Transportation Research Part F-Traffic Psychology and Behaviour最新文献_第10页

Intention to adopt electric motorcycles in developing markets: Examining the role of image, motivators and barriers through the behavioral reasoning theory framework

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.005

Duy Quy Nguyen-Phuoc , Thi Minh Truong , Nguyen Ngoc An Nguyen , Tuan Trong Luu , Diep Ngoc Su

{"title":"Intention to adopt electric motorcycles in developing markets: Examining the role of image, motivators and barriers through the behavioral reasoning theory framework","authors":"Duy Quy Nguyen-Phuoc , Thi Minh Truong , Nguyen Ngoc An Nguyen , Tuan Trong Luu , Diep Ngoc Su","doi":"10.1016/j.trf.2025.01.005","DOIUrl":"10.1016/j.trf.2025.01.005","url":null,"abstract":"<div><div>Carbon emissions from fuel-based motorcycles are compromising the sustainability of transport systems in low- and middle-income countries. To address this issue, the decarbonization of the transportation sector through the adoption of electric motorcycles (EMs) has attracted growing attention from both practitioners and academics. However, existing research on EM adoption intentions has predominantly focused on the factors facilitating adoption, with limited inquiries into both the reasons for and against EM adoption. This study applies Behavioral Reasoning Theory (BRT) to examine the role of EM image in shaping consumers’ attitudes and intentions toward EM adoption. It also investigates how consumers’ reasons for and against adopting EMs mediate the relationships between EM image and these attitudes and intentions. Data were collected from 762 residents without EM ownership across two major cities in Vietnam. Partial least squares structural equation modeling was employed to analyze the relationships between variables. The findings revealed that EM image positively influences reasons for, reasons against, and attitudes toward EM adoption. Reasons for EM adoption are positively associated with both attitudes and intentions to adopt EMs, whereas reasons against EM adoption negatively impact intentions and show a non-significant effect on attitudes. Additionally, the study confirmed the positive relationship between attitudes and intentions to adopt EMs. These results advance the existing literature on EM adoption by highlighting the predictive roles of EM image and behavioral reasoning in shaping consumers’ attitudes and intentions toward adopting EMs.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 840-859"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100236","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cross-national differences in drivers’ eye contact and traffic violations: An online survey across 20 countries

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2024.12.021

J.C.F. de Winter, V. Onkhar, D. Dodou

{"title":"Cross-national differences in drivers’ eye contact and traffic violations: An online survey across 20 countries","authors":"J.C.F. de Winter, V. Onkhar, D. Dodou","doi":"10.1016/j.trf.2024.12.021","DOIUrl":"10.1016/j.trf.2024.12.021","url":null,"abstract":"<div><div>The advent of self-driving cars has sparked discussions about eye contact in traffic, particularly due to challenges that automated vehicles face in non-verbal communication with human road users. In his 1992 book, <em>Turn Signals Are The Facial Expressions Of Automobiles</em>, Don Norman describes how drivers in Mexico City deliberately avoid eye contact when entering a roundabout to create uncertainty in the minds of other drivers, leading the latter to yield right of way. Norman argued that such manipulative or aggressive behavior would not be tolerated in the United States. In the present study, we tested these claims through an online survey involving 3,857 respondents from 20 countries. The results confirmed that Mexican drivers reported a higher frequency of non-speeding ‘aggressive’ violations compared to those from most other countries. Regarding eye contact in the roundabout scenario presented in the survey, national differences were found not so much in the frequency of eye contact but in the reasons behind its use. Mexican drivers tended to avoid eye contact to reduce tension or avoid conflict with other drivers. However, they also frequently reported making eye contact to assert or subtly enforce their right of way. In higher-income countries like the United States, driver-driver eye contact is often deemed unnecessary. In conclusion, our findings partially correspond with Norman’s anecdote based on his experiences in 1950s Mexico City. These results may have implications for understanding the stability of traffic cultures and the challenges related to eye contact and non-verbal communication faced by developers of automated vehicles.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 711-725"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143100243","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Exploring the role of objective and subjective factors on car commuters’ mode change: An integrated choice and latent variable approach based on the theory of planned behavior

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.009

Amin Moeinaddini , Meeghat Habibian

{"title":"Exploring the role of objective and subjective factors on car commuters’ mode change: An integrated choice and latent variable approach based on the theory of planned behavior","authors":"Amin Moeinaddini , Meeghat Habibian","doi":"10.1016/j.trf.2025.01.009","DOIUrl":"10.1016/j.trf.2025.01.009","url":null,"abstract":"<div><div>Identifying the factors that affect the behavior of commuters has a significant impact on reaching effective Transportation Demand Management (TDM) policies. The Theory of Planned Behavior (TPB) can assist in identifying the structure of factors affecting the behavior of commuters, which is less considered in transportation studies. In this theory, it is assumed a specific behavior is influenced by subjective norms, Perceived Behavioral Control (PBC), and attitude toward that behavior. It should be noted that the empirical studies of TPB have paid less attention to some aspects such as the discrete nature of commuters’ mode choice behavior and the simultaneous consideration of objective and subjective variables that influence the transportation behavior of commuters. Therefore, in this study, with a face-to-face interview with the car commuters, their mode choice in the case of implementing three TDM policies (including two push policies of cordon and parking pricing and a pull policy of public transit development), has been evaluated in the structure of TPB considering objective and subjective variables in Tehran, Iran. The results of this study, which was conducted using the Integrated Choice and Latent Variable (ICLV) model, show that the TPB can be applied to explain the complexity of changing the trip mode of working car commuters. The results of this study confirm that the PBC and two subjective variables including pro-environmental attitude and the attitude toward transportation comfort, have a significant effect on the behavior of reducing private car usage.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 1470-1490"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143349609","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A transparency paradox? Investigating the impact of explanation specificity and autonomous vehicle imperfect detection capabilities on passengers

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.015

Daniel Omeiza , Raunak Bhattacharyya , Marina Jirotka , Nick Hawes , Lars Kunze

{"title":"A transparency paradox? Investigating the impact of explanation specificity and autonomous vehicle imperfect detection capabilities on passengers","authors":"Daniel Omeiza , Raunak Bhattacharyya , Marina Jirotka , Nick Hawes , Lars Kunze","doi":"10.1016/j.trf.2025.01.015","DOIUrl":"10.1016/j.trf.2025.01.015","url":null,"abstract":"<div><div>Transparency in automated systems could be afforded through the provision of intelligible explanations. While transparency is desirable, might it lead to catastrophic outcomes (such as anxiety) that could outweigh its benefits? It's quite unclear how the specificity of explanations (level of transparency) influences recipients, especially in autonomous driving (AD). In this work, we examined the effects of transparency mediated through varying levels of explanation specificity in AD. We first extended a data-driven explainer model by adding a rule-based option for explanation generation in AD and then conducted a within-subject lab study with 39 participants in an immersive driving simulator to study the effect of the resulting explanations. Specifically, our investigation focused on: (1) how different types of explanations (specific vs. abstract) affect passengers' perceived safety, anxiety, and willingness to take control of the vehicle when the vehicle perception system makes erroneous predictions; and (2) the relationship between passengers' behavioural cues and their feelings during the autonomous drives. Our findings showed that abstract explanations did not make passengers safer despite being vague enough to conceal all perception system detection errors compared to specific explanations having a minimal amount of exposed perception system detection errors. Anxiety levels increased when specific explanations revealed perception system detection errors (high transparency). We found no significant link between passengers' visual patterns and their anxiety levels. We advocate for explanation systems in autonomous vehicles (AV) that can adapt to different stakeholders' transparency needs.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 1275-1292"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099552","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Enhancing passenger-vehicle interaction through multimodal explanation for unexpected behaviors of fully autonomous driving in non-driving-related tasks

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.045

Jeonguk Hong , Sangyeon Kim , Sangwon Lee

{"title":"Enhancing passenger-vehicle interaction through multimodal explanation for unexpected behaviors of fully autonomous driving in non-driving-related tasks","authors":"Jeonguk Hong , Sangyeon Kim , Sangwon Lee","doi":"10.1016/j.trf.2025.01.045","DOIUrl":"10.1016/j.trf.2025.01.045","url":null,"abstract":"<div><div>This study investigates the effects of multimodal explainable artificial intelligence (XAI) interfaces on passenger experience during unexpected behaviors of fully autonomous vehicles (FAVs) when engaging in non-driving-related tasks (NDRTs). An experiment was conducted with 70 participants using a driving simulator. The experiment was designed as a 2 (performing NDRT or not) × 2 (textual explanation or none) × 2 (speech explanation with sound or sound only) between-subject design, focusing on user experience (UX), explanation satisfaction, situation awareness, and trust regarding multimodal XAI interfaces. We included eight unexpected driving situations (i.e., weather type, traffic condition, etc.) that were required as unusual and strange. The findings showed an interaction effect between NDRTs and speech explanations for pragmatic and hedonic qualities of UX. When passengers were in NDRTs, the effectiveness of multimodal XAI interfaces was worse than presenting no explanation at all. When passengers were not in NDRTs, multimodal XAI interfaces improved the overall qualities of UX. Single modality explanations also had a positive effect compared to none, with auditory speech explanations superior to visual ones. These findings have practical implications for supporting effective passenger-vehicle interaction systems that cater to varying user contexts. Specifically, this study demonstrates how well-crafted explanations can enhance trust, situation awareness, and user satisfaction, depending on NDRTs engagement. The results provide actionable insights for developing user-centered design guidelines for XAI interfaces, ensuring a positive UX in FAVs under dynamic and unexpected driving conditions.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 1350-1364"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099555","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effect of ease of travel on travel behaviour and perceived accessibility: A focus on travel to university campus

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.035

Jonas De Vos , Long Cheng , Yuerong Zhang , Kailai Wang , Milad Mehdizadeh , Mengqiu Cao

{"title":"The effect of ease of travel on travel behaviour and perceived accessibility: A focus on travel to university campus","authors":"Jonas De Vos , Long Cheng , Yuerong Zhang , Kailai Wang , Milad Mehdizadeh , Mengqiu Cao","doi":"10.1016/j.trf.2025.01.035","DOIUrl":"10.1016/j.trf.2025.01.035","url":null,"abstract":"<div><div>Ease of Travel (EoT), referring to people’s travel skills and motivations, and available travel options and quality can influence how people travel and how easily they can reach out-of-home activities. In this study, we explore the new concept of EoT and analyse its underlying structures using a sample of 2,593 students and staff members of University College London (UK). Subsequently, the determinants of EoT elements are examined, while we also analyse how EoT affects travel to campus and the perceived accessibility of the campus. Results suggest that EoT is effectively composed of the four elements motivation, skills, options and quality. These EoT elements are mainly affected by the residential location, travel disabilities, and the proximity of public transport and shared (e-)bikes. Finally, we found that EoT significantly impacts travel mode choice, travel distance and duration when travelling to campus, while positively affecting the perceived accessibility of the campus. Improving EoT levels, and making it easier for people to travel around, can result in shorter and more active trips and can also increase accessibility to out-of-home activities (improving people’s well-being). This could be realised by creating more compact, mixed-use neighbourhoods with easy access to public transport and shared (e-)bikes.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 1170-1181"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099565","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Safety evaluation and prediction of overtaking behaviors in heterogeneous traffic considering dynamic trust and automated driving styles

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2024.12.020

Jie Pan, Jing Shi

{"title":"Safety evaluation and prediction of overtaking behaviors in heterogeneous traffic considering dynamic trust and automated driving styles","authors":"Jie Pan, Jing Shi","doi":"10.1016/j.trf.2024.12.020","DOIUrl":"10.1016/j.trf.2024.12.020","url":null,"abstract":"<div><div>Automated vehicles (AVs) face a critical need to evaluate and predict the risk of various driving maneuvers, especially in complex driving scenarios such as overtaking human-driven vehicles (HDVs). However, overtaking safety performance evaluation and prediction rarely take into account dynamic trust and AV driving styles. Moreover, the adequacy of the time window length for data collection prior to overtaking, critical for risk prediction, remains insufficiently explored. This study aims to evaluate overtaking safety performance on two-lane highways considering drivers’ dynamic trust and different AV driving styles, and predict overtaking risk focusing on the impact of different time window lengths. 47 participants were tasked with a simulated overtaking experiment involving both impeding and opposite automated vehicles (IAV and OAV) that exhibited either defensive or aggressive driving styles. Dynamic trust and subjective risk were assessed through a questionnaire after each overtaking maneuver, and objective risk was evaluated using time-to-collision-threshold Driving Risk Field method. Results show that the driving styles of IAV and OAV significantly impacted dynamic trust, objective risk and subjective risk. As dynamic trust in AVs increases, subjective risk decreases but an apparent rise in objective risk is noted, highlighting the importance of controlling over-trust. Results also illustrate that an aggressive IAV leads to a reduction of both following distance to the IAV and lateral distance to the roadside. Additionally, the time window length significantly influenced the prediction performance and a 1.5-second window was found to be optimal using the Light Gradient Boosting Machine model, achieving an accuracy of 92.3% and an F1-score of 0.905. By incorporating this insight, AVs can better anticipate and respond to the intentions of human drivers, leading to safer interactions on the road.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 383-398"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099901","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An elaboration likelihood model of perceived safety risk in ride-sharing continuance: Platform quality cues as antecedents and gender as moderator

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2024.12.025

Yu Wang, Jianlin Wu, Jibao Gu, Fan Wang

{"title":"An elaboration likelihood model of perceived safety risk in ride-sharing continuance: Platform quality cues as antecedents and gender as moderator","authors":"Yu Wang, Jianlin Wu, Jibao Gu, Fan Wang","doi":"10.1016/j.trf.2024.12.025","DOIUrl":"10.1016/j.trf.2024.12.025","url":null,"abstract":"<div><div>Understanding the platform-related factors affecting consumers’ perceived safety risk to maintain their continuance intention is crucial for the survival and growth of ride-sharing platforms and for promoting ride-sharing. Drawing on the elaboration likelihood model, this study develops a theoretical framework to examine how platform quality cues influence perceived safety risk and continuance intention. In this, platform service quality (PSQ) and platform information quality (PIQ) are identified as central cues, while platform system quality (PSysQ) and platform reputation (PR) are considered peripheral cues. Additionally, the study explores gender’s moderating role in the relationships between platform quality cues and perceived safety risk, as well as the relationship between perceived safety risk and continuance intention. Using data from an online survey of users of China’s ride-sharing platforms, our results show that PSQ, PIQ, PSysQ, and PR significantly reduce perceived safety risk. We also find that females rely more on the central cue of PSQ, whereas males emphasize the peripheral cues of PSysQ and PR when assessing safety risk. Further, the perceived safety risk is proven to have a stronger impact on continuance intention for females than for males. The study contributes to a better understanding of how platform quality cues as key contextual cues affect perceived safety risk and the boundary condition of the effects. Managerial suggestions for ride-sharing platforms are also discussed.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 367-382"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Perceptions toward pedestrians and micromobility devices in off-street cycling facilities and multi-use paths in metropolitan Vancouver, Canada

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.021

Amir Hassanpour, Alexander Bigazzi

{"title":"Perceptions toward pedestrians and micromobility devices in off-street cycling facilities and multi-use paths in metropolitan Vancouver, Canada","authors":"Amir Hassanpour, Alexander Bigazzi","doi":"10.1016/j.trf.2025.01.021","DOIUrl":"10.1016/j.trf.2025.01.021","url":null,"abstract":"<div><div>As micromobility or personal mobility devices (PMD) expand and evolve for urban transportation, there is increasing concern about the comfort and safety of off-street cycling facilities and multi-use paths. While there is a growing literature on the impacts of electric bicycles and scooters, we lack a comprehensive understanding of the comfort implications of the diverse array of micromobility devices currently in use. In this study we 1) characterize perceptions of comfort for people sharing off-street transportation facilities with pedestrians and 24 types of PMD, 2) examine how perceptions of comfort are affected by the perceiver, device, and contextual variables, and 3) investigate the disparity between actual and perceived micromobility mode shares and speeds. We collected data using a quasi-intercept survey of path users at 12 locations in metropolitan Vancouver, Canada, which were matched with location-specific volumes and speeds classified by PMD type. Results indicate that, despite anoverestimation of the prevalence and speed of new forms of PMD, people are predominantly comfortable sharing with most devices except sit-down electric (moped-style) scooters. Pedestrians are less comfortable sharing with electric devices than are people using other PMDs. Model results show that motorized PMD would have to go 9 km/hr slower than the equivalent non-motorized device to have the same impact on comfort. Recommendations include modernizing PMD regulations, working to eliminate the use of sit-down electric scooters on off-street facilities, lowering thresholds for separating pedestrians on multi-use paths, and continued monitoring of speed and comfort impacts from evolving PMD.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 951-964"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099911","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Stepwise technology adoption by consumers: Example of autonomous driving technology

IF 3.5 2区工程技术

Transportation Research Part F-Traffic Psychology and Behaviour Pub Date : 2025-02-01 DOI: 10.1016/j.trf.2025.01.006

Sohyun Kim, Jong-Youn Rha

{"title":"Stepwise technology adoption by consumers: Example of autonomous driving technology","authors":"Sohyun Kim, Jong-Youn Rha","doi":"10.1016/j.trf.2025.01.006","DOIUrl":"10.1016/j.trf.2025.01.006","url":null,"abstract":"<div><div>With rapid technological advancement, consumers are confronted with choices when deciding whether to adopt one technological level over another. Previous research on technology acceptance has often overlooked the critical role of “prior experience” in navigating the uncertainties associated with technology adoption. Hence, this study aimed to quantitatively validate consumers’ stepwise technology adoption—an adoption pattern for advancing technologies. Autonomous driving technology (ADT), categorized as Levels 2 and 3, was selected for this investigation. We developed a model drawing on Stimulus-Organism-Response theory to examine how consumers’ current experiences with Level 2 ADT influence their acceptance of not-yet-experienced Level 3 ADT. We conducted an online survey targeting consumers with more than one year of experience using Level 2 ADT, with an analytical sample of 635 participants. Analyses were performed using R version 4.3.1, including descriptive statistics, exploratory and confirmatory factor analyses, structural equation modeling, multigroup analysis, and t-tests. The findings demonstrate that consumers’ experiences with Level 2 ADT significantly shape their expectations of Level 3 ADT and their intentions to adopt Level 3 ADT. The results show that as consumer engagement with Level 2 ADT intensifies, the paths forming expectations for Level 3 ADT are reinforced. This study validates the stepwise technology adoption phenomenon, thus expanding the literature on technology acceptance and suggesting practical implications and strategies to facilitate the adoption of an emerging technology level. Additionally, it has implications for consumer studies by emphasizing consumers’ current technological experiences from which their utility is derived.</div></div>","PeriodicalId":48355,"journal":{"name":"Transportation Research Part F-Traffic Psychology and Behaviour","volume":"109 ","pages":"Pages 860-879"},"PeriodicalIF":3.5,"publicationDate":"2025-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143099916","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"工程技术","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0