Kybernetes最新文献

{"title":"Governance path of the digital innovation ecosystem in advanced manufacturing cluster: a case study of China’s Tai-Xin Integrated Economic Zone","authors":"Yunqi Chen, Yichu Wang","doi":"10.1108/k-03-2024-0628","DOIUrl":"https://doi.org/10.1108/k-03-2024-0628","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to identify key factors influencing the development of advanced manufacturing clusters and propose governance pathways for their digital innovation ecosystems.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A quantitative analysis of the Tai-Xin Integrated Economic Zone in China is conducted using data collected through a questionnaire survey. An evaluation index for the development level of advanced manufacturing clusters is constructed, and a structural equation model is used to identify key influencing factors and governance pathways.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This paper reveals that factors such as industrial foundation, technological innovation capability, social institution environment and government policies have a significant positive impact on the development of digital innovation ecosystem in advanced manufacturing clusters. It constructs a governance model for the digital innovation ecosystem and proposes three major pathways: integration of heterogeneous innovation resources, enhancement of digital capabilities, and fostering digital collaborative governance. The crucial role of digital technology in improving data processing efficiency, optimizing resource allocation and promoting collaboration among entities is emphasized. These pathways can optimize resource allocation, boosting the competitiveness and innovation capacity of clusters.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>By incorporating advanced manufacturing clusters into the digital innovation ecosystem framework, this paper enriches theoretical research on both fronts. It offers specific governance pathways and policy recommendations, providing valuable references and guidance for promoting the digital transformation and ecosystem construction of manufacturing clusters.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"41 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141783839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"EduChatbot: Implementing educational Chatbot for assisting the teaching-learning process by NLP-based hybrid heuristic adopted deep learning framework","authors":"B. Maheswari, Rajganesh Nagarajan","doi":"10.1108/k-01-2024-0103","DOIUrl":"https://doi.org/10.1108/k-01-2024-0103","url":null,"abstract":"&lt;h3&gt;Purpose&lt;/h3&gt;\u0000&lt;p&gt; A new Chatbot system is implemented to provide both voice-based and textual-based communication to address student queries without any delay. Initially, the input texts are gathered from the chat and then the gathered text is fed to pre-processing techniques like tokenization, stemming of words and removal of stop words. Then, the pre-processed data are given to the Natural Learning Process (NLP) for extracting the features, where the XLnet and Bidirectional Encoder Representations from Transformers (BERT) are utilized to extract the features. From these extracted features, the target-based fused feature pools are obtained. Then, the intent detection is carried out to extract the answers related to the user queries via Enhanced 1D-Convolutional Neural Networks with Long Short Term Memory (E1DCNN-LSTM) where the parameters are optimized using Position Averaging of Binary Emperor Penguin Optimizer with Colony Predation Algorithm (PA-BEPOCPA). Finally, the answers are extracted based on the intent of a particular student’s teaching materials like video, image or text. The implementation results are analyzed through different recently developed Chatbot detection models to validate the effectiveness of the newly developed model.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Design/methodology/approach&lt;/h3&gt;\u0000&lt;p&gt; A smart model for the NLP is developed to help education-related institutions for an easy way of interaction between students and teachers with high prediction of accurate data for the given query. This research work aims to design a new educational Chatbot to assist the teaching-learning process with the NLP. The input data are gathered from the user through chats and given to the pre-processing stage, where tokenization, steaming of words and removal of stop words are used. The output data from the pre-processing stage is given to the feature extraction phase where XLnet and BERT are used. In this feature extraction, the optimal features are extracted using hybrid PA-BEPOCPA to maximize the correlation coefficient. The features from XLnet and features from BERT were given to target-based features fused pool to produce optimal features. Here, the best features are optimally selected using developed PA-BEPOCPA for maximizing the correlation among coefficients. The output of selected features is given to E1DCNN-LSTM for implementation of educational Chatbot with high accuracy and precision.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Findings&lt;/h3&gt;\u0000&lt;p&gt; The investigation result shows that the implemented model achieves maximum accuracy of 57% more than Bidirectional long short-term memory (BiLSTM), 58% more than One Dimansional Convolutional Neural Network (1DCNN), 59% more than LSTM and 62% more than Ensemble for the given dataset.&lt;/p&gt;&lt;!--/ Abstract__block --&gt;\u0000&lt;h3&gt;Originality/value&lt;/h3&gt;\u0000&lt;p&gt; The prediction accuracy was high in this proposed deep learning-based educational Chatbot system when compared with various baseline works.&lt;/p&gt;&lt;!--/ Abstract__blo","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"19 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141783748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The role of boundary-spanning behaviour in enhancing individual innovation performance: a cross-level investigation","authors":"Chengzhao Luo, Haoqing Ding","doi":"10.1108/k-11-2023-2469","DOIUrl":"https://doi.org/10.1108/k-11-2023-2469","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aims to investigate the impact of team boundary-spanning behaviours (BSBs) on innovation performance at both individual and team levels. The study specifically focuses on the mediating effects of knowledge sharing and creative self-efficacy, as well as the boosting influence of perceived superior trust.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study employs a multi-level structural equation model to examine the data collected from 108 teams and 596 individuals. The aim is to investigate both the direct and indirect effects of BSBs on innovation.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings indicate that BSBs have a dual impact on innovation performance, both directly and indirectly through knowledge sharing and creative self-efficacy. Moreover, this impact is magnified by the perceived confidence from higher-ranking individuals.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The study indicates that managers should cultivate boundary-spanning behaviours (BSBs) and create a trusting environment in order to promote innovation. Facilitating the dissemination of knowledge and enhancing one's belief in their ability to be creative are crucial tactics.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study provides fresh perspectives on how the behaviours of a team impact the individual results of creativity, emphasising the crucial role of trust in amplifying the beneficial benefits of BSBs on innovation. This study enhances the existing knowledge in the field of organisational behaviour and innovation management by providing a comprehensive analysis of the specific ways in which BSBs influence innovation performance.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"27 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141783749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Green synergy: unveiling the nexus of green supply chain practices, training and innovation for sustainable manufacturing","authors":"Asma Javed, Qian Li, Sarmad Ejaz, Abdul Basit, Shermeen Hasan, Fodor Zita Júlia, Md Billal Hossain","doi":"10.1108/k-02-2024-0483","DOIUrl":"https://doi.org/10.1108/k-02-2024-0483","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Due to extensive industrial activities, the manufacturing sector is deteriorating the environment through resource depletion and rising pollution levels which led to a significant transition toward green supply chain practices (GSCP). Therefore, internal and external GSCP and green training (GT) gaining momentous attention. This study aims to explore the interconnections among the internal and external GSCP, GT, green innovation (GI), pro-environmental behavior (PEB), competitive advantage (CA), green knowledge sharing (GKS), green self-efficacy (GSE), environmental and financial performance (EP) and (FP).</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>To check the hypothesized model, researchers used cross-sectional data based on survey questionnaires which were gathered from Pakistani manufacturing firms. The theoretical framework was validated through the utilization of partial least square structural equation modeling.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings suggest that internal and external GSCP and GT are correlated with GI, PEB, CA, EP and FP. Additionally, this study discovers that PEB and GI act as intermediaries among internal and external GSCP, GT and CA. GKS positively moderates the connection among internal and external GSCP, and GT, GI, and PEB. Similarly, GSE also serves as a moderator among between PEB and GI.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This study is a significant contribution to the literature by studying potential mediators and moderators that improve the association among outlined constructs. Moreover, findings suggest that firms should adopt an integrated and holistic green approach to combat environmental deterioration, maintain environmental integrity and attain sustainable development.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>There is a scarcity of studies concerning the holistic framework of interrelated constructs studied in this research and it is the pioneer research to offer insights with an innovative model and empirical evidence.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"6 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141754126","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Navigating uncertainties: impact of supply chain resilience on organizational performance, mediated and moderated model: Pakistan manufacturing sector case","authors":"Saqib Mehmood, Samera Nazir, Jianqiang Fan, Zarish Nazir","doi":"10.1108/k-02-2024-0380","DOIUrl":"https://doi.org/10.1108/k-02-2024-0380","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study aimed to investigate the relationship between supply chain resilience and organizational performance with innovation as a mediator and information sharing as a moderator.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The study thoroughly explored how supply chain resilience, organizational performance, innovation and information sharing are connected. It used an exploratory approach and quantitative methods. Data were collected from large manufacturing firms through online questionnaire surveys using Google Forms, emails and WhatsApp.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The findings demonstrated that supply chain resilience positively impacts sustainability efforts. Furthermore, leveraging innovation and effective information sharing mediated and moderated the relationship, playing pivotal roles in enhancing sustainability within the supply chain.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The study provided actionable insights for businesses to strengthen their sustainability efforts. Managers could utilize these findings to implement strategies that enhance supply chain resilience, drive innovation and promote effective information sharing, ultimately leading to a more sustainable supply chain.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This study contributed to the existing body of knowledge by examining the complex relationships between supply chain resilience, organizational performance, innovation and information sharing in the context of achieving sustainability. The exploration of these components in a holistic manner added originality to the research and shed light on effective strategies for sustainable supply chain management.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"18 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738435","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The research landscape on generative artificial intelligence: a bibliometric analysis of transformer-based models","authors":"Giulio Marchena Sekli","doi":"10.1108/k-03-2024-0554","DOIUrl":"https://doi.org/10.1108/k-03-2024-0554","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The aim of this study is to offer valuable insights to businesses and facilitate better understanding on transformer-based models (TBMs), which are among the widely employed generative artificial intelligence (GAI) models, garnering substantial attention due to their ability to process and generate complex data.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Existing studies on TBMs tend to be limited in scope, either focusing on specific fields or being highly technical. To bridge this gap, this study conducts robust bibliometric analysis to explore the trends across journals, authors, affiliations, countries and research trajectories using science mapping techniques – co-citation, co-words and strategic diagram analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Identified research gaps encompass the evolution of new closed and open-source TBMs; limited exploration across industries like education and disciplines like marketing; a lack of in-depth exploration on TBMs' adoption in the health sector; scarcity of research on TBMs' ethical considerations and potential TBMs' performance research in diverse applications, like image processing.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The study offers an updated TBMs landscape and proposes a theoretical framework for TBMs' adoption in organizations. Implications for managers and researchers along with suggested research questions to guide future investigations are provided.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"52 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738462","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pricing decision of service systems based on the combined effect of multiple customer psychology","authors":"Tao Jiang, Zitong Zhang","doi":"10.1108/k-04-2024-0942","DOIUrl":"https://doi.org/10.1108/k-04-2024-0942","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Customers will develop a stronger desire to purchase when more people are waiting in line for service due to the herding effect. However, this also leads to longer queue times, causing customers to experience a waiting patience time. This study examines these two psychological aspects of delay-sensitive customers in service systems, considering both homogeneous and heterogeneous customer scenarios to explore the optimal pricing strategy for service providers.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Using queueing theory, we construct and optimally solve the customer's service utility function and the service provider's service revenue function. Further, the model is extended to account for heterogeneous customers, solving the utility and revenue functions accordingly.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Results show that service revenue increases with the intensity of herding behavior and the length of patience time. If customers have low herding intensity and short patience time, the service provider only needs to serve a portion of the customers. For heterogeneous customers, if a large proportion exhibits high herding intensity, the service provider should focus on serving them. Otherwise, the service provider should serve all high-intensity herding customers while striving to attract low-intensity herding customers.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper considers the combined utility of multiple customer psychology and examines homogeneous and heterogeneous customers. The findings provide valuable managerial insights for service providers' pricing and service strategies.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"62 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"A systematic literature review and bibliometric analysis of green procurement","authors":"Lan Wang, Hua Song, Yudong Yang, Mengwei Han","doi":"10.1108/k-05-2023-0848","DOIUrl":"https://doi.org/10.1108/k-05-2023-0848","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Previous literature reviews mainly focus on green supply chain, however, there is surprisingly little effort made in the systematic literature review to focus on a specific function of green supply chain, i.e. green procurement (GP). Regarding research methodology, most reviews are qualitative and inductive generalizations. Quantitative methods such as bibliometrics have started to be applied in recent years. This paper responds to this trend by counting the largest amount of literature with 238 articles in the last 24 years from 2000 to 2023 to visually analyze different theoretical perspectives and research topics into a comprehensive framework and identify future research directions and opportunities in the GP field.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Based on CiteSpace and in-depth content analysis, this paper attempts to visually analyze 238 valid papers to identify key literature and analyze the evolution of research hot spots and frontier development trends.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Combined with the visualization results and the content analysis of key references, we identify key literature and examine the evolution of research hotspots and frontier development trends. The bibliometric analysis mainly includes knowledge mapping to identify key themes, co-occurrence and clustering analysis of keywords, cooperation networks in researchers' countries. An overall GP research model is presented and our research suggests future avenues for GP research, such as low carbon, digitalization, servitization and ecosystem perspectives.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Firstly, in terms of time and volume of literature, we have counted the most comprehensive and up-to-date literature in the field of GP research, which is conducive to further expanding and enriching GP research. Secondly, this study clearly describes the theoretical evolution of GP research from bilateral and multilateral to ecosystem perspectives, and constructs a new and comprehensive research framework of “driver-practice-outcome”. Thirdly, based on the bibliometric analysis results, our research suggests future avenues for GP research, such as low-carbon, digitalization, servitization, and ecosystem perspectives, which can contribute to expanding our understanding of GP development.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"26 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738437","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Towards a unified ontology of cybernetics: bridging mechanology and CAS for cooperative societies through thematic synthesis","authors":"Camilo Osejo-Bucheli","doi":"10.1108/k-03-2024-0553","DOIUrl":"https://doi.org/10.1108/k-03-2024-0553","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This paper aims to conceptually unite an ontology of cybernetics, bridging living and technical systems, to facilitate future epistemological and theoretical advancements applicable to highly technical societies by crafting a set of definitions that elucidate the nature of the world in which these systems operate.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The research uses a thematic synthesis of two systems/cybernetic traditions: complex adaptive systems and mechanology. The primary sources for this research were the main theses and correlated papers published in the Simondon case for mechanology, and the seminal literature preselected by the Santa Fe Institute for complex adaptive systems.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study proposes the following concepts: Individuation: the emergence of new properties in an individual composed of synergistically related parts; Technical evolution: the notion that technical objects evolve into living beings; circular causality: the notion that feedback and feedforward processes shape the organisation and structure of systems and their relationship with the environment; The milieu refers to the part of the environment that has a relationship of co-production, co-dependency, and co-evolution with systems. Metastability is a state that transcends stability and instability and motivates changes in the system. Transduction is the cumulative process of individuation in which systems change structure and organization to maintain operational coherence with their surroundings.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>The concepts the paper identifies can serve as a starting point for an extended study on the ontology of cybernetics or as the basis for an evolutionary epistemology both in humans and machines.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"92 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141738304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Identifying city bus passenger ridership patterns: a mixed-method analysis","authors":"Keng-Chieh Yang","doi":"10.1108/k-01-2024-0113","DOIUrl":"https://doi.org/10.1108/k-01-2024-0113","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>This study uses big data analysis aimed at discovering city bus passenger ridership patterns. Hence, marketing managers can get sufficient insights to formulate effective business plans and make timely decisions about company operations.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This study uses a mixed-method analysis to analyze the results. First uses the RFM (recency, frequency, and monetary) model combined with a big data technique (K-means) to analyze bus passenger boarding behavior. In order to improve the validity and quality of the research, this study also conducted interviews with senior managers of the bus company from which the data was obtained.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The study identifies six distinct groups of passengers with different boarding behaviors, ranging from “general passengers” to “most valuable passengers”. General passengers constituted the largest group. As such, they should be the main target for municipal governments when promoting bus ridership as part of energy conservation and carbon-reduction activities. This group of passengers should be encouraged to take public transport vehicles more, instead of relying on personal vehicles. The fourth group identified included elderly passengers with hospitals as their destinations. Bus companies can cooperate with municipal government to provide morning “medical bus” services for the elderly. Interviews with bus company managers confirmed that the analytical results of this study correspond with the observations, experiences, and actual business operating plans of bus companies.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Only few studies have analyzed passengers' boarding behavior applying a mixed-method analysis.</p><!--/ Abstract__block -->","PeriodicalId":49930,"journal":{"name":"Kybernetes","volume":"5 1","pages":""},"PeriodicalIF":2.5,"publicationDate":"2024-07-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141614186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":4,"RegionCategory":"计算机科学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}