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Better Is Better? Signaling Paradoxes in Performance-Based Advertising 更好就是更好?基于效果的广告中的信号悖论
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-07-31 DOI: 10.1287/isre.2021.0419
Ran Pan, Juan Feng
{"title":"Better Is Better? Signaling Paradoxes in Performance-Based Advertising","authors":"Ran Pan, Juan Feng","doi":"10.1287/isre.2021.0419","DOIUrl":"https://doi.org/10.1287/isre.2021.0419","url":null,"abstract":"Under performance-based advertising, firms pay only for measurable consumer actions, such as clicks or sales. However, these actions may result from factors other than effective advertising. For example, a high-reputation seller is more likely to generate more actions than a low-reputation seller. If such consumer actions are counted toward advertising performance, a high-quality firm is penalized because it has to pay more than necessary to signal its quality. Without addressing these paradoxes, it becomes increasingly challenging for a high-quality firm to signal its quality under the performance-based advertising scheme. Our research extends advertising signaling theory, which primarily focuses on new products without an established reputation and assumes that the advertising reaches the entire market (e.g., Milgrom and Roberts 1986 , Feng and Xie 2012 ). Instead, we consider products that may have an established reputation (e.g., newer versions of the iPhone) and allow for the scenario that not every market segment can be reached by the advertising. We identify two paradoxes that arise from performance-based advertising and discuss methods to mitigate these paradoxes by proposing different ways of measuring advertising performance.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"49 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141872823","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Stress from Digital Work: Toward a Unified View of Digital Hindrance Stressors 数字化工作带来的压力:统一看待数字阻碍压力源
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-07-17 DOI: 10.1287/isre.2022.0691
Henner Gimpel, Julia Lanzl, Christian Regal, Nils Urbach, Julia Becker, Patricia Tegtmeier
{"title":"Stress from Digital Work: Toward a Unified View of Digital Hindrance Stressors","authors":"Henner Gimpel, Julia Lanzl, Christian Regal, Nils Urbach, Julia Becker, Patricia Tegtmeier","doi":"10.1287/isre.2022.0691","DOIUrl":"https://doi.org/10.1287/isre.2022.0691","url":null,"abstract":"Digital technologies, although enhancing productivity and communication, also contribute to technostress at work. This study addresses the fragmentation in existing models of hindrance technostressors by proposing a unified hierarchical model of digital hindrance stressors tailored to contemporary digital work environments. The research synthesizes various existing models and uses a mixed-methods approach, including a qualitative prestudy and extensive surveys with more than 5,800 participants to identify and validate 12 first-order and 5 second-order digital hindrance stressors. The new model offers both detailed and streamlined measurement tools, enhancing its applicability in diverse organizational contexts. For practitioners and policymakers, this study provides a comprehensive framework to assess and mitigate the adverse impacts of digital stressors. The unified model allows organizations to understand specific stressors their employees face and implement targeted interventions to improve well-being and productivity. By using this model, occupational health professionals can better address the psychological and physical health implications of technostress. Moreover, the findings offer actionable insights for designing digital work environments that minimize stress and foster a healthier, more productive workforce. This research bridges the gap between theoretical technostress models and practical applications, guiding effective strategies for managing digital workplace stress.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"62 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-07-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141740736","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability 驾驭平台主导的联属营销:对内容创作和平台盈利能力的影响
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-07-05 DOI: 10.1287/isre.2022.0620
Meilin Gu, Dengpan Liu, Subodha Kumar
{"title":"Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability","authors":"Meilin Gu, Dengpan Liu, Subodha Kumar","doi":"10.1287/isre.2022.0620","DOIUrl":"https://doi.org/10.1287/isre.2022.0620","url":null,"abstract":"Practice- and Policy-Oriented AbstractRecently, some user-generated content (UGC) platforms have introduced shopping features to generate additional commission-based revenue from in-app transactions. These platforms allow creators to produce shoppable content, where promoted products are tagged with affiliate links, and in return, they earn a percentage of the commission the creators receive from merchants This paper aims to investigate the impact of this platform-led affiliate marketing business model on the key stakeholders. Employing a game-theoretic model, our study demonstrates that platform-led affiliate marketing can create a win-win situation for UGC platforms, creators participating in affiliate marketing, and consumers. Furthermore, even creators not participating in affiliate marketing can sometimes benefit indirectly from other creators’ participation. However, we find that platforms may not necessarily benefit from adopting this emerging business model because of potential losses in traffic revenue. These results carry significant managerial implications for platforms regarding whether and how to leverage affiliate marketing. Moreover, our findings suggest that creators may benefit from reducing their production efforts in the face of intensified competition. More importantly, optimal production decisions for creators can vary significantly, depending on specific factors contributing to heightened competition. These findings offer valuable insights that can guide creators in refining their production strategies.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"9 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141569903","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Promoting Security Behaviors in Remote Work Environments: Personal Values Shaping Information Security Policy Compliance 促进远程工作环境中的安全行为:塑造信息安全政策合规性的个人价值观
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-07-01 DOI: 10.1287/isre.2021.0563
Carlos I. Torres, Robert E. Crossler
{"title":"Promoting Security Behaviors in Remote Work Environments: Personal Values Shaping Information Security Policy Compliance","authors":"Carlos I. Torres, Robert E. Crossler","doi":"10.1287/isre.2021.0563","DOIUrl":"https://doi.org/10.1287/isre.2021.0563","url":null,"abstract":"Organizations worldwide face critical concerns related to cybersecurity threats and information security policy (ISP) compliance. Even though humans are the weakest link in the cybersecurity chain, information security professionals understand the importance of promoting individual information security behaviors because employees are also the first line of defense against ever-increasing cyber threats. Despite a recent trend of working from home, organizations do not make significant differences in their information security interventions for remote workers, relying mainly on VPNs as the only used tool, essentially making employees follow in-office standard information security policies because they are “virtually in-office.” Our study suggests that organizations need to recognize the unique context of remote work and consider personal motivations when shaping information security practices. Furthermore, our study indicates that in order to motivate remote employees to follow secure information security practices, organizations should consider personal characteristics instead of focusing on generic interventions. For instance, our study compares onsite and remote workers, suggesting that personal values are more relevant in remote work settings. Our findings exemplify just one of the many potential personal characteristics to be considered, highlighting how personal values are important motivators for ISP compliance and how they differ for onsite and remote workers in their importance when following information security rules.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"26 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141526505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Preparedness and Response in the Century of Disasters: Overview of Information Systems Research Frontiers 灾难世纪中的准备和响应:信息系统研究前沿概述
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-07-01 DOI: 10.1287/isre.2024.intro.v35.n2
Ahmed Abbasi, Robin Dillon, H. Raghav Rao, Olivia R. Liu Sheng
{"title":"Preparedness and Response in the Century of Disasters: Overview of Information Systems Research Frontiers","authors":"Ahmed Abbasi, Robin Dillon, H. Raghav Rao, Olivia R. Liu Sheng","doi":"10.1287/isre.2024.intro.v35.n2","DOIUrl":"https://doi.org/10.1287/isre.2024.intro.v35.n2","url":null,"abstract":"“The Century of Disasters” refers to the increased frequency, complexity, and magnitude of natural and man-made disasters witnessed in the 21st century: the impact of such disasters is exacerbated by infrastructure vulnerabilities, population growth/urbanization, and a challenging policy landscape. Technology-enabled disaster management (TDM) has an important role to play in the Century of Disasters. We highlight four important trends related to TDM, smart technologies and resilience, digital humanitarianism, integrated decision-support and agility, and artificial intelligence–enabled early warning systems, and how the confluence of these trends lead to four research frontiers for information systems researchers. We describe these frontiers, namely the technology-preparedness paradox, socio-technical crisis communication, predicting and prescribing under uncertainty, and fair pipelines, and discuss how the eight articles in the special section are helping us learn about these frontiers.History: Senior editor, Suprateek Sarker.Funding: This study was funded by the National Science Foundation (NSF) [Grants 2240347 and IIS-2039915]. H. R. Rao is also supported in part by the NSF [Grant 2020252]. The usual disclaimer applies.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"17 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141503754","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues 消除网络用户对赞助商搜索结果的疑虑:信息线索的影响
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-05-30 DOI: 10.1287/isre.2021.0364
Honglin Deng, Weiquan Wang, Kai H. Lim
{"title":"Addressing Online Users’ Suspicion of Sponsored Search Results: Effects of Informational Cues","authors":"Honglin Deng, Weiquan Wang, Kai H. Lim","doi":"10.1287/isre.2021.0364","DOIUrl":"https://doi.org/10.1287/isre.2021.0364","url":null,"abstract":"Online searches are often accompanied by sponsored content (e.g., targeted ads), which sometimes seem irrelevant but could be good alternatives to expand users’ consideration space. The sponsored search results (SSRs) often trigger suspicions among users. This study examines the potential of customer ratings and reviews of the SSRs to mitigate such suspicion and enhance user engagement with the SSRs. The research reveals that when SSRs for well-known brands are paired with positive customer ratings, users’ suspicion toward the SSRs can be reduced. However, for lesser-known brands, only ads with high ratings can effectively reduce users’ suspicion. This study further reveals that addressing users’ uncertainty in evaluating SSRs and concerns about the platform’s intentions in providing them is paramount to minimizing users’ suspicion. Our study holds significant practical implications for online platforms seeking to optimize the presentation of SSRs either with famous or unknown brands alongside organic search results. The findings underscore the importance of strategically integrating user-generated content and ratings to reduce the suspicion of users navigating SSRs. It offers actionable insights for e-commerce platforms aiming to enhance users’ decision-making processes by better utilizing SSRs with positive customer ratings.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"5 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141195681","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Firm-Sponsored Online Communities: Building Alignment Capabilities for Participatory Governance 公司赞助的在线社区:建立参与式治理的协调能力
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-05-30 DOI: 10.1287/isre.2021.0578
Hani Safadi, Tanner Skousen, Elena Karahanna
{"title":"Firm-Sponsored Online Communities: Building Alignment Capabilities for Participatory Governance","authors":"Hani Safadi, Tanner Skousen, Elena Karahanna","doi":"10.1287/isre.2021.0578","DOIUrl":"https://doi.org/10.1287/isre.2021.0578","url":null,"abstract":"Practice- and Policy-Oriented AbstractMany organizations recognize the capacity of online communities to generate knowledge and create value. However, firm-sponsored online communities are composed of both community and firm stakeholders, where the goals and desires of each side can differ. This dichotomy of goals can create challenges when determining how best to govern a firm-sponsored online community, such as how much control the firm should exert on community behavior. Our work shows that community governance need not stem solely from the firm or the community. Rather, a successful and vibrant community that achieves the goals of all its stakeholders is achieved through participatory governance, which adopts both firm- and community-based governance modes. Drawing from a case study from Mayo Clinic Connect, a successful firm-sponsored online community that employs a participatory governance model, we discovered governance alignment as a capability that improves participatory governance. Governance alignment is an adaptive process that effectively balances the sponsoring firm’s goals with the community members’ needs and participation. In this paper, we present specific practices and actionable examples for governance alignment, such as standardizing organic community content, training community super users, and more. These actionable insights can enhance the value that firms hope to achieve when leveraging online communities.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"44 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141196086","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Fast Forecasting of Unstable Data Streams for On-Demand Service Platforms 为按需服务平台快速预测不稳定数据流
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-05-30 DOI: 10.1287/isre.2023.0130
Yu Jeffrey Hu, Jeroen Rombouts, Ines Wilms
{"title":"Fast Forecasting of Unstable Data Streams for On-Demand Service Platforms","authors":"Yu Jeffrey Hu, Jeroen Rombouts, Ines Wilms","doi":"10.1287/isre.2023.0130","DOIUrl":"https://doi.org/10.1287/isre.2023.0130","url":null,"abstract":"Practice- and policy-oriented abstract:The success of on-demand service platforms crucially hinges upon their ability to make fast and accurate demand forecasts so that its workers are always at the right time and location to serve customers promptly. Yet demand forecasting is challenging for several reasons. First, demand data are typically released as high-frequency streaming time series, which requires an algorithm that has a fast processing time. Second, a digital platform often operates in many different geographic regions, thereby giving rise to a large heterogeneous geographical collection of high-frequency demand streams that need to be forecast and requiring a scalable algorithm. Third, a platform business usually operates in an unstable, rapidly changing environment and faces irregular growth patterns, which requires agility when forecasting demand because slow reactions to such instabilities causes forecast performance to break down. We offer a novel forecast framework called fast forecasting of unstable data streams that is fast and scalable and automatically assesses changing environments without human intervention. We test our framework on a unique data set from a leading European on-demand delivery platform and a U.S. bicycle sharing system and find strong (i) forecast performance gains, (ii) financial gains, and (ii) computing time reduction from using our framework against several industry benchmarks.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"31 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-05-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141195909","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer Acquisition via Explainable Deep Reinforcement Learning 通过可解释的深度强化学习获取客户
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-05-21 DOI: 10.1287/isre.2022.0529
Yicheng Song, Wenbo Wang, Song Yao
{"title":"Customer Acquisition via Explainable Deep Reinforcement Learning","authors":"Yicheng Song, Wenbo Wang, Song Yao","doi":"10.1287/isre.2022.0529","DOIUrl":"https://doi.org/10.1287/isre.2022.0529","url":null,"abstract":"Effective customer acquisition is crucial for digital platforms, with sequential targeting ensuring that marketing messages are both timely and relevant. The proposed deep recurrent Q-network with attention (DRQN-attention) model enhances this process by optimizing long-term rewards and increasing decision-making transparency. Tested with a data set from a digital bank, the DRQN-attention model has proven to enhance clarity in decision making and outperform traditional methods in boosting long-term rewards. Its attention mechanism acts as a strategic tool for forward planning, pinpointing crucial ad marketing channels that are likely to engage and convert prospects. This capability enables marketers to understand the dynamic targeting strategies of the proposed model that align with customer profiles, dynamic behaviors, and the seasonality of the markets, thereby boosting confidence and effectiveness in their customer acquisition strategies.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"22 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141148144","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Growing Technological Relatedness to the ICT Industry and Its Impacts 与信息和通信技术产业日益增长的技术关联性及其影响
IF 4.9 3区 管理学
Information Systems Research Pub Date : 2024-05-13 DOI: 10.1287/isre.2020.0627
Subrahmanyam Aditya Karanam, Deepa Mani, Rajib L. Saha
{"title":"Growing Technological Relatedness to the ICT Industry and Its Impacts","authors":"Subrahmanyam Aditya Karanam, Deepa Mani, Rajib L. Saha","doi":"10.1287/isre.2020.0627","DOIUrl":"https://doi.org/10.1287/isre.2020.0627","url":null,"abstract":"In today’s rapidly evolving technological landscape, industries across various sectors are increasingly leveraging information and communication technologies (ICT) to drive innovation and gain a competitive edge. Our study reveals that, as industries become more closely connected to the ICT sector, they experience a significant shift in their innovation processes and outcomes. By analyzing 1.3 million U.S. patents granted between 1981 and 2010, we demonstrate that industries with stronger ties to the ICT sector (i.e., higher “ICT-closeness”) exhibit a greater proportion of ICT technologies in their patent portfolios and enhanced complementarity between ICT and non-ICT patents. Furthermore, ICT-Closeness results in greater innovation efficiency (the number of patents per R&D capital), recombinant creation (the creation of new technological combinations), recombinant reuse (the refinement and reuse of known technological combinations), and the creation of new business models. These findings have important implications for practitioners. Specifically, our research highlights the importance of strategically integrating ICT into their technological innovations. Managers should actively seek opportunities to collaborate with and learn from the ICT sector to enhance their innovative capabilities, create new products, services, and business methods, and ultimately gain a competitive advantage. However, they must also be prepared for the heightened competition that comes with increased ICT-closeness, as it can lead to winner-take-all dynamics and market turbulence.","PeriodicalId":48411,"journal":{"name":"Information Systems Research","volume":"26 1","pages":""},"PeriodicalIF":4.9,"publicationDate":"2024-05-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140941449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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