Da'watuna最新文献_第3页

Strategi Social Media Marketing “Nikahmu Wedding Organizer” Dalam Meningkatkan Brand Awareness Melalui Instagram Pasca Pandemi Covid-19 Covid-19 大流行后，"Nikahmu Wedding Organiser "通过 Instagram 提高品牌知名度的社交媒体营销策略

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3942

Talitha Nabila, Herlina Suksmawati

{"title":"Strategi Social Media Marketing “Nikahmu Wedding Organizer” Dalam Meningkatkan Brand Awareness Melalui Instagram Pasca Pandemi Covid-19","authors":"Talitha Nabila, Herlina Suksmawati","doi":"10.47467/dawatuna.v4i1.3942","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.3942","url":null,"abstract":" One of the sectors that had stopped due to the Covid-19 pandemic was the wedding organizer service sector. Nikahmu Wedding Organizers are starting to rebuild their name by developing a post-Covid-19 social media marketing strategy through their Instagram account @nikahmuweddingorganizer. This research was conducted with the aim of finding out how the social media strategy carried out by Nikahmu Wedding Organizer through Instagram after being hit by the Covid-19 pandemic used a qualitative descriptive method. Researchers use descriptive qualitative because the method is intended and can be used to gain an understanding of the meaning of human problems and social phenomena. Nikahmu Wedding Organizer uses Instagram as a platform for social media marketing through the account @nikahmuweddingorganizer. The Instagram account @nikahmuweddingorganizer utilizes Instagram's features for marketing and increasing brand awareness. The features used include feeds, reels, highlights, and stories. Nikahmu Wedding Organizer in its Instagram also implements four of the five promotional mixes, namely advertising through Instagram Ads, uploading sales promotions, conducting public relations and publication activities, and direct marketing through Instagram. Nikahmu Wedding Organizer does not make personal sales through its Instagram account because it is considered less effective if it is done online. Keywords: Social Media Marketing, promotion mix and Brand Awareness","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135359818","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Framing pada Pemberitaan Kasus Pembunuhan Ferdy Sambo di Media Online Kumparan.com dan Tribunnews.com 这是对费迪·桑波谋杀案的报道的框架分析

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3880

Andini Dwi Meita

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Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk 公共关系在实施 PT Semen Indonesia (Persero) Tbk 企业社会责任计划中的作用

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v3i3.3864

Fitrania Yunsafa Cahayani, Diana Amalia

{"title":"Peran Public Relations Dalam Implementasi Program CSR PT Semen Indonesia (Persero) Tbk","authors":"Fitrania Yunsafa Cahayani, Diana Amalia","doi":"10.47467/dawatuna.v3i3.3864","DOIUrl":"https://doi.org/10.47467/dawatuna.v3i3.3864","url":null,"abstract":"PT Semen Indonesia (Persero) Tbk SIG as the largest cement producing company in Indonesia which is shaded by BUMN. This study aims to determine the public relations strategy of PT Semen Indonesia (Persero) Tbk, through its corporate social responsibility (CSR) program in maintaining the company's image. In maintaining the company's image, public relations communicates CSR programs that have been implemented through internal and external media. This study uses the concept of public relations, public relations strategy, image, CSR and communication as the approach used in knowing the GIS public relations strategy in maintaining the company's image. This research use desciptive qualitative approach. The results of this study indicate that in analyzing the strategy in maintaining the company's image through CSR programs, which go through four stages of the public relations process, namely: finding the facts and defining the problem, planning and programming, action and communication, and evaluation. In this strategy stage, packaging communication through media is attractive and easy for the public to access so that it can maintain a positive image in the eyes of the public and stakeholders. Keywords: Public Relations, CSR, Communication, Image..","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"120 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135360037","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Presentasi Diri dan Praktik Hustle Culture pada Mahasiswa 学生的自我介绍和实践文化

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3915

Anadea Novita Sari, Zainal. Abidin, Ana Fitriana Poerana

{"title":"Presentasi Diri dan Praktik Hustle Culture pada Mahasiswa ","authors":"Anadea Novita Sari, Zainal. Abidin, Ana Fitriana Poerana","doi":"10.47467/dawatuna.v4i1.3915","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.3915","url":null,"abstract":"This research is motivated by the hustle culture phenomenon which is now starting to spread among university students. In this study, researchers tried to discuss the hustle culture phenomenon from a student's point of view. This study uses a qualitative method with a phenomenological approach. The theory used in this study is the theory of phenomenology according to Alfred Schutz and the theory of self presentation. The purpose of this research is to find out how communication experience is, what are the meanings and motives of Communication students at Singaperbangsa Karawang University to experience a hustle culture by participating in various activities outside of their lecture activities such as being active in campus organizations, activities and/or work while studying. The results of the study stated that there were differences in communication experiences, meanings and motives that were known from informants, including the communication experiences experienced, namely: positive communication experiences, experienced by informants while undergoing a hustle culture, communication experiences before and after undergoing a hustle culture, reduced communication experience during breaks and interactions with friends and family, decreased health communication experience at certain moments when living in a hustle culture and known motives, namely because motives is social motives is productivity motives, self-confidence motives and objective motives (in-Order Motive), among others motives improvement in soft skills, networking and financial motives as well as a hustle culture which is interpreted by learning and practicing knowledge, maximizing one's time and potential, getting to know the world of work, feeling joy and proud.  Keywords: Communication experiences, motives, meaning, hustle culture, students","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"4 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135359683","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analisis Wacana Kritis Tanggapan Megawati terhadap Persoalan Kelangkaan Minyak Goreng 评语分析了Megawati对稀缺性食用油的关键反应

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3917

Dani Alamsyah, Mayasari. Mayasari., Fardiah Oktariani Lubis

{"title":"Analisis Wacana Kritis Tanggapan Megawati terhadap Persoalan Kelangkaan Minyak Goreng","authors":"Dani Alamsyah, Mayasari. Mayasari., Fardiah Oktariani Lubis","doi":"10.47467/dawatuna.v4i1.3917","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.3917","url":null,"abstract":" Megawati Soekarnoputri is the 5th former president of Indonesia and currently serves as chairman of the PDIP party. As an influential politician in Indonesia, all his actions and words can influence public opinion. At the online webinar entitled \"Prevent Stunting for Golden Generation\", Megawati alluded to the condition of the people who are facing the problem of scarcity of cooking oil. He responded to this problem by assuming that the community's reaction was excessive regarding the problem of scarcity of cooking oil. As a result of her response, Megawati received various criticisms from the public through various media. This research will focus on Megawati's response with the aim of knowing linguistic elements, the process of text production and consumption, as well as the socio-cultural conditions of society. This qualitative research uses the critical discourse analysis model of Norman Fairclough which divides the analysis into three dimensions, namely text analysis, discourse practice analysis and sociocultural analysis. The research results show that there are several cohesions and coherences that shape discourse and diction which indicate the communicator's view of the audience, the process of text production and consumption goes according to the topic being discussed but there are statements that make some groups feel unacceptable and the way of delivery is not wearing it, and social and cultural background that influences the formation of discourse and the response it receives because the discourse has something to do with sociocultural situations. Keywords : Critical Discourse Analysis, Megawati, Discourse.","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135359679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengembangan Media Pembelajaran Biologi Menggunakan Aplikasi Camtasia 使用Camtasia app的生物学习媒体发展

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3945

Indah Karunia Sari, Indayana Febriani Tanjung, Miza Nina Adlini

{"title":"Pengembangan Media Pembelajaran Biologi Menggunakan Aplikasi Camtasia","authors":"Indah Karunia Sari, Indayana Febriani Tanjung, Miza Nina Adlini","doi":"10.47467/dawatuna.v4i1.3945","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.3945","url":null,"abstract":" This study aims to determine the validity, practicality, and effectiveness of biology learning media using the Camtasia application which was developed in the form of learning videos on the subject of the human circulatory system. This study uses the Research and Development (R&D) method, with the ADDIE model namely analysis, design, development, implementation, and evaluation. The instruments used were media and material expert validation sheets, teacher and student response questionnaires, and multiple choice tests to assess student effectiveness. The developed media has an average overall media validity score of 0.83 which indicates that it meets the valid criteria. It is said to be \"valid\" according to the validity criteria (V > 0.8). The average response of teachers and students to each aspect of learning media shows a useful value of 3.90, this shows that the media and all responses of teachers and students fulfill the practical value criteria. For the value of effectiveness, 91 percent of students meet the value of the effectiveness criteria of 79.1 seen from the learning outcomes assessment test. This study shows that biology learning media fulfills the valid, practical, and effective requirements. so that it is expected to be used as a learning resources. Keywords: Development, Learning Media, Video, Camtasia.","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135359689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Postingan Foto Di Instagram @pesonakuningan terhadap Minat Followers Dalam Mengunjungi Wisata Alam Telaga Biru di Kabupaten Kuningan 照片帖子在Instagram @ charackaningan中对以下游客在黄铜板区参观自然景点的兴趣的影响

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3935

Egi Nur Fauzi, Firdaus Yuni Dharta, Nurkinan Nurkinan

引用次数: 0

Makna Ibu Nyai Bagi Santriwati di Pondok Pesantren Al-I’tishom Karawang Ibu Nyai 对卡拉旺 Al-I'tishom 伊斯兰寄宿学校 Santriwati 的意义

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.4015

Tri Widya Budhiarti, Wahyu Utamidewi, Juag Nurhalimah

{"title":"Makna Ibu Nyai Bagi Santriwati di Pondok Pesantren Al-I’tishom Karawang","authors":"Tri Widya Budhiarti, Wahyu Utamidewi, Juag Nurhalimah","doi":"10.47467/dawatuna.v4i1.4015","DOIUrl":"https://doi.org/10.47467/dawatuna.v4i1.4015","url":null,"abstract":"The hectic problem of decreasing character education, especially student manners and decency and high juvenile delinquency in the world of formal education does not affect the existence of Islamic boarding schools as educational institutions that excel in the moral education of their students, with more and more people looking at Islamic boarding schools to educate children's character and morals. they. This certainly cannot be separated from the role of the teacher, caregiver or supervisor of the students. Mrs. Nyai is one of the figures who has a role in nurturing, educating and guiding Santri, especially female Santri. Departing from this phenomenon, this study aims to find out what the meaning of the figure of Mrs. Nyai is for Santriwati at the Al-I'tishom Karawang Islamic Boarding School. This research method uses a qualitative method with a phenomenological approach, because researchers are trying to find out the phenomenon of the meaning of Mrs. Nyai for Santriwati based on the experience and role of Mrs. Nyai in Islamic boarding schools. The theory used in this study is the theory of symbolic interaction and the data obtained by this research were generated through in-depth interviews, observation, and documentation. The results of this study indicate that Santriwati interprets the figure of Mrs. Nyai as a teacher as well as a parent at the Islamic Boarding School. Based on her communication experience, Santriwati interprets the figure of Mrs. Nyai as a person who is friendly, kind-hearted, has a high sense of sympathy, firm and wise. Keywords: Santriwati, Mrs. Nyai, Meaning, Islamic boarding school","PeriodicalId":496566,"journal":{"name":"Da'watuna","volume":"250 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135359820","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategi Komunikasi Pemasaran Desa Wisata Dalam Meningkatkan Kunjungan Wisatawan Pasca Pandemi Covid-19: 旅游村庄营销传播策略，以增加游客参观后的Covid-19:

Da'watuna Pub Date : 2023-06-28 DOI: 10.47467/dawatuna.v4i1.3895

Arhetta Putri Annisa

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Pengaruh Komunikasi Word of Mouth Terhadap Keputusan Pembelian Eustacio Coffee di Surabaya 口碑传播对泗水尤斯塔西奥咖啡购买决策的影响

Da'watuna Pub Date : 2023-06-27 DOI: 10.47467/dawatuna.v3i3.3662

Harfi Azkal Azkiya, Didiek Tranggono

引用次数: 0