융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.113
Da Jeong Do, Wii Joo Yhang
{"title":"Study on the Consumer Decision Journey through Analysis of Youtube Comments in Tour Interpretation : Using Text Mining","authors":"Da Jeong Do, Wii Joo Yhang","doi":"10.22556/jctc.2023.9.2.113","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.113","url":null,"abstract":"Purpose This study attempted to explain the decision-making process of YouTube tour interpretation by applying the consumer decision journey(CDJ) to the field of tourism research. In addition, it purpose to empirically understand the impact of YouTube tour interpretation on the tourism destination decision-making process as online tourism information during the pandemic, and make theoretical and empirical suggestions accordingly.
 Methods The impact of YouTube tour interpretation content on CDJ was proposed through literature research, and comments on tour interpretation YouTube contents were used to study the visitor decision-making process of the CDJ model using text mining techniques. Visit Seoul TV, the Seoul Tourism Foundation's official YouTube channel, selected ‘healing tour contents in the room’, and text mining and word cloud analysis conducted.
 Results As a result, comments were spread each stages on the CDJ of visitors and were most distributed in the active evaluation stage, and the length of the comments was longer as the CDJ progressed. In the word crowd analysis, expression of gratitude in the 1st stage, positive evaluation in the 2nd stage, the 3rd stage of visit intention, and the 4th stage of revisit intention were characterized, and the frequency of audit expression was high over stages 1, 2 and 3. Through this study, among the various touch points of CDJ.
 Conclusion This study provided practical implications for the need to find ways to lead to the overall management and active evaluation of potential visitors' CDJ and academic implications for using unstructured data and connecting theoretical models among social media research in the tourism field.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"13 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992254","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.145
Tae-Gyu Yoon, Woong Choi
{"title":"The Effects of Travel Agency Marketing Mix Factors on Customer Satisfaction, Trust, Brand Image and Loyalty","authors":"Tae-Gyu Yoon, Woong Choi","doi":"10.22556/jctc.2023.9.2.145","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.145","url":null,"abstract":"Purpose In this study, in 2023, people who had experienced the purchasing travel products from domestic travel agencies were selected to empirically pay back the effect that the marketing mix of travel agencies has on customer satisfaction and trust, brand image and loyalty.
 Methods For the purpose of this study, an empirical study was conducted targeting tourists who had experience purchasing travel products from travel agencies from February 25 to March 25, 2023. A total of 429 questionnaires were used for frequency analysis and regression analysis using SPSS 24.0.
 Results First, travel products, prices, distribution, sales promotion, employees, and service processes had an effect on customer satisfaction, but physical evidence did not have a significant effect. Second, travel products, prices, distribution, sales promotion, and employees had an effect on trust, but physical evidence and service processes did not have a significant effect on trust. Third, travel products, sales promotion, employees, and service processes had an effect on brand image, but price, distribution, and physical evidence did not have a significant effect on brand image. Fourth, customer satisfaction, trust and brand image had the significant effect on loyalty.
 Conclusion In the end, it was studied that the marketing mix of a travel agency increases the customer satisfaction and trust and forms the positive brand image.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992259","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.19
Dae Hoon Kang
{"title":"The Impact of COVID-19 on Tourism Attributes on Satisfaction and Intentions to Action: Focusing on the Case of Gwangju Metropolitan City","authors":"Dae Hoon Kang","doi":"10.22556/jctc.2023.9.2.19","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.19","url":null,"abstract":"Purpose The purpose of this study is to identify the changing tourism attributes of tourists during the COVID-19 period and to propose a study between more effective tourism attributes and satisfaction and behavioral intentions from policy and strategic perspectives.
 Methods Data were collected for about 1 month from November 14th to December 11th, targeting tourists who visited tourist spots in Gwangju Metropolitan City. A total of 300 copies were distributed, and 294 copies were used for analysis, excluding 6 copies of the questionnaire for insincere responses. For the analysis, the SPSS 22.0 program was used, and multiple regression analysis was performed to verify the hypothesis.
 Results First, among tourism attributes, natural environment did not have a significant effect on satisfaction, but festival event and tourism experience had a significant effect on satisfaction. Second, among tourism attributes, natural environment had no significant effect on behavioral intention, but festival event and tourism experience had statistically significant effects. Third, satisfaction had a significant effect on behavioral intention. Fourth, in the relationship between tourism attributes and behavioral intentions, it was found that festival event properties and tourism experientiality had a significant effect on behavioral intentions through satisfaction.
 Conclusion This study presents policy implications and practical implications for tourism development and operation by empirically analyzing the relationship between satisfaction and behavioral intention of tourism attributes. However, since the research area and period are limited, future research should be conducted by expanding a wider area and period.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"59 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136034648","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.95
Han Soo Kim, Dae Hoon Kang
{"title":"A Study on the Effects of Urban Regeneration Tourist Destinations, Satisfaction and Revisit","authors":"Han Soo Kim, Dae Hoon Kang","doi":"10.22556/jctc.2023.9.2.95","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.95","url":null,"abstract":"Purpose The purpose of this study is to identify the satisfaction and revisit intention of tourists by the attributes of urban regeneration tourist destinations. This is to suggest a study between satisfaction and revisit intention.
 Method In order to achieve the purpose of this study, a self-administered questionnaire survey was conducted targeting those who had visited urban regeneration tourist sites in Jeongeup-si, Jeollabuk-do, and a convenience sampling method was used as the sampling method. Data collection was conducted for about 1 month from February 6 to March 5, 2023, and a total of 350 copies were distributed, of which 337 copies were used for the final analysis, excluding 13 copies of the questionnaire with insincere responses.
 Results First, among the selected attributes of urban regeneration tourist destinations, history and culture, physical characteristics, and tourist convenience were found to have a significant effect on satisfaction, while accessibility to tourist destinations did not have a significant effect on satisfaction. Second, it was found that satisfaction in the attributes of urban regeneration tourist destinations had a significant effect on revisit intention. Third, in the relationship between the selection attributes of tourist destinations and revisit intentions, the partial mediating effect of historical cultural properties and physical characteristics was verified through satisfaction.
 Conclusion This study empirically analyzed the relationship between satisfaction and revisit intention of the attributes of urban regeneration tourist destinations, presented policy and practical implications for the development and operation of tourism in urban regeneration areas, and presented limitations and future research directions.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"11 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992402","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.191
Deok Hee Cheon, Young Kwan Lee
{"title":"Effects of Fishing Village Tourism Motivation on Destination Image, Traveler Satisfaction and Loyalty","authors":"Deok Hee Cheon, Young Kwan Lee","doi":"10.22556/jctc.2023.9.2.191","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.191","url":null,"abstract":"Purpose Fishing village tourism is a form of tourism that has been newly started according to the economic revitalization of underdeveloped fishing villages, the increase in leisure time and income of tourists, and the diversification of tourism needs. In order to maintain sustainable fishing village tourism, it is necessary to identify what motives tourists participate in fishing village tourism and to empirically study the effects of these motivation factors on destination image and tourist satisfaction and loyalty.
 Methods A survey was conducted on tourists who visited Daeyado, Yongshin, and Gagyeongju fishing villages located in Taean, which are representative tourist destinations in the west coast, and 176 questionnaires were used for empirical analysis.
 Results As a result of factor analysis, motivation for fishing village tourism was classified into five factors: nature appreciation, eating and purchasing marine products, family relations and rest, fishing village experience, and marine leisure sports experience, and destination image and traveler satisfaction and loyalty were each classified as a single dimension. As a result of the hypothesis verification, among the motives for fishing village tourism, factors such as family relations and rest, eating and purchasing marine products, nature appreciation, and marine leisure sports experience had a significant effect on the destination image, and fishing village experience, nature appreciation, and marine leisure sports experience factors had a significant effect on traveler satisfaction. It was verified that the destination image had a significant effect on traveler satisfaction and loyalty, and traveler satisfaction had a significant effect on loyalty.
 Conclusion In the end, it was studied that a good destination image can be planted according to the motive of fishing village tourism, and the loyalty of revisit, word of mouth, and recommendation can be increased by increasing the satisfaction of travelers.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"52 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136034550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.5
Ok Hee Kim, Woong Ki Min
{"title":"An Exploratory Study for the Social Meaning of the Time Perspective in the Post-COVID-19 Era and Its Application to the Local Oral History Study in Tourism","authors":"Ok Hee Kim, Woong Ki Min","doi":"10.22556/jctc.2023.9.2.5","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.5","url":null,"abstract":"Purpose This study aims to analyze the time perspective of members of society in the post-COVID-19 era and how it changed their attitudes and behaviors and explore the meaning of tourism in the consumption of time resources with the function and role of local oral history study. Methods The contents of the literature on the social composition process of time and its meaning were reviewed and analyzed to explore the possibility of developing local tourism resources based on local oral history. The historical meaning of time-related research was examined as an exploratory research before conducting tourism research based on local oral history. Some implications were suggested on how this social philosophical discussion in terms of humanities and social science could be applied to developing local resources in tourism, an applied science. Results Local oral history study on local history and culture based on a new time perspective in postmodern society helps reflect on the forming and reconstructing of various cultural boundaries in the production and consumption of the local community. As the expansion of tourism based on various local oral histories helps tourists to combine one-dimensional regression to the past, reflection on the present, and imagination of the future, local oral history is given the broad sense of tourism resource development that mitigates cultural boundaries in the post-COVID-19 era. Conclusion The reflection on local history that helps newly remember the characteristics of a region through local oral history helps develop convergence tourism which newly emerges in the production and consumption of the local community culture. Also, local oral history has important theoretical and practical social meanings as it is considered as a new type of alternative tourism to people and promotes an active reconstruction of human behavior.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.81
So-Young Kim
{"title":"The Effects of Elderly Tourists' Overseas Travel Experience Value on Tourist Destination Image, Customer Satisfaction, and Loyalty","authors":"So-Young Kim","doi":"10.22556/jctc.2023.9.2.81","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.81","url":null,"abstract":"Purpose In this study, we tried to empirically verify the effect of the experience value of overseas travel of elderly tourists on the image of tourist destinations and customer satisfaction and loyalty.
 Methods The survey for the empirical study was conducted at a restaurant for the last meal before moving to the airport after traveling to elderly tourists aged 60 or older who visited Thailand on a package tour after COVID-19.
 Results As a result of the factor analysis, the experience value of the elderly tourists' overseas travel was classified into social value, emotional value, economic value, service value, aesthetic value, and functional value, and the image of the tourist destination and customer satisfaction and loyalty were each classified as a single dimension. As a result of hypothesis testing, it was verified that functional value, economic value, and service value among the components of experiential value had a significant effect on the image of the tourist destination, but emotional value, social value, and aesthetic value had no significant effect. In addition, social value and service value were analyzed to have a significant effect on customer satisfaction, but emotional value, functional value, economic value, and aesthetic value were analyzed to have no significant effect. Finally, it was verified that the tourist destination image and customer satisfaction had a significant effect on loyalty.
 Conclusion In the end, it was studied that the overseas travel experience value of elderly tourists positively changes the image of tourist destinations, increases customer satisfaction, and increases tourists' revisit, positive word of mouth, and recommendation intention.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136034652","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.131
Munsup Shim
{"title":"A Study on Traveler's Lifestyle, Tourist Site Selection Attributes, and Behavioral Intentions: Centered on senior generation overseas package tour product users","authors":"Munsup Shim","doi":"10.22556/jctc.2023.9.2.131","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.131","url":null,"abstract":"Purpose As of 2023, the lifestyle style of the generation aged 60 or older, which accounts for about 23.7% of the total population in Korea, was identified, and the relationship between tourist destination selection attributes and behavioral intentions was investigated. It is intended to provide helpful information for identifying the relationship between these variables and establishing marketing strategies that meet customer base characteristics through in-depth research from a marketing and product planning perspective.
 Methods A survey of 251 tourists aged 60 or older who use package tours with lead guides in Europe and Japan was conducted and the hypothesis was verified by frequency analysis, reliability analysis, factor analysis, and regression analysis using SPSS 22.0.
 Results It was found that the lifestyle was partially significant in the tourist destination selection attribute, the behavioral intention, and the lifestyle was partially significant in the behavioral intent
 Conclusion Senior citizens with family-centered, social participation, and trend-seeking lifestyles prioritize safety, convenience, cultural experience, and hospitality among tourist destination selection attributes, significantly impacting behavioral intentions. It is suggested that a marketing strategy is needed to develop and promote safe, convenient travel, cultural experience, and hospitality products centered on family-oriented and social participation targets such as alumni, clubs, and associations.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992397","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.177
Mee Hye Shin, Kyu Ri Kim, Seong Soo Cha
{"title":"The Effects of Selection Attribute of Coffee Shop MD Products on Satisfaction and Repurchase Intention: Focusing on the Moderating Effect of Consumption Value","authors":"Mee Hye Shin, Kyu Ri Kim, Seong Soo Cha","doi":"10.22556/jctc.2023.9.2.177","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.177","url":null,"abstract":"Purpose In recent years, due to the unrivaledgrowth of the coffee market, coffee shops have reached saturation and their profit structure has become unstable. Accordingly, coffee shops are making efforts to secure additional competitiveness by utilizing MD products to have unrivaled differentiation from other companies. Reflecting these latest trends, this study aims to identify the influence relationship of the selected attributes of coffee shop MD products on satisfaction and repurchase intention.
 Methods In order to verify the research model and hypothesis of this study, a survey was conducted from September 5 to October 4, 2022, targeting consumers who had purchased coffee specialty store MD products, and a total of 171 valid questionnaires were collected. The collected data were subjected to confirmatory factor analysis and discriminant validity analysis using the AMOS 20.0 program for SEM.
 Results The results of analyzing customer satisfaction and repurchase intention for function, price, brand, and design of coffee shop MD products are as follows. First, among the selection attributes of coffee shop MD products, function, price, and brand exhibited a significantly positive (+) effect on customer satisfaction. Second, customer satisfaction with coffee shop MD products showed a significant positive (+) effect on repurchase intention.
 Conclusion This study provides very important academic value by providing new insight into consumer behavior theory by verifying the effect of selection attributes of coffee shop MD products on customer satisfaction and repurchase intention. Also, These research findings are expected to enhance coffee shops' competitiveness and customer loyalty.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"9 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135992399","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
융합관광콘텐츠연구Pub Date : 2023-08-31DOI: 10.22556/jctc.2023.9.2.163
Kyung Hee Lee, Bo Young Moon, Ji Won Lee
{"title":"The Effects of Elderly Physical Leisure Activities on Mental Health: Focusing on Comparison Before and After COVID-19","authors":"Kyung Hee Lee, Bo Young Moon, Ji Won Lee","doi":"10.22556/jctc.2023.9.2.163","DOIUrl":"https://doi.org/10.22556/jctc.2023.9.2.163","url":null,"abstract":"Objectives The objective of this study was to compare physical leisure activities and mental health among the elderly (65 years or older) before and after COVID-19, and to explore the effects of physical leisure activities on mental health.
 Methods We analyzed elderly participants aged 65 years or older. The participants were divided into a pre-COVID group and a post-COVID group, and the effects of physical leisure activities on mental health were analyzed. The two groups were compared using the t-test and chi-square test. The effects of physical leisure activities on mental health were analyzed using multinomial logistic regression.
 Results Apart from educational level, there were no significant differences in general characteristics between the pre- and post-COVID groups. Physical leisure activities were increased post-COVID compared to pre-COVID (P<.000), but mental health showed no significant differences between the two groups. When we analyzed the effects of physical leisure activities on mental health, we observed a decrease in perceived stress associated with walking in the pre-COVID group and with moderate physical activity and weekly walking in the post-COVID group (P<.000). Similarly, we observed that group with depressive mood was more likely to engage in physical leisure activities in the pre-COVID and in the post-COVID group (p<0.05).
 Conclusion Physical leisure activity had positive effects on mental health in the elderly, and the effect was greater after COVID than it was before COVID. Our findings demonstrate that physical leisure activities can have positive effects on mental health during a pandemic like COVID-19. Thus, we propose that, even after the pandemic, it will be essential to continue developing and supporting diverse physical leisure activity programs.","PeriodicalId":475407,"journal":{"name":"융합관광콘텐츠연구","volume":"31 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136034810","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}