{"title":"THE ROLE OF INFORMATION TECHNOLOGY AND CREATIVITY IN ACHIEVING BUSINESS SUSTAINABILITY","authors":"Ekaningtyas Widiastuti, Sulistyandari Sulistyandari","doi":"10.55047/jekombital.v2i4.672","DOIUrl":"https://doi.org/10.55047/jekombital.v2i4.672","url":null,"abstract":"This research investigates how information technology and creativity contribute to the sustainability of businesses run by students enrolled in the Student Entrepreneurship Program at Universitas Jenderal Soedirman. To gather empirical data, a structured questionnaire was administered to 100 entrepreneurial students participating in the program. The sample was selected using convenience sampling, a method often employed in exploratory research to quickly gather relevant data from a readily accessible population. The collected data was subjected to rigorous statistical analysis using the SPSS software, specifically employing the Multiple Linear Regression method to ascertain the relationship between the independent variables (information technology and creativity) and the dependent variable (business sustainability). The results of the analysis revealed a significant positive impact of both information technology and creativity on the sustainability of student-run businesses. Information technology, with its ability to streamline operations, enhance communication, and provide access to broader markets, emerged as a crucial factor in ensuring business continuity and growth. Concurrently, creativity was identified as a key driver of innovation, enabling businesses to adapt to changing market conditions and develop unique value propositions. In light of these findings, the study underscores the importance of optimizing the use of information technology and fostering a creative mindset among student entrepreneurs. To enhance business performance and sustainability, it is recommended that educational institutions and policy-makers support initiatives that provide students with access to cutting-edge technological tools and encourage creative problem-solving.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":" 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141680106","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Erikson Andrianus Telaumbanua, Agus Triprlyono, Renny Maisyarah
{"title":"DETERMINAN YANG MEMPENGARUHI OPINI AUDIT ATAS LAPORAN KEUANGAN PEMERINTAH DAERAH KABUPATEN/KOTA DI SUMATERA UTARA","authors":"Erikson Andrianus Telaumbanua, Agus Triprlyono, Renny Maisyarah","doi":"10.55047/jekombital.v2i4.664","DOIUrl":"https://doi.org/10.55047/jekombital.v2i4.664","url":null,"abstract":"This research aims to analyze the determinants that influence audit opinions on district/city government financial reports in North Sumatra in the form of the level of disclosure and audit findings on regional government financial reports. The number of samples used in this research was 33 Regency/City LKPD in North Sumatra province period 2019-2021. This research was processed using SPSS (Statistical Package for the Social Science) software version 26. The focus of the research is partial and simultaneous in the multiple linear regression research model. The results of this research show that partially the level of disclosure has no effect on audit opinion and audit findings have no effect on audit opinion, but simultaneously the level of disclosure and audit findings have an effect on audit opinion.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":" 792","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141364013","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Indah Juli Nasution, Rahima Br Purba, Renny Maisyarah
{"title":"EFEKTIFITAS PENYUSUNAN LAPORAN KEUANGAN DENGAN MENGGUNAKAN SISTEM APLIKASI KEUANGAN TINGKAT INSTANSI (SAKTI) PADA SATUAN KERJA KEMENTERIAN AGAMA KOTA BINJAI","authors":"Indah Juli Nasution, Rahima Br Purba, Renny Maisyarah","doi":"10.55047/jekombital.v2i4.663","DOIUrl":"https://doi.org/10.55047/jekombital.v2i4.663","url":null,"abstract":"This research aims to analyze the implementation of the agency level financial application system (SAKTI) in order to increase the effectiveness of preparing financial reports in the Binjai City Ministry of Religion work unit. The research approach used is descriptive research. This research was conducted at the Work Unit at the Ministry of Religion (Kemenag) Binjai City which is located at Jalan Jenderal Gatot Subroto No. 55, Limau Mungkur, West Binjai District, Binjai City. The data used is primary data, and the second is secondary data. This research uses the independent variable, Implementation of the Institutional Level Financial Application System and the dependent variable, namely the Effectiveness of Preparing Financial Reports. Data collection techniques are observation, interviews and documentation. The data analysis technique used is descriptive statistical analysis. The results of this research show that the Binjai City Ministry of Religion work unit has implemented the SAKTI application since the beginning of 2022, although it is still very new, its implementation is quite effective and optimal, but employees still need more knowledge so that its application can be maximized.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"3 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141364562","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Clarine Oktaryani Br Sitepu, Kartini Harahap, O. Siregar
{"title":"PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN BERKUNJUNG (Studi Pada Air Terjun Sikulikap)","authors":"Clarine Oktaryani Br Sitepu, Kartini Harahap, O. Siregar","doi":"10.55047/jekombital.v2i4.641","DOIUrl":"https://doi.org/10.55047/jekombital.v2i4.641","url":null,"abstract":"This study aims to evaluate the impact of digital marketing and word of mouth on the decision to visit Sikulikap Waterfall. The research method used is quantitative research with an associative approach. The population studied was Sikulikap Waterfall visitors. Sampling was done with purposive sampling technique. Data collection was done through questionnaires for primary data and literature study for secondary data. The analysis was conducted with validity test, reliability test, classical assumption test, multiple linear regression, and hypothesis testing. The results of the research conducted show that the digital branding and word of mouth variables have a partial and significant effect on the decision to visit. Digital marketing and word of mouth variables also have a simultaneous and significant effect on decision making. The coefficient value also shows the relationship between digital marketing and word of mouth on visiting decisions is very strong with an R value of 0.710 or 71%. Adjusted R Square value is also known that digital marketing and word of mouth on visiting decisions is 49.4% while the remaining 50.6% is influenced by other variables not discussed in this study.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"77 20","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141116961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE INFLUENCE OF GREEN MARKETING AND DIGITAL MARKETING ON CUSTOMER LOYALTY IN CHICKEN INTESTINE CHIPS MSMEs IN KEDIRI","authors":"Anita Sumelvia Dewi, Sudarmiatin Sudarmiatin, Erwin Syahputra","doi":"10.55047/jekombital.v2i4.632","DOIUrl":"https://doi.org/10.55047/jekombital.v2i4.632","url":null,"abstract":"The problem addressed in this research concerns marketing management, focusing on the impact of green marketing and digital marketing on customer loyalty. The objective is to determine and analyze the effects of green marketing and digital marketing on customer loyalty both individually and collectively. This study uses a quantitative approach, with a population consisting of customers of chicken intestine chips MSMEs in Kediri. The sample includes 85 respondents. Data collection was conducted using questionnaires, and data analysis involved validity, reliability, classical assumption tests, multiple linear regression tests, and hypothesis testing. The research hypotheses testing revealed that green marketing has a significant partial effect on customer loyalty, digital marketing also has a significant partial effect on customer loyalty, and both green marketing and digital marketing have a significant simultaneous effect on customer loyalty in chicken intestine chips MSMEs in Kediri. Overall, this study contributes to the existing body of knowledge in marketing management by shedding light on the effects of green marketing and digital marketing on customer loyalty. The findings suggest that implementing these strategies can be beneficial for MSMEs in the chicken intestine chips industry in Kediri, as they can enhance customer loyalty and potentially lead to increased business success.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"51 18","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-05-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141122190","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"THE EVOLUTION AND GROWTH OF THE COFFEE INDUSTRY IN INDONESIA: FROM COLONIAL HISTORY TO MODERN CAFES","authors":"Bambang Sri Wibowo, Yayah Atmajawati, Umar Ali","doi":"10.55047/jekombital.v2i3.602","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.602","url":null,"abstract":"Coffee has stories that are always interesting to hear from ancient times to the present (Angeloni, G., L. Guerrini, P. Masella, M. Bellumori, S. Daluiso, A. Parenti, and M. Innocenti. 2019a). This drink has fans all over the world with a variety of interesting processing methods and interesting flavors too. Coffee plants are also spread in many countries around the world. In Indonesia, various types of coffee plants are widely planted in several highland areas. A simple processing process in order to maintain the original taste and aroma of coffee is always sought by many farmers and coffee entrepreneurs in many regions. Stories about coffee in the modern era will be presented in qualitative form in this article. Currently, coffee has become a product that is sought after by many fans in places that provide it in different settings. So, if you look closely at this drink, it can also sell the atmosphere of the place that sells it as a companion product. Many shops, cafes and restaurants and even food trucks \"carry\" coffee as the main product they offer apart from other complementary products, even the atmosphere around the shop, cafe or even restaurant.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"52 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140237517","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"BEYOND THE COVER: MARKETEERS MAGAZINE'S DIGITAL ADAPTATION THROUGH COMMODIFICATION","authors":"Ilham Akbar Afandi","doi":"10.55047/jekombital.v2i3.589","DOIUrl":"https://doi.org/10.55047/jekombital.v2i3.589","url":null,"abstract":"This research was motivated by the increasing number of online media that make it easier for people to access information quickly, causing a decrease in public interest in print journalism. As a result, many print media companies had to close. Marketeers magazine overcame this problem by making covers one of the primary weapons to attract public attention. Through this structural study, researchers analyzed how Marketeers magazine responded to these conditions with commodification made to content, readers, and workers. This research uses a critical model with a qualitative approach. This research method is a descriptive analysis and data collection method using in-depth interviews so that researchers can dig for more data and facts on critical informants and informants. The results of observations made with these interviews are compared between the results of interviews. The results found that Maketeers carried out a process of commodification of content, readers, and workers. From the commodification process, Marketeers magazine experienced an increase in sales. This can be a benchmark for print media industry entrepreneurs in Indonesia so that they can continue to exist in the Indonesian print media industry.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"123 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-02-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140445235","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH SHOPPING LIFESTYLE DAN FASHION INVOLVEMENT TERHADAP IMPULSE BUYING PADA PELANGGAN SHOPEE","authors":"None Elondri, Mia Muchia Desda, Anita Sari Devi","doi":"10.55047/jekombital.v2i1.499","DOIUrl":"https://doi.org/10.55047/jekombital.v2i1.499","url":null,"abstract":"This study aimed to explore the impact of shoppers' lifestyles and fashion involvement on impulse buying behavior among Shopee customers at ITS Khatulistiwa Pasaman Barat campus. The research involved 83 participants, all of whom were ITS Khatulistiwa students. The selection of participants followed a purposive sampling method, where specific criteria set by the researcher, including being Shopee users residing near the equator and having a history of making purchases, were used to identify suitable candidates. The findings of this study unveiled significant insights. Firstly, the Shopping Lifestyle variable exhibited a substantial positive influence on Impulse Buying among Shopee Customers, with a regression coefficient of 0.407 and a significance level of 0.000 (below 0.05). Secondly, the Fashion Involvement variable also displayed a noteworthy and statistically significant impact on Impulse Buying among Shopee customers, with a regression coefficient of 0.193 and a significance level of 0.000 (below 0.05). Notably, when both Shopping Lifestyle and Fashion Involvement were considered collectively, they collectively exerted a substantial positive and statistically significant influence on impulse buying behavior among Shopee customers, with a regression coefficient of 158.068 and a significance level of 0.000 (below 0.05), elucidating 79.8% of the observed variance. The remaining 20.2% was attributed to unexamined factors outside the scope of this study.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-09-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135063765","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ely Apriani, M. Ikhwan Maulana Haeruddin, Anwar Rauf, Muhammad Ichwan Musa, Andi Mustika Amin
{"title":"ANALISIS RISIKO DAN PENGEMBALIAN DALAM INVESTASI SAHAM STUDI KASUS PADA SUB SEKTOR FOOD AND BEVERAGES DAN TABACCO MANUFACTURE PERIODE 2019-2022","authors":"Ely Apriani, M. Ikhwan Maulana Haeruddin, Anwar Rauf, Muhammad Ichwan Musa, Andi Mustika Amin","doi":"10.55047/jekombital.v2i1.487","DOIUrl":"https://doi.org/10.55047/jekombital.v2i1.487","url":null,"abstract":"This study aims to classify the value of shares that have high or low risk and return in stock investment in each company using the Capital Asset Pricing Model (CAPM) method so that it is easier for investors to make the right investment decisions in the Food and Beverages and Tabacco Manufacture sub-sectors. 2019-2022. The population in this research is shares in the Food and Beverages sub-sector and Tabacco Manufacture for the 2019-2022 period using a purposive sampling technique. Data collection techniques using documentation and literature study. The data analysis used in this study is data processing in the Microsoft Excel 2016 application program to classify investment decisions using the Capital Asset Pricing (CAPM) method. The results of the study show that the analysis of stock diversification using the Capital Asset Pricing Model shows that the food and beverages sub-sector has 20 samples and the Tabacco Manufacture sub-sector has 3 consistent stock samples during the 2019-2022 period. After analyzing the data, the results obtained in the Food and Beverages Sub Sector have 20 companies, there are 17 stocks that are classified as linear between risk and return, namely: AISA, ALTO, CEKA, CLEO, DLTA, GOOD, HOKI, ICBP, INDF, MLBI, MYOR, PSDN, BREAD, SKBM, SKLT, STTP, and ULTJ. Meanwhile, in the Tabacco Manufacture sub-sector, which has 3 companies, there are 2 stocks that are classified as linear between risk and return, namely: GGRM and RMBA.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135022076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"PENGARUH DISPLAY PRODUK TERHADAP KEPUTUSAN PEMBELIAN","authors":"Muhammad Hamdan Afif, Dharmawan Sriyanto","doi":"10.55047/jekombital.v1i4.507","DOIUrl":"https://doi.org/10.55047/jekombital.v1i4.507","url":null,"abstract":"Consumer purchasing decisions encompass the selection of products from an array of choices and the evaluation of the actual outcomes of those choices. An effective method to sway these decisions involves product displays, which create attractive mental images of the products and improve the overall in-store experience. This study delves into the influence of product displays on purchasing choices at Aroma Bakery and Cake Shop Karya Jaya, adopting a quantitative approach with an associative perspective. A sample of 96 respondents was selected through Accidental Sampling, and data were gathered through questionnaires and secondary sources. The data analysis included assessments of validity and reliability, classical assumption tests, simple linear regression analysis, hypothesis testing, and the computation of the coefficient of determination. The results unveil a substantial and positive association between product displays and purchasing choices (t-count = 9.332 > t-table, Sig < 5%), with product displays accounting for 48% of the variations in purchasing decisions. This research underscores the pivotal role of product displays in shaping consumer preferences at Aroma Bakery and Cake Shop Karya Jaya, underscoring their capacity to enrich the shopping experience and steer consumer selections.","PeriodicalId":476243,"journal":{"name":"Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135154569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}