Journal of contemporary marketing science最新文献

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From SNS stressors’ perspectives to understand prosocial behavior: a contingency model 从社交网络压力源的视角看亲社会行为:一个权变模型

Journal of contemporary marketing science Pub Date : 2023-09-13 DOI: 10.1108/jcmars-03-2023-0007

Li-Chun Hsu, Hsin-Yi Kao

引用次数: 0

Factors affecting psychological ownership in playful consumption experience 游戏消费体验中影响心理所有权的因素

Journal of contemporary marketing science Pub Date : 2023-09-12 DOI: 10.1108/jcmars-09-2022-0025

Muhammad Faisal Shahzad, Jari Salo

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引用次数: 0

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