Pengembangan Model Tata Kelola Pariwisata Berkelanjutan Sebagai Upaya Penyebaran Kunjungan Wisatawan Di Kawasan Borobudur

Fachrul Rozi, Diena M. Lemy
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Abstract

Borobudur as a super priority destination is develop with various problems such as conservation problem in main area of Borobudur Temple . The development of the outer zone including the tourist village has started but not able to unravel the buildup of the main zone and has not received significant tourist visits. It is important to develop a model for disseminating tourists as an effort to protect and conserve the main zone. This research is a qualitative descriptive study with an exploratory study approach by conducting interviews with key stakeholders in the DSP Borobudur area. The research was carried out in the Borobudur area and data validation used the data source triangulation method. The findings in this study are that the management model recommended for the Borobudur area as an effort to spread tourist visits is the single management single destination model. This approach refers to the view that Borobudur is a unified destination managed by an authority body, namely the Borobudur Authority Agency ( BOB) by eliminating territorial and administrative boundaries. The BOB function needs to be sharpened as a coordinating body for all organizational components in the Borobudur area. Marketing efforts are carried out together with the preparation of regional event calendars and implementing modern business management in the management of tourist destinations and tourist villages to support business continuity
可持续旅游治理模式的发展,是为了促进婆罗浮屠地区游客参观的发展
婆罗浮屠作为一个优先发展的旅游目的地,在发展过程中遇到了许多问题,如婆罗浮屠寺主体区域的保护问题。包括旅游村在内的外区开发已经开始,但无法解开主区的建设,也没有吸引到大量的游客。重要的是要开发一种模式来传播游客,以努力保护和保存主要区域。本研究是一项定性描述性研究,采用探索性研究方法,通过对DSP婆罗浮屠地区的主要利益相关者进行访谈。研究在婆罗浮屠地区进行,采用数据源三角剖分方法进行数据验证。本研究发现,婆罗浮屠地区推广旅游的管理模式为单一管理单一目的地模式。这种方法是指婆罗浮屠是一个统一的目的地,由一个权威机构,即婆罗浮屠管理局(Borobudur authority Agency, BOB)通过消除领土和行政边界来管理。作为婆罗浮屠地区所有组织组成部分的协调机构,鲍勃的职能需要得到加强。营销工作与编制区域活动日历以及在旅游目的地和旅游村的管理中实施现代商业管理一起进行,以支持业务的连续性
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