Lensa Ilmiah Jurnal Manajemen dan Sumberdaya最新文献

Peran Sekretaris dalam Dunia Bisnis 秘书在商界的作用

Lensa Ilmiah Jurnal Manajemen dan Sumberdaya Pub Date : 2023-10-31 DOI: 10.54371/jms.v2i2.290

Naiza Aulia Zahra

引用次数: 0

Peningkatan Kunjungan Wisatawan Melalui Penerapan Komunikasi Pemasaran Terpadu Pasca Pandemi 通过在大流行后实行统一营销通信，增加了旅游体验

Lensa Ilmiah Jurnal Manajemen dan Sumberdaya Pub Date : 2023-10-31 DOI: 10.54371/jms.v2i2.288

Ni Kadek Eni Suriantari, Wayan Ardani, Ni Made Widani

{"title":"Peningkatan Kunjungan Wisatawan Melalui Penerapan Komunikasi Pemasaran Terpadu Pasca Pandemi","authors":"Ni Kadek Eni Suriantari, Wayan Ardani, Ni Made Widani","doi":"10.54371/jms.v2i2.288","DOIUrl":"https://doi.org/10.54371/jms.v2i2.288","url":null,"abstract":"This study aims to analyzethe influence of integrated marketing communications partially and simultaneously on increasing visits to Aan Secret Waterfall. The data analysis technique uses multiple linear regression analysis using quantitative research. The results showed that advertising had a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.196. Sales promotions have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.173. Public relations and publicity have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.186. Direct marketing and interactive marketing have a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.169. Marketingword of mouth (WOM) has a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient value of 0.214. Personal selling has a positive and significant effect on increasing visits to Aan Secret Waterfall with a regression coefficient of 0.204. Advertising, sales promotion, public relations and publicity, direct marketing and interactive marketing, marketingword of mouth and personal sales have a simultaneous effect on increasing visits to Aan Secret Waterfall with a contribution of 82.5%.","PeriodicalId":487058,"journal":{"name":"Lensa Ilmiah Jurnal Manajemen dan Sumberdaya","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135927975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Pelatihan Kerja Kompensasi Finansial dan Pengembangan Karir terhadap Kinerja Karyawan 职业培训对员工绩效的影响

Lensa Ilmiah Jurnal Manajemen dan Sumberdaya Pub Date : 2023-10-31 DOI: 10.54371/jms.v2i2.289

I Putu Suwidia, Wayan Ardani, Made Widani

{"title":"Pengaruh Pelatihan Kerja Kompensasi Finansial dan Pengembangan Karir terhadap Kinerja Karyawan","authors":"I Putu Suwidia, Wayan Ardani, Made Widani","doi":"10.54371/jms.v2i2.289","DOIUrl":"https://doi.org/10.54371/jms.v2i2.289","url":null,"abstract":"The aim of this research is to determine the effect of job training, financial compensation and career development on employee performance at the CV Best Indonesian Gift Company. The method for determining the sample in this research is using saturated sampling (census). The total sample was 36 respondents. The data analysis techniques used in this research are Validity Test, Reliability Test, Classical Assumptions, and Multiple Linear Regression Analysis. The results of this study indicate that job training (X1), financial compensation (X2), and career development (X3), is assumed to be equal to 0 (zero), then employee performance (Y) will increase. The results of this study indicate that job training (X1), financial compensation (X2), and career development (X3) is assumed to be equal to 0 (zero), then employee performance (Y) will increase. Test the significance of multiple correlation using the F test, simultaneously job training, financial compensation and career development have a positive and significant effect on employee performance. The significance test uses the t test, partially job training, financial compensation and career development have a positive and significant effect on employee performance at the CV Best Indonesian Gift Company.","PeriodicalId":487058,"journal":{"name":"Lensa Ilmiah Jurnal Manajemen dan Sumberdaya","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928116","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kepuasan Kerja Pegawai 组织承诺和组织公民行为对员工工作满意度的影响

Lensa Ilmiah Jurnal Manajemen dan Sumberdaya Pub Date : 2023-10-31 DOI: 10.54371/jms.v2i2.287

Siva Asyah Aghnia, Denok Sunarsi

{"title":"Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kepuasan Kerja Pegawai","authors":"Siva Asyah Aghnia, Denok Sunarsi","doi":"10.54371/jms.v2i2.287","DOIUrl":"https://doi.org/10.54371/jms.v2i2.287","url":null,"abstract":"This study aims to determine the effect of organizational commitment and Organizational Citizenship Behavior (OCB) on employee job satisfaction at the Special Class 1A Tangerang District Court. The analytical methods used in this study are descriptive analysis, validity test, reliability test, classical assumption test, multiple linear regression analysis, multiple correlation coefficient analysis, determination coefficient analysis, t test and F test. With a total sampling of 67 respondents. The results showed the results of a multiple linear regression equation of 10.927 + 0.366X1 + 0.830X2, meaning that job satisfaction even without being influenced by organizational commitment and OCB had an influence of 10.927. The result of this study is based on the value of the correlation coefficient (R) of 0.923 where the value (R) is between the value of the coefficient interval of 0.80-1.000. This means that the effect of the relationship between the variables of Organizational Commitment and OCB on Job Satisfaction simultaneously is very strong. The population in this study is employees of the Special Class 1A Tangerang District Court.","PeriodicalId":487058,"journal":{"name":"Lensa Ilmiah Jurnal Manajemen dan Sumberdaya","volume":"276 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135928130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Peran Pendidikan Administrasi Perkantoran di Era Digital 办公室行政教育在数字时代的作用

Lensa Ilmiah Jurnal Manajemen dan Sumberdaya Pub Date : 2023-10-31 DOI: 10.54371/jms.v2i2.291

Lisa Aulia

引用次数: 0