{"title":"The Brand Emotion Model: Its Measurement and Impact on Purchase Intention","authors":"Tsu- Wu Tien, Tsung- Kuang E. Ma, Yu- Lin Jhang","doi":"10.56734/ijbms.v5n7a6","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a6","url":null,"abstract":"This study compares the impact of brand emotion and brand trust on consumers’ purchase intention. A structural equation model is used to investigate which of the seven core components of brand emotion: self-brand integration, passion-driven behaviors, positive emotional connection, long-term relationship, positive overall attitude valence, attitude certainty and confidence, and anticipated separation distress, has a more significant influence on consumers’ brand emotion. Furthermore, this study examines the differential impact of brand emotion and high quality on loyalty across various products and brands. The findings indicate that consumers attach greater importance to brand emotion irrespective of the product or brand, and positive emotional connection is the most crucial component of brand emotion. Regardless of the product category, the stronger the emotional connection with a brand, the more likely consumers will purchase it.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"43 16","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141654850","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effects of Entrepreneurial Orientation on The Performance of Small and Medium Enterprises in Emerging Economies: Evidence from Pakistan’s Electric Fans Industry","authors":"Zaheer Khan, W. Belassi","doi":"10.56734/ijbms.v5n7a5","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a5","url":null,"abstract":"Entrepreneurial orientation (EO) is a crucial multidimensional concept of entrepreneurship that encompasses the entrepreneur’s autonomy, attitude towards risk-taking, proactiveness, and competitiveness of entrepreneurs. EO influences the manner in which entrepreneurs perceive and react to their business environment. The majority of research on EO has been conducted in developed countries such as the USA, where institutional development is well established. There is a scarcity of studies focusing on emerging economies. In order to bridge this gap, the current study aims to investigate the construct and application of EO in Pakistan. The study focuses on Pakistan’s electric fan manufacturing industry to gain insight into the implementation of EO and its impact on the performance of small and medium-sized enterprises (SMEs) in emerging economies. In addition, the study aims to provide evidence-based knowledge regarding the causal relationship between EO and SME performance in Pakistan, as well as the impact of moderating variables, through hierarchical regression analysis and an analysis of a sample of 247 SMEs. The study provides solid evidence that Pakistan's electric fan manufacturing industry demonstrates all five dimensions of EO, as outlined in the existing literature. Furthermore, the study highlights the influence of age, education, and experience as moderating variables in the relationship between EO dimensions and the performance of SMEs in Pakistan.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"11 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141652378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Nelson Altamirano, Ben Radhakrishnan, James Jaurez
{"title":"Environmental and Ecosystem Performance in Latin America and Africa: An Exploration Using EPI, SDG, And Data Mining","authors":"Nelson Altamirano, Ben Radhakrishnan, James Jaurez","doi":"10.56734/ijbms.v5n7a2","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a2","url":null,"abstract":"Our research objectives are to reveal the characteristics and trends of environmental health, ecosystem vitality, and climate change for countries in Latin American & Caribbean, North Africa, and Sub-Saharan Africa from 2012 to 2022, relate these trends to their respective sustainability performance, and finally provide environmental policy recommendations with high sustainability effects. The data we use combine Environmental Performance metrics with sustainable development goals agreed by United Nation members. Using data mining techniques, we found two clusters that cross-out geographical boundaries for 2022 and 2012. One cluster dominates the other in all environmental indicators but environmental health, and their differences increased in the last 10 years. Based on our findings, we recommend countries in both clusters to focus on environmental policies that improve environmental health and climate change conditions, but at different rates. These environmental policy recommendations have positive multiplier effects on poverty, health, gender, inequality, and economic progress.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"90 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141652771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Causal Machine Learning in Marketing","authors":"Martin Huber","doi":"10.56734/ijbms.v5n7a1","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a1","url":null,"abstract":"This study reviews three primary purposes of causal machine learning (CML) in marketing, merging impact evaluation of marketing interventions with machine learning algorithms for learning statistical patterns from data. Firstly, CML enables more credible impact evaluation by considering important control variables that simultaneously influence the intervention and business outcomes (such as sales) in a data-driven manner. Secondly, it facilitates the data-driven detection of customer segments for which a marketing intervention is particularly effective or ineffective, a process known as effect moderation or heterogeneity analysis. Thirdly, closely related to the second point, it allows for optimal customer segmentation into groups that should and should not be targeted by the intervention to maximize overall effectiveness. The discussion is grounded in recent empirical applications, all of which aim to enhance decision support in marketing by leveraging data-driven evaluation and optimization of interventions across different customer groups.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"56 12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141654317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Contextual Approach for Fundamental Law of Active Management","authors":"Plamen Patev, Kaloyan Petkov","doi":"10.56734/ijbms.v5n7a4","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a4","url":null,"abstract":"Active Portfolio Management is a simple yet powerful tool for portfolio selection which has became a popular strategy among individual investors. Theoretical background of active management has been established by Fundamental Law of Active Management. The main postulate of this law suggests that in order to achieve additional return alpha, investors should apply a model with higher forecasting power (IC) and should apply it to a maximum number of assets (breadth). Individual investors are attracted by this straightforward and uncomplicated logic and that is the reason why active management is so popular strategy among them. However, the original and later developed variants of the law lead to the same conclusion – for better results the forecasting model must be applied to as many as possible assets. However, this contradicts with the concentration paradox which investors meet in their investment decisions – applying the same forecasting model to maximum amount of assets results in involving unknown assets with diverse characteristics in analysis. With contextual approach we change this perspective. By applying a contextual approach to active management investors can concentrate the forecasting models to a specific group of assets with similar characteristics. We justify the existence of concentration paradox and by using different fundamental contexts to differentiate stocks in different groups, we test fundamental cross-sectional regression models as forecasting models for active investment. With data from Taiwan Stock market we prove that both ex-ante IC and realized return achieved with contextual models outperform the general portfolios which follow the standard postulate of fundamental law.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"61 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141653300","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Electronic Procurement Adoption on the Performance of Manufacturing Firms’ Supply Management in Kenya. Case of Nairobi County","authors":"Josephine Nashipae Nalangu","doi":"10.56734/ijbms.v5n7a3","DOIUrl":"https://doi.org/10.56734/ijbms.v5n7a3","url":null,"abstract":"The implementation of efficient management of the supply network has been determined as a potentially beneficial way for achieving a competitive edge and enhancing overall organizational performance. This study investigates the effect that electronic procurement (e-procurement) has on the operational success and effectiveness of supply management in the manufacturing sector in Kenya. The objective of this research is to evaluate the influence of e-supplier appraisal, electronic resource planning (ERP), and electronic order processing on the supply management outcomes and performance within the select firms. The goal of this investigation is to establish a conceptual model and define three key dimensions that include e-supplier appraisal, e-order processing, and electronic resource planning. The research methodology employs descriptive research, utilizing a sample size of 120 participants that were be chosen using stratified sampling methodology. The acquisition of primary data was facilitated by employing questionnaires of which 92 respondents participated. The gathered data was subjected to analysis using SPSS statistical software and subsequently presented in the form of graphical representations and tabular formats. Furthermore, a regression analysis was administered to ascertain the correlation between e-procurement dimensions and supply management results. The results showed that e-supplier appraisal, electronic resource planning, and e-order processing had significant effects on supply management performance.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"16 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141654180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Retrenchment in Higher Education","authors":"Dr. Bill Joyce","doi":"10.56734/ijbms.v5n3a1","DOIUrl":"https://doi.org/10.56734/ijbms.v5n3a1","url":null,"abstract":"The covid19 pandemic along with changing attitudes has forced many rural public universities to retrench faculty and staff. As enrollments decrease, institutions of higher learning must adapt and change to the changing demographics. Retrenchment is only one alternative to dealing with declining enrollment. Retrenchment needs to be balanced with long-term strategic considerations. As the retrenchment process is conducted, there is a need to review several alternative actions and decisions. Other cost reduction considerations include subsidies to athletics; repair/replacement; and technological infrastructure. Formal and informal communications to faculty, staff, students, and community must be maintained and possibly expanded. Most importantly, the continued education of the students should be completed in as normal a manner as possible.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"25 19","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140248066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Rebalance Your Investment Portfolio Periodically: Mantra or Myth?","authors":"Michael D. Mattei, Daniel Bauer","doi":"10.56734/ijbms.v5n3a3","DOIUrl":"https://doi.org/10.56734/ijbms.v5n3a3","url":null,"abstract":"The investment mantra goes something like this: “have a well-diversified mix of stocks and bonds and rebalance it to maintain your strategic asset allocation.” Recent publications in the financial press have begun to question the value of periodic portfolio rebalancing. This research examines the equity portion of a well-diversified investment portfolio and shows that the “numbers” just don’t support the mantra. In fact, this research indicates that traditional rebalancing is the worst strategy, on a risk adjusted basis, for long-term portfolio growth when compared to three other strategies. While the mantra has intuitive appeal, it does not make financial sense. A very popular portfolio strategy is to execute rebalancing of the equity portfolio periodically, generally every 12 months – for example selling the overperformers. Recent research has noted investors utilizing this strategy may be depriving themselves of the gains that extend beyond one year (Clements 2005 and Constable 2021). Thus, limiting the equity portion of an investment portfolio to passive, low-cost S&P 500 Index fund and avoiding more costly rebalancing strategies in the longer term typically results in both greater reruns for the level of risk and lower fees than the cost of continuous rebalancing.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"19 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140250445","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From Prohibition to Permissibility: Analysing The Socioeconomic Dynamics of Marijuana Consumption Post-Legalization","authors":"Peter Wui, Prasant Allaka","doi":"10.56734/ijbms.v5n3a4","DOIUrl":"https://doi.org/10.56734/ijbms.v5n3a4","url":null,"abstract":"This paper investigates the socioeconomic dynamics of marijuana consumption in the United States following legalization, using data from the National Survey on Drug Use and Health (NSDUH) spanning 2014-2020. The analysis employs fixed-effect Ordinary Least Squares (OLS) regression to explore three key stages of legalization: regulation, medical, and recreational. Results reveal a significant increase in marijuana consumption associated with recreational legalization, while medical legalization shows no statistically significant impact. Positive relationships between consumption and median income, along with negative relationships with income inequality and unemployment rates among highly educated individuals, underscore the nuanced effects of legalization. The study contributes insights for policymakers, emphasizing the need for targeted interventions, awareness campaigns, and evidence-based regulations.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"29 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140250890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Harnessing The Flow: Leveraging Remittances to Attract FDI to Asia and Africa","authors":"Dr. Joseph Bon Sesay, Dr. Fenio Annansingh","doi":"10.56734/ijbms.v5n3a2","DOIUrl":"https://doi.org/10.56734/ijbms.v5n3a2","url":null,"abstract":"This paper explores whether remittance contributes to Foreign Direct Investment (FDI). We use data collected by the World Bank for 89 countries on remittance. The sample included 66 developing and 23 developed countries from 2007 to 2021. We use a multi-linear regression model. We demonstrate that remittance is essential to FDI flow into a country. In particular, remittance has a more significant impact in attracting FDI flow into developing countries than developed countries. Additionally, remittance has a more substantial impact on attracting FDI inflow into African countries than Asian countries. The result supports our hypothesis that remittance affects FDI. The result has significant implications for policymakers and governments of these different regions.","PeriodicalId":505986,"journal":{"name":"International Journal of Business & Management Studies","volume":"289 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140249817","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}