International Journal of Bank Marketing最新文献

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Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator 安全性对采用钱包的影响:信任和态度的多重和串联中介作用以及性别作为调节剂的作用
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-02-26 DOI: 10.1108/ijbm-02-2023-0118
Himanshu Joshi, Deepak Chawla
{"title":"Impact of security on wallet adoption: multiple and serial mediating roles of trust and attitude and gender as a moderator","authors":"Himanshu Joshi, Deepak Chawla","doi":"10.1108/ijbm-02-2023-0118","DOIUrl":"https://doi.org/10.1108/ijbm-02-2023-0118","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The study investigates the influence of perceived security (PS) on behavioral intention (BI) via the trust attitude process and explores the moderating effects of gender. PS in mobile wallets enhances user trust (TR), attitude (ATT) and intention (INT). Using a multiple and serial mediation model, both TR and ATT were found to mediate the relationship between PS and BI.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Drawing on the stimulus-organism-response (S-O-R) theory, the proposed conceptual model comprises PS, TR, ATT and BI. An online survey was conducted with a cross-sectional sample of 744 mobile wallet users in India. Partial least squares structural equation modeling (PLS-SEM) was used to analyze the hypothesized relationships and test the mediation effects.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results show that the stimulus, PS, has a positive and significant influence on TR and ATT, which eventually has a positive influence on BI. The research model explains 64.4 percent of the variance in BI. Further, both TR and ATT independently and parallelly mediate the relationship PS and BI. Lastly, gender is found to moderate the relationship between TR and BI and ATT and BI.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The research showed the importance of PS, TR and ATT towards mobile wallet adoption INTs. Further, the findings support the idea that developing TR and ATT is essential for shaping INTs. This suggests that mobile wallet service providers should invest in methods that not just enhance user TR but also reinforce a positive ATT towards the platform. To demonstrate TR, mobile wallet providers must ensure the confidentiality and privacy of user data, keep customer interests in mind and fulfill commitments. Lastly, for strengthening customer TR, excellent customer support is extremely important.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>While prior researchers have majorly used technology acceptance model (TAM) and unified theory of acceptance and use of technology (UTAUT) models to explain adoption INTs, this study examines the relationship between PS, TR, ATT and BI through the lens of the SOR framework.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"30 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-02-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139952016","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector 组织文化对私营银行业雇主品牌及由此产生的员工品牌资产的影响
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-02-15 DOI: 10.1108/ijbm-11-2022-0517
Rajwinder Kaur, Sameer Pingle, Anand Jaiswal
{"title":"Effect of organisational culture on employer branding and resultant employee brand equity in the private banking sector","authors":"Rajwinder Kaur, Sameer Pingle, Anand Jaiswal","doi":"10.1108/ijbm-11-2022-0517","DOIUrl":"https://doi.org/10.1108/ijbm-11-2022-0517","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This research aims to investigate the relationship between employer branding and its antecedent organisational culture within the context of the private banking sector. The study also investigates the relationship between employer branding and employee brand equity as a consequential construct. Additionally, the mediating role of trust and the moderating role of gender in the relationship between employer branding and employee brand equity has been examined.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The present study’s findings result from data analysis collected from a sample of 454 employees working in private banks in India. The data analysis was conducted utilising the structural equation modelling technique with the assistance of analysis of moment structures (AMOS) software.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study’s findings indicate that supportive and bureaucratic (formal) culture in private banks exhibit a significant relationship with employer branding. However, the relationship between innovative culture and employer branding was found to be insignificant. The research also reveals a significant positive association between employer branding and employee brand equity variables: brand consistent behaviour, brand endorsement and brand allegiance. Further, the study highlights the mediating role of employee trust in management in the relationship between employer branding and employee brand equity. Examining demographic variables suggests that gender moderates the relationship between employer branding and employee brand equity.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The originality of this study lies in its exploration of the critical role of organisational culture variables in shaping employer branding within the context of private banks. The findings highlight that cultivating supportive and bureaucratic cultures can effectively enhance the employer branding of private banks. The study emphasises the outcomes of employer branding initiatives, signifying that they contribute to developing brand equity among employees. This leads to long-term employee commitment and advocacy towards the organisation, as employees become brand advocates for the bank with which they are affiliated. The study contributes to a better understanding of the relationship between organisational culture, employer branding and employee brand equity, providing valuable implications for the private banking sector aiming to reinforce their employer brand and increase employee engagement.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"100 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139762795","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers 受过教育的年轻消费者采用新兴电子银行技术的情感、感知风险和意向
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-25 DOI: 10.1108/ijbm-01-2023-0004
Masoome Abikari
{"title":"Emotions, perceived risk and intentions to adopt emerging e-banking technology amongst educated young consumers","authors":"Masoome Abikari","doi":"10.1108/ijbm-01-2023-0004","DOIUrl":"https://doi.org/10.1108/ijbm-01-2023-0004","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this paper is to examine the association between consumers’ emotions towards emerging e-banking technology, perceived risk and subsequent intention to adopt emerging e-banking technology.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online questionnaire was used to collect data, which were analysed in a quantitative study. The final sample of 224 educated young consumers, familiar with emerging e-banking technology, allowed testing of the research hypotheses by applying confirmatory factor analysis and structural equation modelling (SEM).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The empirical results indicate that deterrence emotions and hedonic motivation are associated with consumers’ perceived risk and, subsequently, their intention to adopt emerging e-banking technology. Additionally, analysing the moderating role of hedonic motivation in the association between consumers’ deterrence emotions towards emerging e-banking technology and their perceived risk highlights the significant association of deterrence emotions with perceived risk, regardless of the presence of hedonic motivation.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study demonstrates the association between consumers’ emotions, perceived risk and subsequent intention to adopt emerging e-banking technology whilst underscoring the importance of distinguishing between different types of emotions and their corresponding appraisals.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"153 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139587519","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
How explicit consumer credit information affects intent to purchase on credit: an experiment 明确的消费者信用信息如何影响赊购意向:一项实验
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-25 DOI: 10.1108/ijbm-06-2023-0347
Kristjan Pulk, Leonore Riitsalu
{"title":"How explicit consumer credit information affects intent to purchase on credit: an experiment","authors":"Kristjan Pulk, Leonore Riitsalu","doi":"10.1108/ijbm-06-2023-0347","DOIUrl":"https://doi.org/10.1108/ijbm-06-2023-0347","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Consumer culture is promoting immediate gratification, and the rise of digital financial services is increasing the risk of indebtedness while debt reduces well-being and affects mental health. The authors assess the effects of consumer information provision, debt literacy, chronic debt and attitudes toward debt on the intent to purchase on credit.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>An online survey including an experiment with a credit offer vignette was conducted in a representative sample of Estonia (<em>n</em> = 1204). Treatment conditions depicted either the total cost and duration of the credit agreement or the annual percentage rate.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Receiving modified information resulted in a 26 to 30 percentage points decrease in propensity to purchase on credit. Purchasing on credit was associated with attitudes towards credit and chronic debt, but not with debt literacy.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The findings reveal large effects of information provision and highlight the limited effects of debt literacy on credit decisions. Limitations may emerge from differences in financial regulation across countries.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The authors' results highlight the importance of applying behavioural insights in consumer credit information provision, both in the financial sector and policy. Testing the messages allows having evidence-based solutions that promote responsible purchasing on credit.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The findings call for changes in credit information provision requirements. Their effect is significantly larger compared to the literature, emphasizing the role of credit information provision in less regulated online markets.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"348 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139587452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships 通过战略联盟提高在线知名度:银行与金融科技公司关系的案例
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-23 DOI: 10.1108/ijbm-02-2023-0071
Stefano Cosma, Daniela Pennetta
{"title":"Enhancing online visibility through strategic alliances: the case of bank-FinTech relationships","authors":"Stefano Cosma, Daniela Pennetta","doi":"10.1108/ijbm-02-2023-0071","DOIUrl":"https://doi.org/10.1108/ijbm-02-2023-0071","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This work aims to explore the effects of (equity and non-equity) strategic alliances between banks and FinTechs on FinTechs' online visibility.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>For a sample of 124 Italian FinTechs, the authors measured online visibility through their website ranking (Google PageRank) and website traffic (Google Trends). Consistent to the historical depth of these measures, the authors separately investigated the effect of equity and non-equity (contractual) agreements on online visibility by means of ordinal logistic regressions and diff-in-diff analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Strategic alliances with banks enhance FinTechs' online visibility. Although both equity and contractual agreements positively influence the popularity of FinTechs' website achieved through the activity of internal and external online content creators (websites ranking), only equity agreements are effective in attracting Internet users (website traffic).</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>When deciding to interact with banks, FinTechs' managers should consider that equity agreements may be a powerful strategic choice for enlarging the customer base and boosting visibility of FinTechs.</p><!--/ Abstract__block -->\u0000<h3>Social implications</h3>\u0000<p>Fostering strategic alliances between banks and FinTechs contributes to FinTechs' growth, generating virtuous mechanisms of innovation, financial inclusion and better allocative efficiency of the financial system.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This work expands marketing knowledge and literature regarding online visibility determinants, by investigating the benefits of strategic alliances and cooperation in the market, while providing an empirical strategy replicable by future marketing studies.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"255 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139554235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value 帮助消费者抵御风暴:以消费者为目标的弹性计划对企业价值的影响
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-19 DOI: 10.1108/ijbm-07-2023-0382
Navid Bahmani, Atefeh Yazdanparast
{"title":"Helping consumers weather the storm: the impact of consumer-targeted resiliency programs on firm value","authors":"Navid Bahmani, Atefeh Yazdanparast","doi":"10.1108/ijbm-07-2023-0382","DOIUrl":"https://doi.org/10.1108/ijbm-07-2023-0382","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>With the goal of helping consumers bounce back from the financial challenges they faced as a result of the COVID-19 pandemic, many firms developed and announced consumer-targeted resiliency programs (e.g. Walgreens waived delivery fees, Associated Bank allowed deferred mortgage payments). However, there is a paucity of research examining the unique features of these programs, and whether firms' investors (the first external stakeholder group to provide them with feedback regarding their strategies) were receptive to these programs during a period of time in which firms themselves were suffering financially. Drawing on resilience theory and stakeholder theory, the present research incorporates an event study of consumer-targeted resiliency program announcements to understand their financial implications for firms, and to learn whether firms witnessed different financial effects as a result of firm- and program-specific factors.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study referred to business news publications and newswire services to collect a comprehensive list of consumer-targeted resiliency programs announced by publicly traded U.S. firms during the pandemic. The resulting dataset consisted of 145 announcements made during the period of February–June 2020. An event study was conducted in order to precisely measure the main effect of consumer-targeted resiliency programs on firm value, as manifested through abnormal stock returns. Finally, a moderation analysis (regression) was conducted to uncover whether firm characteristics or specific features of firms' consumer-targeted resiliency programs lead certain firms to witness stronger financial effects than others.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The main effect of consumer-targeted resiliency programs on firm value was found to be positive – a 1.9% increase on average. The moderation analysis finds that non-financial firms were rewarded more positively than financial firms (e.g. banks and credit card companies). In addition, financial aid (i.e. allowing customers to defer their payments to a firm for its products/services, versus a reduction in the price of a product/service or offering it for free or giving cash back to customers) and temporal characteristics (i.e. an offer being framed as limited-time, vs being indefinite or for the foreseeable future) are not found to have a moderating effect.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This theory-driven empirical study uncovers practical implications for managers of firms interested in whether investing in corporate social responsibility during times of crisis is a wise allocation of resources. Any form of financial aid for consumers, regardless of temporal limitations, is received positively by investors.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"25 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139481801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Augmented reality is the new digital banking – AR brand experience impact on brand loyalty 增强现实是新的数字银行--AR 品牌体验对品牌忠诚度的影响
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-11 DOI: 10.1108/ijbm-11-2022-0522
Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar
{"title":"Augmented reality is the new digital banking – AR brand experience impact on brand loyalty","authors":"Asad Hassan Butt, Hassan Ahmad, Asif Muzaffar","doi":"10.1108/ijbm-11-2022-0522","DOIUrl":"https://doi.org/10.1108/ijbm-11-2022-0522","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Consumers are increasingly embracing innovative technologies for enhanced experiences. This study delves into the banking consumer brand experience through the lens of augmented reality (AR). The focus is on mobile augmented reality applications within financial institutions, which contribute to a more enjoyable and immersive customer experience. Specifically, the research highlights the utilisation of mobile augmented reality applications by a Pakistani bank and examines its influence on consumer loyalty and sustained engagement, with a particular emphasis on the AR brand experience.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The authors conducted a comparative study between married and unmarried consumers with sample sizes of 178 and 172, respectively. The results were analysed through structural equation modelling using SmartPLS.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study's outcomes show that AR brand experience for the unmarried sample category is positive and higher than a married one. This is an excellent opportunity for the banking sector in Pakistan to invest more in innovative technologies.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The current study investigates the brand experience in the banking sector from the perspective of AR technology which contributes to the AR literature.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"1 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139414399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry 制度压力对企业社会责任和绿色营销采纳的影响:越南银行业的实证方法
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-10 DOI: 10.1108/ijbm-04-2023-0228
Anh-Tuan Huynh, Adriana Knápková, Tat-Dat Bui, Tran-Thai-Ha Nguyen
{"title":"The impact of institutional pressures on corporate social responsibility and green marketing adoption: an empirical approach in Vietnam banking industry","authors":"Anh-Tuan Huynh, Adriana Knápková, Tat-Dat Bui, Tran-Thai-Ha Nguyen","doi":"10.1108/ijbm-04-2023-0228","DOIUrl":"https://doi.org/10.1108/ijbm-04-2023-0228","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Institutional pressure and corporate social responsibility (CSR) are gaining increasing recognition in scholarly works; however, there is an apparent and unsettled relationship between these concepts and the concept of green marketing adoption (GMA) that influences efforts to gain a relative competitive advantage (RCA). This study is aimed at examining the roles of institutional pressure and CSR on GMA and RCA and proposes recommendations for promoting green marketing management and CSC in the banking industry in Vietnam.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>In this study, partial least squares structural equation modeling is utilized to investigate the evolution of the structural model, while the hypotheses are evaluated using structural equation modeling (SEM). The data are scrutinized from 288 banking employees through an online survey.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that the components of institutional pressure exert a significant impact on GMA and RCA, but the level and type of this impact differ. Additionally, the mediating role of the CSR variable in this relationship is revealed. Under the influence of institutional pressure, companies tend to increase their implementation of CSR activities, thereby promoting their GMA and RCA.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study offers both theoretical and practical implications. Theoretically, this study adds to the extant evidence concerning the significance of CSR integration and institutional pressure to the advancement of GMA. In addition, maintaining a focus on fostering holistic GMA practices has enabled the banking industry in Vietnam to achieve an RCA.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"24 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139398550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Using an extended post-acceptance framework to examine consumer adoption of fintech 使用扩展的 "接受后 "框架研究消费者对金融科技的采用情况
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-09 DOI: 10.1108/ijbm-10-2022-0448
Jia Qi, Swarn Chatterjee, Sheri Worthy, Keith Herndon, Bartosz Wojdynski
{"title":"Using an extended post-acceptance framework to examine consumer adoption of fintech","authors":"Jia Qi, Swarn Chatterjee, Sheri Worthy, Keith Herndon, Bartosz Wojdynski","doi":"10.1108/ijbm-10-2022-0448","DOIUrl":"https://doi.org/10.1108/ijbm-10-2022-0448","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Emerging literature on fintech has shown that consumers have been slow to adopt fintech-based products and services. However, limited literature is available regarding the factors associated with consumers' adoption of these products and services. This study aims to investigate the factors that are associated with consumer adoption of fintech-based products and services.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data on the usage and perception of smartphone financial apps by US residents ages 18–70 was collected in the fall of 2020. Based on the Extended Post-Acceptance Model (EPAM) framework, Structural Equation Modeling and Confirmatory Factor Analysis were applied to inspect how financial capability, perceived security and perceived usefulness affect fintech adoption.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Fintech proficiency, investment risk tolerance and perceived safety are positively associated with the frequency of fintech application use upon adoption. Consumers are more likely to feel safer if they are more financially capable and technologically proficient. Consumers with higher risk tolerance tend to believe fintech apps are safe to use. Consumers with higher fintech proficiency are more likely to recognize the usefulness of fintech services.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study introduces a revised EPAM framework with antecedent factors, fintech proficiency and risk tolerance to investigate the factors associated with consumer adoption of fintech-based products and services. The key findings of this study validate the EPAM in the American context. Additionally, this research is among the first to have confirmed the direct relationship between perceived security and fintech adoption. The results have practical implications for existing fintech companies, banks and financial institutions, policymakers and financial advisory practices considering adopting fintech-based services for their clients.</p><!--/ Abstract__block -->","PeriodicalId":51401,"journal":{"name":"International Journal of Bank Marketing","volume":"29 1","pages":""},"PeriodicalIF":5.3,"publicationDate":"2024-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139398378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Psychosocial linkages of consumers' income security, financial well-being and social loneliness 消费者收入保障、财务状况和社会孤独感之间的社会心理联系
IF 5.3 3区 管理学
International Journal of Bank Marketing Pub Date : 2024-01-05 DOI: 10.1108/ijbm-03-2023-0176
Brent Smith, Sereikhuoch Eng
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