品牌形象、产品完整性和客户体验对 UD.Bumi Pertiwi 购买决策的影响

Jurnal manajemen dan bisnis kreatif Pub Date : 2023-10-30 DOI:10.36805/manajemen.v9i1.5738

Ni Nyoman Erry Adnyani

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引用次数: 0

摘要

进行这项研究的目的是确定品牌形象，产品完整性和客户体验对UD购买决策的影响。Bumi Pertiwi。本研究采用定量方法。本研究的数据收集技术采用李克特量表进行问卷调查。本研究使用的样本数量为100名受访者。样本选择采用目的性抽样法，即这种抽样方法是利用一定的考虑因素，按照所期望的标准来确定所要研究的样本数量。本研究使用的数据分析技术是SPSS。结果显示，品牌形象、产品完备性和顾客体验对顾客的购买决策有显著的正向影响。Bumi Pertiwi

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Pengaruh Citra Merek, Kelengkapan Produk dan Customer Experience Terhadap Keputusan Pembelian di UD.Bumi Pertiwi

The purpose of conducting this research is to determine the effect of Brand Image,Product Completeness and Customer Experience on Purchasing Decisions at UD.Bumi Pertiwi. In this study using a quantitative approach. Data collection techniquesin this study used a questionnaire with a Likert scale. The number of samples usedin this study were 100 respondents. The sample selection used purposivesampling method, namely this method is sampling using certain considerations inaccordance with the desired criteria to be able to determine the number of samples tobe studied. The data analysis technique used in this research is SPSS. The resultsshowed that Brand Image, Product Completeness and Customer Experience had asignificant positive effect on Purchasing Decisions at UD. Bumi Pertiwi

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Jurnal manajemen dan bisnis kreatif

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