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Formation of the image of organizations 组织形象的形成
Lizing (Leasing) Pub Date : 2024-02-15 DOI: 10.33920/vne-03-2401-06
M. A. Nikolaeva, M. G. Aslanyan
{"title":"Formation of the image of organizations","authors":"M. A. Nikolaeva, M. G. Aslanyan","doi":"10.33920/vne-03-2401-06","DOIUrl":"https://doi.org/10.33920/vne-03-2401-06","url":null,"abstract":"The purpose of the article is to consider some theoretical aspects of the formation of the image of organizations. The article provides a definition of the concept, purpose, and functions of the organization's image; the subjects, the structure of the image, as well as the means and methods of its formation are indicated. It has been established that the main means of forming and maintaining the image of an organization are marketing communications: corporate identity, visual and verbal means, advertising, and PR events. Three main methods of image formation are identified: production, image-making, and managerial methods. The characteristics of the types and levels of image are given; an algorithm for forming the image of the organization and the goods it sells or services it provides is determined.","PeriodicalId":512210,"journal":{"name":"Lizing (Leasing)","volume":"59 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140456433","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Federal Register of Prospective Beneficiaries as a qualitatively new stage in the development of a risk-based approach to the organization of control in the business sphere 联邦未来受益人登记册》是以风险为基础的商业领域监管组织发展的新阶段
Lizing (Leasing) Pub Date : 2024-02-15 DOI: 10.33920/vne-03-2401-04
D. A. Arapova
{"title":"The Federal Register of Prospective Beneficiaries as a qualitatively new stage in the development of a risk-based approach to the organization of control in the business sphere","authors":"D. A. Arapova","doi":"10.33920/vne-03-2401-04","DOIUrl":"https://doi.org/10.33920/vne-03-2401-04","url":null,"abstract":"The article considers the concept and prospects of the Federal Register of Prospective Beneficiaries. In the process of forming the register, the approach to working out VAT tax discrepancies has changed, and the effectiveness of control and analytical work has increased by establishing coordination of structural units. Notably, the register itself can potentially become the basis for selecting organizations for tax and customs inspections on the principle of the highest fiscal potential.","PeriodicalId":512210,"journal":{"name":"Lizing (Leasing)","volume":"49 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455883","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promotion of sales of goods and services as one of the means of integrated marketing communications 促进商品和服务的销售，这是整合营销传播的手段之一
Lizing (Leasing) Pub Date : 2024-02-15 DOI: 10.33920/vne-03-2401-03
M. A. Nikolaeva
{"title":"Promotion of sales of goods and services as one of the means of integrated marketing communications","authors":"M. A. Nikolaeva","doi":"10.33920/vne-03-2401-03","DOIUrl":"https://doi.org/10.33920/vne-03-2401-03","url":null,"abstract":"The purpose of this article is to classify sales promotion methods and identify the purpose, advantages, and disadvantages of the most common methods. It has been established that sales promotion methods are divided into two groups: price and non-price methods, which, in turn, are divided into a significant number of subgroups and methods. A detailed description of the most wide-spread stimulation methods common to intermediate and final consumers is given. Specific techniques of stimulating sellers are discussed more briefly.","PeriodicalId":512210,"journal":{"name":"Lizing (Leasing)","volume":"538 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455510","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The strategy of attracting investments to the region (the case of the Voronezh region) 地区招商引资战略（沃罗涅日州案例）
Lizing (Leasing) Pub Date : 2024-02-15 DOI: 10.33920/vne-03-2401-01
O. N. Belenov, D. A. Kustov
{"title":"The strategy of attracting investments to the region (the case of the Voronezh region)","authors":"O. N. Belenov, D. A. Kustov","doi":"10.33920/vne-03-2401-01","DOIUrl":"https://doi.org/10.33920/vne-03-2401-01","url":null,"abstract":"The competitive advantages of the region are revealed, which provide investment attractiveness for domestic and foreign investors. Strategic vectors for the development of the region’s economy until 2035 have been selected. A set of instruments and measures for institutional support to attract investors to the region’s economy has been determined. The industrial development program is focused on accelerating regional development centers using regional and federal development programs.","PeriodicalId":512210,"journal":{"name":"Lizing (Leasing)","volume":"216 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140455869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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