{"title":"Analýza kľúčových faktorov hodnotenia omni-channel koncepcie ","authors":"Emília Madudová, Marek Drengubiak","doi":"10.26552/pte.c.2023.1.3","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.3","url":null,"abstract":"This article discusses the importance of an omnichannel marketing strategy and discusses the importance of evaluation factors for this strategy. Utilizing Omni-channel marketing brings a cohesive sales process where all channels are interconnected, allowing customers to seamlessly transition between them. Another important factor is the individual approach to customers, taking into account their personal preferences and needs. It is also crucial for the interaction with customers to respect their preferences and provide them with relevant information and offers. All factors discussed in the paper are essential for the successful implementation of omnichannel marketing and the improvement of the customer experience.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"25 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563005","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Zvýšení bezpečnosti v automobile: Přehled nových a stávajících senzorových technologií","authors":"Jiří Tengler, Margita Majerčáková, Peter Malacký","doi":"10.26552/pte.c.2023.1.4","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.4","url":null,"abstract":"The main aim of this article is to give readers a comprehensive overview of the safety features that are an important part of modern cars. We will look at their functions, benefits and developments that aim to further enhance protection and accident prevention. With these safety features, vehicles today are becoming not only a means of transport, but also a reliable and safe companion on the road.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"41 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563184","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jiří Tengler, Margita Majerčáková, Branislav Piroš
{"title":"Analýza využití inteligentních dopravních systémů měst a obcí SR","authors":"Jiří Tengler, Margita Majerčáková, Branislav Piroš","doi":"10.26552/pte.c.2023.1.005","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.005","url":null,"abstract":"This paper provides an analysis of the use of Intelligent Transport Systems (ITS) in Slovakia. The aim of the analysis is to evaluate the current implementation of ITS and provide an overview of their use in transport operations. Based on available data and information, typical examples of ITS in Slovakia are identified. It also includes results from a questionnaire survey in the context of the use of Smart City solutions in Slovakia.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"26 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563185","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identification of public smart services in the Slovak republic","authors":"Filip Bajza, Patrícia Janošková","doi":"10.26552/pte.c.2023.1.1","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.1","url":null,"abstract":"The aim of the article is the identification public smart services provided in the environment of Slovak cities and municipalities. Cities and municipalities are divided into two basic categories. The identified smart public services are divided into four areas, which are e-government, smart social services, smart resources and the environment, and smart mobility and the environment.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"30 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563186","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Zvýšení bezpečnosti v automobile: Přehled nových a stávajících senzorových technologií","authors":"Jiří Tengler, Margita Majerčáková, Peter Malacký","doi":"10.26552/pte.c.2023.1.004","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.004","url":null,"abstract":"The main aim of this article is to give readers a comprehensive overview of the safety features that are an important part of modern cars. We will look at their functions, benefits and developments that aim to further enhance protection and accident prevention. With these safety features, vehicles today are becoming not only a means of transport, but also a reliable and safe companion on the road.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"34 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563187","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Jiří Tengler, Margita Majerčáková, Branislav Piroš
{"title":"Analýza využití inteligentních dopravních systémů měst a obcí SR","authors":"Jiří Tengler, Margita Majerčáková, Branislav Piroš","doi":"10.26552/pte.c.2023.1.5","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.5","url":null,"abstract":"This paper provides an analysis of the use of Intelligent Transport Systems (ITS) in Slovakia. The aim of the analysis is to evaluate the current implementation of ITS and provide an overview of their use in transport operations. Based on available data and information, typical examples of ITS in Slovakia are identified. It also includes results from a questionnaire survey in the context of the use of Smart City solutions in Slovakia.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"60 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563006","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analýza vybraných aspektov ovplyvňujúcich vrátenie tovaru nakúpeného na internete","authors":"Lucia Madleňáková, Radovan Madleňák, Stanislava Komačková","doi":"10.26552/pte.c.2023.1.002","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.002","url":null,"abstract":"Online shopping continues to grow in popularity across all ages. The Covid-19 pandemic contributed to an increase in sales also in online markets that were not a priority segment before, such as food and medicine. Even though some shoppers returned to preferring brick-and-mortar stores after the pandemic, the online space remained active and attracts more and more shoppers. New opportunities are opening to buy exactly what the customer is looking for and at a price that is acceptable. At the same time, however, there is a risk of non-compliance with the declared quality of the offered goods in an online customized problem, and at the same time associated with the return of goods, payment or warranty and post-warranty service. The purpose of the post is to point out various aspects related to the return of goods purchased on the Internet. Secondary research of the conditions points to various reasons for returning goods as well as the perception of returning goods by customers, which is also confirmed by the authors' primary research.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"213 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563003","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analýza kľúčových faktorov hodnotenia omni-channel koncepcie ","authors":"Emília Madudová, Marek Drengubiak","doi":"10.26552/pte.c.2023.1.003","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.003","url":null,"abstract":"This article discusses the importance of an omnichannel marketing strategy and discusses the importance of evaluation factors for this strategy. Utilizing Omni-channel marketing brings a cohesive sales process where all channels are interconnected, allowing customers to seamlessly transition between them. Another important factor is the individual approach to customers, taking into account their personal preferences and needs. It is also crucial for the interaction with customers to respect their preferences and provide them with relevant information and offers. All factors discussed in the paper are essential for the successful implementation of omnichannel marketing and the improvement of the customer experience.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563183","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Analýza vybraných aspektov ovplyvňujúcich vrátenie tovaru nakúpeného na internete","authors":"Lucia Madleňáková, Radovan Madleňák, Stanislava Komačková","doi":"10.26552/pte.c.2023.1.2","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.2","url":null,"abstract":"Online shopping continues to grow in popularity across all ages. The Covid-19 pandemic contributed to an increase in sales also in online markets that were not a priority segment before, such as food and medicine. Even though some shoppers returned to preferring brick-and-mortar stores after the pandemic, the online space remained active and attracts more and more shoppers. New opportunities are opening to buy exactly what the customer is looking for and at a price that is acceptable. At the same time, however, there is a risk of non-compliance with the declared quality of the offered goods in an online customized problem, and at the same time associated with the return of goods, payment or warranty and post-warranty service. The purpose of the post is to point out various aspects related to the return of goods purchased on the Internet. Secondary research of the conditions points to various reasons for returning goods as well as the perception of returning goods by customers, which is also confirmed by the authors' primary research.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"74 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563004","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Identification of public smart services in the Slovak republic","authors":"Filip Bajza, Patrícia Janošková","doi":"10.26552/pte.c.2023.1.001","DOIUrl":"https://doi.org/10.26552/pte.c.2023.1.001","url":null,"abstract":"The aim of the article is the identification public smart services provided in the environment of Slovak cities and municipalities. Cities and municipalities are divided into two basic categories. The identified smart public services are divided into four areas, which are e-government, smart social services, smart resources and the environment, and smart mobility and the environment.","PeriodicalId":474573,"journal":{"name":"Pošta, telekomunikácie a elektronický obchod","volume":"29 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135563182","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}