Analýza kľúčových faktorov hodnotenia omni-channel koncepcie

Emília Madudová, Marek Drengubiak
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Abstract

This article discusses the importance of an omnichannel marketing strategy and discusses the importance of evaluation factors for this strategy. Utilizing Omni-channel marketing brings a cohesive sales process where all channels are interconnected, allowing customers to seamlessly transition between them. Another important factor is the individual approach to customers, taking into account their personal preferences and needs. It is also crucial for the interaction with customers to respect their preferences and provide them with relevant information and offers. All factors discussed in the paper are essential for the successful implementation of omnichannel marketing and the improvement of the customer experience.
评估全渠道概念的关键因素分析
本文讨论了全渠道营销战略的重要性,并讨论了评价因素对该战略的重要性。利用全渠道营销带来了一个有凝聚力的销售过程,所有渠道都是相互关联的,允许客户在它们之间无缝转换。另一个重要因素是对客户采取个性化的方式,考虑到他们的个人偏好和需求。在与客户的互动中,尊重他们的喜好,为他们提供相关的信息和优惠也是至关重要的。本文所讨论的所有因素都是成功实施全渠道营销和改善客户体验所必需的。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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