{"title":"Business Development Strategy Analysis Using the Business Model Canvas Approach at Genong Farm Madiun","authors":"Irvan Susanto, Sri Hartono, Tegoeh Hari Abrianto","doi":"10.37641/jimkes.v12i4.2695","DOIUrl":"https://doi.org/10.37641/jimkes.v12i4.2695","url":null,"abstract":"This research aims to analyze and recommend business development strategies for Genong Farm Madiun using the Business Model Canvas approach. The method used is descriptive qualitative, with data collection through observation, interviews, documentation, and triangulation. Data is analyzed using the Miles and Huberman model, which includes data collection, data reduction, data presentation, and verification. The research results identify that the business model of Genong Farm Madiun encompasses nine elements of the Business Model Canvas: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Based on this analysis, strategic recommendations are provided for each element to enhance business operational effectiveness and efficiency. This research provides valuable insights into how Genong Farm Madiun can optimize its business model to achieve sustainable growth and increase market competitiveness. The recommendations given are expected to assist Genong Farm Madiun in designing better and more innovative business strategies.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"102 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141821801","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Exploring The Sustained Effects Of Brand Trust On Revisit Intention: An Empirical Study","authors":"Dody Setyawan, Tantri YanuarRahmat Syah, R. Rojuaniah, Puji Astuti, Edy Suyitno","doi":"10.37641/jimkes.v12i4.2168","DOIUrl":"https://doi.org/10.37641/jimkes.v12i4.2168","url":null,"abstract":"Brand trust is very important because it can contribute to loyalty in service use and consistent loyalty. The purpose of this study was to examine the effect of Brand l ove, Self-exspressive, Brand trust, Brand commitment on Revisit intention in health services. This study is a quantitative study using purposive sampling method involving 130 outpatients who live in particular Tangerang and outside Tangerang, with visits about 2-3 times in the last year, and aged 18 years and over. Data analysis used Structural Equation Modeling (SEM). This research produces findings including self-expressive affects Brand love, Brand love affects Brand trust, and Brand commitment, Brand trust has no effect on Brand commitment, Brand trust affects revsit intention. There are several limitations to this study including only using a sample from one hospital, so the results may not be generalizable to other hospitals in Indonesia or other countries, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps.\u0000 \u0000Keywords: Brand love, self-expressive, brand trust, brand commitment, revisit intention, non-BPJS.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":" 39","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141830553","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indah Juneta Miaty, Muslim Muslim, Abdul Haeba Ramli
{"title":"The Influence of Hospitality Marketing Performance On The Lack of Visitors In The Hospitality Business","authors":"Indah Juneta Miaty, Muslim Muslim, Abdul Haeba Ramli","doi":"10.37641/jimkes.v12i4.2171","DOIUrl":"https://doi.org/10.37641/jimkes.v12i4.2171","url":null,"abstract":"Hotels are an important part of tourism and a place for anyone to rest. The aim of this research was to determine the influence of facilities, brand image, product quality, promotions and service quality on customer satisfaction and customer loyalty. This type of research is quantitative with a purposive sampling technique distributed through questionnaires to 145 employee respondents to visitors to 4 Star Hotels who live in Tangerang and Bogor. Primary data analysis was carried out using the Structural Equation Modeling (SEM) method. The results of this research show that the 6 (six) proposed hypotheses are accepted, and the promotion variable has the greatest direct influence on customer satisfaction. Based on these findings, it can be seen that the role of facilities, brand image, product quality, promotion and service quality influence customer satisfaction and the level of satisfaction influences customer loyalty in 4 star hotels. Mediationally, it can be seen that the results show negative results for the service quality and service quality variables. product quality on customer loyalty through hotel customer satisfaction.\u0000 \u0000Keywords: image facilities, product and service quality, promotion, customer satisfaction, customer loyalty","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":" 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141828857","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Muhammad Fadhlansyah, Indupurnahayu Indupurnahayu, Muhammad Aziz Firdaus
{"title":"Determination of Teacher Performance in Improving Education Quality in the Pandemic Era","authors":"Muhammad Fadhlansyah, Indupurnahayu Indupurnahayu, Muhammad Aziz Firdaus","doi":"10.37641/jimkes.v12i4.2527","DOIUrl":"https://doi.org/10.37641/jimkes.v12i4.2527","url":null,"abstract":"Determining Teacher Performance to Improve the Quality of Education in the Pandemic Era. The problem that is used as the object of research is teacher performance which is seen to have decreased due to the change in the learning system from offline to online. This can cause the quality of education to decline. This research aims to analyze: 1). The Influence of Internal Factors on Teacher Performance. 2). The influence of internal factors on the quality of education. 3). The influence of external factors on teacher performance. 4). The influence of external factors on the quality of education. 5). The influence of teacher performance on the quality of education. 6). The influence of internal factors on the quality of education is mediated by teacher performance. 7). The influence of external factors on the quality of education is mediated by teacher performance. The data collection technique was using a questionnaire given to 85 respondents (teachers) from 3 schools, namely SMA Al Adzkar, SM AI Sinar Cendikia and Sekolah Alam Bintaro. The hypothesis used is Smart PLS ( Partial Least Square ). The research results show that: 1). The statistical value of internal factors on performance is 3.116 with a p value of 0.00 2 and a p value of less than 0.05, so it has a positive effect on teacher performance. 2). The statistical t value of internal factors on the quality of education is 3.277, the p value is 0.001 and the p value is more than 0.05, then positive influence on the quality of education. 3). The statistical t value of external factors on teacher performance is 2.561 with a p value of 0.011 or less than 0.05, so it has a positive effect on teacher performance. 4). The statistical value of external factors on the quality of education is 3.920 with a p value of 0.000 or a p value of more than 0.05, so it has a positive effect on the quality of education. 5). The statistical t value of teacher performance on the quality of education is equal to a p value of 0.022, so teacher performance has a positive effect on the quality of education. 6). The VAF value is 0.598, this shows that teacher performance is a partial mediator in the relationship between internal factors and the quality of education. 7). The VAF value is 0.631, this shows that teacher performance is a partial mediator in the relationship between external factors and the quality of education. The research conclusion is that, 1). There is a positive and significant influence of f actors internal on teacher performance. 2). There is a positive and significant influence of internal factors on the quality of education. 3). There is positive and significant influence external factors on teacher performance. 4) There is a positive and significant influence external factors on the quality of education. 5). There is a positive and significant influence on teacher performance to quality of education. 6) There is a positive and significant influence between internal factors on the quality of educ","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":" 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sutriani Sutriani, Muslim Muslim, Abdul Haeba Ramli
{"title":"The Influence Of Experience, Satisfaction And Service Quality On Word Of Mouth Intentions And Customer Loyalty","authors":"Sutriani Sutriani, Muslim Muslim, Abdul Haeba Ramli","doi":"10.37641/jimkes.v12i4.2605","DOIUrl":"https://doi.org/10.37641/jimkes.v12i4.2605","url":null,"abstract":"Customer satisfaction is very important for business because high customer satisfaction will increase company profits. The aim of this research is to examine service quality, where positive service quality has major implications for customer assessment, has an impact on customer satisfaction and customer satisfaction itself has an influence on customer loyalty and word of mouth intentions. This research used a purposive sampling method involving 150 non-local fashion brand customers from Tangerang and Jakarta. Data analysis uses Structural Equation Modeling (SEM). This research produces findings including that customer experience has a negative effect on customer loyalty, service quality has a positive effect on customer satisfaction which ultimately has a positive effect on customer loyalty and word of mouth intentions. There are several limitations to this research, including only using one industry as the research object, an online questionnaire distribution system and the need to add other variables to expand the findings so that it is hoped that future researchers can fill these gaps.\u0000Keywords: Customer Satisfaction, Customer Experience, Service Quality, Customer loyalty, Word Of Mouth (WOM)","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":" 8","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141832609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence Debt To Equity Ratio and Current Ratio On Profit Growth Of Building Construction Companies Listed On The Indonesian Stock Exchange In 2020","authors":"Ichwan Rahmanu Widjaja, Feni Marnilin, Rahmat Irawan","doi":"10.37641/jimkes.v12i3.2452","DOIUrl":"https://doi.org/10.37641/jimkes.v12i3.2452","url":null,"abstract":"The main motive of investors in investing capital into one or several companies is to obtain profits (profit/return). Investors can find out whether the company is able to provide the expected benefits or returns by measuring management performance within the company. When investing, investors can measure financial performance through the profits generated by the company. Profit is the company's main source to maintain its survival. Profit growth is a change in the percentage increase in profits obtained by the company. In this research, the leverage ratios used are the Debt-to-Equity Ratio (DER) and Current Ratio (CR) on Profit Growth. The sample used in this research used a purposive sampling method, namely the annual financial reports of Building Construction Companies on the BEI in 2020 as many as 12 companies. The results of this research show that the Partial Debt to Equity Ratio (DER) has a negative and significant effect on Profit Growth, while the Current Ratio (CR) has a negative and insignificant effect on Profit Growth.\u0000 \u0000Keywords : Debt to Equity Ratio (THE),Current Ratio (CR), Profit Growth","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"343 11‐12","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141011760","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Satisfaction Analysis Of The Bogor Pulo Armyn Community Health Center Website Users Using The End User Computing Satisfaction Method","authors":"Yanto Hermawan, Nurul Hidayah","doi":"10.37641/jimkes.v12i3.2343","DOIUrl":"https://doi.org/10.37641/jimkes.v12i3.2343","url":null,"abstract":"Public health center is facility service organizing health effort health society and efforts health individual level First with more prioritize effort promotive and preventive , for reach degrees health community in the work area . One of The health centers in Bogor City are: Public health center Pulo Armyn Bogor City, where Public health center the using the website as a media provider information related service Public health center . For know level satisfaction user end to a website, then need did it study about analysis level satisfaction user end from that website. Researcher do analysis related level satisfaction user at the end of the website using the End User Computing Satisfaction Method with 6 indicators in the his that is regarding Content, Accuracy, Format, Ease of Use, Timeliness. Data collection is carried out with spread questionnaire to employees and residents who live there place live in the Bogor City area, distribution questionnaire done for 2 weeks with total respondent data namely 107 users . Data obtained tabulated with compile to in table and calculated magnitude percentage its , validity test and reliability test his with using Rstudio tools. Result of research that has been done showing that 57 users feel satisfied with amount percentage 53.3%. Followed with 34 users feel No satisfied with percentage 31.8 %, 14 users feel very satisfied with amount percentage 13.1% and 2 users feel very not satisfied with amount percentage 1.9%.\u0000Keywords : Analysis Satisfaction , End User Computing Satisfaction , Website Public health center","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"264 17‐21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141012808","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Atikah Fajriyah Mubarok, K. Komalawati, Agus Setiadi
{"title":"ARCH/GARCH Analysis: Estimating Beef Price Volatility in Indonesia","authors":"Atikah Fajriyah Mubarok, K. Komalawati, Agus Setiadi","doi":"10.37641/jimkes.v12i2.2455","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2455","url":null,"abstract":"This study analyses the volatility of beef prices in Indonesia, a strategic commodity that significantly impacts the welfare of producers and consumers. The sustained and erratic price fluctuations pose an economic risk to producers and threaten farmers' economic stability. ARCH / GARCH models were used to analyze daily beef price data from 10 July 2017 to 31 December 2023, obtained from the National Strategic Food Price Information Centre of Bank Indonesia. The GARCH (2,2) model is the most suitable for estimating the volatility of beef prices in Indonesia, with low and sustainable volatility in the long run. Factors that affect this volatility include feeder cattle and beef imports, exchange rates, livestock diseases, the COVID-19 pandemic, and government policies such as PPKM and PSBB during the new normal era. Important events such as Ramadan, Eid al-Fitr, Christmas, and New Year also influence price volatility of beef. This research aims to assist the government to design more effective market stabilization policies in the short, medium, and long term period.\u0000Keywords: beef, ARCH/GARCH, price volatility, fluctuation","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"53 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140363066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Effect of Web Design Quality and E-Trust on Repurchase Intention of Shopee Users","authors":"Wahyu Setiyoning Budi, Puji Isyanto, Asep Darojatul Romli","doi":"10.37641/jimkes.v12i2.2467","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2467","url":null,"abstract":"This study aims to examine the effect of web design quality and e-trust on repurchase intention. The design of this study uses a quantitative method of population of shopee users at Buana Perjuangan University, with 172 students of Management study program in the period April to August 2023. Data collection through the google form questionnaire. Data processing in this study used Partial Least Square (PLS) based Structural Equation Model (SEM) analysis. The web design Quality variable has a value greater than 0.05. Both are below the significance level of 1.987. This shows that the main speculation which states that there is an impact of web design quality on repurchase intention is not proven. The e-trust variable has a p-value of 0.000 below 0.05. This shows that the second hypothesis that e-trust has an effect on repurchase is proven.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"61 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140228645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Application of Google My Business to Increase the Number of Customers","authors":"Riki Riki, Netti Nurlenawatii, Flora Patricia Angela","doi":"10.37641/jimkes.v12i2.2462","DOIUrl":"https://doi.org/10.37641/jimkes.v12i2.2462","url":null,"abstract":"The aim of this research is to find out the level of use of Google My Business in increasing the number of customers at the RJK Motor Karawang car repair shop. Based on research results, it shows that the level of use of Google My Business in increasing the number of sales customers before the Covid 19 pandemic was said to be very good. Promotion is also an element that needs to be considered. The success of a promotional activity carried out by a company is greatly influenced by promotional mix variables. Selection of appropriate, efficient and effective promotional mix variables is the main key to a company's promotional activities. The promotional mix carried out at the RJK Motor Karawang car repair shop is personal selling. Meanwhile, personal selling involves seeking orders from government and private agencies. So there is a positive relationship between promotional activities carried out and the value of sales of services obtained. The higher the value used, the higher the sales value obtained. Because there is a strong relationship between promotional costs and sales value, the RJK Motor Karawang car repair shop should create attractive promotional activities and increase its promotional activities. The research results show that the use of Google My Business in increasing the number of consumers has a high willingness to create increased promotions also makes the company better.","PeriodicalId":504318,"journal":{"name":"Jurnal Ilmiah Manajemen Kesatuan","volume":"42 34","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}