Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi最新文献

{"title":"Optimizing Positive e-Word of Mouth: Unveiling the Influence of Brand Personification, Social Presence, and Message Characteristics","authors":"Kussusanti Kussusanti, Imsar Gunawan","doi":"10.33822/jep.v7i1.7185","DOIUrl":"https://doi.org/10.33822/jep.v7i1.7185","url":null,"abstract":"Several companies aim to enhance digital marketing communication processes to achieve desired outcomes. Strategies include brand personification, embodying a human persona for the brand, and fostering social presence, perceived through communication activities. The characteristics of the message also play a significant role. However, research on the role of brand personification, social presence, and message characteristics on Instagram remains scarce. This study investigates their influence on positive e-word-of-mouth intention within Indonesia's telecommunication service provider industry.  A quantitative research method is employed, using Structural Equation Modeling (SEM) with the Lisrel program for data analysis from 254 respondents, findings indicate significant effects. Brand personification, social presence, and message characteristics positively impact e-word-of-mouth intention, with respective influences of 0.17, 0.27, and 0.40. The study suggests telecommunication companies leverage these factors to cultivate positive e-word-of-mouth intention among customers, aiding in digital marketing effectiveness.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"67 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140471552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Interaktivitas Netizen 24 Jam Pasca Deklarasi Bacapres AMIN","authors":"Mochammad Lucky Trita Sanjaya, MF Nasvian","doi":"10.33822/jep.v7i1.7169","DOIUrl":"https://doi.org/10.33822/jep.v7i1.7169","url":null,"abstract":"Pemilu tahun 2024 akan memunculkan presiden baru setelah Jokowi menjabat selama dua periode. Pada pemilu 2024, partai Nasdem serta PKB mengusung pasangan Anies Baswedan - Muhaimin Iskandar sebagai calon Presiden, dan wakil Presiden. Pencalonan pasangan AMIN mengundang perdebatan. Penelitian ini menganalisis reaksi netizen dalam komentar konten rekaman tayangan YouTube empat saluran berita Indonesia – TvOneNews, MerdekaDotCom, METRO TV, dan KOMPASTV – pada siaran langsung deklarasi Anies Baswedan dan Muhaimin Iskandar sebagai calon presiden 2024. Fokus data penelitian ini menggunakan komentar 24 jam pertama pasca deklarasi pasangan Anies Baswedan dan Muhaimin Iskandar. Penelitian ini menggunakan Analisis tematik dan mengungkapkan Empat tema utama dari analisis komentar adalah: pendukung politikus lain, politikus tidak inspiratif, politikus mapan, dan kebanggaan nasional, yang mencerminkan beragam perspektif. Anonimitas di YouTube memungkinkan ekspresi opini, emosi, dan afiliasi sosial-politik eksplisit. Hal ini menyoroti sifat partisipatif media sosial dalam memfasilitasi diskusi politik. Namun, peningkatan interaktivitas belum tentu menghasilkan diskusi yang berkualitas. Analisis lebih lanjut mengenai substansi komentar diperlukan untuk mengkaji kualitas yang membentuk wacana politik online di Indonesia. Studi ini memberikan pemetaan awal reaksi bagi peneliti masa depan untuk membangun menggunakan analisis sentimen atau jaringan. Hasil penelitian ini juga menggarisbawahi pentingnya memahami wacana publik dalam konteks politik mengingat banyaknya pemanfaatan media sosial sebagai sarana kampanye.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"53 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140476772","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Analisis Wacana pada Akun Twitter @DivHumas_Polri dalam Manajemen Krisis Tragedi Kanjuruhan","authors":"Wahyu Putri, Ascharisa Mettasatya Afrilia, Bekti Istiyanto, Rizal Hermawan","doi":"10.33822/jep.v7i1.6422","DOIUrl":"https://doi.org/10.33822/jep.v7i1.6422","url":null,"abstract":"Polri sebagai Lembaga penegak hukum berperan sebagai lembaga pengayom masyarakat dan sudah semestinya memiliki reputasi positif dimasyarakat. Namun, faktanya reputasi Polri mengalami penurunan secara signifikan setelah adanya tragedi Kanjuruhan Tragedi tersebut pada akhirnya menyeret nama Polri yang dinilai memiliki andil berupa kelalaian dalam menembakkan gas air mata pada saat tragedi Kanjuruhan terjadi. Sejumlah opini masyarakat khususnya di media sosial pada akhirnya menyudutkan pihak Polri sehingga berdampak negatif kepada keberadaan reputasi Polri. Humas Polri memanfaatkan media sosial Twitter untuk mengembalikan reputasi pasca tragedi Kanjuruhan. Penelitian ini bertujuan untuk menganalisis wacana yang dibangun Humas Polri sebagai strategi manajemen krisis. Penelitian ini merupakan penelitian deskriptif dengan menggunakan metode kualitatif dan menggunakan pendekatan teoretis analisis wacana kritis yang diusulkan oleh Van Dijk. Hasil penelitian menunjukkan bahwa wacana humas Polri melalui media sosial twitter menunjukkan strategi image restoration menyangkal dengan menyalahkan pihak lain. Hal ini tercermin pada teks yang focus menjabarkan pihak-pihak yang terlibat sebagai pemicu tragedi Kanjurugan. Ketepatan dalam pemilihan strategi dapat mengukuhkan sikap organisasi serta mampu mengubah opini publik dari negatif dan antipati menjadi positif dan simpati.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"81 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478451","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Elimination of Negative Stigma through the Use of Media Technology by Librarians with Blind Disabilities","authors":"Gustiana Sabarina, Rahmat Alifin Valentino, Alwan Husni Ramdani","doi":"10.33822/jep.v7i1.6705","DOIUrl":"https://doi.org/10.33822/jep.v7i1.6705","url":null,"abstract":"This research examines the efforts of librarians with visual disabilities to remove negative stigma from society. Research focus on the use of technological media by librarians with visual disabilities to eliminate the negative stigma towards blind people who are considered unable to use technological media. Previous studies agree that every librarian's activities require visual support in all their work. The use of technological media by librarians with disabilities is a social construction of technology as an effort to change social relations in society. This research aims to find out how the use of technological media by librarians with visual disabilities in eliminating the negative stigma. This research uses a qualitative methodology with a case study approach. Data collection techniques include observation and interviews. The data obtained is explained through the stages of data reduction, data presentation and verification. Librarians with visual disabilities have the skills to operate technological media with the help of special software for blind people. Skills in using technological media are demonstrated to users who come to the library. Skills in using technological media supported by special software are demonstrated by blind librarians to users with the aim of changing the negative stigma that assumes that people with disabilities cannot use technological media in their activities. The use of technological media by librarians with disabilities is a socio-technological construction and an adaptation strategy to change their relationship with the social environment.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"38 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478998","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Personal Branding Anies Baswedan dalam Membangun Komunikasi Politik Melalui Instagram","authors":"E. Kurniasih, Yanti Setianti","doi":"10.33822/jep.v7i1.6074","DOIUrl":"https://doi.org/10.33822/jep.v7i1.6074","url":null,"abstract":"Individu menggunakan personal branding sebagai strategi untuk membangun kredibilitas dan identitas di ruang publik, khususnya melalui platform media sosial seperti Instagram. Anies Baswedan, seorang politisi Indonesia, berhasil memanfaatkan media sosial, terutama Instagram, untuk memperkuat personal branding dan komunikasi politiknya. Penelitian ini bertujuan untuk menganalisis strategi personal branding yang diterapkan oleh Anies Baswedan dalam membangun komunikasi politik melalui Instagram, dengan fokus pada kekhasan, relevansi, dan konsistensi kontennya. Penelitian ini menggunakan pendekatan kualitatif, dengan pengumpulan data melalui observasi dan analisis konten pada akun Instagram @aniesbaswedan selama periode 16 Oktober 2017 hingga Senin, 15 Mei 2022. Hasil penelitian menunjukkan bahwa personal branding Anies Baswedan dalam membangun komunikasi politik di Instagram memiliki kekhasan, relevansi, dan konsistensi yang menjadi poin kunci dari strategi personal branding-nya. Kekhasan terlihat dari aspek personal dan otentik kehidupan sehari-hari Anies, menciptakan atmosfer yang dekat dan akrab dengan para pengikutnya serta gaya komunikasi retoris, santai, alami, dan persuasif. Kontennya relevan dengan isu-isu aktual. Menyampaikan pesan kepemimpinan melalui beragam konten visual dan naratif konsisten dilakukan. Strategi personal branding Anies Baswedan di Instagram efektif mengoptimalkan kekhasan, relevansi, dan konsistensi untuk meningkatkan komunikasi politiknya dan memperkuat koneksi dengan audiensnya. Figur publik dan politisi dapat belajar dari strategi personal branding Anies di Instagram untuk meningkatkan komunikasi dan keterlibatan dengan audiens mereka. Hal ini menyoroti pentingnya personal branding dalam konteks komunikasi politik di platform media sosial seperti Instagram.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"127 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140478874","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"DIGITAL VILLAGE TELEVISION AS GOVERNMENT PUBLIC RELATIONS MEDIA TO DISSEMINATE INFORMATION","authors":"Raihan Farhan, Manik Sunuantari","doi":"10.33822/jep.v6i3.5726","DOIUrl":"https://doi.org/10.33822/jep.v6i3.5726","url":null,"abstract":"The gap in information dissemination is one of the problems that befell the people in Batu City. In 2020, the Ministry of Communication and Informatics’ service (Diskominfo) and KIM of Batu City formed 23 Digital Village Televisions named \"TV Desa Kota Batu'' as media for information dissemination between stakeholders and the people. This research uses PENCILS theory and is a case study research. Data was collected through open interviews with figures who played significant roles in the program. The results showed that the TV Desa program was used as a medium of communication between the government and the people of Batu City. The Diskominfo and KIM of Batu City hold the role of Government Public Relations as facilitator, mediator, and collaborator. The dissemination carried out to KIM as a collaborator is empowerment through training. Meanwhile, information is disseminated to the people as the external public through many types of audio-visual content.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"19 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136034524","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"MAPPING OF SUSTAINABLE DEVELOPMENT IN INDONESIA THROUGH EDUCATION FOR SUSTAINABLE DEVELOPMENT","authors":"Yani Hendrayani","doi":"10.33822/jep.v6i3.6484","DOIUrl":"https://doi.org/10.33822/jep.v6i3.6484","url":null,"abstract":"Universities struggle with interdisciplinary education for sustainable development. SDG 4.7 promotes sustainable development education to develop leaders. Sustainable development includes economic prosperity, equitable resource distribution, energy use, health and environmental awareness, and global environmental issues like climate change, biodiversity loss, poverty, etc. Permata Sari students' CSR and community development are assessed. Local SDG 2030 implementation maps diverse development issues. There are 33 Indonesian university students participate in Permata Sari online student exchange. Concept mapping enhances learning, thinking, and action.  Fieldwork requires observation and data collection. Adult learning theory and content/situation analysis are used. Experiential learning is mandatory for students. Students observe local development issues and use problem-solving theory to solve them. student-environment interaction. Students' observations, interviews, and other data promote campus sustainability. Indonesian province concept maps summarize the findings. This course encourages sustainability. Sustainable development education on Indonesian campuses uses issue mapping to develop the concept map.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"3 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135996074","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"ANALISIS MEDIA PELAYANAN APLIKASI DJP ONLINE TERHADAP PENERIMAAN TEKNOLOGI WAJIB PAJAK","authors":"Ivan Nurdin","doi":"10.33822/jep.v6i3.6258","DOIUrl":"https://doi.org/10.33822/jep.v6i3.6258","url":null,"abstract":"Penelitian ini dilatarbelakangi oleh fenomena kepatuhan wajib pajak, serta perilaku wajib pajak yang masih mengunjungi kantor pajak. Padahal Dirjen Pajak Kementerian Keuangan Republik Indonesia telah menciptakan aplikasi berbasis web, yang bertujuan untuk efektifitas dan efisiensi pelayanan publik. Perubahan yang disebabkan oleh perkembangan teknologi menjadi sebuah kepastian. Marshall Mcluhan mencetuskan teori ekologi media, yang berdasar pada pengaruh media elektronik dalam penggunaan teknologi, penerimaan bahasa, serta interaksi yang terjadi dapat memberikan perubahan terhadap perilaku individu. Pada penelitian ini Technology Acceptance Model (TAM) merupakan model yang digunakan untuk mengidentifikasi tingkat penggunaan aplikasi DJP Online, kemudahan yang didapatkan, serta dampak perilaku yang dihasilkan setelah menggunakan aplikasi tersebut. Penelitian ini menggunakan metode Interpretative Phenomenological Analysis (IPA), dengan pendekatan kualitatif, dan paradigma konstruktivis. Penelitian ini menggambarkan realitas sosial untuk mendapatkan pemahaman komprehensif tentang pengalaman wajib pajak dalam menggunakan aplikasi DJP Online. Penelitian ini menggunakan teknik wawancara semi terstruktur, observasi dan studi pustaka. Penelitian ini menunjukkan bahwa wajib pajak mengalami kesulitan dalam memahami istilah perpajakan, penggunaan aplikasi yang rumit, dan merasakan kurangnya sosialisasi yang diberikan oleh pemerintah. Hasilnya wajib pajak ada yang tetap mendatangi kantor pajak, dan ada juga yang memanfaatkan media teknologi lain untuk mendapatkan informasi lebih tentang aplikasi DJP Online","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135084420","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"IMPLEMENTASI KOMUNIKASI ORGANISASI BERBASIS KEARIFAN LOKAL DALAM PELAYANAN PUBLIK","authors":"Meytri S. Gonda, Tuti Bahfiarti, Muhammad Farid","doi":"10.33822/jep.v6i3.6391","DOIUrl":"https://doi.org/10.33822/jep.v6i3.6391","url":null,"abstract":"Abstrak. Penyelenggaraan komunikasi organisasi yang mengadopsi kearifan lokal dalam pelayanan publik masih sangat minim. Kearifan lokal menjadi salah satu bahasan yang menarik jika diadopsi dalam proses interaksi komunikasi organisasi. Meskipun dalam implementasinya memang bukan sesuatu yang mudah dilakukan. Dalam praktiknya hal tersebut dapat meningkatkan kinerja organisasi baik dalam memaksimalkan budaya organisasi maupun dalam meningkatkan pelayanan publik. Tujuan penelitian ini untuk menganalisis implementasi komunikasi organisasi berbasis kearifan lokal dalam pelayanan publik pada Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu (DPMPTSP) Kabupaten Banggai Laut. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan etnografi komunikasi. Penelitian ini menggunakan data primer dan data sekunder melalui observasi, wawancara mendalam, dan dokumentasi. Hasil penelitian ini menunjukkan bahwa (1) empat bentuk kearifan lokal Banggai, yaitu moloyos, molios, maamis, dan monondok yang dimplementasikan dalam budaya organisasi DPMPTSP Kabupaten Banggai Laut merupakan turunan dari falsafah tuu-tuu, (2) dalam implementasinya, komunikasi organisasi berbasis kearifan lokal membentuk budaya organisasi yang lebih baik dan memaksimalkan kerja pelayanan publik sebagaimana hal itu dirasakan langsung oleh masyarakat yang menggunakan jasa layanan pada DPMPTSP Kabupaten Banggai Laut, dan (3) penyebaran pesan yang sering dilakukan adalah penyebaran secara serentak. Adapun arah arus informasi yang lebih banyak digunakan adalah komunikasi ke bawah dan komunikasi ke atas. Kemudian terdapat pula komunikasi horizontal dan komunikasi lintas saluran.
 Kata kunci: komunikasi organisasi, budaya organisasi, kearifan lokal, pelayanan publik
 
 Abstract. In public service, the implementation of organizational communication that adopts local wisdom is still very limited. Although, local wisdom becomes one of the most interesting topics if it is adopted in the process of organizational communication. The implementation of local wisdom values is not something that is easy to do. However, It can actually enhance organizational performance by maximizing organizational culture and improving the public service process. This study investigates the implementation of organizational communication based on local wisdom in public service at the Investment and One Stop Integrated Services (DPMPTSP) of Banggai Laut Regency. This study uses qualitative research methods through an ethnographic communication approach by collecting data through observation, interviews, and documentation studies. The results of this study demonstrate that (1) the organizational culture of DPMPTSP of Banggai Laut Regency, which adopted four forms of Banggai local wisdom, including moloyos, molios, maamis, and monondok, is derived from the philosophy of Tuu-tuu. (2) Implementation of Organizational communication based on local wisdom can create a better organizational culture and sim","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135131413","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PENGELOLAAN KESAN DARING DALAM MERAUP “CUAN”: STUDI FENOMENOLOGI PADA INFLUENCER TIKTOK DI INDONESIA","authors":"Sarah Annisa Fadhila, Vidi Sukmayadi, Ahmad Fahrul Muchtar Affandi","doi":"10.33822/jep.v6i3.5889","DOIUrl":"https://doi.org/10.33822/jep.v6i3.5889","url":null,"abstract":"Studi kualitatif ini membahas fenomena pengelolaan kesan daring oleh Influencer TikTok di Indonesia dalam upaya mereka untuk meraih keuntungan finansial atau dikenal luas dengan istilah “cuan”. Penelitian ini bertujuan untuk mengeksplorasi pengalaman kolektif para Influencer TikTok mengenai \"cuan\" yang mereka dapatkan dan bagaimana mereka mengimplementasikan strategi manajemen kesan untuk meraih \"cuan\". Metode penelitian yang digunakan adalah fenomenologi, di mana pengalaman para influencer TikTok akan dianalisis secara mendalam. Hasil penelitian menunjukkan bahwa TikTok memfasilitasi para pengguna untuk mewujudkan diri mereka sebagai selebritas daring dan memperoleh penghasilan melalui konten mereka. Dalam upaya untuk meraih popularitas dan \"cuan\", para Influencer TikTok mengimplementasikan strategi pengelolaan kesan daring. Mereka berupaya membangun presentasi diri terbaiknya melalui konsistensi kreasi dan produksi konten media sosial sesuai dengan tuntutan sosial tak tersirat dari followers atau audiens mereka. Walaupun ekspektasi penggemar untuk melihat sisi terbaik dari influencer TikTok menciptakan tekanan bagi mereka, tetapi mereka tetap menjalankan gaya hidup mereka demi mendapatkan cuan, baik secara sosial maupun finansial. Hasil studi ini diharapkan dapat memberikan pemahaman yang lebih baik tentang peran media sosial dalam menciptakan tren selebritas online dan memahami dinamika sosial dari penggunaan TikTok pada masyarakat di Indonesia.","PeriodicalId":487992,"journal":{"name":"Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi","volume":"63 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135127186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}