Jurnal manajemen dan bisnis kreatif最新文献

pengaruh product features dan advertising attractiveness terhadap keputusan pembelian honda scoopy tahun 2022 (studi kasus masyarakat di kecamatan tebo tengah) 产品特点和广告吸引力对 2022 年本田 Scoopy 购买决策的影响（对 Tebo Tengah 分区居民的案例研究）

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5665

Reni Febri Yanti, None Fenisi resty, None Kelik purwanto

{"title":"pengaruh product features dan advertising attractiveness terhadap keputusan pembelian honda scoopy tahun 2022 (studi kasus masyarakat di kecamatan tebo tengah)","authors":"Reni Febri Yanti, None Fenisi resty, None Kelik purwanto","doi":"10.36805/manajemen.v9i1.5665","DOIUrl":"https://doi.org/10.36805/manajemen.v9i1.5665","url":null,"abstract":"Astra Honda Motor Factory issued a Honda Scoopy in 2022 with product sophistication that makes the public interested in buying it. This research was conducted to determine the effect of product features and advertising attractiveness partially and simultaneously on the purchase decision of Honda Scoopy in 2022. This study used quantitative research methods with data collection using questionnaires conducted from May to June with a sample of 366 respondents. The data analysis techniques used are validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, correlation analysis, t tests, f tests and determination tests (R2). The results of this study show that the product features variable partially has a positive and significant effect on the purchase decision which is shown by the results of processing large calculated t value data from the t table (8,948>1.649) and the level of significance value smaller than alpha (0.00<0.05), which is shown by the results Processing large calculated t value data from the T table (10.852>1.649) and significance value levels smaller than Alpha (0.00<0.05), Product Features and Advertising Attractiveness variables simultaneously have a positive and significant effect on the purchase decision which is shown by the results of data processing Calculated F value greater than the F value of the table (310.283>2.630) and the large significance level of Alpha (0.00<0.05), R2 value of 0.643 which means that all independent variables can affect the dependent variable by 64.3% while the remaining 35.7% are influenced by other factors not tested in this study.","PeriodicalId":478328,"journal":{"name":"Jurnal manajemen dan bisnis kreatif","volume":"53 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136069506","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Keputusan Investasi Cryptocurrency di Purwakarta: Mengungkap Dampak dari Herding dan Overconfidence 普瓦卡塔的隐晶投资决策:揭示了赫丁和过度自信的影响

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5502

Rengga Madya Pranata

{"title":"Keputusan Investasi Cryptocurrency di Purwakarta: Mengungkap Dampak dari Herding dan Overconfidence","authors":"Rengga Madya Pranata","doi":"10.36805/manajemen.v9i1.5502","DOIUrl":"https://doi.org/10.36805/manajemen.v9i1.5502","url":null,"abstract":"Investasi merupakan salah satu cara untuk mengalokasikan dana ke dalam bentuk investasi yang menguntungkan dengan memiliki dimensi waktu jangka panjang. Namun, keputusan investasi yang diambil harus dipertimbangkan dengan baik karena memiliki konsekuensi berjangka panjang pula. penelitian ini untuk menguji pengaruh herding dan overconfidence terhadap keputusan investasi cryptocurrency di PurwakartaPenelitian ini merupakan penelitian kuantitatif dengan melakukan survei terhadap investor cryptocurrency menggunakan kuesioner, sampling penelitian menggunakan aksidental terhadap investor di Purwakarta, responden yang di dapatkan berjumlah 53. Data dianalisis secara statistik untuk memahami pengaruhnya dengan analisis regresi berganda.Hasilnya ditemukan bahwa herding bias memiliki pengaruh positif yang signifikan terhadap keputusan investasi, sementara overconfidence bias juga mempengaruhi keputusan investasi meskipun dengan pengaruh yang lebih rendahInvestor perlu meningkatkan pemahaman tentang cryptocurrency, melakukan analisis yang cermat, dan mengurangi pengaruh perilaku herding dan overconfidence bias untuk membuat keputusan investasi yang lebih rasional.","PeriodicalId":478328,"journal":{"name":"Jurnal manajemen dan bisnis kreatif","volume":"859 ","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136070002","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Kompetensi Kewirausahaan Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada UMKM Di Kecamatan Sungai Rumbai 创业能力和创业精神对流苏街UMKM商业表现的影响

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5664

None Fitriana, None Mayroza Wiska, None Kelik Purwanto

{"title":"Pengaruh Kompetensi Kewirausahaan Dan Orientasi Kewirausahaan Terhadap Kinerja Usaha Pada UMKM Di Kecamatan Sungai Rumbai","authors":"None Fitriana, None Mayroza Wiska, None Kelik Purwanto","doi":"10.36805/manajemen.v9i1.5664","DOIUrl":"https://doi.org/10.36805/manajemen.v9i1.5664","url":null,"abstract":"The development of the economy in Indonesia cannot be separated from the existence of Micro, Small and Medium Enterprises, as the population increases, the need for jobs also increases, every human being has needs to survive, and needs employment to meet his needs in order to earn money. This study aims to analyze the effect of entrepreneurial competence and entrepreneurial orientation on business performance in umkm in sungai rumbai sub-district. The research method used is quantitative research by collecting data through questionnaires distributed to respondents. The independent variables in this study are entrepreneurial competence and entrepreneurial orientation, while the dependent variable is business performance. The results show that the variables of entrepreneurial competence and entrepreneurial orientation simultaneously have a significant positive effect on business performance as evidenced by fcount (77.533) > ftabel (3.101). The entrepreneurial competency variable is indicated by the results of the t value of 5.604 and t table 1.662 where t count is greater than t table (5.604> 1.662) and the level of significance value is less than alpha (0.000 <0.05), it can be obtained Ho is rejected and H1 is accepted. The entrepreneurial orientation variable t value is 4.150 and t table 1.662 where t count is greater than t table (4.150> 1.662) this shows that the independent variable of entrepreneurial orientation has a positive and significant effect on the dependent variable of business performance, and the level of significance is less than alpha (0.000 <0.05) it can be obtained Ho is rejected and H2 accepted.","PeriodicalId":478328,"journal":{"name":"Jurnal manajemen dan bisnis kreatif","volume":"2020 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136069216","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

PENTINGNYA PELATIHAN DAN PENGALAMAN KERJA PADA KARYAWAN CV.BAROKAH TRUUS MANDIRI SINGARAJA 简历员工培训和工作经验的重要性。巴罗斯·特鲁厄斯独自一人

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5611

Disa Andini

引用次数: 0

Pengaruh Citra Merek, Kelengkapan Produk dan Customer Experience Terhadap Keputusan Pembelian di UD.Bumi Pertiwi 品牌形象、产品完整性和客户体验对 UD.Bumi Pertiwi 购买决策的影响

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5738

Ni Nyoman Erry Adnyani

引用次数: 0

Pengaruh Elektabilitas Gaya Kepemimpinan dan Lingkungan Kerja Terhadap Tingginya Turnover Karyawan PT. Sumi Rubber Indonesia 领导风格和工作环境的影响对PT. Sumi Rubber工人的高流转率

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5596

Ridwansyah Ridwansyah, Purwadhi Purwadhi, Rian Andriani

引用次数: 0

Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion 电子服务质量和电子口碑对家庭主妇购买时尚产品的 Shopee 用户满意度的影响

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5766

Alfifto Alfifto

{"title":"Pengaruh e-Service Quality dan e-WOM terhadap Kepuasan Pengguna Shopee pada Ibu Rumah Tangga Pada Pembelian Produk Fashion","authors":"Alfifto Alfifto","doi":"10.36805/manajemen.v9i1.5766","DOIUrl":"https://doi.org/10.36805/manajemen.v9i1.5766","url":null,"abstract":"The current development of e-commerce has given rise to numerous marketplaces in Indonesia, one of which is Shopee. Shopee is an online-based application that enables people to shop and acquire desired products at affordable prices without being constrained by distance or time limitations. Many applications are being developed as electronic commerce (e-commerce) based apps to be installed on smartphones and made accessible to people worldwide. Researchers selected Shopee due to its higher mention frequency among housewives in Tanjung Anom regarding online shopping, and they found Shopee easier to use compared to other marketplaces. Furthermore, the availability of offline shops selling fashion items is limited, with an insufficient variety of goods, and the distance from the mall to the Tanjung Anom area is considerable. This research stands out due to the scarcity of studies conducted on housewife respondents. Its objective is to assess the extent to which e-service quality and e-WOM impact customer satisfaction using the Shopee application. The study involved a sample of 85 respondents. The research approach employed is quantitative, utilizing the Accidental Sampling technique. Data processing involves multiple linear regression analysis using the SPSS software. The research findings indicate a relationship between the independent variables, namely e-service quality and e-WOM, and the dependent variable, customer satisfaction, either partially or collectively. The independent variables, encompassing e-service quality and e-WOM, jointly exert a positive and significant influence on customer satisfaction.","PeriodicalId":478328,"journal":{"name":"Jurnal manajemen dan bisnis kreatif","volume":"23 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136105241","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Pengaruh Brand ambassador dan Keuntungan Reksa Dana Pada Minat Mahasiswa Dalam Berinvestasi Reksa Dana Pada Aplikasi Bibit (Studi Pada STIE Satya Dharma angkatan 2019). 品牌大使的影响和共同基金的收益在学生的种子投资上的利益。

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI: 10.36805/manajemen.v9i1.5628

None Putu Devy Isabella Permatawati

引用次数: 0