K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.63-74

Listia Natadjaja

{"title":"Starting from an Empty Plate: A Semiotic Study of Instant Noodle Advertisements during the Fasting Month of Ramadan in the Covid-19 Pandemic","authors":"Listia Natadjaja","doi":"10.9744/kata.26.00.63-74","DOIUrl":"https://doi.org/10.9744/kata.26.00.63-74","url":null,"abstract":"From the beginning of the Covid-19 pandemic in 2020 until 2022, Indomie has consistently issued advertisements during the fasting month of Ramadan. During this period, it is a challenge for food manufacturers to promote their products. In the case of Indomie’s advertisement, which started with an idea that visually displays an empty plate and is broadcast during the fasting month, is quite viral because it dares to advertise without displaying the products it sells. Interestingly, Indomie is still holding up empty plates for their advertisement in 2021. The continuity of the story that started with empty plates is what prompted me to continue the analysis of Indomie instant noodle ads that were aired during the fasting months of Ramadan during the pandemic in 2020, 2021, and 2022. The purpose of this research is to reveal the meaning and ideology of what is to be conveyed through these ads. Rolland Barthes' semiotic analysis method is considered suitable to analyze the mythology and ideology behind them. The presence of an empty plate shows the meaning of tolerance for fasting Muslims. Each advertisement describes this form of tolerance differently. Even though it is covered by religious, social, cultural, and economic discourses, the ideology of capitalism is still sensed in all the advertisements that are displayed.","PeriodicalId":477738,"journal":{"name":"K@ta","volume":" 881","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140092049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020 描述在翻译西爪哇文化术语时使用的翻译技巧 2020 年活动日历

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.15-22

D. Purwaningsih, Nadia Gitya Yulianita

{"title":"Describing Translation Techniques Used in the Translation of Culturally Bound Terms in West Java Calendar of Event 2020","authors":"D. Purwaningsih, Nadia Gitya Yulianita","doi":"10.9744/kata.26.00.15-22","DOIUrl":"https://doi.org/10.9744/kata.26.00.15-22","url":null,"abstract":"This research aims at analyzing translation techniques used by the translator in translating the booklet \"West Java Calendar of Event 2020\" from Indonesian into English. This booklet is published by the Department of Tourism and Culture, West Java. Specifically, this research highlights the translation of culturally bound terms in the booklet. The researchers are interested in analyzing this topic because cultural-bound terms are considered challenging to translate; the translators must understand the cultural background of the languages they are translating. Moreover, it is not likely that translators can find one-to-one correspondence for each cultural term in the text. This study applies a descriptive qualitative method since the data are in the form of text and the researchers also play a role as the key instrument in collecting the data, in this case through document examination. In this research, total sampling technique is applied since the researchers take all of the culturally bound terms in the booklet. The research begins with collecting the cultural terms from the booklet, classifying them into cultural terms categories based on Newmark’s theory of cultural category, and determining the translation techniques based on Molina and Albir’s theory. The result shows that the translator mainly employs borrowing, amplification, description, and established equivalent techniques. There is a tendency that the translator prefers those techniques because it is hard for the translator to find one-to-one correspondence of the terms in the target language. Hopefully, this research will be beneficial for translators in deciding the proper translation techniques in translating cultural terms.","PeriodicalId":477738,"journal":{"name":"K@ta","volume":"23 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140084449","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Position of Children's Characters in Children's Animation Postcolonialism Studies 儿童角色在儿童动画片中的地位后殖民主义研究

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.149-158

Siti Zahrok, Encik Savira Isnah, M. Marsudi, Enie Hendrajati, Edy Subali, Wahyudin Wahyudin

引用次数: 0

Significant Trends in Portrayal of Asian American in Hollywood Films and the Role of American Perspective 好莱坞电影中亚裔美国人形象的重要趋势及美国视角的作用

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.143-148

Sharmaine Ibarra

引用次数: 0

‘Not Too Hot, Not Too Cold, Just Right’: Empathetic Communication of Indonesian Big Brands through YouTube during the COVID-19 Pandemic 不冷不热，恰到好处"：印度尼西亚大品牌在 COVID-19 大流行期间通过 YouTube 进行的情感交流

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.23-30

Jandy E. Luik, A. I. Aritonang

引用次数: 0

In Search of Public Support Toward Cultural Pluralism Enacted by Chinese “Potehi” Puppetry Acculturation 探寻中国 "波提 "木偶戏文化多元性所带来的公众支持

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.83-92

Ni wayan Suarmini, Kartika Nuswantara, Aurelius Ratu, Niken Prasetyawati, Dyah Satya Yoga Agustin

{"title":"In Search of Public Support Toward Cultural Pluralism Enacted by Chinese “Potehi” Puppetry Acculturation","authors":"Ni wayan Suarmini, Kartika Nuswantara, Aurelius Ratu, Niken Prasetyawati, Dyah Satya Yoga Agustin","doi":"10.9744/kata.26.00.83-92","DOIUrl":"https://doi.org/10.9744/kata.26.00.83-92","url":null,"abstract":"Indonesia is a country built from cultural pluralism and multi ethnicities. “Bhineka Tunggal Ika” is a paradigm propagated to build community’s mindset to build understanding among people from different traits, cultures, and religions. Diversities have potentials to increase social tensions, crises, and extremism that are all threatened the community resilience. At the same time, diversities continue to increase together with the increased number of migrations. As such, cultures embedded to migrated people and acculturate into the local people and cultures. One of the products of acculturation is Chinese Glove Puppetry, or Wayang Potehi. There have been so many studies investigating the acculturation process and the efforts of the enthusiasts to make this culture accepted by the local people. This is a good phenomenon as the understanding multiculturalism leading to strong resilience. However, there is a lack of data of how the commitment of public either from a group of local people and Chinese descendants in Indonesia accepting this acculturation and accepting this as a part of cultural pluralism. The present study surveyed 102 respondents revealing their commitment toward pluralism. The findings revealed driving and inhibiting factors. National ideology, the urge to unite, and external dangers are driving forces, while inadequate appreciation of pluralism, tolerance, and social disparity are inhibiting forces.","PeriodicalId":477738,"journal":{"name":"K@ta","volume":"96 25","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140086695","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities 价格上涨趋势中的看涨情绪：加密货币社区网络图研究

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.53-62

Lady Joanne Tjahyana

{"title":"Bullish Sentiment on Price Upward Trend: A Netnographic Study of Cryptocurrency Communities","authors":"Lady Joanne Tjahyana","doi":"10.9744/kata.26.00.53-62","DOIUrl":"https://doi.org/10.9744/kata.26.00.53-62","url":null,"abstract":"Cryptocurrency as a digital decentralized currency has attracted many investors and obtained a lot of support from communities. Previous studies have concluded that there were indeed connections between community sentiment and cryptocurrency price movement. However, most of the research was conducted using sophisticated methods that are difficult to utilize by cryptocurrency investors. This research objective was to find practical ways to identify bullish sentiment during price upward trend especially during the Covid-19 omicron variant outbreak that started in the last quarter of 2021. Netnography method was used as a qualitative approach for this research to get insight from cryptocurrency communities. LunarCrush web application as a more user-friendly tool, was being used to analyze bullish sentiment and price data. During December 2021 until January 2022, 303 price upward trend data from 264 coins had been collected and analyzed. The result of this research revealed 5 categories of bullish sentiment messages from top influencers which are community booster, official information, project updates, achievement, and trading plan. However, it can be concluded that price movements were not always related to bullish sentiment. Thus, bullish sentiment should not be used as the sole factor to identify price upward trends. Furthermore, investors should join the cryptocurrency community to understand the characteristics of bullish sentiment and not just rely on data from monitoring tools. Interestingly, there were no Covid-19 related topics on bullish sentiment collected. Hence, it did not necessarily need to publish good news related to Covid-19 handling to create bullish sentiment among the investors.","PeriodicalId":477738,"journal":{"name":"K@ta","volume":"21 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140087534","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Rhetoric of Covid-19 Pandemics: Insights from The Indonesian Government’s Public Media Statements 19 大流行病的修辞：从印度尼西亚政府的公共媒体声明中获得的启示

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.119-130

S. Akmal, Sarah Al-Lail, Titin Arifa Maulida

引用次数: 0

Fears and Challenges of Acting in the Pandemic Time 在大流行时期采取行动的恐惧与挑战

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.101-110

Ribut Basuki

{"title":"Fears and Challenges of Acting in the Pandemic Time","authors":"Ribut Basuki","doi":"10.9744/kata.26.00.101-110","DOIUrl":"https://doi.org/10.9744/kata.26.00.101-110","url":null,"abstract":"E-learning has become a popular approach today. However, in drama/theater classes where exercises, rehearsals, and ‘productions’ are done on stage, such an approach was considered impossible, until Covid-19 pandemic strike occurred. The purpose of this paper is to reveal how acting classes dealt with the disruption, the process of selecting and implementing online meeting platforms, the new ‘lesson plan’ to finish the classes, the challenges due to the changes, and evaluation for future practices. The nature of the study is both explanatory and evaluative by action research. Primary data were collected using personal observations and questionnaires. Secondary data were taken from library research pertaining drama/theater, e-learning, online teaching, action research, thematic analysis, etc. By flipping from offline to online learning, acting classes turned out to be manageable. Radical and innovative adaptations should be made to make classes work online, including flipping offline to online meetings, implementing screen/camera knowledge, and using online platforms such as Google Meet, Zoom, WA, and LINE. Moreover, despite the fact that initially online meeting was threatening to the students and the teacher alike, using online meeting platforms for acting classes as blended learning was a good challenge, given appropriate situations and purposes.","PeriodicalId":477738,"journal":{"name":"K@ta","volume":"78 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140085255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Elements of Digital Citizenship within Surabaya City Text in New Media 泗水市新媒体文本中的数字公民要素

K@ta Pub Date : 2024-03-01 DOI: 10.9744/kata.26.00.181-186

Zudan Rosyidi

引用次数: 0

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