Business Economic, Communication, and Social Sciences Journal (BECOSS)最新文献

Dinamika Pertumbuhan Ekonomi di Provinsi Banten: Analisis Data Triwulanan 2018-2022 万丹省的经济增长动态：2018-2022年季度数据分析

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.10943

Muhamad Gentar, I. Permatasari, Wildan Kautsar

引用次数: 0

The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry 快餐业营销策略与顾客满意度之间的关系

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.11201

John Angelo Santos, Glory Sotelo-Drequito

{"title":"The Relationship Between Marketing Strategies and Customer Satisfaction in the Fast-Food Restaurant Industry","authors":"John Angelo Santos, Glory Sotelo-Drequito","doi":"10.21512/becossjournal.v6i1.11201","DOIUrl":"https://doi.org/10.21512/becossjournal.v6i1.11201","url":null,"abstract":"This research examines the relationship between marketing strategies and customer satisfaction within the fast-food restaurant industry, focusing on product and promotional strategies. The study unveils critical insights gathered from a representative sample of 400 respondents. Findings reveal that product strategies, such as incorporating local and international flavors, offering unique menu items, introducing new products, and improving existing offerings, significantly attract and satisfy customers. Moreover, emotionally resonant promotional strategy and celebrity endorsements have a compelling impact on customer purchasing decisions. The study underscores the importance of a comprehensive marketing approach, harmonizing both product and promotional strategies, in enhancing overall customer satisfaction. The positive correlations observed between marketing strategies and customer satisfaction highlight the paramount role of marketing strategies in shaping the success of fast-food restaurants, underscoring their crucial influence on customer satisfaction and overall restaurant performance. These findings provide actionable recommendations for the industry, emphasizing the need for adaptability, convincing advertisements, and culinary innovation to meet evolving consumer preferences and expectations.","PeriodicalId":500280,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"171 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140472434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer) 食品视频博客评论对食品购买意向的影响（关于大型影响者的研究）

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.10483

Desyra Sukma Dewanthi

{"title":"The Effectiveness of Food Vlogger Review on Purchase Intention Toward Food Product (Study on Mega Influencer)","authors":"Desyra Sukma Dewanthi","doi":"10.21512/becossjournal.v6i1.10483","DOIUrl":"https://doi.org/10.21512/becossjournal.v6i1.10483","url":null,"abstract":"Objectives: The objective of this research is to investigate the factors, such as source credibility (attractiveness, trustworthiness, and competence) and brand-influence match up congruence, that might contribute to better customer attitudes and buy intentions. The study is focused on millennials and Gen Z between the ages of 18 and 34 who have recently seen food vloggers review products on Youtube. \u0000Method: This research utilizes using an online questionnaire that is made with Google Form distributed to 265 respondents. The full-scale data is analyzed through SmartPLS and bootstrapping analysis to test for reliability, validity, and the research’s hypotheses to identify the relationship between variables. \u0000Results: The findings of the research shows that trustworthiness, expertise, similarity, liking, and familiarity value has a positive and significant relationship with customer attitude toward food product. Customer attitude toward food product also has a positive and significant relationship with purchase intention. Then both Attractiveness and Brand-Influencer Match-up does not have a positive influence significant effect on customer attitude toward food product. \u0000Conclusion: The results of this research, it can be concluded there are 6 variables that measure food vlogger reviews that are included in the source credibility model, namely trustworthiness, attractiveness, expertise, liking, familiarity, and similarity. The more trustworthiness, expertise, similarity, liking, familiarity felt by food vloggers by customers, the more positive customer attitudes towards food products will be. \u0000 \u0000 \u0000Key words: \u0000Youtube, Food vloggers, Food Product, Customer Attitude, Purchase Intention \u0000 ","PeriodicalId":500280,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"345 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140473371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Unhealthy Snacking Habits are Prevalent Among Elementary School Students 小学生中普遍存在不健康的零食习惯

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.10828

Riana Jogi Ahdareni Matondang, Maria Yuliaty

{"title":"Unhealthy Snacking Habits are Prevalent Among Elementary School Students","authors":"Riana Jogi Ahdareni Matondang, Maria Yuliaty","doi":"10.21512/becossjournal.v6i1.10828","DOIUrl":"https://doi.org/10.21512/becossjournal.v6i1.10828","url":null,"abstract":"Development Index (HDI) showing a noteworthy increase in 2018. This progress is a promising sign for Indonesia's future, placing it in the high human development category. The focus of the report is on child welfare and health services, emphasizing the significance of adequate nutrition for proper growth and development. The report highlights the challenges parents face in providing their children with nutritious food due to their busy schedules, which often results in children buying unhealthy snacks at school. The 2019 Annual Report of the Food and Drug Supervisory Agency (BPOM) raises concerns regarding the quality of School Children's Snack Food (PJAS). A significant portion of these snacks did not meet the required standards and were found to be high in sugar, salt, and fat. These unhealthy snacks pose a risk to children's health, leading to health issues such as obesity, diabetes, and hypertension. Moreover, the report notes that poor nutrition not only affects children's health but also their academic performance. By using qualitative research, this report aims to describe the social condition and its impact on the unhealthy snacks habit in school. This report highlights the critical role proper nutrition plays in children's health and academic performance. It underscores the need for parents and schools to work together to provide healthy and nutritious food options for children. Furthermore, the report suggests that schools can play a pivotal role in promoting healthy eating habits by educating children about the importance of proper nutrition and offering healthy food options.","PeriodicalId":500280,"journal":{"name":"Business Economic, Communication, and Social Sciences Journal (BECOSS)","volume":"399 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140471024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Celebrity Endorser and Brand Image McDonald’s: Impact of Collaboration McDonald's with BTS in Indonesia 名人代言人与麦当劳品牌形象：麦当劳与印度尼西亚 BTS 合作的影响

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.10837

Melva Hermayanty Saragih Saragih, Varian Kashira Sulaiman, Haikal Shani, Steven Holando

引用次数: 0

The Influence of Social Media Marketing and Brand Image on Brand Loyalty and its Impact on Consumer Purchase Decision with Store Atmosphere as A Moderation Variable (Case Study of XYZ Mall) 社交媒体营销和品牌形象对品牌忠诚度的影响及其以商店氛围为调节变量对消费者购买决策的影响（XYZ 商场案例研究）

Business Economic, Communication, and Social Sciences Journal (BECOSS) Pub Date : 2024-01-31 DOI: 10.21512/becossjournal.v6i1.11018

Shelvy Kurniawan, Novian Tanujaya

引用次数: 0