POINT: Jurnal Ekonomi dan Manajemen最新文献

{"title":"The Influence of Product Display Product Display. Store Atmosphere, Service Quality, and Impulse Buying","authors":"Rio Hariyanto, Stephanie Astrid Ayu","doi":"10.46918/point.v5i1.1657","DOIUrl":"https://doi.org/10.46918/point.v5i1.1657","url":null,"abstract":"This study aims to determine the effect of product displays, store atmosphere, and service quality on impulse buying at Hokky Fruit Supermarket Merr Surabaya. The sample in this study amounted to 75 respondents. Methods of data analysis include: validity and reliability test, classic assumption test, multiple linear regression analysis, coefficient of determination and hypothesis testing.   Based on the results of data research with SPSS Version 23, it was shown that all statement items for each variable in the questionnaire were declared valid with rcount > rtable of 0.227, all variables were declared reliable with cronbac'h alpha values ​​> 0.60. The results of the P-P Plot Normality Test show that the data used in this study are normally distributed. Multicollinearity test results showed no symptoms of multicollinearity between independent variables in the regression model with tolerance values ​​≥ 0.10 and VIF ≤ 10. Heteroscedasticity test results showed no symptoms of heteroscedasticity in the regression model because there was no clear pattern and there was a distribution of dots above and below the number 0 on the Y axis. The results of the multiple linear regression equation in this study are Y = 3.508 – 0.112 X1 – 0.172 X2 + 1.210 X3, the contribution of Product Display variables, Store Atmosphere, and Service Quality to Impulse Buying at Hokky Fruit Supermarket Merr Surabaya at 37.1% is included in the weak category. The results of the t test analysis show that Product Display and Store Atmosphere have no effect on Impulse Buying while Service Quality has a significant effect on Impulse Buying.","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"61 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139366668","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Kualitas Layanan, Kualitas Produk, dan Brand Ambasador Terhadap Brand Image Kopi Janji Jiwa Jl. Basuki Rahmat Surabaya","authors":"Stephanie Astrid Ayu, Karina Fitria Pramaisella","doi":"10.46918/point.v5i1.1665","DOIUrl":"https://doi.org/10.46918/point.v5i1.1665","url":null,"abstract":"Perkembangan gaya hidup di Indonesia menyebabkan peningkatan tren yang diimplementasikan menjadi sebuah ide bisnis. Bisnis yang sedang menjadi pusat di Indonesia ialah bisnis kedai kopi. Peningkatan akan kebutuhan dan konsumsi kopi di Indonesia membuat pertumbuhan kedai kopi semakin meningkat terlebih di wilayah kota-kota besar di Indonesia. Salah satu kedai kopi yang juga mengalami pertumbuhan yang sangat pesat ialah kedai Kopi Janji Jiwa. Penjualan yang dilakukan Kopi Janji Jiwa selama satu bulan mencapai 5 juta cup dengan jumlah outlet yang cukup memuaskan hingga mencapai 700 outlet. Kopi Janji Jiwa juga telah bekerjasama dengan William Gozali sebagai Brand Ambassador yang digunakan sebagai alat untuk memperkenalkan Kopi Janji Jiwa dikalangan masyarakat. Tujuan dari penelitian ini untuk mengetahui pengaruh Kualitas Layanan, Kualitas Produk dan Brand Ambassador terhadap Brand Image Kopi Janji Jiwa pada cabang Jl.Basuki Rahmat Surabaya. Pengumpulan data dilakukan melalui penyebaran kuesioner kepada 75 responden dengan menggunakan teknik purposive sampling dan metode penelitian kuantitatif. Dengan uji validitas yang dinyatakan valid dan reliabel. Serta pada uji normalitas One-Sample Kolmogorov-Smirnov memiliki alur distribusi yang normal dan tidak terjadi multikolinearitas. Melalui uji t hasil yang didapatkan yaitu nilai signifikan Kualitas Layanan (X1) sebesar 0,186 > 0,05 sehingga Kualitas Layanan tidak berpengaruh terhadap Brand Image. Nilai signifikan Kualitas Produk (X2) sebesar 0,011 < 0,05 sehingga Kualitas Produk berpengaruh signifikan terhadap Brand Image. Nilai signifikan Brand Ambassador (X3) sebesar 0,111 > 0,05 sehingga Brand Ambassador tidak berpengaruh terhadap Brand Image. Kata kunci: Kualitas Layanan, Kualitas Produk, Brand Ambassador dan Brand Image","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"8 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Online Customer Review, Online Customer Rating dan Online Promotion Terhadap Keputusan Pembelian Online Di Shopee","authors":"M. A. Graciafernandy, Rahmatun Nisa Almayani","doi":"10.46918/point.v5i1.1800","DOIUrl":"https://doi.org/10.46918/point.v5i1.1800","url":null,"abstract":"Penggunaan internet telah berubah pesat diikuti dengan perubahan perilaku masyarakat dalam transaksi jual beli. Transaksi yang biasanya terjadi secara langsung di pasar dan toko kini bergeser ke platform-plaftorm online. Penelitian ini bertujuan untuk menguji pengaruh online customer review, online customer rating dan online promotion terhadap keputusan pembelian di Shopee. Metode yang digunakan dalam penelitian ini yakni metode kuantitatif dan populasi yang digunakan adalah yang konsumen pernah berbelanja online di Shopee. Sejumlah 137 responden digunakan dalam penelitian ini dengan teknik sampel purposive sample. Data tersebut didapat dari kuesioner yang disebar secara online dengan menggunakan skala likert. Data yang diperoleh akan dianalisa menggunakan alat analisa SPSS. Hasil penelitian menunjukkan bahwa online customer review berpengaruh positif dan signifikan terhadap keputusan pembelian di Shopee, online customer rating berpengaruh positif dan signifikan terhadap keputusan pembelian di Shopee dan online promotion berpengaruh positif dan signifikan terhadap keputusan pembelian di Shopee. Hasil uji F menunjukkan bahwa online customer review, online customer rating dan online promotion secara bersama-sama berpengaruh signifikan terhadap keputusan pembelian di Shopee.     The use of the internet has changed rapidly followed by changes in people's behavior in buying and selling transactions. Transactions that usually occur directly in markets and shops are now shifting to online platforms. This research aims to examine the effect of online customer reviews, online customer ratings and online promotions on purchasing decisions at Shopee. The method used in this research is quantitative method and the population used is consumers who have shopped online at Shopee. A total of 137 respondents were used in this study with a purposive sample technique. The data was obtained from a questionnaire distributed online using a Likert scale. The data obtained will be analyzed using the SPSS. The results of this study indicate that online customer review has a negative or insignificant effect on purchasing decisions at Shopee, online customer rating has a positive and significant effect on purchasing decisions at Shopee and online promotion has a positive and significant effect on purchasing decisions at Shopee. Then the results of the F test show that online customer review, online customer rating and online promotion simultaneously have a significant effect on purchasing decisions at Shopee.","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"21 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139367869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Struktur Modal Dalam Meningkatkan Profitabilitas","authors":"Kampono Imam Yulianto, Zara Tania Rahmadi, A. Santoso","doi":"10.46918/point.v5i1.1819","DOIUrl":"https://doi.org/10.46918/point.v5i1.1819","url":null,"abstract":"Tujuan riset ini buat mengenali akibat firm size dan pertumbuhan penjualan kepada profitabilitas. Obyek dalam riset ini merupakan industri manufaktur sub zona consumer goods industry di BEI 2018-2022. Riset ini terjalin disebabkan ada kejadian deflasi serta penurunan profitabilitas yang terjadi disebagian besar industri consumer good industry yang terdapat di BEI pada kurun waktu 5 tahun itu. Jenis riset ini merupakan riset kuantitatif. Pengumpulan data memakai tata cara purpose sampling. Riset ini memakai informasi dari BEI. Hasil riset membuktikan kalau secara parsial firm size berpengaruh negatif terhadap profitabilitas, artinya jika ukuran perusahaan meningkat maka profitabilitas akan menurun. Pertumbuhan penjualan berdampak negatif terhadap profitabilitas, artinya jika pertumbuhan penjualan meningkat, maka profitabilitas akan menurun. Ukuran perusahaan dan pertumbuhan penjualan secara simultan berpengaruh positif terhadap profitabilitas, artinya jika ukuran perusahaan dan pertumbuhan penjualan meningkat, maka profitabilitas juga akan meningkat.","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"45 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139368003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Beban Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Pada Perusahaan Hino Kumala Makassar I","authors":"Kumala Jodie Pranata L, Nuraeni Kadir, Fauziah Umar","doi":"10.46918/point.v5i1.1820","DOIUrl":"https://doi.org/10.46918/point.v5i1.1820","url":null,"abstract":"Dalam sebuah perusahaan karyawan atau sumber daya manusia yang ada dituntut untuk memberikan kontribusi dan kinerja yang baik terhadap perusahaan dimana tempatnya bekerja, dengan memberikan kontribusi dan kinerja yang baik terhadap perusahaan, perusahaan dapat mencapai target serta visi dan misi yang telah ditetapkan, karena tingkat keberhasilan sebuah perusahaan dapat di ukur lewat kinerja yang diberikan oleh karyawan terhadap perusahaannya. Karyawan pada Perusahaan Hino Kumala Makassar I merasakan adanya stres kerja karena karyawan merasakan dengan adanya beban kerja tersebut dapat mengakibatkan stres kerja yang mana dapat membuat ketegangan dan dapat berpengaruh terhadap kinerja karyawan. Penelitian ini menggunakan jenis penelitian kuantitatif. Penelitian kuantitatif mengelola data dengan cara statistik dengan menggunakan data yang real dan struktur dengan jelas mulai dari awal hingga pembuatan metode penelitian. sample pada penelitian ini karyawan perusahaan Hino Kumala Makassar I Sebanyak 44 sample. Hasil penelitian ini menunjukkan variabel stres kerja lebih besar berpengaruh terhadap kinerja karyawan dapat dibuktikan dari hasil uji t yaitu dari nilai beta dan dari nilai t hitung variabel stres kerja memiliki nilai tertinggi dibanding dengan variabel beban kerja. Diketahui t hitung variabel beban kerja (X1) adalah 1,588 variabel stres kerja (X2) adalah 4,355. Dari kedua variabel independen tersebut yang memiliki t hitung terbesar adalah variabel stres kerja (X2).","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"55 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139368172","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Pengetahuan Investasi dan Motivasi Investasi Terhadap Minat Berinvestasi Di Pasar Modal Syariah Pada Mahasiswa Prodi Ekonomi Syariah IAIN Sorong","authors":"Bambang Sunatar, M. Hendra, Suharmoko Suharmoko","doi":"10.46918/point.v5i1.1520","DOIUrl":"https://doi.org/10.46918/point.v5i1.1520","url":null,"abstract":"The purpose of this study was to examine the effect of investment knowledge and investment motivation on interest in investing in the Islamic capital market for students of Islamic economics study program IAIN Sorong. The research method used is a quantitative research method with descriptive analysis and multiple linear regression analysis models. The population in this study were students of Islamic economics study program IAIN Sorong totaling 372 people. The sample technique used is purposive sampling technique with an error rate of 5% so that the sample used is 100 people. The results of this study indicate that investment knowledge has a positive and significant effect on interest in investing in the Islamic capital market as evidenced by the value of t count > t table (6,832 > 1,984) and a significance value of 0.000 < 0.05. so it can be concluded that H1 is. Accepted Investment motivation has a positive and significant effect on interest in investing in the Islamic capital market as evidenced by the value of t count > t table (14,041 > 1,984) and a significant value of 0.000 < 0.05. so it can be concluded that H2 is. acceptedThen investment knowledge and investment motivation have a simultaneous effect on interest in investing in the Islamic capital market as evidenced by the f test results obtained by f arithmetic > f table (98,847 > 3.09). so it can be concluded that H3 is accepted. Investment knowledge; Investment motivation; Investment interest; Islamic Capital Market","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139368021","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Risiko Finansial Teknologi Terhadap Green Finance di Indonesia","authors":"Edwin Basmar","doi":"10.46918/point.v5i1.1786","DOIUrl":"https://doi.org/10.46918/point.v5i1.1786","url":null,"abstract":"The financial activity is an important part of green finance, but contra shock financial technology has a positive influence on the green finance growth in Indonesia. Based on the results by using Bank Indonesia data from 2019 to 2022 (time series) using the Ed Wave Index development model which combines the money quantity theory, finds that the relationship between technology financial risk and green finance is strongly influenced by the Velocity of Money, resulting in financial risk technology in the short term has a positive impact on green financial growth through the 3 wave points of the financial cycle in the economic growth area, this confirms that financial technology activities in the banking sector greatly support the green finance growth in Indonesia.","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"17 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139368099","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Gaya Kepemimpinan Transaksional Dan Locus Of Control Terhadap Prestasi Kerja Pegawai Dalam Lingkungan Kantor Dinas Komunikasi Dan Informatika Kota Makassar","authors":"Prasita Novitrianinggit, A. Kadir, Sobarsyah Sobarsyah","doi":"10.46918/point.v5i1.1835","DOIUrl":"https://doi.org/10.46918/point.v5i1.1835","url":null,"abstract":"Penelitian ini bertujuan untuk menganalisis dan memahami pengaruh gaya kepemimpinan transaksional dan locus of control secara parsial dan simultan terhadap prestasi kerja pegawai pada Kantor Dinas Komunikasi dan Informatika Kota Makassar. Jenis penelitian yang digunakan adalah deskriptif dengan pendekatan kuantitatif dan data yang dikumpulkan bersumber dari data primer dengan teknik pengumpulan data melalui kuesioner terhadap 82 responden sesuai kondisi tahun 2022, serta dianalisis secara statistik inferensi. Hasil penelitian ini menunjukkan bahwa secara parsial yaitu variabel gaya kepemimpinan transaksional tidak memiliki pengaruh signifikan terhadap prestasi kerja, dan variabel locus of control mempunyai pengaruh yang signifikan terhadap prestasi kerja, lalu secara simultan, gaya kepemimpinan transaksional dan locus of control secara bersama-sama mempunyai pengaruh signifikan terhadap prestasi kerja yang kesemuanya dengan tingkat kepercayaan 95%.","PeriodicalId":506104,"journal":{"name":"POINT: Jurnal Ekonomi dan Manajemen","volume":"1 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139368198","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}