorithms revealing 15,101 sustainability actions and initiatives related to UN SDGs in the ICT industry. In the case of Shell, 2,015 sustainability reports were fed to the unsupervised machine learning algorithms revealing 47,365 sustainability actions and initiatives related to UN SDGs in the oil and gas industry.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Findings&lt;/h3&gt;\u0000&lt;p&gt;The analyses of findings revealed that Huawei and Shell performed very well in progressing towards the UN SDGs. Huawei had strong performance in the ICT industry with regard to SDGs No. 3, 4, 7, 8, 11, 12 and 16 while Shell had strong performance in the oil and gas industry with regard to SDGs No. 3, 4, 6, 7, 8, 12 and 16. Both companies had placed a focus on achieving SDG 12 responsible consumption and production, SDG 7 affordable and clean energy and SDG 4 quality education. The synthesised business model innovations of Huawei and Shell had shown their environmental, social and governance strategies – Huawei’s 2030 vision for green development and Shell’s 2050 vision for net zero emissions.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Practical implications&lt;/h3&gt;\u0000&lt;p&gt;The five pillars of people, planet, prosperity, peace and partnership according to the UN 2030 agenda for sustainable development have shown the way a company operates to promote sustainable eco-systems. The extent to which both Huawei and Shell link corporate strategies to the UN SDGs has reflected their implementation progress. Furthermore, the business model innovations of Huawei and Shell provides a useful framework which can be applied to encourage other companies/organisations in various industries to undertake ESG activities in practice.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Or","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142182449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Who wants cryptocurrency? The effects of expectations and conjectures","authors":"Tobias Rötheli","doi":"10.1108/fs-01-2024-0023","DOIUrl":"https://doi.org/10.1108/fs-01-2024-0023","url":null,"abstract":"Purpose\u0000This study aims to investigate the factors that make people want to hold cryptocurrency. Besides prior experience with holding crypto, this paper considers various expectations and conjectures about the future as key determinants.\u0000\u0000Design/methodology/approach\u0000Data for this study come from an online survey in the USA. Econometric analyses help to quantify the relative importance of drivers of demand for cryptocurrency.\u0000\u0000Findings\u0000Survey respondents will more likely hold cryptocurrency in the future the more they expect cryptocurrency to replace government money, to increase transparency in monetary affairs and to yield high profits. Importantly, demand is shown to be driven by the anticipation that nonmonetary uses of the Blockchain technology will have a spillover effect on the Bitcoin price. By contrast, subjective expectations of a crypto-induced financial crisis dampen demand. Econometric analyses show that differences in the future demand among people with and without prior holdings of cryptocurrency largely stem from differences in their expectations.\u0000\u0000Originality/value\u0000By relating individuals’ expectations to their plans, the present approach offers more insights than the mere attitude surveys already available. This paper’s insights on crypto demand drivers indicate that regulators should be wary about signaling safety of an asset whose fundamental value is still uncertain.\u0000","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141923817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Democratising futures, reinvigorating democracy? Participatory futures as a tool for citizen voice and influence in local decision-making","authors":"Hayley Trowbridge","doi":"10.1108/fs-09-2023-0195","DOIUrl":"https://doi.org/10.1108/fs-09-2023-0195","url":null,"abstract":"\u0000Purpose\u0000In recent years, democracies across Europe have been challenged in ways this paper has not witnessed on such a scale for generations. It is therefore unsurprising that innovations within democracy are emerging, particularly in terms of participatory and deliberative practices. Focusing specifically on local democracy and decision-making, this paper aims to examine ways of democratising future studies as a means of enhancing citizen participation in democracy.\u0000\u0000\u0000Design/methodology/approach\u0000The paper draws upon the growing body of work under the umbrella term of “participatory futures” as a way of contextualising and critiquing the “real-world” application and empirical testing of methods within this field by local municipalities.\u0000\u0000\u0000Findings\u0000It identifies the importance of supporting the development of futures literacy in citizens, public administration officials and political and strategic leaders. The paper demonstrates how broadening the application of existing foresight techniques through their confluence with participatory action research (PAR) principles can create spaces that reignite people’s social imagination. This in turn enables citizens and those working in local municipalities to engage in dialogue about the future.\u0000\u0000\u0000Originality/value\u0000The paper examines the results of a PAR study, in which innovative participatory future methods were tested as tools for enhancing citizen involvement in local decision-making. Through this, it outlines how foresight practices can be democratised, supporting local democracy to thrive, and identifies future research and practice directions within the field.\u0000","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141925084","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Foresight of environmental communication literatures: bibliometric versus ChatGPT","authors":"Abdul Rahim Norhayati Rafida, A. W. Norailis","doi":"10.1108/fs-12-2023-0253","DOIUrl":"https://doi.org/10.1108/fs-12-2023-0253","url":null,"abstract":"\u0000Purpose\u0000Environmental communication has been a profession and a subject of study for decades. Communication currently revolves around the anthropogenic ecological catastrophe, which makes the field’s early self-description as a crisis discipline even more pertinent. How communication is used and perceived significantly impacts how human-caused climate disasters and other environmental and social problems develop and how solutions are offered. The phenomenon of technology has shown significant impacts on how people refer to environmental communication. While bibliometric analysis (BA) helps understand the trends, ChatGPT can generate information related to environmental communication. How are they different from each other? What are the limitations? This study aims to identify the trends and limitations of BA and ChatGPT that are associated with environmental communication.\u0000\u0000\u0000Design/methodology/approach\u0000A qualitative approach is used, which refers to BA using the Biblioshiny software (n = 867) and content analysis on ChatGPT 3.5. It uses a systematic technique for keyword search, namely, environmental and communication, from 2000 to 2022.\u0000\u0000\u0000Findings\u0000There has been a decrease in the scientific production of studies starting in 2021 and 2022, which is believed to be due to the COVID-19 pandemic. ChatGPT provides valuable information but is rather complimentary to BA. ChatGPT is unable to provide statistical information related to environmental communication among Scopus-indexed publications.\u0000\u0000\u0000Research limitations/implications\u0000This study focuses on the literature published in Scopus from 2000 to 2022. The keyword is limited to “environmental” and “communication.” Besides, the choice of keywords made it specific to the studies involved in the BA, which may not include some other studies if the keywords are not listed.\u0000\u0000\u0000Originality/value\u0000The originality of the research focuses on the field of environmental communication, its evolution within previous literature and the comparison between BA and the use of ChatGPT for understanding trends and limitations within this field. The text touches upon various aspects, such as the historical context of environmental communication, the impact of technology, the trends in scientific production among Scopus journal papers and the limitations of using ChatGPT compared to BA.\u0000","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141925938","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring students’ learning from home under a health emergency: the experiences of undergraduate students and postgraduate students","authors":"Yui-yip Lau, Lina Vyas, Stuti Rawat","doi":"10.1108/fs-10-2023-0204","DOIUrl":"https://doi.org/10.1108/fs-10-2023-0204","url":null,"abstract":"Purpose\u0000The outbreak of the COVID-19 pandemic led to the rise of online learning in Hong Kong. Online learning was identified as the only solution to meet students’ learning needs in the higher education sector during this chaotic period. This research aims to explore students’ perceptions of online teaching and learning from home under a health emergency via a comparison of undergraduate and postgraduate students’ experiences.\u0000\u0000Design/methodology/approach\u0000A total of 174 postgraduate students and 286 undergraduate students in various universities and colleges in Hong Kong were surveyed in this study.\u0000\u0000Findings\u0000The results show that postgraduate students generally gave more positive feedback on individual and environmental prerequisites, alongside pedagogical and institutional support, and were more motivated in online classes as compared to undergraduate students. Undergraduate students considered the shift to online education in light of the COVID-19 pandemic to be timely and rated their level of discipline with respect to online learning higher than did postgraduate students.\u0000\u0000Originality/value\u0000This study enables educators to better understand the first-hand experiences of students across different levels of study in Hong Kong, as well as to examine the possibility of establishing online education as a more prevalent mode of study in the future. The COVID-19 pandemic has educated us on the significance of being well-prepared to ensure quality education continues when emergencies and disturbances arise.\u0000","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.3,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141926460","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Exploring the competitiveness of Indian technological start-ups – the case study approach","authors":"Khushnuma Wasi, Tisha Rajeev Pantawane, Nakul Parameswar, M.P. Ganesh","doi":"10.1108/fs-05-2023-0076","DOIUrl":"https://doi.org/10.1108/fs-05-2023-0076","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Technological start-ups are significant contributor to the innovation and employment provider in an economy. Numerous technological start-ups are established every year; however, only a miniscule percentage of these technological start-ups sustain and scale up in the long run. The aim of this study is to investigate the factors that affect Indian technological start-ups’ competitiveness.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Case study analysis of two technological start-ups (namely, WayCool and Moglix) is undertaken to study the factors affecting the competitiveness of technological start-ups in India. Being a relatively underexplored theme of study in entrepreneurship and strategy, case analysis facilitates exploration and validation of factors influencing competitiveness. Information for case study analysis is drawn from secondary sources of information. The collected data undergoes deductive thematic analysis to systematically identify and examine recurring themes and patterns relevant to the competitiveness of Indian technological start-ups.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Case analysis reveals that innovation intensity, organisational agility and internationalisation influence competitiveness of technological start-ups. The importance of the role of each of these factors for entrepreneurial ventures has been highlighted in literature; however, their effect on competitiveness has not been examined in extant literature.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>Being among the few studies on the competitiveness of technological start-ups in specific and start-ups in general, this study highlights the gap in the literature and suggests the need for examining the competitiveness of technological start-ups.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>For the practitioners, this study reinforces the need for entrepreneurs to emphasise fundamental factors that build competitiveness. Subsequently, the sources of competitiveness shall enable the start-up to gain a competitive advantage.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is among the few studies to have explored the competitiveness of technological start-ups in the Indian context.</p><!--/ Abstract__block -->","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-08-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141934972","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Telepresence, social presence and involvement in consumer’s intention to buy apparels through an interplay of consumer brand engagement","authors":"Muhammad Nauman Zahid, Muhammad Kamran, Michał Szostak, Tahir Mumtaz Awan","doi":"10.1108/fs-10-2023-0197","DOIUrl":"https://doi.org/10.1108/fs-10-2023-0197","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The aim of this paper is to explore the effect of telepresence, social presence and consumer involvement on intention to purchase, with an intervening impact of three dimensions of consumer brand engagement (cognitive processing, affection processing and activation).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study followed a surveying technique and an adopted questionnaire was used to collect data from 426 shoppers of apparels. The model was tested using Smart PLS and it was found that there is a positive relationship between telepresence, social presence and consumer brand involvement with consumer brand engagement, which also mediates their relationship with intention to purchase.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study offers analytical evidence for telepresence, social presence and involvement of customers and advances the literature of brand engagement. Marketers can benefit from this study and design their future campaigns to enhance the involvement of customers by utilizing the outcomes of this study.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study offers analytical evidence for telepresence, social presence and involvement of customers and advances the literature of brand engagement. Marketers can benefit from this study and design their future campaigns to enhance the involvement of customers by utilizing the outcomes of this study.</p><!--/ Abstract__block -->","PeriodicalId":51620,"journal":{"name":"Foresight","volume":null,"pages":null},"PeriodicalIF":2.0,"publicationDate":"2024-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141772500","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}