Vìsnik socìalʹno-ekonomìčnih doslìdženʹ最新文献

{"title":"Comprehensive analytical assessment of enterprises marketing activity as a basis for accepting anti-crisis management decisions","authors":"Mariia Bahorka","doi":"10.33987/vsed.1-2(84-85).2023.106-117","DOIUrl":"https://doi.org/10.33987/vsed.1-2(84-85).2023.106-117","url":null,"abstract":". The article presents the main stages of comprehensive analysis, determines the methods and principles of evaluating the marketing activity of enterprise. Generalization of the main typical marketing solutions was carried out depending on the periods of crisis development. It was established that the evaluation of enterprise’s marketing activity is primarily carried out according to a set of such criteria as: the volume of merchandise turnover, the size of inventories, and turnover expenses. However, for a more accurate assessment, such indicators as the breadth of the product range and the satisfaction ratio of purchasing demand are used. Management problems in the sphere of organization marketing activity are analyzed and the role of information base for making informed management decisions is determined. Directions of comprehensive analysis are established, namely: the study of market conjuncture, competitive environment, consumer behavior, macro-and micro environmental factors. Three ways to optimize product promotion costs are proposed. A complex of factors that must be taken into account when making anti-crisis marketing decisions are highlighted: peculiarities of enterprise’s corporate mission; results of strategic planning; features of enterprise’s marketing strategy; factors of enterprise’s external marketing environment; factors of enterprise’s internal marketing environment. Particular attention is paid to the complex interaction of marketing and management tools at enterprises in crisis conditions, and if a goal of managing an organization is to make effective decisions, then the goal of marketing as a business philosophy is the formation of solutions adequate to external conditions, which is especially important during the negative impact of crisis phenomena. The justification of the need to use the Internet resource by the enterprise, which will allow establishing relations with buyers with significantly lower costs, has been made.","PeriodicalId":489702,"journal":{"name":"Vìsnik socìalʹno-ekonomìčnih doslìdženʹ","volume":"256 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155728","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Doing Business with Artificial Intelligence in socio-economic perspective: benefits and risks","authors":"Olga Degtiareva","doi":"10.33987/vsed.1-2(84-85).2023.118-130","DOIUrl":"https://doi.org/10.33987/vsed.1-2(84-85).2023.118-130","url":null,"abstract":". The article is dedicated to challenges of doing business with artificial intelligence (AI). The current speed development of the AI technologies leads to significant benefits for those who use them. The variety of the AI technologies was classified according to purpose, technology, functionality","PeriodicalId":489702,"journal":{"name":"Vìsnik socìalʹno-ekonomìčnih doslìdženʹ","volume":"127 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155732","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Outsourcing as an innovative management tool for solving problems of enterprises financial and economic security","authors":"Oksana Orlyk","doi":"10.33987/vsed.1-2(84-85).2023.94-104","DOIUrl":"https://doi.org/10.33987/vsed.1-2(84-85).2023.94-104","url":null,"abstract":". The article substantiates the feasibility of outsourcing in the systems of financial and economic security of domestic enterprises, and determined the features and directions of its application. The object of the study is outsourcing, which is one of the protection methods against financial risks in the system of financial and economic security of modern enterprises. The purpose of the article is to substantiate the appropriateness of outsourcing using for solving problems of ensuring financial and economic security of domestic enterprises, determining the main advantages, disadvantages and risks of using. The following methods were used in the research process: analytical-monographic in the study of literature sources on the research topic; system analysis, abstraction, logical generalizations in determining the characteristics of the studied process; abstract-logical to draw conclusions. It was established that the implementation of some tasks for ensuring financial and economic security, as well as other supporting processes, can be transferred to the company by a specialized firm (outsourcer), which has the necessary experience, strength and means in the field of ensuring business security. While ensuring the financial and economic security of an enterprise, it is advisable to use the services of an outsourcing company for: maintaining accounting records; support the work of information infrastructure; protection of confidential information; the assessment of internal and external threats to the security of the enterprise; preparation of information and analytical materials about the market, partners, projects; verification of business reputation and solvency of counterparties and partners; introduction of external crisis management; attraction of the external responsible executor of works within the established guarantee period, etc. A list of the main advantages, disadvantages and risks of using outsourcing in solving problems to ensure the financial and economic security of enterprises was created. The outsourcing will allow enterprises to improve financial and economic results, increase operational efficiency, and therefore competitiveness in the market.","PeriodicalId":489702,"journal":{"name":"Vìsnik socìalʹno-ekonomìčnih doslìdženʹ","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135155730","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}