Jurnal Spektrum Komunikasi最新文献

"Remember Mother's Message" Campaign to Stop the Spread of COVID-19 in Indonesia "铭记母亲的嘱托 "运动阻止 COVID-19 在印度尼西亚的传播

Jurnal Spektrum Komunikasi Pub Date : 2024-01-15 DOI: 10.37826/spektrum.v11i4.622

Remigius Asman, Fathul Qorib, Riesta Ayu Oktarina

{"title":"\"Remember Mother's Message\" Campaign to Stop the Spread of COVID-19 in Indonesia","authors":"Remigius Asman, Fathul Qorib, Riesta Ayu Oktarina","doi":"10.37826/spektrum.v11i4.622","DOIUrl":"https://doi.org/10.37826/spektrum.v11i4.622","url":null,"abstract":"\u0000 \u0000 \u0000 \u0000This research aims to see the effectiveness of public service advertisements published by the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's'. This advertisement was launched in order to invite the public to break the chain of spread of COVID-19. The number of samples in this research was taken from students of the Communication Studies Program at Merdeka University, Brawijaya University, Tribhuwana Tunggadewi University and Gajayana University. Advertising effectiveness research use the EPIC methodology as outlined by The Nielsen Company. The EPIC paradigm comprises four dimensions: Empathy, Persuasion, Impact, and Communication. The results of this research show that the Ministry of Education, Research, and Technology of the Republic of Indonesia's 'Remember Your Mother's' campaign can have a significant impact. From these results, empathy is the most dominant dimension. The results of hypothesis testing show that the empathy variable of 91.18% has a positive sign, indicating that this variable influences audience interest. The effectiveness of advertising with empathy obtained by the most dominant indicator is the \"remember mother's message campaign\" advertisement in attracting students' attention which is influenced by the characteristics of the advertisement in the form of advertisements that have specific objectives and are clearly supported by advertising stages, the \"remember mother's message\" campaign with stages including: touching the audience's feelings to find out the level of liking for the advertisement that is shown, the level of attention of the audience towards the advertisement, whether the existing advertisement is good or not according to consumers. \u0000 \u0000 \u0000 \u0000 \u0000 ","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"16 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140508390","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic Pegipegi整合营销传播实施，提升大流行期间的购买意愿

Jurnal Spektrum Komunikasi Pub Date : 2023-10-17 DOI: 10.37826/spektrum.v11i3.505

None Sheren Valentia, Cendera Rizky Bangun

{"title":"Integrated Marketing Communications Implementation of Pegipegi to Boost the Purchase Intention During Pandemic","authors":"None Sheren Valentia, Cendera Rizky Bangun","doi":"10.37826/spektrum.v11i3.505","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.505","url":null,"abstract":"Pandemi menyebabkan aktivitas masyarakat menjadi terbatasi sehingga menimbulkan dampak negatif dari berbagai aspek kehidupan terutama aspek ekonomi pada sektor pariwisata. Maka dari itu, Pegipegi melakukan berbagai aktivitas pemasaran agar dapat bertahan selama masa pandemi, salah satu dengan dengan meluncurkan kampanye PegipegiLagi. Tujuan dari dilakukannya penelitian ini adalah untuk agar dapat mengetahui, menganalisis, dan memahami strategi Integrated Marketing Communication yang dilakukan Online Travel Agent Pegipegi dalam mendorong minat beli selama masa pandemi. Konsep yang digunakan dalam penelitian ini adalah marketing communication, Integrated Marketing Communication planning process, tools for Integrated Marketing Communication dan minat beli. Penelitian ini menggunakan metode studi kasus dengan teknik pengumpulan data dilakukan dengan melakukan wawancara mendalam bersama empat partisipan dan satu narasumber ahli serta didukung dengan studi dokumentasi. Hasil penelitian menunjukan bahwa Pegipegi sudah menjalankan Integrated Marketing Communication Planning Process dan menggunakan 6 Tools for Integrated Marketing Communication by Belch & Belch dalam pelaksanaan aktivitas IMC. Aktivitas Integrated Marketing Communication Pegipegi dalam kampanye PegipegiLagi berhasil mendorong minat beli target audience sehingga meningkatkan transaksi Pegipegi selama masa pandemi.","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"39 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135995762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Jingle Exposure in Television Advertising on Brand Awareness in the Elaboration Likelihood Model 基于精化似然模型的电视广告广告词曝光对品牌认知的影响

Jurnal Spektrum Komunikasi Pub Date : 2023-10-17 DOI: 10.37826/spektrum.v11i3.533

Ratih Pandu Mustikasari, None Dian Hutami Rahmawati, None Heidy Arviani

引用次数: 0

Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub 西苏门答腊旅游业的数字营销传播策略通过Sumbar Hub应用

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.506

Harefa Purdi, None Amri Dunan

{"title":"Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub","authors":"Harefa Purdi, None Amri Dunan","doi":"10.37826/spektrum.v11i3.506","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.506","url":null,"abstract":"Perkembangan teknologi, informasi, serta komunikasi yang semakin meningkat membuat jumlah pengguna internet terus bertambah di seluruh dunia setiap tahunnya, tak terkecuali Indonesia. Pemerintah Provinsi Sumatera Barat memanfaatkan Aplikasi sebagai sarana untuk memberikan informasi serta melayani masyarakat dengan lebih mudah dan terpercaya mengenai Pariwisata yang ada di Provinsi Sumatera Barat dengan menggunakan Aplikasi Sumbar Hub. Tujuan Penelitian ini adalah untuk mengetahui Strategi Komunikasi Pemasaran Digital pada Pariwisata Sumatera Barat Melalui Aplikasi Sumbar Hub. Penelitian ini menggunakan Pendekatan kualitatif dan metode deskriptif. Teknik pengumpulan data dari hasil wawancara, observasi, dan dokumentasi. Hasil penelitian menyebutkan bahwa Pemasaran yang dilakukan sudah sesuai dengan fungsi dan tugas yang diinginkan dari Pemerintah, namun belum terlalu dikenal oleh publik karena keterbatasan yang dimiliki. Pemasaran digital Pariwisata ini mengacu pada segmentasi geografis, Brand image dari Aplikasi Sumbar Hub adalah mudah digunakan dan terpercaya karena adanya ciri khas dari tampilan Aplikasi tersebut dan konten yang sudah sesuai mulai dari foto sampai captionnya yang berisi informasi Pariwisata yang dikelola langsung oleh Pemerintah Sumatera Barat. Kata Kunci: Strategi Komunikasi Pemasaran, Pemasaran Digital, Pariwisata.","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135081897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Islamic Lifestyle on Hijab Alila YouTube Shows (Episode Bts the Series) 伊斯兰生活方式的头巾阿丽拉YouTube节目(系列第8集)

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.516

None Fitri Nur Romadhan, Kukuh Sinduwiatmo

引用次数: 0

The Phenomenon of Using OMI Social Media as a Means of Online Dating 使用OMI社交媒体作为在线约会手段的现象

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.521

None Ade Fega Mei Lusi Ana, None Sufyanto

引用次数: 0

Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media 文化研究与媒介生态学:通过社交媒体上的爪哇流行音乐识别大众文化和文化扩散

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.577

Arina Rohmatul Hidayah, Ellyda Retpitasari

{"title":"Cultural Studies and Media Ecology: Identifying Mass Culture and Cultural Proliferation through Javanese Pop Music on Social Media","authors":"Arina Rohmatul Hidayah, Ellyda Retpitasari","doi":"10.37826/spektrum.v11i3.577","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.577","url":null,"abstract":"    The presence of Javanese pop music on social media is an interesting phenomenon to study. This phenomenon illustrates that there is a cultural transformation in society. To explore this, the researcher conducted a study using the audience reception analysis method to find out how the construction of people's meanings of the Pop Javanese phenomenon on social media, how they think the role of social media in the transformation of music that is happening and in-depth interviews with local Pop Jawa musicians, Den Juang, regarding their motives and goals for popularizing this music through social media. The data findings show that media ecology theory negates the concept of mass culture or popular culture in cultural studies. The point of emphasis in cultural studies focuses on the view that the media is a place of cultural production. Thus, there is a process of hegemony that leads to the common sense of society to accept the general \"truth\" spread through the media. However, the facts on the ground support the thinking of media ecology theory, which indeed looks at the development of media as a message of transformation of human civilization without being balanced with more depth and understanding of the messages conveyed.   ","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135081898","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effectiveness of the LAPOR Application of the Office of Communication and Informatics in Capturing Community Aspirations 通信和信息学办公室在获取社区愿望方面LAPOR应用的有效性

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.535

None Jamaluddin Fawaid, Didik Hariyanto

{"title":"The Effectiveness of the LAPOR Application of the Office of Communication and Informatics in Capturing Community Aspirations","authors":"None Jamaluddin Fawaid, Didik Hariyanto","doi":"10.37826/spektrum.v11i3.535","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.535","url":null,"abstract":"    LAPOR namely an application for public complaints is one of the steps taken by the central government to anticipate the need for feedback from the public on the services provided by the government. Feedback in providing services is important because it can be a material for improvement for Sidoarjo Regency Government agencies. The benefits of conducting research are to find out the effectiveness of the application of LAPOR, as well as to find out what factors are the strengths, weaknesses, opportunities, and threats in implementing LAPOR in Sidoarjo. This research refers to the theory of Organization Public Relationship (OPR). This study uses a qualitative method with a descriptive approach, with the subject being the focus of the Sidoarjo Regency Communication and Information Service, while the object is the People's Online Aspirations and Complaints Service (LAPOR). The results of this study show that the LAPOR application involves public participation and increases two-way interaction between the community and the government in overseeing development programs. This has proven to be effective from the 2023 reports for January and February which show that there are relatively many complaints coming in, and the average number of complaints in that month is road infrastructure. The application of LAPOR in the city of Sidoarjo may face several obstacles, including limited access and understanding of technology, not all people have adequate access to the internet or the devices needed to use the LAPOR application.   ","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"28 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082377","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Women on Top: a Study of Middle Eastern Women's Rights in the Media Political Economy 高高在上的妇女:媒体政治经济学中的中东妇女权利研究

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.522

Gerson Ralph Manuel Kho, Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko, Sara Hasan

{"title":"Women on Top: a Study of Middle Eastern Women's Rights in the Media Political Economy","authors":"Gerson Ralph Manuel Kho, Teguh Hidayatul Rachmad, Yohanes Probo Dwi Sasongko, Sara Hasan","doi":"10.37826/spektrum.v11i3.522","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.522","url":null,"abstract":"    The Middle Eastern media generally promotes the dignity of women more. The issues facing women who have endured conflict or sexual assault are constantly brought up in the news and widely distributed through movies. Discourse based on media culture demonstrates how firmly the Middle East supports the rights and dignity of women. The desire of the media to demonstrate the strength and might of a nation, a person, or a viewpoint is directly tied to the political and economic interests of this. Power relations are actually depicted in Middle Eastern media by a culture that has evolved from generation to generation. Unlike before the movement to uphold women’s rights, men's right to express their masculinity is now limited. This is the state of the art in scientific writings that take a media, political economy, and history approach to studying Middle Eastern media culture. Researchers in Indonesia still hardly ever use qualitative research methodologies that take a media political economy perspective with four units of analysis, including history, social totality, morality, and praxis orientation, that are connected to media cultures outside of Indonesia (the Middle East). The goal of this study was to determine the Middle Eastern countries' power structures based on their publicized media cultures. The Middle East is particularly receptive to industrialization that helps women, as shown by historical characteristics of the region that produce films and news about women's fights that women always win over males. Furthermore, the Middle East is home to a large number of female political figures, demonstrating that the media's political economy interests in promoting women are upheld there.    ","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"40 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082378","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Representation Of Cyberbullying In Social Media Instagram (Semiotic Analysis On @Rachelvennya Account) 网络欺凌在社交媒体Instagram中的表现(对@Rachelvennya账户的符号学分析)

Jurnal Spektrum Komunikasi Pub Date : 2023-09-30 DOI: 10.37826/spektrum.v11i3.556

None Hafshah Hazimah, Didik Hariyanto

{"title":"Representation Of Cyberbullying In Social Media Instagram (Semiotic Analysis On @Rachelvennya Account)","authors":"None Hafshah Hazimah, Didik Hariyanto","doi":"10.37826/spektrum.v11i3.556","DOIUrl":"https://doi.org/10.37826/spektrum.v11i3.556","url":null,"abstract":"As the world of technology develops, communication patterns also evolve. This is marked by the emergence of new media known as social media. The use of social media also has negative effects, one of which is the phenomenon of cyberbullying. Instagram is one of the social media platforms where this phenomenon occurs the most. Like Rachel Vennya, an influencer as well as a public figure who has experienced cyberbullying on her Instagram account. This study aims to analyze the verbal and non-verbal meanings of posting images and language text comments on the Instagram account @rachelvennya based on Ferdinand de Saussure's semiotic theory. The research method used is a qualitative approach with a descriptive research type. Data collection is done by making observations and observations, assisted by documentation. The research results show that 5 different Rachel Vennya Instagram posts reap negative comments that contain elements of cyberbullying. And 5 of these posts have different forms of cyberbullying, 2 of which are sexual harassment, and the other 3 posts are harassment / humiliation, and satire. Conclusion: The impact of this cyberbullying action is to limit the comment column on the @rachelvennya Instagram account. And the language used by cyberbullies seems harsh, frontal and impolite","PeriodicalId":497645,"journal":{"name":"Jurnal Spektrum Komunikasi","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135082379","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0