Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo最新文献

{"title":"LEGAL BASIS OF UKRAINE’S SECURITY POLICY IN THE CONTEXT OF EUROPEAN INTEGRATION","authors":"Yu.O. Zahumenna","doi":"10.32782/tnu-2707-0581/2023.4/02","DOIUrl":"https://doi.org/10.32782/tnu-2707-0581/2023.4/02","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135560441","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE INFLUENCE OF OTA CHANNELS ON THE TOURISM INDUSTRY","authors":"Nataliia Pohuda","doi":"10.32782/2523-4803/73-2-8","DOIUrl":"https://doi.org/10.32782/2523-4803/73-2-8","url":null,"abstract":"The article devotes the analysis of the most popular OTA channels in the world and their impact on the tourism industry. The differences between metasearch platforms (e.g., Trivago, Kayak, Google Travel) and OTA channels are discussed. Using the example of the European and Asia-Pacific regions, the impact of OTA channels on the generation of additional income and employment is considered. It was established that the use of these channels also led to a decrease in accommodation rates in the respective regions. It has been found that the use of OTA channels by independent and chain hotels is somewhat different in different countries. Among the large number of OTA channels in the world (more than 400 in the world), the most popular are Booking.com, Airbnb, Expedia, Agoda and Hotels.com. A comparison of the key indicators of visits to the sites of the leading OTA channels was made according to the data of 2021 and 2023. It was established that the most common models of commission remuneration are network and retail, and a comparison of the commissions for leading OTA channels was also made.","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136259749","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"GENDER SPECIFICITY OF MANIPULATIVE HUMAN BEHAVIOR","authors":"M.K. Kremenchutska, G.Sh. Koval, I.S. Sysenko","doi":"10.32782/2709-3093/2023.4/03","DOIUrl":"https://doi.org/10.32782/2709-3093/2023.4/03","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"25 6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135010263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"CONSTRUCTION BUSINESS OF UKRAINE: CURRENT STATE, PROBLEMS AND WAYS TO SOLVE THEM","authors":"Olena Koba","doi":"10.32782/2523-4803/73-2-3","DOIUrl":"https://doi.org/10.32782/2523-4803/73-2-3","url":null,"abstract":"The construction industry plays an extremely important role in restoring the country's infrastructure destroyed as a result of hostilities, providing housing needs of the population, and has a significant impact on the development of the economy as a whole. The development of the country's economy and the well-being of its population depend on how efficient the construction business is. The operating conditions of construction enterprises in wartime are significantly complicated and differ from those in the pre-war period, requiring a study of the safety of the environment, determination of the condition and suitability for use of restoration objects. Therefore, the study of the current state, trends and prospects for the development of the construction industry, the identification of problems that hinder it, and the determination of ways to solve them are particularly relevant. The article analyzes the main indicators of the activity of the construction industry after the full-scale invasion of the Russian Federation into Ukraine. The dynamics and structure of the volumes of completed construction works, indexes of construction products, and the total area ofresidential buildings at the beginning of construction in comparison with the pre-war period have been determined. The trends of changes in the volume of construction of residential and non-residential buildings, engineering structures in 2023, which are due to the need to restore transport and industrial facilities, bridges, roads, overpasses, pipelines, railways, power lines, communications, and other structures destroyed due to Russian military aggression, have been clarified. The state of resumption of construction activity in the regions of Ukraine as of April 1, 2023 is characterized. The pace of commissioning and sale of housing in Ukraine as of April 1, 2023 has been determined. Indicators of creation of business entities – legal entities and individuals in the field of construction of residential and non-residential buildings by regions of Ukraine in the period from February 24, 2022 to December 31, 2022 are given. Prospects for the development of the construction industry were considered, challenges preventing it in the conditions of martial law were identified, and opportunities to overcome them were proposed.","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"50 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136259748","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"THE RELATIONSHIP BETWEEN ADVERTISING SPENDS AND BANKS' PERFORMANCE IN THE TURKISH COMMERCIAL BANKING SECTOR","authors":"Gahir Mikayilov","doi":"10.32782/2523-4803/73-2-11","DOIUrl":"https://doi.org/10.32782/2523-4803/73-2-11","url":null,"abstract":"Commercial banks, which are indispensable tools of monetary policy in the economy, are the most important commercial institutions of financial markets; informs its consumers about the services and products they produce and encourages them to buy. Therefore, they use advertising as a tool to increase their profits. At the same time, advertising activities also require costs. There is sufficient logical reason to believe that advertisements affect the consumer not only during the reporting period, but also in subsequent periods. The effects and benefits of advertising will continue into the future. Advertising expenditures in this context are similar to paid capital today. Thus, from the point of view of economic and statistical analysis, advertising expenditure does not affect the activities of commercial banks as an expense today, but as a capital good that will benefit in the future. From this point of view, it is necessary to measure the effect of advertising expenditures on business performance. In this context, the relationship between the advertising costs of commercial banks and their effectiveness is the subject of this study. In this study; The relationship between advertising expenditures and performance in the commercial banking sector was examined by creating a panel data set. The performance of commercial banks in the data set; Return on assets and return on equity were defined as dependent variables, while advertising expenditures were defined as independent variables. The stationarity of the panel data was tested using Hadri, Im, Pesaran & Shin and Phillips & Perron unit root tests. Then, a long-term relationship between the variables was tested using the Pedroni test. Finally, a causal relationship between variables was measured using the Granger test. According to the results of the unit root tests, it has been seen that the variable (advertising expenditures, return on assets and equity) series that make up the panel data set are stationary in the trended and fixed models at the level. As a result of Pedroni cointegration analysis, it has been determined that advertising expenditures are cointegrated with performance variables. As a result of the Granger causality test, it was determined that both of the advertising expenditures performance variables were Granger causes. At the same time, the direction of the relationship is from one-sided and advertising expenditures to the return on assets and return on equity, which are performance variables.","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"96 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136260052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"LEXICAL AND MORPHOLOGICAL ATTRIBUTION OF TWO-COMPONENT BIBLICAL TERMS IN THE MODERN LITERARY HINDI LANGUAGE","authors":"Ya. A. Shershun","doi":"10.32782/2710-4656/2023.4/24","DOIUrl":"https://doi.org/10.32782/2710-4656/2023.4/24","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"73 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136366331","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"COMPARATIVE CONSTRUCTIONS IN MODERN WAR LYRICS","authors":"L. P. Yuldasheva","doi":"10.32782/2710-4656/2023.4/11","DOIUrl":"https://doi.org/10.32782/2710-4656/2023.4/11","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136367838","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"FOLKLORE TEXTS IN THE CREATIVE HERITAGE OF ELDAR BAKHISH (70–90-IES OF THE TWENTIETH CENTURY)","authors":"S. M. Bashirova","doi":"10.32782/2710-4656/2023.4/41","DOIUrl":"https://doi.org/10.32782/2710-4656/2023.4/41","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368085","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"VASYL GRANGE-DONSKYI’S DIARY “HAPPINESS AND SORROW OF CARPATHIAN UKRAINE” IN LITERATURE CHRONICLES OF SILVER LAND","authors":"V. V. Aleksandrenko, O. V. Balyta","doi":"10.32782/2710-4656/2023.4/33","DOIUrl":"https://doi.org/10.32782/2710-4656/2023.4/33","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"2 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368276","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"PLEONASM AS A TYPICAL FALSE AND UNSAFE PHENOMENON OF MODERN PUBLICISTIC TEXTS","authors":"S. H. Pohorila, I. M. Tymchuk, H. V. Volchanska","doi":"10.32782/2710-4656/2023.4/05","DOIUrl":"https://doi.org/10.32782/2710-4656/2023.4/05","url":null,"abstract":"","PeriodicalId":485333,"journal":{"name":"Včenì zapiski Tavrìjsʹkogo nacìonalʹnogo unìversitetu ìmenì V.Ì. Vernadsʹkogo","volume":"77 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136368289","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}