Media and Communication最新文献_第4页

Press Subsidies and Business Performance of Newspaper Publishing in Three Nordic Media Welfare States 北欧三个媒体福利国家的新闻补贴与报纸出版业的经营业绩

Media and Communication Pub Date : 2024-02-06 DOI: 10.17645/mac.7570

Mikko Grönlund, Mikko Villi, Marko Ala-Fossi

引用次数: 1

Press Subsidies and Business Performance of Newspaper Publishing in Three Nordic Media Welfare States 北欧三个媒体福利国家的新闻补贴与报纸出版业的经营业绩

Media and Communication Pub Date : 2024-02-06 DOI: 10.17645/mac.7570

Mikko Grönlund, Mikko Villi, Marko Ala-Fossi

引用次数: 1

Bundling Digital Journalism: Exploring the Potential of Subscription-Based Product Bundles 捆绑数字新闻：探索订阅式产品捆绑的潜力

Media and Communication Pub Date : 2024-02-06 DOI: 10.17645/mac.7442

Lukas Erbrich, Christian M. Wellbrock, Frank Lobigs, Christopher Buschow

{"title":"Bundling Digital Journalism: Exploring the Potential of Subscription-Based Product Bundles","authors":"Lukas Erbrich, Christian M. Wellbrock, Frank Lobigs, Christopher Buschow","doi":"10.17645/mac.7442","DOIUrl":"https://doi.org/10.17645/mac.7442","url":null,"abstract":"This study explores the potential of cross-publisher bundled offers as a strategy for increasing subscription sales in digital journalism. While innovative forms of bundling are an integral part of media distribution in music (e.g., Spotify) and film (e.g., Netflix), their adoption in digital journalism has been limited, despite research showing that bundled access to products can increase consumers’ willingness to pay, especially in younger target groups. Against this background, we conduct a choice-based conjoint analysis using data from a representative survey of the German online population (n = 1,542). Results show that bundling digital journalism has the potential to raise publisher revenues and subscription sales in digital markets. In particular, they highlight that a comprehensive, cross-publisher bundled offer, available at a fixed monthly rate, has the potential to stimulate digital journalism sales among different consumer groups in a relatively balanced way, including those who are typically more reluctant towards journalism. These findings align with the principles of information goods economics, which posit that maximising the size of digital content bundles often tends to be the most profitable distribution strategy. However, it is crucial to examine these findings in the context of the potential negative effects associated with this emerging business model in digital journalism, such as the cannibalisation of print subscriptions, diminished brand identification, and a possible imbalanced distribution of revenues.","PeriodicalId":507746,"journal":{"name":"Media and Communication","volume":"303 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139799268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

New Funding Models in Journalism Are Emerging, but Major Leap Forward Is Lacking 新闻业新的筹资模式正在兴起，但缺乏重大飞跃

Media and Communication Pub Date : 2024-02-06 DOI: 10.17645/mac.7891

M. Myllylahti, James Meese

引用次数: 0

(De)Legitimation in Policy Transfer and Branding. A Co-Creational Approach to Message Strategy Promotion of COVID-19 Vaccination Policy in Romania (政策转移和品牌塑造中的（去）合法化。罗马尼亚 COVID-19 疫苗接种政策信息战略推广的共同娱乐方法

Media and Communication Pub Date : 2024-01-09 DOI: 10.17645/mac.7743

Camelia Cmeciu, Anca Anton, Eugen Glavan

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引用次数: 0