Manajemen Dewantara最新文献

STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN SCARLETT CABANG MALANG 斯嘉丽美容产品马兰分部的营销传播战略

Manajemen Dewantara Pub Date : 2024-03-30 DOI: 10.30738/md.v8i1.16971

L. Farida, Informasi Naskah Abstrak

{"title":"STRATEGI KOMUNIKASI PEMASARAN PRODUK KECANTIKAN SCARLETT CABANG MALANG","authors":"L. Farida, Informasi Naskah Abstrak","doi":"10.30738/md.v8i1.16971","DOIUrl":"https://doi.org/10.30738/md.v8i1.16971","url":null,"abstract":"Penelitan dengan judul Strategi Komunikasi Pemasaran Produk Kecantikan Scarlett Cabang Malang ini dilakukan untuk menjawab permasalahan dalam penelitian yaitu bagaimana strategi komunikasi pemasaran yang dilakukan Scarlett agar tetap mempertahankan eksistensi dalam menghadapi persaingan bisnis di Kota Malang, Jawa Timur. Adapun tujuan dari penelitian ini untuk mengetahui apakah strategi komunikasi pemasaran yang dilakukan Scarlett dapat menghadapi persaingan bisnis di Kota Malang. Metode penelitian yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Sumber data yang digunakan dalam penelitian ini menggunakan wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data yang digunakan adalah data model Miles dan Huberman. Menurut mereka, analisis data kualitatif adalah mereduksi data, menyajikan data, dan menarik kesimpulan. Narasumber dalam penelitian ini adalah reseller dan pembeli Produk Scarlett bertempat di Jl. Kauman No.40, Kauman, Kec. Klojen, Kota Malang, Jawa Timur 65119. Adapun hasil penelitian ini berdasarkan uji hipotesis adalah terdapat strategi komunikasi pemasaran terhadap persaingan bisnis selalu mendapatkan hasil yang memuaskan. Hasil analisis kualitatif menunjukkan bahwa dari aspek kepuasan pelanggan, mereka masih membutuhkan adanya banyak promo baik untuk pelanggan biasa maupun para reseller. Keberhasilan strategi komunikasi pemasaran Scarlett yaitu tetap terus memberikan pelayanan yang baik, selalu memberikan informasi terbaru melalui sosial media berupa Instagram serta tetap menjaga kualitas produk.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"17 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140362768","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ANALISIS PENGARUH RESONANSI MEREK DAN KEPERCAYAAN MEREK TERHADAP LOYALITAS MEREK PADA KONSUMEN PRODUK MAKANAN INDOMIE DI KABUPATEN KARANGANYAR 分析品牌共鸣和品牌信任对卡兰加亚尔地区 Indomie 食品消费者品牌忠诚度的影响。

Manajemen Dewantara Pub Date : 2024-02-21 DOI: 10.30738/md.v8i1.17041

Wahyu Ragil Saputro, Sri Murwanti

引用次数: 0

PENGUKURAN KEPUASAN DAN KUALITAS PELAYANAN TERHADAP KONSUMEN JASA KULINER MIE GACOAN (STUDI KASUS PADA MIE GACOAN AREA SURAKARTA) 衡量 Gacoan 面条烹饪服务消费者的满意度和服务质量（苏腊卡尔塔地区 Gacoan 面条案例研究）

Manajemen Dewantara Pub Date : 2024-02-06 DOI: 10.30738/md.v8i1.16935

O. Wulandari, A. A. Setyawan

引用次数: 0

PENGARUH DISIPLIN KERJA, KOORDINASI DAN PENGAWASAN TERHADAP KINERJA KARYAWAN PUSKESMAS SURUH KABUPATEN SEMARANG 工作纪律、协调和监督对塞马良区苏鲁市卫生局员工绩效的影响

Manajemen Dewantara Pub Date : 2024-02-01 DOI: 10.30738/md.v8i1.16838

Rhana Nuansa Bening, Edy Purwo Saputro

引用次数: 0

PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO 社交媒体营销、电子口碑和价格感知对 vivo 智能手机购买意向的影响

Manajemen Dewantara Pub Date : 2024-01-15 DOI: 10.30738/md.v8i1.16517

Febby Raya, Edy Purwo Saputro

{"title":"PENGARUH SOSIAL MEDIA MARKETING, ELEKTRONIK WORD OF MOUTH DAN PERSEPSI HARGA TERHADAP NIAT BELI PADA SMARTPHONE VIVO","authors":"Febby Raya, Edy Purwo Saputro","doi":"10.30738/md.v8i1.16517","DOIUrl":"https://doi.org/10.30738/md.v8i1.16517","url":null,"abstract":"The aim of this research is to learn how someone can promote a product to attract customers' attention. With social media marketing, customers are interested in buying the products offered. Apart from that, promoting products through social media marketing is also offered using the electronic word of mouth method, namely through media delivered directly by word of mouth. Before offering to customers, determining the price is also important because price also influences customers' purchasing intentions. \u0000The research method used is a quantitative approach in this research used with various methods. The criteria taken to fulfill the research were people who had never purchased a Vivo smartphone product with samples obtained from more than 100 respondents. This research also comes from a survey obtained from a questionnaire using a 5 point Likert scale. The survey has been distributed to respondents in order to inform the audience to know the product being researched in order to determine the significant results and profits obtained from social media marketing and the influence of price so that they make a purchase of the product. \u0000The results obtained from this research show that the analytical method produces an insignificant influence between price perception and purchase intention. So the results of this research show that social media marketing and electronic word of mouth influence purchase intentions significantly. Meanwhile, price perception does not influence customers' purchase intentions when buying a Vivo smartphone.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"55 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140507640","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Risk Management Analysis of Coffee Dregs Brisket Innovation; Alternative Fuels in Indonesia 咖啡渣牛腩创新的风险管理分析；印度尼西亚的替代燃料

Manajemen Dewantara Pub Date : 2023-12-20 DOI: 10.30738/md.v8i1.16488

Anik Yudhaningsih, Tantri YanuarRahmat Syah

引用次数: 0

Human Capital Management and Company Performance; Case Study of Coffee Dregs Briquettes; Alternative Fuels 人力资本管理与公司业绩；咖啡渣制砖案例研究；替代燃料

Manajemen Dewantara Pub Date : 2023-12-20 DOI: 10.30738/md.v8i1.16513

Hartoyo, Muhammad Dhafi Iskandar

引用次数: 0

EFEK MEDIASI KEAHLIAN DALAM PENGARUH LOCUS OF CONTROL DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN 专业知识在控制位置和组织承诺对员工绩效影响中的中介作用

Manajemen Dewantara Pub Date : 2023-12-03 DOI: 10.30738/md.v8i1.16338

Setyaasih

{"title":"EFEK MEDIASI KEAHLIAN DALAM PENGARUH LOCUS OF CONTROL DAN KOMITMEN ORGANISASI TERHADAP KINERJA KARYAWAN","authors":"Setyaasih","doi":"10.30738/md.v8i1.16338","DOIUrl":"https://doi.org/10.30738/md.v8i1.16338","url":null,"abstract":"This study examines the effect of Locus Of Control and Organizational Commitment on the performance of production supervisor-level employees in paper companies in East Java and the mediating role of expertise in the relationship. This study uses a quantitative design with data analysis using SEM PLS (Partial et al. Equation Modeling). The research sample consisted of 125 respondents who were production supervisor-level employees at paper companies in East Java. The results showed that the Locus Of Control variable significantly affects employee performance. In addition, the Organizational Commitment variable also has a significant influence on employee performance. Furthermore, this study found that expertise can mediate the effect of Locus Of Control on employee performance and the effect of Organizational Commitment on employee performance. This research contributes to enriching the understanding of the factors that influence the performance of production supervisor-level employees in paper companies. The results of this study can be used as a basis for developing more effective and efficient human resource management strategies and policies. \u0000Keywords : Locus Of Control, Organizational Commitment, Employee Performance, Expertise, Production Supervisor.","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"26 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139012601","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (STUDI KASUS PADA BANK MANDIRI CABANG BERINGHARJO DI DAERAH ISTIMEWA YOGYAKARTA) 关系营销的实施对客户忠诚度的影响（日惹特区曼迪里贝林哈若银行分行案例研究）

Manajemen Dewantara Pub Date : 2020-04-20 DOI: 10.26460/MD.V4I1.7683

Dhimas Nurcahyo, I. Kurniawan, Risal Rinofah

{"title":"PENGARUH IMPLEMENTASI RELATIONSHIP MARKETING TERHADAP CUSTOMER LOYALTY (STUDI KASUS PADA BANK MANDIRI CABANG BERINGHARJO DI DAERAH ISTIMEWA YOGYAKARTA)","authors":"Dhimas Nurcahyo, I. Kurniawan, Risal Rinofah","doi":"10.26460/MD.V4I1.7683","DOIUrl":"https://doi.org/10.26460/MD.V4I1.7683","url":null,"abstract":"The purpose of this study is to examine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees towards customer loyalty. This research was conducted for customers who saved at Beringharjo Branch Bank Mandiri in the Special Region of Yogyakarta. The sampling technique in this study is cluster sampling. The study used questionnaires to collect primary data, and respondents were 80. We used regression analysis to determine the effect of understanding customer expectations, building service partnerships, total quality management, and empowering employees to customer loyalty. Comprehensively, the variable of understanding customer expectation, building service partnership, total quality management and empowering employees has a simultaneous and significant effect on customer loyalty. For the results of the coefficient of determination, it is explained that 61.3% of customer loyalty variants can be explained by the four independent variables.Kata kunci :Marketing relationship, understanding customer expectation, total quality management, empowering employees, customer loyalty. ","PeriodicalId":497783,"journal":{"name":"Manajemen Dewantara","volume":"67 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2020-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141210976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0