{"title":"THE IMPACT OF THE COVID PANDEMIC ON THE BUSINESS ENVIRONMENT OF GEORGIA AND THE STRATEGIES TO FIGHT AGAINST THE PANDEMIC","authors":"Besik Kvachantiradze","doi":"10.46361/2449-2604.11.2.2024.133-142","DOIUrl":"https://doi.org/10.46361/2449-2604.11.2.2024.133-142","url":null,"abstract":"Besik Kvachantiradze \u0000E-mail: b.kvatchantiradze@gmail.com \u0000PhD Students,Batumi Shota Rustaveli state University \u0000Batumi, Georgia \u0000https://orcid.org/0000-0003-2833-1007 \u0000 \u0000Abstract: The COVID-19 pandemic has significantly changed the business landscape around the whole world. Georgia was no exception. Against the challenges caused by the COVID-19 pandemic, the business environment of Georgia has undergone significant transformations. The country has recognized the vital role of economic development in the well-being of society, and the government has focused on promoting the growth of innovation while overcoming the obstacles caused by the pandemic. The COVID-19 pandemic has disrupted global trade and tourism, which has had a huge impact on Georgia's economy. With a heavy reliance on tourism, border closures and travel restrictions have led to a sharp drop in tourist arrivals, leading to job losses and reduced business revenue. Small and medium enterprises (SMEs), which are the backbone of Georgia's economy, have faced enormous challenges during the pandemic. Many businesses, particularly in the retail, hospitality and entertainment sectors, have been forced to close due to financial constraints and lack of government support. Addressing these obstacles required coordinated efforts by government authorities and international organizations to mitigate the negative effects of the pandemic and implement recovery efforts. Georgia has been trying to adapt to global economic trends for years; and the pandemic has highlighted the need for acceleration of innovation and adaptation to international business norms and standards. \u0000Keywords: Business environment, small and medium business \u0000JEL classification: O1, G2, E4 ","PeriodicalId":515952,"journal":{"name":"Innovative economics and management","volume":" 7","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141831077","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ANALYSIS OF COUNTRIES' IMAGE FROM THE PERSPECTIVE OF THEIR CONSUMERS: THE IMPACT OF POLITICAL, ECONOMIC, AND TECHNO-SOCIO-CULTURAL DESIRE","authors":"Thel Monteiro, Henrique Maganin, Sandra Fantin, Emígido Larios -Gomez, Mónica Otero","doi":"10.46361/2449-2604.11.2.2024.38-60","DOIUrl":"https://doi.org/10.46361/2449-2604.11.2.2024.38-60","url":null,"abstract":"Thel Monteiro \u0000E-mail: thel.monteiro@puc-campinas.edu.br \u0000Doctor, Pontifícia Universidade Católica de Campinas \u0000Campinas, Brazil \u0000https://orcid.org/0000-0002-0290-1676 \u0000 \u0000Henrique Maganin \u0000E-mail: henriquemaganin@gmail.com \u0000Bachelor, Universidade Metodista de Piracicaba \u0000Piracicaba, Brazil \u0000https://orcid.org/0009-0000-4672-0116 \u0000 \u0000Sandra Fantin \u0000E-mail: sandra.fantin@puc-campinas.edu.br \u0000Master, Pontifícia Universidade Católica de Campinas \u0000Campinas, Brazil \u0000https://orcid.org/0000-0002-0975-8876 \u0000 \u0000Emígido Larios -Gomez \u0000E-mail: herr.larios@gmail.com \u0000Benemérita Universidade Autônoma de Puebla \u0000Puebla, Mexico \u0000https://orcid.org/0000-0002-3514-1319 \u0000 \u0000Mónica Otero \u0000E-mail: monica.penalosa@utadeo.edu.co \u0000Master, Universidade de Bogotá \u0000Bogota, Colombia \u0000https://orcid.org/0000-0002-2208-9224 \u0000 \u0000Abstract: This study aims to deepen the understanding of marketing and the development of its strategies, with a particular focus on marketing mix management. It seeks to identify consumer perceptions from three Latin American countries regarding their national images, considering the impact of political, economic, and techno-social factors. The project employs an exploratory study design, utilizing both primary and secondary data, bibliographic research, and descriptive statistics through the country image scale developed by Martin and Eroglu (1993). According to these authors, country image is defined as the totality of all descriptive, inferential, and informative beliefs about a particular country. The study highlights the implications of utilizing marketing strategies based on these evaluations and perceptions, emphasizing the necessity of constructing a trustworthy image for consumers in the execution of goods or services. \u0000 \u0000Keywords: Marketing strategy, Country image, retail. \u0000JEL classification: M30","PeriodicalId":515952,"journal":{"name":"Innovative economics and management","volume":" 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832696","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"INFLUENCE OF MULTICULTURAL ENVIRONMENT ON THE DICISION-MAKING PROCESS","authors":"Mamuka Zakaradze","doi":"10.46361/2449-2604.11.2.2024.31-37","DOIUrl":"https://doi.org/10.46361/2449-2604.11.2.2024.31-37","url":null,"abstract":"Mamuka Zakaradze \u0000E-mail: mamuka.zakaradze@ciu.edu.ge \u0000PhD Students of Caucasus Internationl University \u0000Tbilisi, Georgia \u0000https://orcid.org/0009-0000-9022-5673 \u0000 \u0000Abstract: The article aims to explore the impact of a multicultural environment on the decision-making process, both in a positive and negative context, and shed light on the diverse dynamics and challenges that arise when working groups interact with different cultures. \u0000In view of globalization, in the wake of the development of international relations in the field of other things, it is becoming more and more important to emphasize the importance of multiculturalism and the processes taking place in it, both in the creation of a fruitful working environment and in the decision-making process. Its role in terms of sharing experience, acquiring new knowledge and the possibility of innovation, which is accompanied by the challenges of multiculturalism in the process of creating an effective working environment, gaining trust in the team, adaptation and integration, should be emphasized here. \u0000Based on the research and analysis of the features of the multicultural environment, the paper contains conclusions and recommendations for the interested parties on what are the ways to create a productive and effective work environment in organizations characterized by a multicultural work team. \u0000 \u0000Keywords: Multicultural environment, decision-making, teamwork, adaptation in a team, global challenges. \u0000JEL classification: M10; M12; M16.","PeriodicalId":515952,"journal":{"name":"Innovative economics and management","volume":"23 37","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141835933","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"ORGANIZATIONAL AND TAX ASPECTS OF THE FREIGHT FORWARDING ACTIVITIES IN BULGARIA","authors":"Svetoslav Iliychovski, Teodora Filipova","doi":"10.46361/2449-2604.11.2.2024.6-16","DOIUrl":"https://doi.org/10.46361/2449-2604.11.2.2024.6-16","url":null,"abstract":"Svetoslav Iliychovski \u0000E-mail: s.iliychovski@uni-svishtov.bg \u0000Assoc. Prof. PhD, DA Tsenov Academy of Economics \u0000Svishtov, Bulgaria \u0000https://orcid.org/0000-0001-9947-8650 \u0000 \u0000Teodora Filipova \u0000E-mail: t.filipova@uni-svishtov.bg \u0000Assoc. Prof. PhD, DA Tsenov Academy of Economics \u0000Svishtov, Bulgaria \u0000https://orcid.org/0000-0001-6584-5846 \u0000 \u0000Abstract: The research is aimed at a specific sub-sector of the economy, with importance for the development of many business ventures. Knowledge of the main regulatory documents, the essence, the place and the role of forwarding in the company's processes is a leading factor for the accurate, reliable, timely and high-quality implementation of logistics. Freight forwarders act as intermediaries between consignors and transport operators when transporting goods between different countries. They organize all stages of the transport process and can also carry out the transport themselves. When sending goods on different routes, the participation of one or more carriers may be necessary, in addition, different requirements and conditions are imposed for the execution of the transaction. Forwarding services are intended to provide and coordinate the entire process of preparing and carrying out shipments in order to satisfy customer requirements. The aim is to analyze the main organizational aspects and the peculiarities of the taxation of forwarding activity in Bulgaria on the basis of theoretical studies and practical results. A historical approach, methods of synthesis, analysis and comparison are used. The time period is 2020, 2021, 2022. The leading thirty companies in the industry were analyzed, and results were compared based on revenue and dynamics of change. The regulations of the Commercial Law, tax and accounting acts have been interpreted. Basic schemes for organizing freight forwarding activities and features of taxation are commented on. On the basis of literary sources, official databases and own summaries, the main hypothesis has been proven, namely: the correct forecasting of the factors that influence the activity of forwarding companies and the choice of flexible solutions are a prerequisite for successful commercial activity. \u0000 \u0000Keywords: freight forwarder, forwarding contract, transport, taxation., \u0000 \u0000JEL classification: L91","PeriodicalId":515952,"journal":{"name":"Innovative economics and management","volume":"344 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141836884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PARTNERSHIP RELATIONS AND THE FEELING OF SUBJECTIVE WELL-BEING","authors":"Davit Katamadze, Ketevan Beridze, Nino Rusieshvili, Lizi Vekua","doi":"10.46361/2449-2604.11.2.2024.17-30","DOIUrl":"https://doi.org/10.46361/2449-2604.11.2.2024.17-30","url":null,"abstract":"Davit Katamadze \u0000E-mail: datoqatamadze@gmail.com \u0000Assistant Professor of Batumi Shota Rustaveli State University \u0000Georgia, Batumi \u0000https://orcid.org/0009-0008-8815-1167 \u0000 \u0000Ketevan Beridze \u0000E-mail: k.beridze@bsu.edu.ge \u0000Professor of Batumi Shota Rustaveli State University \u0000Georgia, Batumi \u0000https://orcid.org/0000-0001-6268-7037 \u0000 \u0000Nino Rusieshvili \u0000E-mail: niniarusieshvili@gmail.com \u0000Teacher, Master of Clinical Psychology, BSU, special teacher of psychology clinic \u0000Georgia, Batumi \u0000https://orcid.org/0009-0002-6370-5553 \u0000 \u0000Lizi Vekua \u0000E-mail: vekualiza10@gmail.com \u0000Batumi Shota Rustaveli State University, Third year student of psychology \u0000Georgia, Batumi \u0000https://orcid.org/0009-0004-2193-2779 \u0000 \u0000Abstract. A person's life satisfaction is determined by various factors: feeling satisfied with oneself and achievements, positive relationships, social involvement, independence, self-acceptance, continuous growth. Our well-being is also greatly influenced by partnership relations. \u0000As part of our research, I wanted to find out how much our love relationships govern our sense of subjective well-being. An unhealthy relationship can affect many areas of mental health, life satisfaction, self-perception, and even self-esteem. \u0000A positive partner relationship, characterized by factors such as emotional support, friendship, intimacy, and effective communication, is associated with reduced stress levels, improved mood, and greater psychological resilience (Pietromonaco & Collins, 2017). Moreover, the benefits of healthy partnerships go beyond psychological well-being to include aspects of physical health. For example, individuals with satisfying relationships have lower rates of cardiovascular disease, better immune system function, and even longer life spans (Robles & Kiecolt-Glaser, 2003). \u0000Having a supportive partner can also enhance individuals' social well-being by providing belonging, validation, and social support during difficult times (Gable & Gosnell, 2013). \u0000It is interesting to believe that two people can have such a great influence on each other, that their symbiosis can lead not only to their relationship satisfaction and happiness, but also to the level of well-being, self-acceptance, autonomy, adaptation to the environment, etc. These factors will be discussed in the paper. \u0000Romantic relationships are a central aspect of most people's lives. We hypothesize that satisfaction with the partnership affects subjective well-being and life satisfaction. \u0000 \u0000Key words: partnership relations, well-being, satisfaction, partner. \u0000 \u0000JEL classification: Y800","PeriodicalId":515952,"journal":{"name":"Innovative economics and management","volume":"2 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141836962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}