{"title":"From grassroots to global action: The role of DIY subvertising in the European citizens’ initiative to #BanFossilAds","authors":"Inés Leal-Rico","doi":"10.1177/27538702231214327","DOIUrl":"https://doi.org/10.1177/27538702231214327","url":null,"abstract":"This article examines the relationship between activism and models of creative resistance, specifically focusing on subvertising as a form of DIY artivism, through a case study of the #BanFossilAds campaign. The campaign supports the European Citizen Initiative for a ban on fossil fuel advertising and sponsorships. The study aims to investigate the operational dynamics of this subvertising campaign. Through a visual sociology perspective, a sample of 69 unique images from the campaign was analyzed. The findings reveal the professionalism of the artworks, the activists’ use of media, and the campaign's circulation through digital platforms. By employing creative and subversive tactics, the campaign challenged prevailing discourses and established new narratives related to climate justice, highlighting the significant impact of subvertising and its potential to promote social values. The study also assesses the effectiveness of the campaign's communication strategy and suggests potential areas for improvement.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"123 49","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136351330","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DIY Cultures and the Global South","authors":"Andy Bennett, Devpriya Chakravarty","doi":"10.1177/27538702231211206","DOIUrl":"https://doi.org/10.1177/27538702231211206","url":null,"abstract":"As a core aspect of its mission, DIY, Alternative Cultures and Society is committed to featuring work from the growing community of scholars invested in studying DIY cultures in a global context. The concept of DIY, its history, and socio-political and cultural agendas are well documented in academic scholarship. The date, however, most of the work published on DIY cultural production and consumption has been written by Global North scholars and focuses in large part on Global North contexts and examples. Undoubtedly, the succession of radical movements that have arisen across the Global North during the 20th and early 21st centuries merit close scrutiny and analysis. Such movements, from Dadaism in the 1920s (Elgar and Grosenick, 2004) and situationism (1957 – 1972) (Wark, 2011) to the late 1960s counter-culture (Clecak, 1983) and (anarcho) punk (Cross, 2010; Hebdige, 1979) from the late 1970s onwards have each in their own ways forged counter-hegemonic narratives using such mediums as art, music fashion and literature. Alongside these spectacular examples of DIY cultural production and consumption, are more mundane yet equally pertinent examples including dumpster diving (Eikenberry and Smith, 2005) and craftivism (Greer, 2014), practices that have acquired increasing gravitas in a post-industrial era characterised by mounting austerity and precarity (Standing, 2011). And yet, while such work has done much to illustrate and illuminate the attempts of groups and individuals to engage with and counter harsh and worsening socio-economic and political conditions in the industrialised world, it tells us very little about the rest of the world; those countries that remain on the global periphery in regions that are collectively termed the Global South (Dargin, 2013). Neither the Global North nor the Global South are exclusively geographic terms, as illustrated in the case of Australia and New Zealand, countries that are geographically situated in the southern hemisphere, and within the primarily Global South continent of Oceania, but are industrially advanced nations. By","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"63 5","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135684695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Sabrina Marques Parracho Sant'Anna, Débora da Silva Suzano, Gabriel Nunes Araújo, Maria Gabriella Alves de Faria
{"title":"New institutional arrangements and DIY culture: The role of creative economy in the dissemination of culture in the city of Rio de Janeiro","authors":"Sabrina Marques Parracho Sant'Anna, Débora da Silva Suzano, Gabriel Nunes Araújo, Maria Gabriella Alves de Faria","doi":"10.1177/27538702231208940","DOIUrl":"https://doi.org/10.1177/27538702231208940","url":null,"abstract":"The following article aims to discuss the emergence of new institutional arrangements, aligned with independent practices and DIY (Do It Yourself) culture, in the city of Rio de Janeiro. To this end, the text shows the results of long-term research which observed how cultural policies, guided by the concept of the creative economy, enabled the emergence of new spaces for culture dissemination in the city. In addition, it seeks to understand concrete strategies and practices present in specific case studies of new institutional arrangements, that is, independent culture spaces located in two different regions of the city of Rio de Janeiro. For this article, interviews were conducted with curators and institutional arrangement managers, in addition to a qualitative analysis of the way the networks are used to verify new patterns of dissemination and monetization of the activities carried out by these spaces.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"14 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A self-made Zimbabwean musician: A case study of DIY culture in the global south","authors":"Victoria Blessing Butete","doi":"10.1177/27538702231210039","DOIUrl":"https://doi.org/10.1177/27538702231210039","url":null,"abstract":"This article contributes to defining global south DIY music culture by evaluating the career of a Zimbabwean self-made musician, Clive Mono Mukundu. Therefore, it assesses how his career exhibits extant DIY culture traits and strategies while exploring challenges specific to the Zimbabwe music scene. I reviewed the musician's autobiography and conducted in-depth semi-structured interviews to collect the data I analyse using the DIY culture traits and strategies, presenting it as thick descriptions. The findings help to illustrate some of the distinctive qualities of southern DIY culture coupled with northern traits and strategies. Hence, there is a need for specific global south DIY culture definitions inclusive of traits and strategies. The article recommends inclusivity through promoting global south participation in creative economy debates and argues for replication of this research to avoid overgeneralising its findings and help to establish a broader picture of southern DIY culture and music scenes.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"205 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135929242","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From the left to the right, from the fringe to the centre: The trajectories of Iran's DIY hip-hop culture","authors":"Elham Golpushnezhad","doi":"10.1177/27538702231208380","DOIUrl":"https://doi.org/10.1177/27538702231208380","url":null,"abstract":"This article focuses on Iranian hip-hop's changes between 2009 and 2023. Focusing on ‘resistance hip-hop’, it analyses the established discourse of nationalism within resistance hip-hop songs. The article shows how the newly emerged forms of DIY hip-hop in Iran and the diaspora increasingly lean towards right-wing politics. Mainstream Iranian hip-hop increasingly reinforces a patriarchal, patriotic, and centralizing discourse at the expense of the marginalization of minoritized groups, including women, queers, ethnicities, and nationalities. In addition, the article examines the new developments among the Iranian women who started their careers on the verge of the Women-Life-Freedom movement. Some women artists refuse to reproduce the patriarchal and patriotic discourses dominating recent hip-hop productions; instead, they simultaneously defy the Islamic regime's norms of gender identity and that of the mainstream male-centric pro-nationalist hip-hop.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"DIY, fanzines and ecofeminism in the Global South: ‘This city is my sister’","authors":"Paula Guerra","doi":"10.1177/27538702231211062","DOIUrl":"https://doi.org/10.1177/27538702231211062","url":null,"abstract":"In late modernity, artistic-social movements play a central role in renewing societal processes. This article aims to understand how the do-it-yourself (DIY) ethos builds bridges of understanding for these challenges, taking the artistic practice of fanzine production of Fernanda Meireles as a starting point. Based on a qualitative methodology, we analyse Meirele's use of a DIY ethos and practice, contextualised within ecofeminism, the Anthropocene and the Phallocene, as well as in the city of Fortaleza, Brazil, where Meireles resides. Through a DIY lens, we highlight the perspectives that favour the resignification of urban spaces in new territorialities, giving rise to new ways of relating to the city and criticising or contesting it using an ecofeminist perspective of (re)existence in the face of the Anthropocene and the Phallocene.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"98 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135929996","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Impact of social media on artistic ecosystems: An overview of DIY music cultures in India","authors":"Manisha Pathak-Shelat","doi":"10.1177/27538702231206425","DOIUrl":"https://doi.org/10.1177/27538702231206425","url":null,"abstract":"This article offers an overview of the Indian DIY (do-it-yourself) music ecosystem in relation to current broad debates on DIY scenes, their connections to mainstream cultural industries, platform capitalism, and national policies. This article specifically focuses on the impact of social media on India's artistic ecosystem as social media have been one of the most recent influencing socio-technological factors that have changed the dynamics of India's DIY music cultures. The author examines how the Internet has fuelled and transformed DIY music in India with special attention to three trends—rise of the regional; rise of the small town; and rise of the independent. This article also draws attention to concerning influences of social media on the art ecosystem ranging from precarity and exploitation, trolling and scams to compromising collective solidarity in favor of neo-liberal notions of individual success. This article argues that social media participation for DIY artists is not equitable and fair. Social media, however, facilitates building of social and commercial capital for artists who have had no access to it in the deeply hierarchical conventional system in India. Social media also opens the possibility of negotiating the hegemonic cultural norms, be it with reference to gender, class, caste, or rules imposed on art by established powers. It is ultimately the techno-capitalist power that dominates the artistic eco-systems but through social media, DIY artists find and create small agentic and resistive opportunities, and make themselves a force to reckon with in the Indian and global art and entertainment ecosystem.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"168 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135016619","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Nonsport narratives, fan production, and affective discourse in girls and women eSports fandom: An alternative construction of pro-gaming in China","authors":"Yiyi Yin, Xiaotang Xu","doi":"10.1177/27538702231205971","DOIUrl":"https://doi.org/10.1177/27538702231205971","url":null,"abstract":"This article discusses the cultural practices of girls and women eSports fans and their significance. The paper argues that the cultural performances of girls and women eSports fans challenge the hegemonic masculinity of the eSports sphere by allowing fans to enter the world of eSports affectively. Girls and women eSports fans oppose the patriarchal competitive discourse of “noob is an original sin” from traditional eSports fans and try to open new discourse spaces from the perspectives of romance, homosociality, and cuteness. Through actively participating in tournament spectatorship, social media discussions, and production of fan products, girls and women fans have developed an affective narrative of “generating power with love.” Thus, girls and women girls and women eSports fans have partially transformed the traditional male-dominant eSports fandom and opened new affective spaces for cultural practices for eSports fans.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135345712","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Locating DIY in the digital shift: Exploring grassroots activist responses to COVID-19 in Indonesia and the Philippines","authors":"Elise Imray Papineau","doi":"10.1177/27538702231203374","DOIUrl":"https://doi.org/10.1177/27538702231203374","url":null,"abstract":"This article explores opportunities and obstacles encountered by activists in Indonesia and the Philippines when forced to adapt to COVID-19 regulations. Although digital activism pre-dated the pandemic, mobility restrictions and social isolation have prompted a greater dependence on the virtual realm for protest tactics. The pandemic provides a unique temporal lens to highlight the role of DIY in activist communities in Indonesia and the Philippines, and the challenges of translating the material into the digital. Considering existing inequalities in the digital divide across the Global South and government responses to dissidents, the article critically interrogates the matters of digital literacy and surveillance risks in virtual activism. Findings throughout the article are supported by interview data from online fieldwork with activists in both Indonesia and the Philippines in 2021.","PeriodicalId":491210,"journal":{"name":"DIY Alternative Cultures & Society","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136314286","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}