Journal of economics, finance and management studies最新文献_第10页

The Relationship between Empowerment and Income Level in Rural Families inSerang Regency and Pandeglang Regency, Banten Province 万丹省瑟朗地区和潘德格朗地区农村家庭赋权与收入水平之间的关系

Journal of economics, finance and management studies Pub Date : 2024-02-20 DOI: 10.47191/jefms/v7-i2-39

P. M.Pd.

引用次数: 0

Balanced Scorecard Analysis Supported by Good Corporate Governance in Evaluating the Performance of Perumda Air Minum Tirta Tuah Benua East Kutai 以良好企业治理为支撑的平衡计分卡分析法评估东姑泰 Perumda Air Minum Tirta Tuah Benua 公司的绩效

Journal of economics, finance and management studies Pub Date : 2024-02-20 DOI: 10.47191/jefms/v7-i2-38

Yuli Murtiningsih, Sihwahjoeni Sihwahjoeni, Maxion Sumtaky

{"title":"Balanced Scorecard Analysis Supported by Good Corporate Governance in Evaluating the Performance of Perumda Air Minum Tirta Tuah Benua East Kutai","authors":"Yuli Murtiningsih, Sihwahjoeni Sihwahjoeni, Maxion Sumtaky","doi":"10.47191/jefms/v7-i2-38","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-38","url":null,"abstract":"This study aims to analyze performance from the perspective of Balanced Scorecard supported by Good Corporate Governance in evaluating the performance of Perumda Air Minum Tirta Tuah Benua East Kutai. This study used mixed methods with quantitative descriptive research design. The results showed that (1) The internal business process perspective is good enough but still has to be optimized for water quality testing, (2) The growth and learning perspective shows satisfied results, but the Company still has to increase opportunities and improve employee careers , (3) Financial Perspective, profitability ratio and cash ratio still do not get maximum value because the Company experiences losses due to the absence of water tariff adjustments, (4) Customer perspective, customer satisfaction is good enough, but the Company still has to improve service and service coverage on an ongoing basis, (5) The implementation of Good Corporate Governance is good enough but the Company still has to socialize policies and regulations for the progress of the Company.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"10 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139958150","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Who is The Most Popular Presidential Candidate in Indonesia Election Based on Google Trend 从谷歌趋势看谁是印尼大选中最受欢迎的总统候选人

Journal of economics, finance and management studies Pub Date : 2024-02-20 DOI: 10.47191/jefms/v7-i2-36

Dianta Hasri Natalius Barus

{"title":"Who is The Most Popular Presidential Candidate in Indonesia Election Based on Google Trend","authors":"Dianta Hasri Natalius Barus","doi":"10.47191/jefms/v7-i2-36","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-36","url":null,"abstract":"Social media plays a significant role in contemporary political marketing. Social media channels provide legislators and party officials a direct avenue to engage with individuals, allowing for efficient communication, campaigning, and the establishment of relationships. Likewise, the act of aligning oneself with certain political groups and actively participating in discussions and interactions with political figures, such as candidates or representatives, is a widespread practice on social media platforms. Political brands have not yet capitalized on the possibilities of social media to develop online relationships, unlike commercial brands. However, they persist in depending on traditional techniques of political advertising on social media channels. According to the study's results, Jokowi remains a very popular political figure with the ability to have a substantial impact on Prabowo Gibran, the presidential contender associated with him. Prabowo Gibran personally achieved this by effectively promoting these earnings via various internet platforms. Conversely, AMIN is the rival that has the highest level of enduring appeal. They exhibit no discernible indications of either rising or diminishing their popularity, which means they remain the contender with the highest level of popularity. Ganjar Mahfud is the least popular contender of the three contestants. This is plausible since Jokowi, who really expressed his support for Prabowo Gibran, has a passive impact on the issue.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"88 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140447662","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Decision-Making Journey of Buying Personal Care Product at Indonesia Supermarket: A Qualitative Study 在印尼超市购买个人护理产品的决策过程：定性研究

Journal of economics, finance and management studies Pub Date : 2024-02-20 DOI: 10.47191/jefms/v7-i2-37

Youlanda Fairuz, Dr. Ir. Mustika Sufiati, M.Sc.

引用次数: 0

The Role of Influencer Marketing for Tourism Destinations in Improving Brand Awareness through Instagram 影响者营销对旅游目的地通过 Instagram 提高品牌知名度的作用

Journal of economics, finance and management studies Pub Date : 2024-02-19 DOI: 10.47191/jefms/v7-i2-34

Cornellia, Ah, Putrianti, H, Sinangjoyo Nj

{"title":"The Role of Influencer Marketing for Tourism Destinations in Improving Brand Awareness through Instagram","authors":"Cornellia, Ah, Putrianti, H, Sinangjoyo Nj","doi":"10.47191/jefms/v7-i2-34","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-34","url":null,"abstract":"This abstract delves into a comprehensive examination of the impact of Influencer Marketing on elevating brand awareness for tourism destinations, specifically leveraging Instagram as a pivotal social media platform. Situated in Nglanggeran Tourism Village, Gunungkidul, Yogyakarta, Indonesia, the study investigates the symbiotic relationship between influencer collaboration and the promotion of tourism destinations, with a focal point on measuring brand awareness as a primary outcome. Employing a quantitative methodology that integrates content analysis, surveys, Focus Group Discussion, and In-depth interviews; the study aims to assess the efficacy of Influencer Marketing campaigns. It further aims to identify the key factors of influencing brand awareness and delve into the perceptions and experiences of the influencers. The research question is how does influencer marketing on Instagram contribute to enhancing brand awareness for tourism destinations and what factors influence the effectiveness of such campaigns in the context of evolving consumer behaviour and preference. The findings reveal a positive correlation between influencer marketing and brand awareness, underscoring Instagram's potential as a potent tool for destination promotion. This study offers valuable insights for tourism marketers and destination management organizations seeking to strategically utilize influencer collaborations to enhance brand visibility and attract a greater influx of tourists.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"17 10","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450747","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

AI Think with Me, Or Think for Me? 人工智能与我一起思考，还是为我思考？

Journal of economics, finance and management studies Pub Date : 2024-02-19 DOI: 10.47191/jefms/v7-i2-35

Zaenur Rizky, Chusnul Rofiah

{"title":"AI Think with Me, Or Think for Me?","authors":"Zaenur Rizky, Chusnul Rofiah","doi":"10.47191/jefms/v7-i2-35","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-35","url":null,"abstract":"This research aims to study and analyze strategies for the strategic application of artificial intelligence in marketing by developing a framework that guides artificial intelligence planning strategies in marketing systematically and can be followed up by making decisions about service strategies at the J&T Company. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. J&T Cargo is a technologically innovative express company under the auspices of the J&T Group. The locus of this research was carried out at: Marketing manager, HR manager and marketing expert team. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah, (2022), from the results of interviews accompanied by triangulation of sources, methods and theories it can be concluded that artificial intelligence for marketing strategies at J&T Cargo is used to determine preferences. Various Consumer Segments; Micro Segment Customers; Target Cause Marketing Outreach; Identify the Best Target; Refining Customer Based Perception Maps; Positioning Slogan; Psychographic Consumer Segmentation; Tourism Consumer Segment; New Customer Promotion Target; Target Digital Consumers; Target Customers Based on Brand with the aim of monitoring local market developments, so that in this business J&T Cargo is not left behind compared to other competitors. This paper also contributes to strategic marketing research by providing a systematic and rigorous approach to identifying research gaps that bridge strategic marketing practice research and artificial intelligence.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"15 14","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140450899","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Greening Innovation: A Roadmap for Sustainable Product Development 绿色创新：可持续产品开发路线图

Journal of economics, finance and management studies Pub Date : 2024-02-17 DOI: 10.47191/jefms/v7-i2-32

Nino Tchanturia, Taso Getashvili

引用次数: 0

FDI and the Triangle “Growth, Inequality and Poverty” in North Africa 外国直接投资与北非 "增长、不平等和贫困 "三角关系

Journal of economics, finance and management studies Pub Date : 2024-02-17 DOI: 10.47191/jefms/v7-i2-31

G. Nidham

引用次数: 0

Does Entrepreneurial Orientation Effect on Competitive Advantage? A Case Study in Small and Medium Industries 创业导向对竞争优势有影响吗？中小型企业案例研究

Journal of economics, finance and management studies Pub Date : 2024-02-17 DOI: 10.47191/jefms/v7-i2-33

I. G. Rihayana, W. Supartha, I. M. Manuati Dewi, I. B. K. Surya

引用次数: 0

The Influence of Service Quality and Brand Image on Customer Loyalty Mediated by Customer Satisfaction: in Indonesia Coal Mining Industry 以客户满意度为中介的服务质量和品牌形象对客户忠诚度的影响：印度尼西亚煤矿业

Journal of economics, finance and management studies Pub Date : 2024-02-16 DOI: 10.47191/jefms/v7-i2-30

Sanjaya Bangun, Mahrinasari Ms, R. Roslina

{"title":"The Influence of Service Quality and Brand Image on Customer Loyalty Mediated by Customer Satisfaction: in Indonesia Coal Mining Industry","authors":"Sanjaya Bangun, Mahrinasari Ms, R. Roslina","doi":"10.47191/jefms/v7-i2-30","DOIUrl":"https://doi.org/10.47191/jefms/v7-i2-30","url":null,"abstract":"Indonesia is one of the largest coal producers and exporters in the world. Since 2005, when it surpassed Australia's production, Indonesia has become the leading exporter of coal. Coal companies in Indonesia compete with each other to gain limited market share and meet growing demand. PT. Bukit Asam Tbk is the only coal producing company which is a state-owned company (BUMN) among nine others that private company. PT. Bukit Asam Tbk has met quality standards by being ISO (International Standardization of Organization) certified and has several sales achievements and is among the best new stone producing companies in Indonesia. Obtaining several company awards and certifications is expected to improve the company's brand image and increase customer satisfaction as a trusted coal company. The quality of customer service can also influence a company's image and lead to customer satisfaction. This research used a sample of 228 respondents who were consumers or buyers of coal from PT Bukit Asam Tbk, both domestically and internationally. The analysis model in data processing uses SEM Lisrel 8.8. The findings reveal that Service quality and brand image have a positive and significant influence on customer satisfaction. Brand image has no influence on customer loyalty. Customer satisfaction and service quality have a positive and significant influence on customer loyalty.","PeriodicalId":497608,"journal":{"name":"Journal of economics, finance and management studies","volume":"34 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139962073","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0