Masyarakat Pariwisata最新文献

{"title":"Analisis Peran Sumber Daya Manusia Dalam Pengembangan Pariwisata di Desa Wisata Alamendah Rancabali Kabupaten Bandung","authors":"None Gilang Ramadhan, Moch. Agus Syadad Saefullah, Ridwan Iskandar, Odang Rusmana, Muhammad Romi Okta Viano","doi":"10.34013/mp.v4i1.877","DOIUrl":"https://doi.org/10.34013/mp.v4i1.877","url":null,"abstract":"Dalam pengembangan pariwisata, aspek Sumber Daya Manusia (SDM) menjadi fokus utama, tanpa SDM yang berkualitas dalam pengelolaan dan pengembangan pariwisata, sebuah objek wisata tidak dapat memberikan nilai tambah bagi masyarakat. SDM pariwisata mencakup beberapa stakeholders diantaranya adalah wisatawan/pelaku wisata (tourist) atau sebagai pekerja (employment). Pengembangan objek wisata diperlukan peran dari berbagai stakeholders. Penelitian ini bertujuan memberikan gambaran terkait dengan sejauh mana peran sumber daya manusia yang dimiliki oleh desa wisata alamendah ini dalam upaya pengembangan desa wisatanya. Penelitian ini menggunakan pendekatan kualitatif yang bersifat deskriptif dan menggunakan analisis dengan teknis analisis wawancara, observasi dan studi pustaka. Hasil penelitian menyimpulkan bahwa sumber daya manusia yang dimiliki oleh desa wisata Alamendah sudah cukup berperan dalam upaya pengembangan desa wisata Alamendah.
","PeriodicalId":485517,"journal":{"name":"Masyarakat Pariwisata","volume":"99 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengembangan Model Tata Kelola Pariwisata Berkelanjutan Sebagai Upaya Penyebaran Kunjungan Wisatawan Di Kawasan Borobudur","authors":"Fachrul Rozi, Diena M. Lemy","doi":"10.34013/mp.v4i1.1231","DOIUrl":"https://doi.org/10.34013/mp.v4i1.1231","url":null,"abstract":"Borobudur as a super priority destination is develop with various problems such as conservation problem in main area of Borobudur Temple . The development of the outer zone including the tourist village has started but not able to unravel the buildup of the main zone and has not received significant tourist visits. It is important to develop a model for disseminating tourists as an effort to protect and conserve the main zone. This research is a qualitative descriptive study with an exploratory study approach by conducting interviews with key stakeholders in the DSP Borobudur area. The research was carried out in the Borobudur area and data validation used the data source triangulation method. The findings in this study are that the management model recommended for the Borobudur area as an effort to spread tourist visits is the single management single destination model. This approach refers to the view that Borobudur is a unified destination managed by an authority body, namely the Borobudur Authority Agency ( BOB) by eliminating territorial and administrative boundaries. The BOB function needs to be sharpened as a coordinating body for all organizational components in the Borobudur area. Marketing efforts are carried out together with the preparation of regional event calendars and implementing modern business management in the management of tourist destinations and tourist villages to support business continuity","PeriodicalId":485517,"journal":{"name":"Masyarakat Pariwisata","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368756","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kolaborasi Mitra Co-branding Dalam Meningkatkan Brand Equity Wonderful Indonesia","authors":"Ernawati Usman, Amelda Pramezwary","doi":"10.34013/mp.v4i1.1282","DOIUrl":"https://doi.org/10.34013/mp.v4i1.1282","url":null,"abstract":"Wonderful Indonesia is currently ranked 32nd in the world tourism brand. This position is considered not optimal depend on the potential and possibility of collaboration in tourism marketing. This position under Malaysia, Thailand and Singapore. One of the main programs for increasing brand equity is co-branding. The co-branding program is a collaboration of various brands to support Wonderful Indonesia's brand equity through various joint activities. There are 120 co-branding partners, three partners were selected, tiket.com, Hydrococo and Genpi as partners who won awards as the best collaborative brand 2022. Brand partner collaboration is important to provide media value, increase awareness and brand equity. This research is expected to be able to find patterns of collaboration to optimize the co-branding program and further improve the performance and position of Wonderful Indonesia. This research method is descriptive qualitative, data obtained by in-depth interviews with informants who were determined by purposive sampling with key informants Director of Marketing Communications Ministry of Tourism and Creative Economy. This research shows several models of partner collaboration, collaboration with the Ministry of Tourism and independent collaboration between partners. Some of the determining factors for the value of collaboration are the form of activity, creativity of collaboration, the strength of media tolls, networks, media value generated by partners and the reach of activities carried out. Collaboration activities produces media value that increases PR and brand value through the inclusion of the Wonderful Indonesia logo on products and promotional materials. Several partners released limited edition products collaboration with Wonderful Indonesia with creative tourism themes. The inclusion of the Wonderful Indonesia keywords and logo became the main points of the communication campaign to increase awareness and brand equity.","PeriodicalId":485517,"journal":{"name":"Masyarakat Pariwisata","volume":"212 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368606","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Membangun Identitas Wisata Gastronomi dengan Peningkatan Kemampuan Pengolahan Makanan Berbahan Baku Lokal di Desa Pandanrejo","authors":"Made Citra Yuniastuti, Sandra Sanggramasari, Selvi Novianti, Tristy Firlyanie Luthfi","doi":"10.34013/mp.v4i1.872","DOIUrl":"https://doi.org/10.34013/mp.v4i1.872","url":null,"abstract":"The main purpose of gastronomic tourism is to ensure that tourists get a memorable culinary experience starting from the preparation process to enjoying food and beverage products in a tourist destination. On the other hand, the development of gastronomic tourism in destinations must be able to protect local gastronomic products. Based on previous research, the awareness of the people of Pandanrejo Village to process goat's milk into culinary products has emerged. However, some difficulties are still encountered such as varying other products that are easy and practical without having to explore resources excessively. A training is needed so that the knowledge of the village community in running a culinary business increases so as to produce quality products to be served to tourists. Through this training program, it is hoped that participants will gain knowledge in the form of practical skills in creating quality, creative and varied processed products made from local ingredients with high gastronomic value.
 Tujuan utama dari wisata gastronomi adalah untuk memastikan para wisatawan mendapatkan pengalaman kulinernya dengan berkesan dimulai dari proses persiapan hingga menikmati produk makanan dan minuman di sebuah destinasi wisata. Pada sisi lain, pengembangan wisata gastronomi di destinasi harus dapat melindungi produk gastronomi lokalnya. Berdasarkan penelitian sebelumnya, kesadaran masyarakat Desa Pandanrejo untuk mengolah susu kambing menjadi produk kuliner sudah muncul. Namun beberapa kesulitan masih dihadapi seperti memvariasikan produk lain yang mudah dan praktis tanpa harus mengeksplorasi sumber daya secara berlebihan. Sebuah pelatihan sangat diperlukan agar pengetahuan masyarakat desa dalam menjalankan usaha kuliner bertambah sehingga menghasilkan produk yang berkualitas untuk disajikan kepada wisatawan. Melalui program pelatihan ini, diharapkan peserta akan mendapatkan ilmu pengetahuan berupa keahlian praktis dalam menciptakan produk olahan berbahan baku lokal yang berkualitas, kreatif dan variatif yang bernilai gastronomi tinggi.","PeriodicalId":485517,"journal":{"name":"Masyarakat Pariwisata","volume":"141 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368755","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Inovasi Branding dan Marketing dalam Pengembangan Produk Potensi Desa dalam Upaya Peningkatan Kognitif Masyarakat Desa Neglasari Kecamatan Cisompet Kabupaten Garut","authors":"M. Romi Okta Viano Romi, None Moch. Agus Syadad, None Ridwan Iskandar, None Odang Rusmana, None Ignatius Purwanggono","doi":"10.34013/mp.v4i1.1360","DOIUrl":"https://doi.org/10.34013/mp.v4i1.1360","url":null,"abstract":"Penelitian ini dilatarbelakangi oleh adanya potensi desa yang belum termanfaatkan maksimaloleh para masyarakatnya. Untuk dapat memaksimalkan hal tersebut, masyarakat perlumeningkatkan kemampuan kognitif terkait dengan strategi pengembangan produk potensidesa. Kabupaten Garut memiliki potensi sumber daya alam yang beragam baik dari segipetanian, perkebunan, laut dan pantai sampai pada potensi sumber daya alam mineral.Salah satunya adalah Desa Neglasari Kecamatan Cisompet yang memiliki potensi produkolahan makanan yang dapat dikembangkan dalam upaya peningkatakan kesejahteraanmasyarakat diantaranya keripik pisang dan rengginang. Penelitian ini dilakukan melaluikegiatan sosialisasi mengenai strategi inovasi branding dan marketing pada produk potensi desa yang dihasilkan. Penelitian ini bertujuan untuk mengetahui efektivitas kegiatan sosialisasidalam upaya peningkatan kognitif masyarakat terutama para pelaku usaha rumahan di DesaNeglasari. Pendekatan penelitian ini adalah kualitatif dengan metode penelitian deskriptifdan teknik wawancara untuk memperoleh data. Setelah wawancara awal dilakukan kepadamasyarakat dan para pelaku usaha didapat informasi bahwa dalam memproduksi produkusaha mereka masih menggunakan metode konvensional dan kurang inovasi dalam aspekvariasi rasa, kemasan dan pemasaran. Hasil penelitian ini menunjukan adanya peningkatanpengetahuan masyarakat terkait strategi branding dan marketing yang diperoleh dari hasilwawancara pasca kegiatan sosialisasi.","PeriodicalId":485517,"journal":{"name":"Masyarakat Pariwisata","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368753","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}