Inteo'nes jeonja sang'geo'lae yeon'gu最新文献

The Effects of Platform Innovation and Trust on the Platform Performance -A Focus on the Korea Agro-Fisheries & Food Trade Corporation Platform 平台创新与信任对平台绩效的影响——以韩国农林水产为例食品贸易公司平台

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.17

ByeongHa Sang, Donghyun Kim, Chanwook Park

{"title":"The Effects of Platform Innovation and Trust on the Platform Performance -A Focus on the Korea Agro-Fisheries & Food Trade Corporation Platform","authors":"ByeongHa Sang, Donghyun Kim, Chanwook Park","doi":"10.37272/jiecr.2023.08.23.4.17","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.17","url":null,"abstract":"This study aimed to understand the impact of innovation and trust of the aT (Korea Agro-Fisheries & Food Trade Corporation) agri-food online platform on the activation of service and the switching of service. To gather data for this study, 160 questionnaires were distributed to consumers who had experience purchasing from the aT agricultural food online platform, and 150 of these responses were used for the final analysis. The findings of the study revealed a significant effect of the innovation and trust of the aT agricultural food online platform service on the satisfaction of its users. Furthermore, Hypotheses 2, 6, 7, and 8 were not supported, suggesting that a higher perception of innovation of the aT agricultural online platform may not affect the activation of service and the switching of service, and did not mediate through service satisfaction and cost burden.BR Based on the stable business foundation for the long-standing agricultural distribution sector in the platform role and function of the Agricultural and Fishery Cyber Exchange, a distribution public corporation in the agricultural sector, it was found that there is a positive and active intention to use the service. The implications of this study are to secure transactions centered on MD (Merchandiser) for matching transactions in the private sector, and to convert the B2B (Posmall) platform service, which has maintained a passive online platform through intermediary transaction activities, from a closed-mall-based business structure to an active open-mall.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Analysis of Emotional Information and Development of Convergence Scale for Building City Brand Image : Focusing on the Leading Areas of Urban Regeneration 城市品牌形象塑造的情感信息分析与收敛尺度开发——以城市再生龙头区域为例

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.121

Gwijeong Park, Wonjong Kim, Jaesin Oh

{"title":"Analysis of Emotional Information and Development of Convergence Scale for Building City Brand Image : Focusing on the Leading Areas of Urban Regeneration","authors":"Gwijeong Park, Wonjong Kim, Jaesin Oh","doi":"10.37272/jiecr.2023.08.23.4.121","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.121","url":null,"abstract":"This study is an exploratory approach to measuring color convergence brand image to form a sustainable city brand image by conducting in-depth interviews and communication with citizens and experts of ‘J’ city selected for an urban regeneration project. The results can be summarized as follows. First, among the urban regeneration project areas, the ‘S’ district has ‘historical resources’, ‘K’ district has ‘place, culture, tourism resources’, ‘J’ district has ‘place resources’, and the ‘SA’ district has ‘public resources’. Each was represented as a representative regional resource. Second, expressions suitable for measuring city brand image are ‘dynamic, honest, warm, cheerful, polite, open, enterprising, stable, creative, friendly, fun, modern, adventurous’, etc. expression was derived. Third, the representative brand image was measured for each urban regeneration area, focusing on local resources, and finally, emotional convergence brand image was identified using PCIS(Psychological Color Image Scale). The research results can be used as an opportunity for a new approach to urban regeneration and brand management and an opportunity to spread ideas. The results of completing the research project can be used as brand-related educational materials or public policy.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"16 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991969","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An Empirical Study on the Relationship between the Characteristics of Mobile Payment System and User Satisfaction 移动支付系统特征与用户满意度关系的实证研究

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.101

Ruixue Liu, Jongsoo Yoon

引用次数: 0

Business Administration Research Trends in Korea Using Social Network Analysis 运用社会网络分析的韩国企业管理研究趋势

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.1

Jonghwa Lee

引用次数: 0

Expansion and Case Study of Topic Modeling Using Semantic Network 基于语义网络的主题建模扩展与案例研究

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.241

Keunhyung Kim

引用次数: 0

Intention to Use Amulets on Social Media 在社交媒体上使用护身符的意图

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.77

Hunchul Park, Changgab Seo

引用次数: 0

Building a Prediction Model for Stock Delisting with Financial Ratios and Macroeconomic Indicators: Utilizing Optimization and Machine Learning Techniques 基于财务比率和宏观经济指标的股票退市预测模型:利用优化和机器学习技术

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.253

Jinkyeong Hwang, Hyeryung Song, Donghee Yoo

{"title":"Building a Prediction Model for Stock Delisting with Financial Ratios and Macroeconomic Indicators: Utilizing Optimization and Machine Learning Techniques","authors":"Jinkyeong Hwang, Hyeryung Song, Donghee Yoo","doi":"10.37272/jiecr.2023.08.23.4.253","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.253","url":null,"abstract":"This study aims to develop an optimal prediction model for stock delisting in companies listed on the KOSPI and KOSDAQ markets of the Korea Exchange. To enhance the predictive performance of the models, we collected a dataset incorporating various financial ratios and macroeconomic indicators as additional variables, providing a better reflection of the economic conditions at the time. The dataset consisted of financial ratios and macroeconomic indicators from delisted or managed companies from 2014 to 2021. We constructed stock delisting prediction models using individual and ensemble machine learning algorithms, as well as one deep learning algorithm. Additionally, we adopted processes for adjusting classes and utilizing GridsearchCV to further improve the model’s performance. As a result, we identified significant factors influencing a company’s stock delisting risk and found the optimal prediction model by comparing the performance of machine learning algorithms to the deep learning algorithm. We hope these findings offer valuable insights that can assist investors and regulatory authorities in evaluating companies’ financial stability and identifying potential stock delisting risks.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"24 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Determining Factors in Autonomous Vehicle Acceptance Intention: A Value-based Acceptance Model Perspective 自动驾驶汽车接受意愿的决定因素:基于价值的接受模型视角

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.195

Tianguang Wang, Daehyun Jung, Hwalsik Chang

{"title":"Determining Factors in Autonomous Vehicle Acceptance Intention: A Value-based Acceptance Model Perspective","authors":"Tianguang Wang, Daehyun Jung, Hwalsik Chang","doi":"10.37272/jiecr.2023.08.23.4.195","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.195","url":null,"abstract":"The advancement of artificial intelligence technology is bringing us closer to the commercialization of autonomous vehicles. Therefore, there is a great need to identify the determinants that affect the acceptance intention of autonomous vehicles. This study empirically analyzed the causal relationships between the dependent variable, the intention to accept, and the perceived ease of use, playfulness, safety, and perceived risk as independent variables influencing the acceptance of autonomous vehicles, mediated by perceived value and trust, based on the value-based acceptance model (VAM). The main findings are as follows.BR First, perceived ease of use, safety, and perceived risk have a positive effect on perceived value. Second, playfulness has a positive effect on trust. Third, perceived value was found to have a statistically significant effect on trust, and trust was found to affect intention to accept.BR The main implications are that the advantages of transportation using autonomous vehicles are attractive enough to provide time and space convenience for individuals, so it is important to ensure safety in order to positively use autonomous vehicles. Recognizing the value of the various functions of autonomous vehicles will naturally increase their credibility and induce consumer favor. Therefore, in order to positively accept the value of using autonomous vehicles and increase the willingness to accept them, it is necessary to focus on securing credibility.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"83 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991962","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The Effect of Trust on the Continuance Use of Kakao Hairshop: A Perspective of Satisfaction Transfer Through Confirmation 信任对Kakao发廊持续使用的影响:一个通过确认的满意度转移的视角

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.153

Sang-Soo Kim

{"title":"The Effect of Trust on the Continuance Use of Kakao Hairshop: A Perspective of Satisfaction Transfer Through Confirmation","authors":"Sang-Soo Kim","doi":"10.37272/jiecr.2023.08.23.4.153","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.153","url":null,"abstract":"The use of O2O platforms are gradually increasing. This study reclassifies the preceding factors of trust in ‘Kakao Hairshop’ linked to hair salon services, and examine the process leading to platform loyalty based on the satisaction transfer theory. It is meaningful to consider not only the platform itself but also the hair salon, which is an offline entity that is actually used, in order to examine the actual online and offline connection. This study developed a research model and analyzed 271 responses from individuals who visited the hair salon through the Kakao Hairshop mobile O2O platform. Structural model analysis revealed that, except for perceived risk, the other two dimensions of perceptions toward the O2O platform(i.e., perceived quality and reputation) significantly influence trust in Kakao Hairshop. Moreover, trust was found to affect satisfaction with the hair salon service, and satisfaction with Kakao Hairshop, as well as continue to use Kakao Hairshop. Offline satisfaction was confirmed to impact satisfaction with the online platform, and this, in turn, was connected to the intention to continue using the platform. Additionally, it was confirmed that satisfaction with the hair salon also influences the intention to revisit the same hair salon. The findings of this research establish a basis for future related follow-up studies and are expected to offer guidance for O2O service developers and field practitioners in formulating development plans.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"8 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The impact of the reviewer"s cultural background differences on online review evaluation: Focusing on the moderating effect of the cultural level 评价者文化背景差异对网络评价者评价的影响:关注文化层面的调节作用

Inteo'nes jeonja sang'geo'lae yeon'gu Pub Date : 2023-08-31 DOI: 10.37272/jiecr.2023.08.23.4.215

Dasom Jeong, Qinglong Li, Jaekyeong Kim

{"title":"The impact of the reviewer\"s cultural background differences on online review evaluation: Focusing on the moderating effect of the cultural level","authors":"Dasom Jeong, Qinglong Li, Jaekyeong Kim","doi":"10.37272/jiecr.2023.08.23.4.215","DOIUrl":"https://doi.org/10.37272/jiecr.2023.08.23.4.215","url":null,"abstract":"The influence of online reviews on intangible goods or services such as the hospitality products is directly proportional to the product’s intangibility. As a result, consumers experience information overload from such a vast volume of reviews. To solve this problem, the online review platform provides a feedback mechanism where consumers may vote for a certain review. Review helpfulness is significantly influenced by reviewer’s cultural characteristics. For this reason, the importance of studies on cultural aspects to understand consumers must be emphasized. However, there are relatively insufficient studies that take account of the cultural factors, and most studies that are being explored mainly highlights the impact of review contents and reviewers. Therefore, this study aims to explore the relationship among cultural aspects based on the GLOBE project that quantitatively measures the cultural values of different countries. Through Tobit regression analysis, it was confirmed that the cultural dimensions moderate degree of impact of the characteristics of reviews and reviewers on review helpfulness. The findings of this study can contribute to the literature related to cross-cultural consumer behavior and assist hospitality personnel in effectively improving marketing strategiesBRthat target potential consumers with diverse cultural background.","PeriodicalId":475138,"journal":{"name":"Inteo'nes jeonja sang'geo'lae yeon'gu","volume":"49 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135991968","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0