Journal of Economic Research & Reviews最新文献

A Study on Reasons for Tourist Visits in India 印度游客旅游原因研究

Journal of Economic Research & Reviews Pub Date : 2023-09-30 DOI: 10.33140/jerr.03.03.17

引用次数: 0

Impact Assessment of Industrial Exhibitions on The Buying Decision of Customers 工业展览会对客户购买决策的影响评价

Journal of Economic Research & Reviews Pub Date : 2023-09-26 DOI: 10.33140/jerr.03.03.16

引用次数: 0

Selling (In)Equality: Exploring the Relationship Between Colourism and Marketing Practices in South-East Asia 销售平等:探讨肤色歧视与东南亚市场营销行为之间的关系

Journal of Economic Research & Reviews Pub Date : 2023-09-20 DOI: 10.33140/jerr.03.03.15

{"title":"Selling (In)Equality: Exploring the Relationship Between Colourism and Marketing Practices in South-East Asia","authors":"","doi":"10.33140/jerr.03.03.15","DOIUrl":"https://doi.org/10.33140/jerr.03.03.15","url":null,"abstract":"When considering the roles colourism and marketing practices play in the prevalent culture of skin-whitening in South-East Asia, it can be ascertained that a connection between the two concepts exists. While extensive research has been conducted on colourism, this is often limited to the African American experience and, thus, little has been done in the context of SouthEast Asia. Moreover, colourism and marketing have not been explored in conjunction with one another. Therefore, this study investigates the relationship between colourism and marketing, as well as the dynamics and implications of such a relationship. A qualitative mixed-methods approach was implemented: first, a narrative literature review was conducted to create a holistic understanding of the key topics and, second, semi-structured interviews were performed to compare published research to a case study. Results obtained from this approach suggested that marketing perpetuates colourism using skin-tone stereotypes and by encouraging fair-skin beauty ideals already present in society. Additionally, results highlighted that education and raising awareness on the existence of colourist ideals could be key in instigating change within society.","PeriodicalId":484724,"journal":{"name":"Journal of Economic Research & Reviews","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136380666","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Impact of Social Media Influencer (SMI) Characteristics on Consumer Purchase Intention (CPI) of Beauty and Personal Care (BPC) Products in Sri Lanka 斯里兰卡社交媒体网红(SMI)特征对消费者购买美容和个人护理(BPC)产品意愿(CPI)的影响

Journal of Economic Research & Reviews Pub Date : 2023-09-19 DOI: 10.33140/jerr.03.03.14

{"title":"The Impact of Social Media Influencer (SMI) Characteristics on Consumer Purchase Intention (CPI) of Beauty and Personal Care (BPC) Products in Sri Lanka","authors":"","doi":"10.33140/jerr.03.03.14","DOIUrl":"https://doi.org/10.33140/jerr.03.03.14","url":null,"abstract":"Influencer Marketing is a form of social media promotion that incorporates the promotion of products and the placement of influencers' endorsements. These influencers are known for having a high level of expertise and attractiveness. It is common for people to misunderstand this and confuse Influencer Marketing with celebrity marketing. There may be some overlap, but a person's perceived popularity alone is insufficient to create successful influencer marketing. Many influencers have built huge communities to whom they promote an agreed product or activity. Different SMIs’ characteristics lead consumers to have positive purchase intentions towards the products in which they are promoting. However, such effects of influencer characteristics on purchase intention of various products in the Sri Lankan market have not been adequately researched. Moreover, it appears that the BPC product market has not been investigated as well. The purpose of this study is to bridge this research gap by examining the impact of SMIs’ characteristics on the purchase intention BPC products among Sri Lankan consumers, with an emphasis on identifying if there are significant impact on the consumers’ attitudes towards the influencers as well. The data was obtained using a self-administered structured questionnaire from 202 consumers who uses social media in Sri Lanka. It was later analyzed using various statistical techniques such as descriptive analysis, simple linear regression, multiple linear regression, and mediation analysis. The findings demonstrated that credibility is having a more impact on purchase intention of BPC products promoted by SMIs than the attractiveness of them. The findings also revealed that consumers’ attitude towards the SMIs is having a major impact on purchase intention of BPC products promoted by the SMIs through the significant complete mediation.","PeriodicalId":484724,"journal":{"name":"Journal of Economic Research & Reviews","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135110411","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Internet’s Impact on Trade – An Analysis Applying the Gravity Theory 互联网对贸易的影响——运用引力理论的分析

Journal of Economic Research & Reviews Pub Date : 2023-09-18 DOI: 10.33140/jerr.03.03.13

引用次数: 0

Does Online Convenience Drive Brand Equity for E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction 网上便利性是否推动了电子零售商的品牌价值?便利的影响因素及顾客满意的中介作用

Journal of Economic Research & Reviews Pub Date : 2023-09-02 DOI: 10.33140/jerr.03.03.12

{"title":"Does Online Convenience Drive Brand Equity for E-Retailers? Understanding the Factors Influencing Convenience and the Mediating Role of Customer Satisfaction","authors":"","doi":"10.33140/jerr.03.03.12","DOIUrl":"https://doi.org/10.33140/jerr.03.03.12","url":null,"abstract":"Convenience is a central tenet for businesses as consumers desire to reduce decision-making time and effort burdens. This article investigates the influence of online convenience on brand equity in the context of e-commerce businesses in a South Asian emerging nation, Bangladesh. The article also discusses the mediating role of customer satisfaction in the relationship between online convenience and brand equity. In addition, the study examines website attributes, namely, navigational, interactive, and information design, driving online convenience. We conducted an online survey for data collection, performed a confirmatory factor analysis (CFA) to evaluate the measurement model, and undertook a structural equation model (SEM) to evaluate the hypotheses. While this study validates the online convenience framework, it contributes to the existing literature by providing evidence that online convenience drives brand equity. Moreover, the article demonstrates that customer satisfaction partially mediates the stated relationship. Another contribution is that this study highlights that the website attributes- navigational, interactive, and information design- are critical for online convenience. Finally, we observe that in a developing country context, search and evaluation are the critical-most dimensions of convenience.","PeriodicalId":484724,"journal":{"name":"Journal of Economic Research & Reviews","volume":"27 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134971253","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

What Explains International Differences in Entrepreneurship Rates 如何解释创业率的国际差异

Journal of Economic Research & Reviews Pub Date : 2023-09-01 DOI: 10.33140/jerr.03.03.09

{"title":"What Explains International Differences in Entrepreneurship Rates","authors":"","doi":"10.33140/jerr.03.03.09","DOIUrl":"https://doi.org/10.33140/jerr.03.03.09","url":null,"abstract":"In this paper we investigate, for the first time, how individual determinants of entrepreneurship - such as age, income, education, work status, skills, access to networks and fear of failure - differ between males and females. We conduct our exercise using individual data provided by the Global Entrepreneurship Monitor (GEM), available for 46 countries, between 2001 and 2004. The literature on entrepreneurship has uncovered differences in the rate of entrepreneurship between men and women, with women generally displaying lower entrepreneurial activity than men. This is important since, as we show, entrepreneurial activity is positively related across countries with the female to male entrepreneurial ratio. We examine total entrepreneurship rates, as well as entrepreneurship driven by opportunity and by need. We find that indeed entrepreneurial activity rates are lower for females across all but one of the countries in the sample. Looking at categorical groups – by age interval, education, work status, etc. – we find that female entrepreneurial rates are significantly lower than for males. Results for entrepreneurship by opportunity and by necessity confirm the larger importance of specific skills for women creating new businesses. Our results suggest that facilitating access to business networks and specific business skills are the most powerful instruments to increase the rates of female entrepreneurship","PeriodicalId":484724,"journal":{"name":"Journal of Economic Research & Reviews","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135738147","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Hormonal Store and Emotional Reviving Microchips with Human Integration 与人类整合的荷尔蒙储存和情绪恢复芯片

Journal of Economic Research & Reviews Pub Date : 2023-09-01 DOI: 10.33140/jerr.03.03.11

引用次数: 0

What Explains International Differences in Entrepreneurship Rates 如何解释创业率的国际差异

Journal of Economic Research & Reviews Pub Date : 2023-09-01 DOI: 10.33140/jerr.03.03.009

{"title":"What Explains International Differences in Entrepreneurship Rates","authors":"","doi":"10.33140/jerr.03.03.009","DOIUrl":"https://doi.org/10.33140/jerr.03.03.009","url":null,"abstract":"In this paper we investigate, for the first time, how individual determinants of entrepreneurship - such as age, income, education, work status, skills, access to networks and fear of failure - differ between males and females. We conduct our exercise using individual data provided by the Global Entrepreneurship Monitor (GEM), available for 46 countries, between 2001 and 2004. The literature on entrepreneurship has uncovered differences in the rate of entrepreneurship between men and women, with women generally displaying lower entrepreneurial activity than men. This is important since, as we show, entrepreneurial activity is positively related across countries with the female to male entrepreneurial ratio. We examine total entrepreneurship rates, as well as entrepreneurship driven by opportunity and by need. We find that indeed entrepreneurial activity rates are lower for females across all but one of the countries in the sample. Looking at categorical groups – by age interval, education, work status, etc. – we find that female entrepreneurial rates are significantly lower than for males. Results for entrepreneurship by opportunity and by necessity confirm the larger importance of specific skills for women creating new businesses. Our results suggest that facilitating access to business networks and specific business skills are the most powerful instruments to increase the rates of female entrepreneurship","PeriodicalId":484724,"journal":{"name":"Journal of Economic Research & Reviews","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135736656","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The He Gini Index: An Overview 何基尼指数:概述

Journal of Economic Research & Reviews Pub Date : 2023-09-01 DOI: 10.33140/jerr.03.03.10

引用次数: 0