International Journal of Social Science Studies最新文献

Leveraging Short Video Platforms for Agricultural E-commerce: Enhancing Purchase Intent through Optimized Content 利用短视频平台开展农业电子商务：通过优化内容增强购买意向

International Journal of Social Science Studies Pub Date : 2024-07-23 DOI: 10.11114/ijsss.v12i4.7066

Qiyan Zhu, Jiexin Su

{"title":"Leveraging Short Video Platforms for Agricultural E-commerce: Enhancing Purchase Intent through Optimized Content","authors":"Qiyan Zhu, Jiexin Su","doi":"10.11114/ijsss.v12i4.7066","DOIUrl":"https://doi.org/10.11114/ijsss.v12i4.7066","url":null,"abstract":"With the popularity and improvement of short video platforms, short video e-commerce live streaming (ELS) has emerged as a prevalent trend for promoting produce. Despite the widespread adoption of short video platforms and ELS, there remains a notable gap regarding the content of short video ELS, with many researches mainly emphasizing the path of ELS general development. Therefore, this study aims to optimize agricultural short-video ELS content, by identifying factors contributing to purchase intention and leveraging the advantages of short-video platforms. This study employs questionnaires, interviews, and the stability coefficient method to explore pathways for innovating agricultural ELS content. The results show that ELS scenes and anchor identity significantly affect purchase intention. Furthermore, an assessment of the hierarchical order of content elements has been established. Additionally, the interview findings indicate the significance of recognizing synergies between the benefits inherent in short video platforms and the content of agricultural ELS. This study can serve as a reference for ELS content optimization and have implications for agricultural ELS influence improvement.","PeriodicalId":508114,"journal":{"name":"International Journal of Social Science Studies","volume":"36 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141813137","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Digital Communication and Preservation of Cultural Heritage in the Context of New Media: A Case Study of Anyang 新媒体背景下的数字传播与文化遗产保护：安阳案例研究

International Journal of Social Science Studies Pub Date : 2024-07-23 DOI: 10.11114/ijsss.v12i4.6934

Chenxiao Li, Kun Yu

{"title":"Digital Communication and Preservation of Cultural Heritage in the Context of New Media: A Case Study of Anyang","authors":"Chenxiao Li, Kun Yu","doi":"10.11114/ijsss.v12i4.6934","DOIUrl":"https://doi.org/10.11114/ijsss.v12i4.6934","url":null,"abstract":"Anyang is rich in diverse cultural heritage, including the famous Yin Ruins, oracle bone script, Shang Dynasty culture, and divination beliefs. These heritages are core carriers of cultural transmission and important academic research areas. This study analyzes the adaptability of Anyang's cultural heritage amidst modern social changes, focusing on its integration with local economic development strategies. By activating the tourism market and image industry, it promotes economic growth and cultural transmission. The study also explores the digitization of literature and new media tools in modernizing educational content. Through visual media, Anyang's cultural heritage overcomes geographical barriers, connecting with a global audience. Visual narratives present Anyang's history and cultural stories, offering new paths for global recognition. Films, micro-dramas, online media, and other visual art forms transform Anyang's cultural narratives into symbols easily understood worldwide. The study encourages more film and television creators to explore Henan and Anyang, discovering the value of historical and cultural resources and landscapes through high-quality works.","PeriodicalId":508114,"journal":{"name":"International Journal of Social Science Studies","volume":"82 13","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141812954","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A Study on Meme Marketing Strategies of Domestic Brands and Optimization Suggestions 国内品牌的 Meme 营销策略及优化建议研究

International Journal of Social Science Studies Pub Date : 2024-07-23 DOI: 10.11114/ijsss.v12i4.7065

Cuiping Wen, Jiawen Ye

引用次数: 0

The Plight of Syrian Refugees in the United States: Between Indifference and Dehumanization 美国境内叙利亚难民的困境：在冷漠与非人性化之间徘徊

International Journal of Social Science Studies Pub Date : 2024-06-05 DOI: 10.11114/ijsss.v12i3.6953

Lanouar Ben Hafsa

{"title":"The Plight of Syrian Refugees in the United States: Between Indifference and Dehumanization","authors":"Lanouar Ben Hafsa","doi":"10.11114/ijsss.v12i3.6953","DOIUrl":"https://doi.org/10.11114/ijsss.v12i3.6953","url":null,"abstract":"Forced or voluntary migration worldwide and the quest for a safer and better life has not always resulted from armed conflicts or any form of political, ethnic, or religious persecution. Natural disasters have often enticed waves of deprived people across sovereign national borders. The present study investigates the plight of Syrian refugees in the aftermath of the 2011 upheavals which shook the Arab World, not as much because it poses unprecedented humanitarian and political challenges, but principally because it laid bare the double standard policy pursued by certain Western governments scapegoating Arab/Muslim stocks as a lingering menace to their security. To reconfigure the boundaries of decent debate and break down taboos over such a controversial issue, the paper raises a number of questions with regard to the essence of humanitarian work and how, over the past few decades, it has been politicized by ruthless politicians and unscrupulous technocrats to determine the resettlement of displaced masses or the allocation of funds to international relief organizations based on national, religious, and even racial standards. It takes the United States as a case in point to show how, despite being the largest donor of humanitarian assistance to Syrian refugees, it has resettled only a tiny fraction of such a group compared to poorer contiguous states. The paper posits, finally, to contribute survey-based argument to available literature which, to some degree, has not sufficiently explored the hypothetical connection between refugee flows and transnational terrorism to demonstrate, ultimately, that not every Arab/Muslim refugee is a terrorist-in-waiting.","PeriodicalId":508114,"journal":{"name":"International Journal of Social Science Studies","volume":"70 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141382726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0