{"title":"Digital and Political Transformation: A Perspective on the Discourse of Iraqi Media System","authors":"Hussein Ismail Haddad","doi":"10.24018/ejmedia.2024.3.2.33","DOIUrl":"https://doi.org/10.24018/ejmedia.2024.3.2.33","url":null,"abstract":"This paper examines the current nature of the Iraqi media system through the lens of two significant influences: the digitalization of global media and the country’s political transformation in 2003. It discusses the important shifts in the digital environment and their reflection on the media discourse of media systems in their historical context. The concept of the media system, how historical studies of media systems evolved, and the stages of development of concepts and classifications that researchers have carried out for media systems in the world were reviewed. The paper also explored the problematic changes that are taking place in contemporary media systems due to the digital changes that have changed the close relationship between the media and political systems in societies. The analytical descriptive approach was used to gain an accurate and detailed understanding of the media system in Iraq. The paper concluded that the discourse of the media system in Iraq was simultaneously associated with digital and political transformation when political change led to an openness to the new digital environment, but the features of this system at the micro-level are linked to the determinants of the turbulent political scene in Iraq that created a plurality of conflicting discourses enriched with a unique sort of political parallelism and political conflict-related interests.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"65 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141840597","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Public Relations Communication Strategy in Swadaya Gunung Jati University, Indonesia dan Thai Global Bisnis Administration Technological College, Thailand","authors":"M. Nuruzzaman, Farida Nurfalah, Siti Khumayah, Nico Irawan, Rifka Noviani Santika","doi":"10.24018/ejmedia.2024.3.1.30","DOIUrl":"https://doi.org/10.24018/ejmedia.2024.3.1.30","url":null,"abstract":"One part of the practice of digital public relations (PR) is conveying information and communication in an effort to maintain reputation, so the performance and ability of PR practitioners are needed to make the best use of digital media. Research objectives: 1. Segmentation of the digital public relations audience at TGBC based on students from Thailand, England, Myanmar, China, and other international students. Because non-Thai students cannot understand Thai, they have versions of Facebook for English, Chinese, Thai, and Myanmar. Swadaya Gunung Jati University (UGJ) processes, analyzes, and evaluates based on students, prospective students, the academic community, international students, alumni, parents, and stakeholders. Determining the message at TGBC is based on age and nationality, while at UGJ, it is determined who the target is and what the media trends are. The method used at TGBC is feedback from students, which is persuasive and informative, while at UGJ, it uses preferred media and audiences depending on the activities and media displayed. At UGJ, it is based on appropriate communication media. 2. The obstacles faced at TGBC require a larger number of viewers and followers and limited human resources, whereas, at UGJ, they consist of message delivery, physical, semantic, and psychosocial obstacles, as well as equipment and patterns of institutional coordination and human resources. 3. Efforts made at TGBC to collaborate with parents, universities, and other companies, while at UGJ, expand promotions to every high school, getting to know the audience, goals, messages, and methods, and choosing the media used as well as making plans and evaluations of programs.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"2 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139866328","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Digital Public Relations Communication Strategy in Swadaya Gunung Jati University, Indonesia dan Thai Global Bisnis Administration Technological College, Thailand","authors":"M. Nuruzzaman, Farida Nurfalah, Siti Khumayah, Nico Irawan, Rifka Noviani Santika","doi":"10.24018/ejmedia.2024.3.1.30","DOIUrl":"https://doi.org/10.24018/ejmedia.2024.3.1.30","url":null,"abstract":"One part of the practice of digital public relations (PR) is conveying information and communication in an effort to maintain reputation, so the performance and ability of PR practitioners are needed to make the best use of digital media. Research objectives: 1. Segmentation of the digital public relations audience at TGBC based on students from Thailand, England, Myanmar, China, and other international students. Because non-Thai students cannot understand Thai, they have versions of Facebook for English, Chinese, Thai, and Myanmar. Swadaya Gunung Jati University (UGJ) processes, analyzes, and evaluates based on students, prospective students, the academic community, international students, alumni, parents, and stakeholders. Determining the message at TGBC is based on age and nationality, while at UGJ, it is determined who the target is and what the media trends are. The method used at TGBC is feedback from students, which is persuasive and informative, while at UGJ, it uses preferred media and audiences depending on the activities and media displayed. At UGJ, it is based on appropriate communication media. 2. The obstacles faced at TGBC require a larger number of viewers and followers and limited human resources, whereas, at UGJ, they consist of message delivery, physical, semantic, and psychosocial obstacles, as well as equipment and patterns of institutional coordination and human resources. 3. Efforts made at TGBC to collaborate with parents, universities, and other companies, while at UGJ, expand promotions to every high school, getting to know the audience, goals, messages, and methods, and choosing the media used as well as making plans and evaluations of programs.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"25 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139806675","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pablo Medina Aguerrebere, Eva Medina, Toni Gonzalez Pacanowski
{"title":"Building Reputed Brands through Smart Technologies: A Quantitative Analysis of the Best Hospitals in the United Kingdom","authors":"Pablo Medina Aguerrebere, Eva Medina, Toni Gonzalez Pacanowski","doi":"10.24018/ejmedia.2023.2.5.26","DOIUrl":"https://doi.org/10.24018/ejmedia.2023.2.5.26","url":null,"abstract":"Smart technologies such as artificial intelligence and big data have transformed hospitals from a medical, management and communication perspective. This paper aims to analyze how the best hospitals in the United Kingdom manage these technologies to build a reputed brand. To do that, we conducted a literature review about smart technologies and online branding processes in hospitals. Then, we defined 34 indicators to evaluate how the 140 best hospitals in the United Kingdom managed smart technologies for branding purposes. Our results proved that most of them focused their branding efforts on patients (4.98 criteria out of 11 applicable), rather than journalists (3.01/11) or public authorities (2.16/6). We concluded that hospitals should implement an integrated marketing communication approach, use smart technologies to establish new organizational processes with stakeholders, and develop digital transformation plans to efficiently manage this process.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-11-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135429910","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Abdul Rashid Gbambu, Jemilatu Saaka Dramani, Morolake Omowumi Adekunle
{"title":"A Contextual Analysis of Documentary Film as a Product and Tool for Academic Exercise","authors":"Abdul Rashid Gbambu, Jemilatu Saaka Dramani, Morolake Omowumi Adekunle","doi":"10.24018/ejmedia.2023.2.4.22","DOIUrl":"https://doi.org/10.24018/ejmedia.2023.2.4.22","url":null,"abstract":"This paper examines the justifications for using documentary film as a product of academic exercise, using the films \"Return of the Biblical Plague: Mosquitoes\" and \"Bitter Lake\" as case studies. Through an analysis of the production and reception of these films, the paper explores how documentary can be used to visually tell stories that follow the replicability of academic research procedures, from the selection of subject matter and site to planning and interviewing subjects to data collection and analysis. The paper also addresses the challenges and ethical considerations associated with using documentary film as an academic exercise, including representation, power, and objectivity issues. Ultimately, the paper argues that documentary films have the potential to enhance academic exercise by providing a compelling, engaging medium through which to explore complex issues and promote critical thinking. The paper is structured into four segments of analysis. The initial segment encompasses the foundational aspects of documentary film production, which involves establishing the core argument and exploring its historical contexts. The subsequent segment delves into research as a reproducible methodology, establishing empirical evidence concerning a particular phenomenon. The third part also examines the essence of the documentary film-making process, accompanied by a comparative analysis juxtaposed with research as a scientific procedural endeavor, including the analysis of two documentary films, \"The Biblical Plague\" and \"Bitter Lake\". Using the Auteur film theory, the final segment centers on, culminating in a comprehensive conclusion that substantiates the contention that documentary film-making serves as both a creative output and a valuable tool within the realm of academic exploration.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"10 4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136316428","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Felipa Lopes Dos Reis, Diogo Esteves, Rafael Carriço, João Pestana
{"title":"Influence of Communication on the Productivity of Portuguese Military Organization","authors":"Felipa Lopes Dos Reis, Diogo Esteves, Rafael Carriço, João Pestana","doi":"10.24018/ejmedia.2023.2.4.18","DOIUrl":"https://doi.org/10.24018/ejmedia.2023.2.4.18","url":null,"abstract":"Communication is the key to the success and stability of any organization. The very beginning of civilization owes its evolution to effective communication. Therefore, the whole process for the creation of any company is related to communication between the working groups. The present study investigated how the productivity of Portuguese military organizations (Portuguese Air Force, Portuguese Army, Navy, and Republican National Guard) is influenced by the type of 2 communication used. In the methodology used for this research, the questionnaire was adopted as a data collection instrument applied to the three branches of the Armed Forces and the National Republican Guard. Chain communication, characteristic of the military environment, is one of the oldest institutional means of communication. This type of communication is characterized by a downward flow in which the institution’s highest rank transmits a message that must be orchestrated by the other posts until the information reaches the lowest level, the executing or operational level. The viability of communication in these institutions has been demonstrated throughout history. However, there are also certain disadvantages of this type of communication when compared to other institutions where there is greater openness in terms of communication between the various hierarchical levels.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"102 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136376670","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Influence of Three Ways Strategy and Implementation of Customer Relationship Management on the IndiHome Customers’ Interest","authors":"Yonanda Dewantoro, Suraya Mansur","doi":"10.24018/ejmedia.2023.2.4.20","DOIUrl":"https://doi.org/10.24018/ejmedia.2023.2.4.20","url":null,"abstract":"PT Telkom has a specific strategy to dominate the market and attract customers to keep using IndiHome as the first choice for internet access. This research aims to study how the Three Ways strategy and Customer Relationship Management (CRM) influence the IndiHome customers’ interest in the Tangerang City Region. The communication theory examined in this research is the stimulus-response theory. It is the development of social learning theory. Besides, this research also examines the theories of Three Ways of Marketing: Public Relations, Customer Relations Management, and Customer Interest. The paradigm of this research is a positivistic paradigm through a quantitative approach. This research uses a survey method. The data collection technique uses questionnaires distributed to 386 respondents living in Tangerang City. The data analysis technique uses multiple regression with hypothesis testing using the T and F-tests. The analysis results show an influence of the Three Ways strategy and implementation of CRM on Indihome customers’ interest.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"31 8","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135413699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perception and Acceptance of Nollywood as Nigeria’s Cultural Ambassador among University Students","authors":"Steven Anu' Adesemoye","doi":"10.24018/ejmedia.2023.2.4.3","DOIUrl":"https://doi.org/10.24018/ejmedia.2023.2.4.3","url":null,"abstract":"Nollywood is considered the site of popular culture and harbinger of cultural renaissance, especially amongst young adults confronted daily with the remote acculturation that foreign films offer. While many stakeholders believe that Nollywood, the second most prolific film industry, dispenses cultural knowledge and memory across borders, Nigerian tertiary students are suspected of preferring Western flicks or vacillating between foreign and local films. Consequently, this study was conceived to ascertain if Nigerian students perceive Nollywood as a cultural industry and Nigeria’s cultural ambassador. A 5-point Likert Scale of a 13-item questionnaire was administered to 283 Lagos State University of Science and Technology mass communication students. The descriptive, t-test, and ANOVA findings revealed that the students in this study consider Nollywood a cultural industry. Still, their perception showed that Nollywood’s performance is weak regarding cultural representations. Therefore, the study recommends that Nollywood films portray endogenous and authentic cultural values. However, the research suggested a further study involving more students across Nigeria, with mixed methods and advanced analyses.","PeriodicalId":483195,"journal":{"name":"European Journal of Communication and Media Studies","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134914424","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}