Revista de Cercetare si Interventie Sociala最新文献_第2页

Content Brand Journalism Impact on Consumption and Consumer Behavior of 'Big Five' Football Clubs' Digital Products 内容品牌新闻对 "五大 "足球俱乐部数字产品消费和消费者行为的影响

Revista de Cercetare si Interventie Sociala Pub Date : 2024-06-05 DOI: 10.33788/rcis.85.10

Zeki Yarkin, Erman Doğan, Çağan Kiliç

{"title":"Content Brand Journalism Impact on Consumption and Consumer Behavior of 'Big Five' Football Clubs' Digital Products","authors":"Zeki Yarkin, Erman Doğan, Çağan Kiliç","doi":"10.33788/rcis.85.10","DOIUrl":"https://doi.org/10.33788/rcis.85.10","url":null,"abstract":"This study has been built as a market research which aims to examine the usage of today’s new technological processes along with developing digital marketing tools in sports, to measure the resultant reactions of sport consumers and to provide a better understanding of consumer behaviours, which are examined as a result of the alternative contents produced by football as well as the contents produced by its natural assets. At the same time, the difference between the consumer reaction for both the main and alternative products is measured and the answer to the question whether or not the potential products that can be produced have consumption potential as much as the main products, is searched. This study aims to analyse two football clubs selected from each of the top 5 European football leagues regarding the popularity rates of chosen social platforms. In conclusion, the results state the importance of content creation and support the idea of using players as a product to produce contents, apart from their natural assets, as an effective digital sport marketing strategy. Additionally, it is aimed to incorporate new marketing methods and tools that are actively used by sports clubs with the academic literature.","PeriodicalId":510440,"journal":{"name":"Revista de Cercetare si Interventie Sociala","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141383346","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Correlations among Product Development, Product Innovation, and Green Marketing in Healthcare Industry 医疗保健行业产品开发、产品创新和绿色营销之间的相关性

Revista de Cercetare si Interventie Sociala Pub Date : 2024-06-05 DOI: 10.33788/rcis.85.11

Kai-Ping Huang, Leemen Lee, Chiyang James Chou

{"title":"Correlations among Product Development, Product Innovation, and Green Marketing in Healthcare Industry","authors":"Kai-Ping Huang, Leemen Lee, Chiyang James Chou","doi":"10.33788/rcis.85.11","DOIUrl":"https://doi.org/10.33788/rcis.85.11","url":null,"abstract":"Along with increasing national income and popular health awareness as well as annually rising problems in serious ageing population and diseases of civilization, people are enhancing the idea of using healthcare products. Along with the rapid changes in technology, green issues become one of the major strategies for enterprises. The development of green products to create product attributes with green and successfully include green concept into the core thinking of business decisions and marketing campaign becomes the irresistible green challenge and is the green business opportunity for enterprises. Aiming at employees and supervisors in healthcare industry in Fujian Province, 500 copies of questionnaire are distributed, with random sampling, and 394 valid copies are retrieved, with the retrieval rate 79%. The research results show significant and positive effects of 1.product development on product innovation, 2.product innovation on green marketing, and 3.product development on green marketing. According to the results to propose suggestions, it is expected to provide reference for green product development and green innovation in healthcare industry as well as experts and scholars’ research on green product development and green innovation.","PeriodicalId":510440,"journal":{"name":"Revista de Cercetare si Interventie Sociala","volume":"79 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141385415","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploration of Innovative Performance Strategies for Strategic Leadership from a Social Perspective 从社会视角探索战略领导力的创新绩效战略

Revista de Cercetare si Interventie Sociala Pub Date : 2024-06-05 DOI: 10.33788/rcis.85.6

Dechuan Teng

{"title":"Exploration of Innovative Performance Strategies for Strategic Leadership from a Social Perspective","authors":"Dechuan Teng","doi":"10.33788/rcis.85.6","DOIUrl":"https://doi.org/10.33788/rcis.85.6","url":null,"abstract":"This article aims to explore the strategies and practices of strategic leadership in optimizing innovation performance from a social perspective. In the current era of globalization and informatization, the role of strategic leaders in enterprises is becoming increasingly important, and their leadership ability and innovative thinking are crucial for the sustainable development of enterprises. The article first analyzes the impact of social factors on the innovation performance of strategic leadership, including market demand, industry competition, policies and regulations, and social culture. Subsequently, the article proposes the core strategies of strategic leadership in optimizing innovation performance, including building an innovation culture, strengthening team collaboration, enhancing innovation capabilities, and strengthening strategic management. In building an innovation culture, strategic leaders need to create a cultural atmosphere that encourages innovation and tolerates failure. By establishing innovation reward mechanisms and organizing innovation activities, they can stimulate employees’ enthusiasm and enthusiasm for innovation. At the same time, leaders also need to focus on innovative education and training for employees, enhancing their innovation awareness and abilities.","PeriodicalId":510440,"journal":{"name":"Revista de Cercetare si Interventie Sociala","volume":"49 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141382113","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Communication Strategies of the Media Elite 媒体精英的传播策略

Revista de Cercetare si Interventie Sociala Pub Date : 2024-06-05 DOI: 10.33788/rcis.85.9

Anastasiia Bessarab, Nataliia Zykun, Valerii Dreshpak, Olha Kvasnytsia, Galyna Volynets, Tetiana Rohova

{"title":"Communication Strategies of the Media Elite","authors":"Anastasiia Bessarab, Nataliia Zykun, Valerii Dreshpak, Olha Kvasnytsia, Galyna Volynets, Tetiana Rohova","doi":"10.33788/rcis.85.9","DOIUrl":"https://doi.org/10.33788/rcis.85.9","url":null,"abstract":"The article examines the role and influence of the media elite in shaping communication strategies, political communications, and the editorial policies of corporate publishing. Given the current changes in the global media landscape, this research is highly relevant. This paper aims to identify the main characteristics and functions of the media elite, define the content and structure of ideas about media elites and their communication policy. The study employs an integrated approach, utilizing descriptive, analytical, and synthetic methods to present the theoretical and methodological framework. It also applies an interdisciplinary research method to examine specific features of media elites and their communication strategies. Analysis of statistical data was used to determine the popularity and frequency of use of various sources of information, as well as to assess the level of trust in the media elite among society. A semantic and stylistic method is employed to illustrate language resource utilization in media texts. The research establishes that media elites' structure and ideological guidelines significantly impact the style of political communications, communication strategies in the media, and the type, content, and meaning of contemporary media texts. The findings emphasize the evolving nature of media elite communication strategies in response to various factors, including technological advancements, socio-political shifts, and cultural changes. This underscores the importance of further exploration of their roles in transitional democracies and regions facing media challenges. This research provides a foundation for understanding how media elites align with other influential groups, their perspectives on national interests, and the potential implications for democratic processes.","PeriodicalId":510440,"journal":{"name":"Revista de Cercetare si Interventie Sociala","volume":"58 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141384301","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0