{"title":"Marketing at the Margins: How Informal Street Vendors Adapt the Marketing MixStrategy","authors":"Harleen Kaur, Mr Sarthak Bhardwaj","doi":"10.47505/ijrss.2025.7.9","DOIUrl":"https://doi.org/10.47505/ijrss.2025.7.9","url":null,"abstract":"Purpose:This study explores how street vendors in informal markets operationalize and adapt the elements of the marketing mix (Product, Price, Place, and Promotion). It aims to contribute to informal marketing literature by examining how traditional marketing concepts are reconfigured in informal markets.Design/methodology/approach:Using a qualitative research design, the study draws on ten in-depth interviews with vegetable street vendors in Delhi, India. Data were analyzed thematically, guided by the 4Ps framework.Findings:The findings reveal that informal vendors strategically adapt the marketing mix in ways that emphasize flexibility, relational engagement, and survival logic. Product strategies revolve around seasonal availability,cooperative assortment, and freshness signaling. Pricing is dynamic, negotiated, and responsive to perishability and buyer characteristics. Place is defined by mobility, social zoning, and informal governance. Promotion centers on interpersonal persuasion, sensory cues, and performative merchandising. These practices diverge significantly from formal marketing assumptions, highlighting the need for contextualized marketing theory.Originality/value:The study offers a theoretically grounded yet practice-oriented contribution to the literature on informal markets and subsistence entrepreneurship. It expands marketing mix theory by demonstrating how informal vendors operationalize the 4Ps through adaptive, relational, and often collective strategies. The paper also identifies future research directions at the intersection of informality, digitalization, and inclusive marketing.","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"06 07","pages":"77-91"},"PeriodicalIF":0.0,"publicationDate":"2025-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.ijrss.org/index.php/ijrss/article/download/645/412/964","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147913655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analysis of Influencing Factors: Integrity of Financial Reporting(Study on Mining Companies Listed on the Indonesia Stock Exchange for the Period 2018-2021","authors":"Viktoria Henita Diati, Ambar Woro Hastuti","doi":"10.47505/ijrss.2024.12.8","DOIUrl":"https://doi.org/10.47505/ijrss.2024.12.8","url":null,"abstract":"This study aims to analyze the effect of managerial ownership, institutional ownership, leverage and company size on the integrity of financial statements in mining companies for the 2018-2021 period which are listed on the Indonesia Stock Exchange (IDX). The sample selection in this study used purposive sampling, namely the selection of samples based on certain criteria. The data used in this study is secondary data which consists of financial reports on 21 mining companies on the Indonesia Stock Exchange (IDX). The data collection technique used in this study is the documentation technique. The analytical tools used in this study were descriptive statistics, classical assumption tests (normality, multicollinearity, autocorrelation and heteroscedasticity), multiple linear regression tests, and hypothesis testing (f test, r2 test and t test). Based on the results of these studies, the conclusions are drawn as follows: 1) Managerial ownership and leverage have no significant effect on the integrity of financialstatements. 2) Meanwhile, institutional ownership and company size have a significant effect on the integrity of financial reports for mining companies for the 2018-2021 period which are listed on the Indonesia Stock Exchange (IDX). All independent variables in this study simultaneously affect the integrity of financial statements. Managerial ownership, institutional ownership, leverage, and company size have an influence on the integrity of financial statements by 15.9% while 84.1% are influenced by otherfactors outside the variables of this study.","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"05 12","pages":"116-131"},"PeriodicalIF":0.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"147916892","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Pearls Analysis and Efforts to Improve Financial Performance in KSP Kopkardios Ruteng","authors":"Maria Claudia, Aminul Amin","doi":"10.47505/ijrss.2023.v4.9.5","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.9.5","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"51 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135059593","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Rusyandini Perdana Putri, Tommy Hariyanto, Budhy Prianto
{"title":"Implementation of Emergency Patient Services at Regional General Hospital Dr. Saiful Anwar Malang, Indonesia","authors":"Rusyandini Perdana Putri, Tommy Hariyanto, Budhy Prianto","doi":"10.47505/ijrss.2023.v4.9.2","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.9.2","url":null,"abstract":"According to Regulation of the Minister of Health Number 47 of 2018 about Emergency Patient Services, the government's first priority is to provide services to the populace. When it comes to service delivery, the government's job is to act as a catalyst to move things along more quickly than they otherwise would. the degree to which services offered to the public are inexpensive, accessible, quick, and cost-and time-effective. A policy is a set of actions or activities that are suggested by an individual, a group, or a government in a situation where there are challenges and possibilities for enacting the proposed policy to achieve specified objectives. Descriptive research using a qualitative methodology was used in this study. Researchers utilize descriptive research because they attempt to capture occurrences as they happen; they do not offer treatment or manipulation but rather describe a state as it is. The George C. Edward III Model's proposed model for policy implementation was the subject of this study. The four factors that impact how policies are implemented are bureaucratic structure, disposition, resources, and communication. A descriptive strategy, or more particularly, an interactive method, was employed to examine the data in this study. The interactive model developed by Miles, Huberman, and Saldana (Miles et al., 2014) is the data analysis model employed by researchers. The findings of the study demonstrate that the Emergency Services Minister of Health Regulation Number 47 of 2018 has not yet been fully implemented. This is evident from the information about establishing emergency services at the Emergency Room of RSUD (Regional General Hospital) Dr. Saiful Anwar being distributed in an uneven manner.","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135101726","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The Colonial Mother and the American Other in Mohamed Hassan al Hajwi’s The European Journey","authors":"Salaheddine Bekkaoui","doi":"10.47505/ijrss.2023.v4.8.7","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.8.7","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"7 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135357859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Seri Gwijangge, Bonaventura Ngarawula, Dodot Sapto Adi
{"title":"Perception of Papua Students on Infrastructure Development in Papua Province","authors":"Seri Gwijangge, Bonaventura Ngarawula, Dodot Sapto Adi","doi":"10.47505/ijrss.2023.v4.8.10","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.8.10","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"48 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135361345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The place of a true Special Education System for English Language Learners in Nigeria","authors":"Dr. Idowu Stephen Olufemi, OgunniyiO. Odunayo","doi":"10.47505/ijrss.2023.v4.8.2","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.8.2","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"55 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135400034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study of Implementation Effectiveness of Urban Green Open Space Management","authors":"Himyatul Amanah, Bonaventura Ngarawula, Kridawati Sadhana","doi":"10.47505/ijrss.2023.v4.8.6","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.8.6","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"6 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135357861","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Miss Loy Kinda Oduor, Boniface Oindo, Dr.Irene Mutavi
{"title":"Influence of Geographical Segregation on Fertility of Women in Kisumu East Sub County, Kisumu County, Kenya","authors":"Miss Loy Kinda Oduor, Boniface Oindo, Dr.Irene Mutavi","doi":"10.47505/ijrss.2023.v4.9.7","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.9.7","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"18 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135101720","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Study of Discipline Improvement of the Indonesian State Army Force through the Leadership Code of Ethic","authors":"Irawan Setyadi, None Sukardi","doi":"10.47505/ijrss.2023.v4.9.6","DOIUrl":"https://doi.org/10.47505/ijrss.2023.v4.9.6","url":null,"abstract":"","PeriodicalId":483236,"journal":{"name":"International Journal of Research in Social Science and Humanities","volume":"36 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135101994","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}