Journal of Asian Research最新文献

The Influence of Short Length Video (Reels) Marketing on Generation Z Consumer’s Purchase Intentions (In the Case of Mongolia) 短片营销对 Z 世代消费者购买意向的影响（以蒙古为例

Journal of Asian Research Pub Date : 2024-06-05 DOI: 10.22158/jar.v8n2p77

Batsukh Davaasuren, Uuganbayar Bibish, Chuluunbaatar Batbaatar

{"title":"The Influence of Short Length Video (Reels) Marketing on Generation Z Consumer’s Purchase Intentions (In the Case of Mongolia)","authors":"Batsukh Davaasuren, Uuganbayar Bibish, Chuluunbaatar Batbaatar","doi":"10.22158/jar.v8n2p77","DOIUrl":"https://doi.org/10.22158/jar.v8n2p77","url":null,"abstract":"As the world develops rapidly, the number of Internet users, especially social media users and the main marketing tool is based on social media. It was considered important to highlight Reels videos, especially the generation Z, and include them in the research work due to the fact that users watch videos a lot and get most of their information from them. A correlational model was used between how daily videos affect their purchase motivation and how they perceive the brand. This research is motivated by the large number of internet users in Mongolia, as well as the use of Instagram with a variety of useful features provided, one of which is the Reels feature. The purpose of this study is to find out how the influence of the Reel feature on Instagram and other social media platforms can have a direct effect on consumer’s purchase intentions can also be influenced indirectly through brand attitudes. The results of this study indicate that variables based on independent scenarios, user participation, perceived benefits, attractiveness of influencers involvement directly have a positive and significant effect on consumer brand attitudes, and brand attitudes also play a positive and significant role in influencing consumer’s purchase intentions.","PeriodicalId":512958,"journal":{"name":"Journal of Asian Research","volume":"5 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141383829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Analysis on the Path of Local Application-oriented Universities and Colleges Serving Rural Revitalization Strategy from the Perspective of New Quality Productive Forces 新优质生产力视角下地方应用型高校服务乡村振兴战略路径探析

Journal of Asian Research Pub Date : 2024-05-24 DOI: 10.22158/jar.v8n2p57

Ni Yang

{"title":"An Analysis on the Path of Local Application-oriented Universities and Colleges Serving Rural Revitalization Strategy from the Perspective of New Quality Productive Forces","authors":"Ni Yang","doi":"10.22158/jar.v8n2p57","DOIUrl":"https://doi.org/10.22158/jar.v8n2p57","url":null,"abstract":"With the in-depth implementation of Rural Revitalization Strategy, local application-oriented universities and colleges should play an important role in students’ cultivation, scientific and technological innovation, social services, and other aspects. However, at present, local application-oriented universities and colleges are faced with many deficiencies and difficulties in supporting the strategy of rural revitalization. The research results show that there are some problems in local application-oriented universities and colleges, such as the lack of close connection between students’ cultivation and rural revitalization needs, weakness in scientific and technological innovation ability, and imperfection of social service mechanisms. This paper takes new quality productive forces as the breakthrough point and clarifies its connotation and characteristics. At the same time, it analyzes the difficulties of local application-oriented universities and colleges in serving the strategy of rural revitalization, to explore the corresponding solution. To provide a reference for local application-oriented universities and colleges to better support Rural Revitalization Strategy, this paper puts forward the urgent need to renew the concept and the mode of student cultivation, optimize the layout of academic disciplines, and cultivate high-level innovative undergraduates through the deep integration of production, university, and research.","PeriodicalId":512958,"journal":{"name":"Journal of Asian Research","volume":"78 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141101572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Publishing Department of Modern Peking University Library and Its Predecessor’s Book Publishing—Data Based upon Literature Retrieval 现代北京大学图书馆出版部及其前身的图书出版--基于文献检索的数据

Journal of Asian Research Pub Date : 2024-05-17 DOI: 10.22158/jar.v8n2p37

Xirong Wang, Cao Xiwan

引用次数: 0

Artifacts and the Worship of Immortals: An Image Analysis of the Maoling Bamboo-Joint Boshan Furnace in the Han Dynasty 器物与神仙崇拜：汉代茂陵竹节博山炉的图像分析

Journal of Asian Research Pub Date : 2024-05-13 DOI: 10.22158/jar.v8n2p22

Liu Yushu

引用次数: 0

An Institution-Based Ethics Review Committee Model for Research on Human Subjects in Eswatini: Composition, Duties and Operations 埃斯瓦提尼以机构为基础的人体研究伦理审查委员会模式：组成、职责和运作

Journal of Asian Research Pub Date : 2024-04-03 DOI: 10.22158/jar.v8n2p1

Sabelo V. Dlamini, Shongwe Babazile, Nxumalo Sihle

{"title":"An Institution-Based Ethics Review Committee Model for Research on Human Subjects in Eswatini: Composition, Duties and Operations","authors":"Sabelo V. Dlamini, Shongwe Babazile, Nxumalo Sihle","doi":"10.22158/jar.v8n2p1","DOIUrl":"https://doi.org/10.22158/jar.v8n2p1","url":null,"abstract":"It is becoming increasing apparent that Universities in Eswatini need to establish effective ethics review committees to review applications from students and from faculty researchers. As the establishment of postgraduate programmes continue to increase, the volume of applications expected to be reviewed by the national Eswatini Human and Health Research Review Board (EHHRRB) continue to increase. The capacity of the EHHRRB is in itself not adequate for the load. High load of reviews suggest that not enough time is spent on each application. Hence universities have to carry some of this burden by reviewing their student applications or even applications from researchers in the country. It has been observed that universities themselves have either poorly constituted ethics committees or ones that are non-functional. This paper attempts to review different models of university-based committees that may be adopted by universities in Eswatini. Three models are discussed, the single central committee model, the devolved committee model and the rotating committee models. The paper discusses strengths and weaknesses of each model. The rotating committee model encapsulates the strengths of the former two models while suggesting how this model may avoid their weaknesses. The paper does not in any way entail to prescribe any model for any university but merely elucidates on the pros and cons of each in order to assist universities make informed decisions on which model best suites their set up.","PeriodicalId":512958,"journal":{"name":"Journal of Asian Research","volume":"985 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140748976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

I am a Part of China, and China is Always in My Heart: Korean Huaqiao in Abeojiwa Tanghuru 我是中国的一部分，中国永远在我心中：阿部次郎探鹤》中的韩国花桥

Journal of Asian Research Pub Date : 2024-03-20 DOI: 10.22158/jar.v8n1p56

Xianyu Shen, Rong Gao

引用次数: 0

Benevolence or Pretext: An Exploration of U.S. Foreign Policy Toward China in the Early 20th Century from the Perspective of Social Darwinism 善意还是借口？从社会达尔文主义的角度探讨 20 世纪初美国的对华外交政策

Journal of Asian Research Pub Date : 2024-03-14 DOI: 10.22158/jar.v8n1p49

Xiaoxi Zhang

引用次数: 0

Transportation of Freight along the Trans-Mongolian Railway and Planning for the Rolling Stock Park 跨蒙古铁路货运和机车车辆园区规划

Journal of Asian Research Pub Date : 2024-03-04 DOI: 10.22158/jar.v8n1p36

Munkhdul Nergui, Nomintsetseg Ulzii-Ochir