Comit Communication Information and Technology Journal最新文献_第3页

Analisis Strategi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Produk Asuransi Syariah PT. Asuransi Jiwa Syariah Bumiputera Cabang Medan 营销包兰战略分析，试图增加场内伊斯兰人寿保险的销售

Comit Communication Information and Technology Journal Pub Date : 2023-06-23 DOI: 10.47467/comit.v2i1.41

Dendy Irwan Gunara, Zuhrinal M. Nawawi,, Nuri Aslami

{"title":"Analisis Strategi Bauran Pemasaran Dalam Upaya Meningkatkan Penjualan Produk Asuransi Syariah PT. Asuransi Jiwa Syariah Bumiputera Cabang Medan","authors":"Dendy Irwan Gunara, Zuhrinal M. Nawawi,, Nuri Aslami","doi":"10.47467/comit.v2i1.41","DOIUrl":"https://doi.org/10.47467/comit.v2i1.41","url":null,"abstract":"This study aims to analyze the marketing strategy through the 4P marketing mix implemented by PT. The Medan branch of Bumiputera sharia life insurance is able to compete in the market and increase sales. This study used descriptive qualitative methods. Data collection techniques used interviews and questionnaires. The results of this research show that the results of this research prove that the IFE score of 3.22 proves a solid internal position, the EFE score of 2.7 proves that the industry responds to the opportunities that exist and stays away from threats in its industrial market. The Cartesian chart shows that the position of the industry in rough conditions is very profitable for the industry. In the IE matrix for the IFE and EFE profit sharing, the IFE score is 3.22 and the EFE profit share is 2.7 if converted into the IE Matrix chart, so that it is in box 5, where the results of the industry enter where the results are Focus Strategy through horizontal integration (cells 2 and 5). With the method of using profit economies of scale both in creation and sales, whereas if this industry is located in a moderately attractive industry, the strategy that is inaugurated is confirmation (cell 5). The goal is relatively more defensive, is to avoid running out of marketing and running out of profits. Industries located in this cell can expand markets, manufacturing facilities, and technology through internal or external development through acquisitions or joint ventures with other industries in similar factories. The industry's SWOT matrix lies in the SO box, So the marketing mix strategy implemented is good and running well the role of the marketing strategy through the aspects of product, price, people and process can compete in the market and is felt to be able to increase sales. Keywords: marketing mix strategy, life insurance, IFE, EFE, IE, SO.","PeriodicalId":496552,"journal":{"name":"Comit Communication Information and Technology Journal","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136084733","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Harbolnas, Fitur Shopee Paylater dan Koin Shopee terhadap Perilaku Impulse Buying dengan Karakteristik Individu sebagai Variabel Intervening: Harbolnas的影响:

Comit Communication Information and Technology Journal Pub Date : 2023-06-23 DOI: 10.47467/comit.v2i1.42

Yuni Maryam Siregar, Annio Indah Lestari, Reni Ria Armayani Hasibuan

{"title":"Pengaruh Harbolnas, Fitur Shopee Paylater dan Koin Shopee terhadap Perilaku Impulse Buying dengan Karakteristik Individu sebagai Variabel Intervening:","authors":"Yuni Maryam Siregar, Annio Indah Lestari, Reni Ria Armayani Hasibuan","doi":"10.47467/comit.v2i1.42","DOIUrl":"https://doi.org/10.47467/comit.v2i1.42","url":null,"abstract":"In an increasingly advanced era, humans are required to keep abreast of the times in order to keep pace with life. Technological advances in obtaining information are certainly very influential in the development of technology-based businesses. This study aims to determine the effect of Harbolnas, shopee paylater features and shopee coins on impulse buying behavior with individual characteristics as intervening variables (case study of Islamic campus students in North Sumatra). This research was conducted with a quantitative approach method and used 3 independent variables, namely Harbolnas (X1), Shopee Paylater (X2) and Shopee Coins (X3) and one dependent variable, namely impulse buying (Y) and one intervening variable, namely individual characteristics (Z). . The sample used in this study were students of an Islamic campus in North Sumatra with 99 samples of shopee users. The type of data used is by distributing questionnaires. While the technique that researchers use to analyze is path analysis. The results of this study indicate that (i) the Harbolnas variable has no significant effect on the impulse buying variable (ii) the shopee paylater feature variable has a positive and significant direct effect on impulse buying (iii) the shopee coin variable has a positive and significant direct effect on impulse buying ( iv) individual characteristic variables cannot mediate harbolnas variable on impulse buying behavior (v) individual characteristic variable is able to mediate shopee paylater variable on impulse buying behavior (vi) individual characteristic variable is able to mediate shopee coin variable on impulse buying behavior. (vii) individual characteristic variables have a negative and significant effect on impulse buying. Keywords: Harbolnas, Shopee Paylater Features, Shopee Coins, Impulse Buying, Individual Characteristics","PeriodicalId":496552,"journal":{"name":"Comit Communication Information and Technology Journal","volume":"43 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136084734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Implementation of Journalistic Training at Extracurricular Broadcasting “Lensa Manduta” MAN 2 Tangerang 课外播音“Lensa Manduta”新闻培训的实施

Comit Communication Information and Technology Journal Pub Date : 2023-05-04 DOI: 10.47467/comit.v1i2.37

Wahyunengsih Wahyunengsih, Syifa Awaliyah, Ainun Ilma

{"title":"Implementation of Journalistic Training at Extracurricular Broadcasting “Lensa Manduta” MAN 2 Tangerang","authors":"Wahyunengsih Wahyunengsih, Syifa Awaliyah, Ainun Ilma","doi":"10.47467/comit.v1i2.37","DOIUrl":"https://doi.org/10.47467/comit.v1i2.37","url":null,"abstract":"Writing is one of the journalistic skills that have a great influence on students so they are expected to disseminate information and even express feelings to the public through written language. Journalistic media for schools is a means of information about schools, education, entertainment, and persuasion. So, with journalism training, someone will be helped in honing creativity and talent. This study aims to observe the development of journalistic insights of students through journalistic training and provide solutions to the problem of lack of journalistic insights by motivating MAN 2 Tangerang students, especially members of the Broadcasting Extracurricular Lensa Manduta to be skilled in the field of writing. The method used in this research is the descriptive qualitative method. Data collection techniques and observations that researchers use include observation by observing and recording activities carried out by the journalistic division of Lensa Manduta and interviews with the head of the journalistic division and the general chairman of Lensa Manduta. The results of this study are that the journalistic training was opened interactively, the members listened to the material presented, and were quite responsive in practice to the field. In addition, they are quite familiar with the terms in journalism, such as journals, and codes of ethics, as well as a very good understanding of news, it's just that they don't know the whole, such as the types of news consisting of hard news, soft news, and straight news. Keywords: Journalistic training, extracurricular, writing, Lensa Manduta MAN 2 Tangerang","PeriodicalId":496552,"journal":{"name":"Comit Communication Information and Technology Journal","volume":"191 7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136375463","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Hubungan Komunikasi Interpersonal Mahasiswa dan Dosen Pembimbing dengan Motivasi Menyusun Skripsi pada Mahasiswa Komunikasi dan Penyiaran Islam 学生之间的交流关系和顾问顾问，并以撰写伊斯兰交流和广播学生论文为动机

Comit Communication Information and Technology Journal Pub Date : 2023-04-27 DOI: 10.47467/comit.v1i1.31

Fadhilah Nur Annisa, Santi Lisnawati

{"title":"Hubungan Komunikasi Interpersonal Mahasiswa dan Dosen Pembimbing dengan Motivasi Menyusun Skripsi pada Mahasiswa Komunikasi dan Penyiaran Islam","authors":"Fadhilah Nur Annisa, Santi Lisnawati","doi":"10.47467/comit.v1i1.31","DOIUrl":"https://doi.org/10.47467/comit.v1i1.31","url":null,"abstract":"nterpersonal communication is a basic activity and naturally, every human being must do this activity as a form of mutual understanding and understanding of the activities of exchanging ideas, ideas, and thoughts of two humans who carry out communication activities. In the world of education, of course, communication is the main tool in determining the success of delivering knowledge from teachers to students. As a student who is part of the world of education, the thesis is a responsibility and one of the requirements for graduation. This research was carried out to know the relationship between student interpersonal communication and thesis lecturer with the motivation to compose a thesis. The research method used is a correlational method with a quantitative approach. The population used is the 2016, 2017, and 2018, Islamic Communication and Broadcasting study program at the Faculty of Islamic Religion, Ibn Khaldun University, Bogor with a total of 59 students as respondents. Data processing using SPSS 20 with Pearson product-moment correlation analysis technique. The results obtained are significant values that have been obtained on the X variable (interpersonal communication) with the Y variable (the motivation to compose the thesis) of 0.000 < 0.05. In the calculation of the value of rcount > rtable, it is obtained that 0.687 > 0.252, which can be concluded that the interpersonal communication between students and thesis lecturer with the motivation to write a thesis has a strong relationship. The interpretation that the higher the interpersonal communication relationship between students and thesis lecturer, the motivation also increases students in writing thesis. Keywords: Interpersonal Communication, Motivation, Thesis","PeriodicalId":496552,"journal":{"name":"Comit Communication Information and Technology Journal","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136266928","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Agen Dalam Menentukan Perencanaan Pemasaran Dan Meningkatkan Minat Nasabah Terhadap Produk Asuransi Syariah 代理在制定营销计划和增加客户对伊斯兰保险产品的兴趣方面的作用

Comit Communication Information and Technology Journal Pub Date : 2023-04-27 DOI: 10.47467/comit.v1i1.34

Al Tasya Fitrah, Nuri Aslami

{"title":"Peran Agen Dalam Menentukan Perencanaan Pemasaran Dan Meningkatkan Minat Nasabah Terhadap Produk Asuransi Syariah","authors":"Al Tasya Fitrah, Nuri Aslami","doi":"10.47467/comit.v1i1.34","DOIUrl":"https://doi.org/10.47467/comit.v1i1.34","url":null,"abstract":"Insurance is one of the references to meet the needs and feelings of security in the face of uncertainties that may arise in people's lives and the risks that will be experienced by the company. Insurance is one of the financial facilities (financial) of domestic life, both in the face of the risk of death and in the face of property risk. In this case, the position of the insurance agent of an insurance company is very strategic, because through this agent the company can market or sell its products to prospective consumers. Agents are also very valuable business assets. An insurance agent is a person who works alone or works in a commercial organization, represents and acts on behalf of an insurance company or sharia insurance company, who is qualified to represent the company. One of the successes of Sharia insurance companies is in the field of marketing. In addition, the agent also plays a role in carrying out activities for the community by introducing financial plans and risk management in insurance and agents also play a role in selecting risk to the customer. customer, assess and measure the extent to which risks that may arise, and determine the best approach to deal with specified risk. Marketing in Islamic insurance requires the ability to recruit, encourage, develop and sell privately (direct communication between sellers and prospective customers and arousing customer interest in the product until the customer is interested in buying the product). Keywords: Insurance, Agent, Marketing Capabilitie, Insurance Customer.","PeriodicalId":496552,"journal":{"name":"Comit Communication Information and Technology Journal","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-04-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136266929","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0