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Brand Ambassador, Korean Wave dan Brand Image dalam Pembentukan Brand Awareness Pada Produk Skincare Somethinc di Kota Semarang 品牌大使、韩流和品牌形象在三宝垄市Somethinc护肤品品牌意识形成中的作用
EconBank Pub Date : 2023-10-30 DOI: 10.35829/econbank.v5i2.342
Rizki Adhitya Murti, Setyo Pantawis
{"title":"Brand Ambassador, Korean Wave dan Brand Image dalam Pembentukan Brand Awareness Pada Produk Skincare Somethinc di Kota Semarang","authors":"Rizki Adhitya Murti, Setyo Pantawis","doi":"10.35829/econbank.v5i2.342","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.342","url":null,"abstract":"Building brand awareness is a marketing strategy that can lead consumers to develop preferences for brands and products. By utilizing Hallyu culture or the Korean Wave to improve the brand image of Somethinc products, it can have a positive influence on brand awareness as much as possible. This research aims to determine the influence of the Ambassador brand, Korean wave and brand image in forming brand awareness of Somethinc skincare products. The research sample used was 97 respondents with the criteria of having used Somehinc products in Semarang City. The sampling method uses a non-probability sampling approach with purposive sampling technique. Multiple regression analysis was used to analyze the data in this study. The research results show that brand ambassadors and brand image have a positive and significant effect on brand awareness. Meanwhile, the Korean Wave has no effect on brand awareness.","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"32 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136106048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi 数字化时代Shopee市场的销售额增长
EconBank Pub Date : 2023-10-28 DOI: 10.35829/econbank.v5i2.340
Betty Nur Khatimah, Rahmi Yuliana, Muliawan Hamdani
{"title":"Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi","authors":"Betty Nur Khatimah, Rahmi Yuliana, Muliawan Hamdani","doi":"10.35829/econbank.v5i2.340","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.340","url":null,"abstract":"This research aims to determine the influence of online marketing, marketing strategies and digital marketing on increasing sales. The sample in this study was 100 respondents who were permanent product sellers who sold their products on the Shopee marketplace. Multiple Linear Regression Analysis was used to analyze the data in this research. The research results show that online marketing and digital marketing have a positive effect on increasing sales. This means that better management in online marketing and good digital marketing can increase sales in the Shopee market. Meanwhile, marketing strategies were unable to influence increased sales in the Shopee marketplace. This happens because competition in the Shopee marketplace is currently increasingly competitive, so changes in marketing strategies are needed that can attract potential consumers","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"3 2","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136231894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Modifikasi Business Model Canvas pada PT. Sarana Gadai Prioritas dalam Mempertahankan Kelangsungan Bisnis dan Antisipasi Pesaing Baru Bisnis Gadai High-End 商业模型Canvas对PT.当铺优先级的修改，以保持业务的持续和预计高端抵押贷款业务的新竞争对手
EconBank Pub Date : 2023-10-25 DOI: 10.35829/econbank.v5i2.300
Joko None Purwanto, Indarto Indarto, Paulus Wardoyo
{"title":"Modifikasi Business Model Canvas pada PT. Sarana Gadai Prioritas dalam Mempertahankan Kelangsungan Bisnis dan Antisipasi Pesaing Baru Bisnis Gadai High-End","authors":"Joko None Purwanto, Indarto Indarto, Paulus Wardoyo","doi":"10.35829/econbank.v5i2.300","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.300","url":null,"abstract":"The research was conducted to determine the use of the business model canvas (modified) at PT. Sarana Gadai Prioritas to maintain the continuity of the high-end pawn business and to anticipate new competitors in the high-end pawn business. Where basically a high-end pawn business is a pawn business with a market segment and customers in the high-end category, which has its own community and has good prospects for development in the pawn business which is a very simple, easy and fast process with strong personal guarantees. have a relatively high value or goods in the category of luxury. This research was conducted using a qualitative deductive method, a case study (single), with the final result showing modifications and adjustments to the components in the business model canvas used by PT. Sarana Gadai Prioritas to run a pawn business with maintained business continuity and the emergence of risk management capabilities that support the performance of PT. Sarana Gadai Prioritas In this study, researchers used a qualitative approach with a case study approach (single) at PT. Sarana Gadai Prioritas, and seek meaning from the data obtained from the results of a detailed and in-depth study (case study). The results of this study are expected to provide a theoretical model concept of a strategy that can be applied in running a business model, especially for a pawn business like that run by PT. Sarana Gadai Prioritas with market segments and high-end customers and as a strategic and anticipatory step in anticipating the emergence of new competitors in the same market segment and customers","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135168310","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Path Goal Leadership, Knowledge Sharing dan Penggunaan Teknologi Informasi Pada Kinerja Guru dengan Mediasi Self Efficacy 领导力、知识共享和信息技术的使用对教师绩效的影响路径（以自我效能为中介
EconBank Pub Date : 2023-10-25 DOI: 10.35829/econbank.v5i2.335
Maya Puspita Sari, Tri Handayani, Santi Suciningtyas, Diah Wuriah Ningsih
{"title":"Path Goal Leadership, Knowledge Sharing dan Penggunaan Teknologi Informasi Pada Kinerja Guru dengan Mediasi Self Efficacy","authors":"Maya Puspita Sari, Tri Handayani, Santi Suciningtyas, Diah Wuriah Ningsih","doi":"10.35829/econbank.v5i2.335","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.335","url":null,"abstract":"This research aims to analyze the influence of Path Goal Leadership, Knowledge Sharing and Use of Information Technology on Teacher Performance with Self Efficacy as a Mediating Variable for Teachers at SMKN 1 Pemalang. Sampling was carried out using purposive sampling so that 75 teachers were used as respondents. Path analysis has been used to analyze the data and sobel test to test mediation. The results of the path analysis show that Path Goal Leadership, Knowledge Sharing, and the use of information technology have a direct and significant influence on teacher performance. Sharing knowledge is the biggest contributing factor to teacher performance. The results of the Sobel test show that self-efficacy is able to mediate the relationship between path goal leadership, knowledge sharing and use of technology with teacher performance. The application of a leadership style based on good path goal leadership, knowledge sharing and good use of information technology with teachers' confidence in their abilities will contribute to improving teacher performance at SMKN 1 Pemalang.","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"4 3-4","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135168308","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Mediasi Daya Inovasi dalam Hubungan antara Perencanaan Strategis dan Pembelajaran Organisasi terhadap Kinerja Organisasi 在战略规划和组织学习与组织绩效的关系中调节创新的能力
EconBank Pub Date : 2023-10-22 DOI: 10.35829/econbank.v5i2.338
Ito Septanto Hernawan, Fitri Lukiastuti
{"title":"Mediasi Daya Inovasi dalam Hubungan antara Perencanaan Strategis dan Pembelajaran Organisasi terhadap Kinerja Organisasi","authors":"Ito Septanto Hernawan, Fitri Lukiastuti","doi":"10.35829/econbank.v5i2.338","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.338","url":null,"abstract":"power on organizational performance. Strategic planning, organizational learning on innovative power. Mediation of innovative power on the influence of planning strategy and organizational learning on organizational performance. The population in this study were all company managers, totaling 45 people, all of whom were used as samples. Data analysis in this study used Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results show that planning strategy, organizational learning and innovative power have a positive and significant effect on organizational performance, planning strategy, organizational learning have a positive and significant effect on innovative power. Innovation power is able to mediate the relationship between strategic planning and organizational learning on organizational performance with complementary characteristics","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"5 2-3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135462452","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Peran Kompetensi Pegawai dan Komitmen Organisasi dalam Memediasi Manajemen Sumber Daya Manusia pada Kinerja Organisasi 组织人员能力和组织承诺在影响人力资源管理方面对组织表现的作用
EconBank Pub Date : 2023-10-22 DOI: 10.35829/econbank.v5i2.339
Azhar Sofiyanto, Yanuar Rachmansyah, Himawan Arif Sutanto
{"title":"Peran Kompetensi Pegawai dan Komitmen Organisasi dalam Memediasi Manajemen Sumber Daya Manusia pada Kinerja Organisasi","authors":"Azhar Sofiyanto, Yanuar Rachmansyah, Himawan Arif Sutanto","doi":"10.35829/econbank.v5i2.339","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.339","url":null,"abstract":"Good organizational performance not only helps organizations achieve competitive advantage but also creates a healthy, innovative and growth-oriented environment. The aims of this study were: (1) to analyze the influence of human resources management on organizational performance, employee competency and organizational commitment; (2) analyzing the effect of employee competence and organizational commitment on organizational performance; (3) analyzing the role of mediating organizational competence and commitment to the relationship between human resources management and organizational performance. The object of this research is the Staffing and Human Resources Development Agency of Tegal Regency. Sampling is done by census or saturated sample of 50 employees. Structural Equation Modeling – Partial Least Square (SEM-PLS) analysis was used to analyze data using SmartPLS 4. The results showed that HR management had a positive and significant effect on organizational performance, employee competency, and organizational commitment. Employee competence and organizational commitment have a positive and significant effect on organizational performance. Employee competency and organizational commitment are able to mediate the relationship between Human Resources Management and Organizational Performance","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135462453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh Pengetahuan Perpajakan, Modernisasi Sistem dan Sosialisasi Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi 税收知识、税收制度和社会化对个人纳税人服从的影响
EconBank Pub Date : 2023-10-18 DOI: 10.35829/econbank.v5i2.316
Kadek Wulandari Laksmi P, Gusi Putu Lestara Permana, Putu Wahyu Cahyani Putri
{"title":"Pengaruh Pengetahuan Perpajakan, Modernisasi Sistem dan Sosialisasi Perpajakan Terhadap Kepatuhan Wajib Pajak Orang Pribadi","authors":"Kadek Wulandari Laksmi P, Gusi Putu Lestara Permana, Putu Wahyu Cahyani Putri","doi":"10.35829/econbank.v5i2.316","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.316","url":null,"abstract":"The research was carried out with the aim of determining the influence of tax knowledge, modernization of the tax administration system, tax socialization on individual taxpayer compliance. The population uses individual taxpayers who have independent work/business. The sample in this study was 112 individual taxpayers. Multiple Linear Regression Analysis is used as a data analysis technique. The research results show that tax knowledge, modernization of the tax administration system and tax socialization have an influence on individual taxpayer compliance. Therefore, KPP Pratama East Denpasar is expected to be able to increase taxpayer compliance by increasing taxpayer knowledge, modernizing the tax administration system and routinely conducting tax outreach","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135943142","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pengaruh E-Wom, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian E-Wom的影响，价格感知和产品质量对购买决策的影响
EconBank Pub Date : 2023-10-17 DOI: 10.35829/econbank.v5i2.317
I G.N. Oka Ariwangsa, Ni Wayan Lasmi, I Made Riski Aditya Darma
{"title":"Pengaruh E-Wom, Persepsi Harga dan Kualitas Produk Terhadap Keputusan Pembelian","authors":"I G.N. Oka Ariwangsa, Ni Wayan Lasmi, I Made Riski Aditya Darma","doi":"10.35829/econbank.v5i2.317","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.317","url":null,"abstract":"This study aims to determine the effect of electronic word of mouth, price perceptions, product quality partially and simultaneously on purchasing decisions. The sample in this study were 110 people. Data anal ysis techniques using validity test, reliability test, classic assumption test, multiple linear regression analysis, coefficient of deattermination test, F test and t test. From the research results, it was found that electronic word of mouth had a signifi cant positive effect on purchasing decisions, price perceptions had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions and electronic word of mouth, perceived price and product quality had a significant effect on purchasing decisions. The magnitude of the influence of independent variables simultaneously on purchasing decisions is 63.5%, based on the measurement of the coefficient of determination
 .","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"5 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The Impact of Capital Structure, Firm Size, Growth, And Profitability on Firm Value 资本结构、企业规模、成长性和盈利能力对企业价值的影响
EconBank Pub Date : 2023-10-17 DOI: 10.35829/econbank.v5i2.336
Moch Irsad, Sri Sudarsi, Andi Kartika
{"title":"The Impact of Capital Structure, Firm Size, Growth, And Profitability on Firm Value","authors":"Moch Irsad, Sri Sudarsi, Andi Kartika","doi":"10.35829/econbank.v5i2.336","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.336","url":null,"abstract":"The study aims to be carried to ascertain the effect of capital structure, firm's size, growth, and profitability upon firm value. Previous research on corporate value produced inconsistent results, indicating that more research is required to assess firm worth. In the 2019-2021 period, Third-party information in the structure of annual reports on transportation sector firms collected from the IDX site is applied by researchers. Purposive sampling was utilized in this study. Data analysis approaches such as descriptive statistical analysis and multiple linear regression analysis were used in this study. First, descriptive statistics, classical hypothesis testing, multiple linear regression analysis, and hypothesis testing are accomplished. According to the results of this study, firm size and profitability have an impact on firm value, however capital structure and growth have no impact on firm value.
","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"33 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136078003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of Tax Implementation on Fintech P2P Loans in Indonesia 税收实施对印尼金融科技P2P贷款的影响
EconBank Pub Date : 2023-10-12 DOI: 10.35829/econbank.v5i2.332
Nicklaus Stanley
{"title":"Impact of Tax Implementation on Fintech P2P Loans in Indonesia","authors":"Nicklaus Stanley","doi":"10.35829/econbank.v5i2.332","DOIUrl":"https://doi.org/10.35829/econbank.v5i2.332","url":null,"abstract":"This research paper aims to examine the impact of tax implementation on the number of P2P loan recipients and the amount of P2P loan disbursement in fintech industry of Indonesia. This empirical study is based on the number of accounts and loan data acquired from one of Indonesia’s government agencies – the Financial Services Authority (OJK) from February 2022 to April 2022 and June 2022 to August 2022 that are analyzed using various tests such as Skewness-Kurtosis Test, the variance ratio test, and t-test. The results show that tax implementation does not significantly affect the number of P2P loan recipients and the amount of P2P loan disbursement. This is because fintech offers greater benefits than traditional banks, such as convenience, time-saving, more access to financial products, and better security measures. The limited amount of available data and the number of provinces available become the limitation of the study to obtain optimum results.","PeriodicalId":476142,"journal":{"name":"EconBank","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136058203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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